Ciclogreen

What Ciclogreen does

Ciclogreen Move and Win, S.L. (operating as Ciclogreen) is a Spanish sustainable-mobility software company founded around 2014 and headquartered in Bilbao, with a secondary office in Seville. The company operates a mobile application (iOS/Android) that records users' walking, cycling, skating, public-transport and carpooling trips via GPS/geolocation and rewards them with points ("ciclos") through a gamification engine, alongside a web-based corporate backoffice (backoffice.cclgrn.com) that gives organizations real-time dashboards on participation, modal share, distances and CO2 savings. The platform is sold through a B2B sales motion (quote-based, multi-year SaaS subscriptions) to enterprises, universities and public administrations executing Sustainable Mobility Plans, with named customers including Cosentino, Naturgy, Fagor, Keyter, ULMA, Universidad de Málaga, Agencia de Obra Pública de la Junta de Andalucía, Grupo Tragsa and Sevilla Tech Park.

The company's distinctive revenue mechanic is its integration with Spain's Certificados de Ahorro Energético (CAE) system under Real Decreto 36/2023: trips recorded on the platform can be certified as energy savings and sold to obligated energy companies, with proceeds redistributed to drivers and passengers as gift-card rewards (the "CicloBono" program at €0.02/km, with a €10 minimum redemption) and to corporate clients via a B2B service delivered in partnership with consultancy DELCAE. Identity verification for carpool users is handled by Didit to comply with antifraud fiches TRA030/TRA040, and CRM, demo booking, chat and marketing automation are powered by HubSpot with Google and Meta handling paid acquisition. The offering is geographically scoped to Spain, as the CAE mechanism is a Spanish national policy framework.

Ciclogreen monetizes through four streams: enterprise SaaS subscriptions (quote-based, multi-year), CAE sales to obligated energy companies (transaction fee, funding the CicloBono consumer rewards), a gift-card redemption marketplace (marketplace commission), and a time-limited referral program (€5 each side after 5 verified trips over 10 km). To date, the company has raised approximately $395K across disclosed rounds — $286,650 in 2018 (Ship2B-led, with Banco Sabadell, frontierCities, SouthUp Ventures) and a European Data Incubator participation, plus a 2023 Startup Wise Guys round of $108,735 and a Fondo Bolsa Social investment — with the company operating a lean 1–10 person team. ENISA and European Commission (Horizon Europe/EIT) logos on the corporate site suggest prior public-funding participation.

Name

Ciclogreen

Legal name

Ciclogreen Move and Win, S.L.

Website

https://ciclogreen.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Ciclogreen is a Spanish sustainable-mobility software company whose mobile app and corporate dashboard reward carpooling and active commuting, monetizing verified trips as regulated Energy Savings Certificates (CAEs) for enterprise, university and municipal clients in Spain.

Ownership category

akta.pro rank

Product category

Sustainable Mobility Software

SIC

Transportation Services (4700)

akta.pro primary industry

Station-Based Bike Rentals (Bikeshare) (THADAGAD)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Sustainable / Low-Emission Ground Transportation Programs (THACAIAL)

Keywords

• Sustainable mobility platform
• Corporate carpooling software
• Energy savings certificates
• Employee commuting gamification
• Commuter rewards app

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Enterprise / institutional SaaS subscriptions for sustainable-mobility programs: Recurring revenue from companies, universities and municipalities deploying Ciclogreen to run Sustainable Mobility Plans, with access to the corporate dashboard, gamification engine and challenge/reward programs. Specific list pricing is not disclosed; engagement begins with a "Solicitar Demo" sales motion.
2. Sale of Certificados de Ahorro Energético (CAEs) to obligated energy companies: Ciclogreen measures and certifies energy savings from shared car trips, then sells the resulting CAEs to energy companies that are legally required to purchase them under Spain's Sistema CAE. Proceeds finance the CicloBono rewards paid to users.
3. Consumer-side incentive program (CicloBono) with gift-card distribution margin: Individual drivers and passengers earn €0.02/km in their Ciclogreen wallet; balances are redeemed through partner gift cards. Ciclogreen acts as the intermediary between CAE buyers and the gift-card reward experience.
4. Referral / friend-invite rewards program: Time-limited promotion where both inviter and invitee receive €5 in wallet credit after the invitee activates CicloBono and completes 5 verified carpool trips of more than 10 km each, used to drive viral consumer acquisition.

Pricing tiers

Go-to-market motion3 records

Marketing channels9 records

Core offering

Ciclogreen operates a sustainable-mobility platform that combines a GPS-based consumer mobile app with a corporate backoffice dashboard to gamify employee and citizen commuting (cycling, walking, carpooling, public transport). For businesses, universities and municipalities it powers Sustainable Mobility Plans with real-time participation, modal share and CO2 reporting, and monetizes carpooling energy savings into Spanish Certificados de Ahorro Energético (CAEs) sold to obligated energy companies, with proceeds redistributed to users as gift-card rewards (CicloBono, €0.02/km).

Product overview

Ciclogreen is a unified sustainable-mobility platform delivered through a single consumer mobile app ("Ciclogreen") backed by a corporate backoffice (backoffice.cclgrn.com) that together power three revenue-driving modules: (1) the core gamified mobility-recording app that awards "ciclos" points for walking, cycling, skating, public transport, and shared-car trips; (2) the corporate "Certificados de Ahorro Energético (CAEs) para Carpooling Corporativo" B2B offering, which monetizes carpooling energy savings into Spanish Energy Savings Certificates in partnership with consultancy DELCAE; and (3) the individual-facing "CicloBono" incentive, which pays drivers and passengers 0.02 €/km for shared trips by certifying their energy savings and selling them to obligated energy companies. The same platform is also deployed as a university vertical ("Carpooling para universidades") and runs corporate campaigns such as the "Reto 30 Días En Bici" cycling challenge.

