What Loyyal does

Loyyal Technologies FZCO is a Dubai-headquartered enterprise SaaS company that operates a Blockchain-as-a-Service platform for the loyalty industry, targeting airlines, banks, telecoms, retailers, malls, and SME/D2C brands globally. The company's core offering is a multi-product suite: Access Point serves as an operating system for automating merchant and partner onboarding; Xpand Point enables real-time blockchain-powered points exchange between loyalty programs; Reward Point houses a catalogue of physical, digital, and Web3-style rewards; Perk Point provides CRM/ePOS-integrated loyalty management for SMEs; GiftOS Point manages digital gift card lifecycles; OfferPoint provides merchant-funded offer marketplaces for financial institutions; and Perxi AI is a WhatsApp-based AI agent for SME loyalty management built on Meta Llama. The platform integrates blockchain/smart-contract infrastructure with AI capabilities for fraud detection, recommendation, and predictive analytics, and is backed by multiple granted patents.

The company's go-to-market is hybrid: direct enterprise field sales target large loyalty program owners through API-first integrations, while a product-led growth motion via Perxi.AI serves SMEs and D2C brands on WhatsApp. Pricing is quote-based enterprise SaaS with undisclosed rates, and revenue streams include platform subscriptions, API and integration services, and the underlying BaaS offering. Loyyal claims access to over 1 million members across its partner network and serves enterprise clients including Emirates Skywards, ENOC Group (YES Rewards), Ethiopian Airlines (ShebaMiles), CIBC, and Cartrawler, alongside a long-tail of F&B and retail merchants. Geographic presence spans the UAE (headquarters), the United States (Delaware), Singapore, and Qatar, with expansion into India, Europe, and APAC via a strategic partnership with Easyrewardz.

The company is privately held and recently secured a strategic seed investment from Hayaat Group in January 2026, concurrent with the spin-off of Loyyal.Network as a dedicated interoperability infrastructure entity. Operating geographies include the Middle East, North America, and Asia Pacific, with European expansion underway through channel partnerships. Headcount is reported at 11–50 employees, and the leadership team — led by CEO Ashish Kumar Singh — combines Web3, loyalty, and enterprise SaaS experience from prior roles at firms including American Express and various blockchain organizations.

Name

Loyyal

Legal name

Loyyal Technologies FZCO

Website

https://loyyal.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Loyyal is a Dubai-based enterprise SaaS company that operates a Blockchain-as-a-Service loyalty platform, combining AI and blockchain to automate partner onboarding, enable cross-program points exchange, manage digital gift cards, and run merchant-funded offers for airlines, banks, retailers, and SMEs globally.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Finance Services (6199)

akta.pro primary industry

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)

akta.pro secondary industries

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK), Digital Asset Custody & Wallet Infrastructure for Institutions (MPC/HSM, key mgmt, policy controls) (FSAPAIAE)

Keywords

• Loyalty management software
• Blockchain loyalty platform
• Enterprise loyalty SaaS
• Customer rewards platform
• Gift card management

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS Subscriptions: Enterprise SaaS platform licensing for loyalty program owners including Access Point, Xpand Point, Reward Point, and Perk Point modules. Provides time and cost savings in partner onboarding, network expansion, and multi-partner tactical campaigns.
2. API and Integration Services: API-first approach enabling enterprise integrations with existing loyalty management systems. Single integration approach for connecting unlimited partners.
3. Blockchain-as-a-Service Platform: Advanced BaaS platform designed to empower loyalty globally across every vertical including Airlines, Banks, Telco's, Retail with greater connectivity and engagement.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Loyyal operates a Blockchain-as-a-Service SaaS platform that enables loyalty program owners to automate partner/merchant onboarding, run points exchanges across programs, distribute rewards (including Web3/NFT-style), issue and manage gift cards, and deliver personalized offers to customers. The platform targets airlines, banks, telecoms, retailers, malls and SMEs globally, with AI agents (e.g., Perxi AI on WhatsApp) enabling SMEs to launch loyalty programs without dedicated apps or staff.

