Din Psykolog

What Din Psykolog does

Din Psykolog (legal entity Din Psykolog Vård Sverige AB, Org.nr 559336-8888) operates a digital-first psychological care platform founded in 2019 and headquartered in Stockholm, Sweden. The service delivers video consultations with a network of over 100 licensed psychologists credentialed by Socialstyrelsen, serving Swedish residents seeking treatment for mild-to-moderate mental health issues such as stress, anxiety, depression, and sleep problems. The underlying stack combines a BankID-authenticated patient portal (patient.dinpsykolog.se), Kaddio booking, Whereby video infrastructure, and an integrated digital CBT treatment program environment at ikbt.dinpsykolog.se. The platform is also connected to Sweden's national health IT infrastructure (NPÖ and 1177 Journalen) and is registered with IVO.

Name

Din Psykolog

Legal name

Din Psykolog Vård Sverige AB

Website

https://dinpsykolog.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Din Psykolog is a Stockholm-based digital psychology platform operating within Sweden's public healthcare system, delivering video consultations with 100+ licensed psychologists to Swedish adults with mild-to-moderate mental health issues, priced at 100 SEK per session with free digital CBT treatment programs.

Ownership category

akta.pro rank

Product category

Digital Mental Health Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (62419)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Remote Therapeutic Monitoring (RTM) & Digital Rehabilitation Platforms (HLALABAK)

Keywords

• Online psychology services
• Digital mental health
• Video therapy consultations
• Cognitive behavioral therapy
• Telehealth platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Region-Funded Healthcare Visits: Standard public healthcare patient fees (100 SEK per video session) covered by Swedish regional healthcare system. Patients with high-cost protection cards (frikort) receive free visits. Free for ages 18-19 and 85+. Sessions recorded as visits at Vårdcentralen Snabbdoktor in Region Sörmland.
2. Private Pay Therapy: Privately funded therapy services offered as an extension of the core healthcare offering, with separate pricing structures outside the regional reimbursement system.
3. Digital Treatment Programs: Digital CBT-based treatment programs are provided free of charge to patients after assessment by a psychologist, included as part of the treatment protocol.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Din Psykolog operates a digital telehealth platform that delivers video-based psychological consultations with over 100 licensed Swedish psychologists for adults experiencing mild to moderate mental health issues such as stress, anxiety, depression, and sleep problems. Patients access the service via a web portal authenticated with BankID, book 25-minute video sessions at 100 SEK each (subsidized through the Swedish public healthcare system and high-cost protection cards), and receive self-paced digital CBT treatment programs between sessions.

Product overview

Din Psykolog operates as a unified digital healthcare platform offering online psychological treatment services. The core offering consists of a web and mobile platform (patient.dinpsykolog.se) enabling video consultations with over 100 licensed psychologists and psychotherapists. Services include individual therapy, couple therapy (Parterapi, launched June 2026), and privately-funded care alongside region-funded options. A complementary component is the Digital Treatment Programs (Behandlingsprogram) hosted at ikbt.dinpsykolog.se, which provide self-paced therapeutic interventions between video sessions. Additional offerings include psychological self-assessment tests and the company's annual research stipendium supporting mental health research.

Differentiator

Problem solved

Functional benefit

Products and services

• Din Psykolog Platform Digital psychological treatment platform connecting Swedish adults with licensed psychologists via video consultations for mild to moderate mental health conditions including stress, anxiety, depression, sleep problems, panic, social anxiety, OCD, phobias, grief, and crisis.
• Individual Therapy (Individuell terapi) One-on-one 25-minute video therapy sessions with licensed psychologists and psychotherapists, priced at 100 SEK per session. Free for patients aged 18-19 and 85+ and free with high-cost protection card (frikort).
• Parterapi (Couple Therapy) Online couple therapy sessions with licensed psychologists for partners seeking professional relationship support. Launched in June 2026 and includes an initial consultation followed by tailored treatment flows.
• Digital Treatment Programs (Behandlingsprogram / iKBT) Self-paced internet-delivered cognitive behavioral therapy programs (ikbt.dinpsykolog.se) assigned by a psychologist after assessment and used by patients between sessions to work on conditions such as stress, anxiety, depression, sleep problems, and phobias. All programs are provided free of charge.
• Private Pay Therapy (Privatfinansierad vård) Privately funded psychological care offered as an alternative payment path outside the regional public healthcare system, with separate pricing displayed before booking. Frikort does not apply to this service.
• Psychological Self-Assessment Tests Self-assessment tools for mental health conditions including panic anxiety, destructive relationships, postpartum depression, generalized anxiety disorder (GAD), high sensitivity, social phobia, burnout syndrome, and PTSD.

Quantifiable outcome

• Over 30,000 people helped since founding in 2019
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Vårdcentralen Snabbdoktor (Region Sörmland)coreStrategic or Co-development Partner · 1 January 2019Din Psykolog operates as a subcontractor to Vårdcentralen Snabbdoktor in Region Sörmland, providing digital psychological services within the public primary care mandate. Healthcare visits are registered as visits at Vårdcentralen. This partnership enables region-funded care and integration with the Swedish public healthcare reimbursement system.
• 56K DigitalminorGTM or Marketing PartnerExternal SEO agency partner supporting Din Psykolog's search engine optimization and digital marketing efforts, contributing to their winning of the 2025 Swedish SEO Prize in Healthcare.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kry: Kry is Sweden's largest DTC telehealth platform offering video consultations with GPs and mental health professionals. It directly competes with Din Psykolog in Swedish virtual mental health, with a much larger capital base and broader clinical scope.
• Doktor24: Doktor24 is a major Swedish digital healthcare provider offering physical and mental health consultations online. Din Psykolog's board chair Andreas Ringman Uggla has prior ties to Doktor24, illustrating direct competitive overlap in the Swedish virtual care category.
• Mindler: Mindler is a Swedish digital psychology platform offering video-based CBT with licensed psychologists. It directly overlaps with Din Psykolog's core service of online psychologist consultations for anxiety, depression, and stress.
• Vårdcentralen Snabbdoktor / Platform24: Vårdcentralen Snabbdoktor is the public primary care partner Din Psykolog subcontracts with; Platform24 is the broader Group that builds digital health infrastructure for Nordic regions. They are simultaneously a partner and an adjacent competitor in Swedish virtual primary care.
• Medtanken: Medtanken is a Swedish digital primary care provider offering video consultations integrated with public healthcare. Din Psykolog's board chair Andreas Ringman Uggla serves as chairman, and Medtanken operates in the same subcontractor model within the Swedish public system.
• BlueCall: BlueCall is a Swedish digital mental health platform connecting users with psychologists and therapists via video and chat. It is a direct competitor in the Swedish teletherapy market with overlapping target customers and delivery model.

Broad incumbents

• BetterHelp: BetterHelp is the world's largest online therapy platform offering video, phone, and text-based sessions with licensed therapists. It serves as the broad incumbent benchmark for DTC teletherapy economics and scale, although it does not currently serve Sweden.
• Lyra Health: Lyra Health is a large US-based employer-sponsored mental health platform combining teletherapy with in-person care. It is comparable to Din Psykolog's blended model of region-funded and private-pay online therapy, though operating at very different scale and geography.
• Talkspace: Talkspace is a publicly traded US teletherapy platform offering video, audio, and text-based therapy with licensed therapists. It serves as a broad incumbent comparable on business model, payer mix, and digital treatment program dynamics, though operating in a different regulatory market.

Emerging players

• Mindmore: Mindmore is a Nordic digital health company focused on cognitive testing and brain health assessments. It is an emerging player in adjacent digital mental health tooling that could partner with or compete against Din Psykolog's self-assessment test suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Din Psykolog