Differentiator

Problem solved

Functional benefit

Brands

• CicloBono: An economic incentive program offering 2 cents per kilometer to carpool drivers and passengers who register their trips on the Ciclogreen platform, monetizing certified energy savings (Certificados de Ahorro Energético, CAEs) as gift-card rewards. Available only in Spain.

Products and services

• Ciclogreen Mobile App Mobile application (iOS and Android) that records sustainable commutes via geolocation and awards gamified "ciclos" points for walking, cycling, skating, carpooling and public-transport trips, powers challenges, rankings and rewards for both individual users and corporate carpooling programs.
• Certificados de Ahorro Energético (CAEs) para Carpooling Corporativo B2B offering that helps organizations convert the energy savings generated by their corporate carpooling programs into monetizable Certificados de Ahorro Energético (CAEs), delivered in partnership with consultancy DELCAE and aligned with Spain's Ley de Movilidad Sostenible.
• CicloBono Consumer in-app incentive program that pays carpooling drivers and passengers €0.02/km (2 céntimos por kilómetro) in wallet balance redeemable for gift cards, funded by selling the resulting Energy Savings Certificates (CAEs) to obligated energy companies under Spain's Real Decreto 36/2023 CAE system.
• Backoffice de organizaciones (backoffice.cclgrn.com) Web-based control panel for corporate, university and municipal clients providing real-time metrics on program participation, modal share, accumulated distances and CO2 savings, filterable by site and transport mode, with data export for non-financial, sustainability and Work Travel Plan reporting.

Quantifiable outcome

• Per-user earnings potential of more than €500/year (and up to more than €1,000/year marketed) from CicloBono cash-equivalent rewards on shared car trips.
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DELCAEcoreImplementation/ SI/ Consulting PartnerDELCAE is described as Ciclogreen's allied consultancy for managing the entire Certificados de Ahorro Energético (CAE) process for corporate clients, including validation by Spain's Coordinator National. The relationship is positioned on the corporate landing page as a "Sin preocupaciones" benefit, meaning companies can monetize CAEs without handling the certification paperwork themselves.
• DiditcoreTechnology or IntegrationDidit (didit.me) is integrated into the Ciclogreen app for KYC / identity verification (image or video) as required by the Spanish CAE antifraud fiches TRA030 and TRA040. Didit acts as an independent data controller for the biometric data and provides the verification result back to Ciclogreen, which processes it under a legal obligation (Art. 6.1.c GDPR).
• HubSpotcoreTechnology or IntegrationHubSpot powers Ciclogreen's website chat, newsletter, CRM, marketing automation and demo-meeting booking ("reunionciclogreen" meeting links with Gregorio Magno). HubSpot cookies are explicitly listed in the Cookie Policy for visitor monitoring and chat.
• Google (Analytics, Tag Manager, Ads, DoubleClick)coreTechnology or IntegrationGoogle's marketing platform powers analytics, tag management, advertising and conversion tracking for Ciclogreen's website, providing statistical insight into user navigation and behaviour-based ad targeting.
• Facebook (Meta)minorGTM or Marketing PartnerFacebook is integrated for behavioural-advertising cookies that build interest-based profiles and serve targeted ads to Ciclogreen audiences, supporting paid acquisition.
• European Commission — Horizon Europe / EIT (European Institute of Innovation and Technology)

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BlaBlaCar: Largest carpooling platform in Europe. Closest direct peer to Ciclogreen on the consumer carpooling side, although BlaBlaCar monetizes via booking fees and is global/horizontal rather than regulated-energy-focused.
• Karos: French daily carpooling platform focused on home-to-work commutes via both consumer app and B2B partnerships with employers and local authorities. Highly comparable to Ciclogreen's B2B corporate carpooling motion.
• Mobicoop: French cooperative carpooling platform with both consumer and institutional offerings, including partnerships with regional governments on sustainable mobility plans. Comparable product surface and target buyer (public administrations).
• Klaxit: French employee carpooling app acquired by Lyft that subsidized rides via employer and local-government partnerships. Closest analogue to Ciclogreen's employer-sponsored commuter model and corporate dashboard.
• Toogethr: European mobility SaaS providing employee carpooling, parking, and commute planning tools to enterprises and public-sector clients. Comparable B2B SaaS GTM and corporate dashboard surface.
• Liftshare: UK employee carpooling and sustainable travel platform serving enterprises, universities, and public-sector clients. Closely comparable B2B SaaS model and customer segments.

Broad incumbents

• Uber: Global mobility incumbent with UberPool and Uber for Business. Overlaps with Ciclogreen's ridesharing and corporate mobility use cases as part of a much broader portfolio.
• Lyft: US mobility incumbent that absorbed Klaxit. Operates in the same commuting/mobility category as Ciclogreen but at vastly larger scale and broader scope.

Others

• Greenly: Carbon-accounting SaaS used by corporates for Scope 3 emissions reporting. Adjacent rather than competitive: an enabling/complementary layer that Ciclogreen's CO2 dashboard could be integrated with.
• Moovit: Multimodal mobility-as-a-service app providing public-transit, micromobility, and commuting data. Adjacent ecosystem participant with overlapping corporate mobility planning use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ciclogreen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciclogreen