BlueCall
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
BlueCall firmographics
Firmographics- Name
- BlueCall
- Legal name
- BC Digital AB
- Website
- https://bluecallapp.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BlueCall industry classification
Industry- Product category
- Corporate Mental Health Platform
- NAICS
- Other Individual and Family Services (624190), Individual and Family Services (6241)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
- akta.pro secondary industry
- Mental Health Therapist Marketplaces (HLALALAJ)
Keywords
Where BlueCall is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
BlueCall business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Annual Subscription: BlueCall offers subscription-based pricing calculated based on the number of employees and prepaid calls per year. The subscription includes access to the BlueCall app, customer portal, therapist matching, and webinars. The annual subscription cost is typically less than the cost of a single employee on sick leave (259,239 kr). Companies receive five times their money back on average through lower sick leave, increased productivity, and reduced employee turnover.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized per employee pricing with prepaid calls |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BlueCall product offering
Product offeringCore offering
BlueCall is a B2B mental health platform that delivers anonymous counseling sessions between employees and professional therapists through a mobile app, supplemented by a customer analytics portal for employers and research-based webinars. The service is positioned as a preventive mental health solution designed to reduce sick leave and increase productivity through early intervention, with guaranteed therapist matching within 24 hours across 10+ languages. Customers are employers who subscribe on an annual basis; employees access the service at no direct cost as a workplace benefit.
Product overview
BlueCall is a B2B mental health platform offering a three-component product suite: the BlueCall app (core product providing anonymous therapy sessions, daily check-ins, and self-help exercises), the Customer portal (analytics dashboard for employers), and Webinar content (research-based educational sessions). The platform operates on a subscription model for companies, focusing on preventive mental health support to reduce sick leave and increase productivity. The matching agent technology connects employees with appropriate therapists, and all services maintain 100% anonymity with data stored within EU.
Differentiator
Problem solved
Functional benefit
Products and services
- BlueCall App Mobile application providing anonymous support calls and chat with professional therapists, daily well-being check-ins, trend tracking, and quality-assured self-help exercises. Delivered to employees as an employer-sponsored benefit via unique QR codes, registration links, or work email. Supports audio, video, and chat sessions across 10+ languages.
- Customer Portal
Quantifiable outcome
- 84% of users report BlueCall has contributed to reducing the risk of sick leave
- +5 more outcomes
Companies that use BlueCall
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
BlueCall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature4 records
BlueCall partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights4 records
BlueCall competitors and assessment
Company assessmentBroad incumbents
- EAP core (e.g., Aetna Resources for Living, Optum): Optum and other large incumbent EAPs are bundled into occupational health contracts and compete directly with BlueCall's positioning as a preventive complement to traditional occupational health services.
- Headspace for Work: Headspace for Work sells digital mental wellness, meditation and therapy benefits to employers globally. It is broader than BlueCall (consumer app + B2B), but directly competes in the employer-sponsored mental wellbeing category.
- Calm Business: Calm Business offers employer-sponsored subscriptions to its meditation, sleep and mental wellness app. While primarily self-serve content rather than live therapy, it competes for the same HR benefits budget as BlueCall.
Direct peers
- Unmind: Unmind is a B2B mental health platform offering proactive wellbeing, therapy and coaching to employers. Its horizontal SaaS sales motion and preventive positioning closely resemble BlueCall's enterprise model.
- Lyra Health: Lyra is a US-based employer-sponsored virtual mental health platform offering therapy, coaching and medication services. It directly competes with BlueCall's core offering of anonymous/anonymous-friendly teletherapy and EAP-style benefits sold to HR teams at enterprises.
- Modern Health: Modern Health is a global employer mental health platform combining therapy, coaching and digital self-serve resources. It sells to HR and benefits leaders under a subscription model comparable to BlueCall's go-to-market.
- Spring Health: Spring Health is an employer-sponsored precision mental health platform with therapist matching, coaching and medication. Its matching-engine approach and B2B sales motion mirror BlueCall's therapist-agent and enterprise field sales strategy.
Regional players
- Wellbe (Wellbe.io): Wellbe is a Nordic employee wellbeing and mental health platform sold B2B to employers. It is a direct regional peer with overlapping customer base, language coverage and prevention-oriented value proposition.
Emerging players
- Mindler: Mindler is a Nordic-origin digital mental health provider offering therapist matching and digital CBT via an employer and payer-facing model. It shares BlueCall's therapist-matching approach and Nordic roots.
- Wysa: Wysa is an AI-augmented employer mental wellness platform combining anonymous chatbot self-help with optional human coaching. Its anonymity-led design and B2B employer channel make it a comparable emerging peer to BlueCall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BlueCall social profiles
Digital presenceBlueCall compliance and trust
Trust signalCompliance2 records
BlueCall financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueCall leadership team
Management profileNumber of profiles
Profiles5 records
BlueCall funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueCall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueCall
What does BlueCall do?
BlueCall is a B2B mental health platform that delivers anonymous counseling sessions between employees and professional therapists through a mobile app, supplemented by a customer analytics portal for employers and research-based webinars. The service is positioned as a preventive mental health solution designed to reduce sick leave and increase productivity through early intervention, with guaranteed therapist matching within 24 hours across 10+ languages. Customers are employers who subscribe on an annual basis; employees access the service at no direct cost as a workplace benefit.
Is BlueCall a public or private company?
BlueCall is a private company. It is classified as venture growth investor backed and is currently operating.
When was BlueCall founded?
BlueCall was founded in 2016. It employs 1 to 10 people.
Where is BlueCall based?
BlueCall is headquartered in Stockholm, Sweden, in the Europe region.
How does BlueCall make money?
One revenue line is on record: annual Subscription.
Who are BlueCall's main competitors?
Broad incumbents on record are EAP core (e.g., Aetna Resources for Living, Optum), Headspace for Work and Calm Business. Direct peers are Unmind, Lyra Health, Modern Health and Spring Health. Wellbe (Wellbe.io) is listed as a regional player. Emerging players are Mindler and Wysa.
Does BlueCall have an API?
No public API is recorded for BlueCall.
What industry is BlueCall in?
BlueCall's product category is Corporate Mental Health Platform. Its primary akta.pro industry code is HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy), with a secondary code of HLALALAJ, Mental Health Therapist Marketplaces. Its NAICS code is 624190 and its SIC code is 8090.