Product overview

Loyyal is an enterprise SaaS company specializing in AI and Web3 loyalty solutions, operating as a Blockchain-as-a-Service platform for the loyalty industry. The platform consists of multiple interconnected modules: Access Point serves as the core operating system for automating merchant and partner onboarding; Xpand Point is the blockchain-powered points exchange engine enabling interoperability between loyalty programs; Reward Point is the comprehensive rewards module housing physical, digital, and Web3 rewards; Perk Point is the dedicated loyalty management platform for SMEs and D2C brands; GiftOS Point is the AI-powered gift card management system; Perxi AI is the AI Agent of Loyalty enabling WhatsApp-based loyalty management; and OfferPoint is the merchant-funded offer marketplace for financial institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Access Point: Revolutionary operating system for loyalty program owners to automate merchant/partner onboarding and management.
• Reward Point
• Xpand Point
• Perk Point
• GiftOS Point
• Perxi AI
• OfferPoint
• Game Point

Products and services

• Access Point Plug-and-play operating system for loyalty program owners that fully automates merchant and partner onboarding and ongoing management, providing unlimited partner connections via a single integration.
• Xpand Point Blockchain-powered platform that enables seamless point exchanges between different loyalty programs, allowing members to transfer or exchange points across multiple programs in real time.
• Reward Point Reward module housing leisure, lifestyle, travel rewards, experiences, gift currencies, and Web3-style rewards (NFTs, Phygital, Crypto), with a growing directory of global and local merchants and reward partners.
• GiftOS Point Comprehensive gift card management system for retailers, brands, and malls enabling instant card issuance and redemption for both online and in-store use, with AI-powered financial activity monitoring and fraud prevention.
• Perk Point Loyalty management platform specifically built for SMEs and D2Cs that streamlines the creation, management, and optimization of loyalty programs, with seamless CRM and ePOS integration.
• Perxi AI World's first AI Agent of Loyalty enabling small and medium businesses to launch and manage branded loyalty programs directly through WhatsApp via chat interaction, powered by Meta Llama, with plans to expand into finance modules for business banking functions.
• OfferPoint Merchant-funded offer marketplace enabling banks, digital wallets, and financial institutions to provide curated offers across dining, retail, travel, and lifestyle categories through an AI-driven recommendation engine.

Quantifiable outcome

• Scaling a partner network into retail and F&B sectors can result in 4X increase in revenue and 6X increase in member benefits
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Open Loyalty: Headless loyalty engine with APIs for points, tiers, and rewards, designed for developer-driven integrations — closely comparable to Loyyal's API-first Xpand Point approach.
• Punchh: Enterprise loyalty and engagement platform for restaurant and retail chains (now part of ParTech) — directly comparable to Loyyal's enterprise modules and customer segments such as F&B partners (Chowking, illy).
• Smile.io: Loyalty and rewards platform purpose-built for e-commerce merchants and D2C brands, including points, VIP, and referral programs — overlaps Loyyal's Perk Point and Perxi AI SME wedge.
• LoyaltyLion: Loyalty and engagement platform for Shopify and e-commerce merchants, providing points, tiers, and rewards programs — comparable SME-focused competitor to Perk Point/Perxi AI.
• Antavo: Enterprise loyalty cloud platform serving global brands with partner management, points, and rewards infrastructure — directly comparable to Loyyal's Access Point and Reward Point modules for the same enterprise customer base.
• Paytronix: Loyalty, gift, and online ordering platform for restaurants and convenience stores — directly comparable to Loyyal's GiftOS Point and F&B partner ecosystem.
• Kangaroo Rewards: Cloud-based loyalty and digital marketing platform for SMB retailers — competes with Loyyal's Perk Point and Perxi AI in the long-tail SME segment.
• Qiibee: Blockchain-based loyalty infrastructure provider enabling tokenized rewards and white-label loyalty programs — the most direct blockchain-loyalty analog to Loyyal's Xpand Point.
• Yotpo: Marketing and loyalty platform combining reviews, SMS, and a loyalty engine for D2C and retail brands — competes with Loyyal's Perk Point and GiftOS Point at the SME and mid-market tiers.
• Comarch Loyalty: Enterprise loyalty management suite covering telecom, finance, and retail — competes with Loyyal in the same telco, bank, and large-retail segments across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/loyyal_official
• LinkedInlinkedin.com/company/loyyal

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyyal