Medialinks
Medialinks is a Dubai-based performance marketing agency serving enterprise and mid-market brands in MENA with mobile app user acquisition, MMP-validated CPI/CPA campaigns, direct OEM inventory access on TECNO/Infinix/itel devices, and complementary digital services including paid media, SEO, ecommerce, and marketplace management.
- Company typePrivate
- Founded2019
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Medialinks does
Medialinks Marketing Management is a Dubai-headquartered, privately held performance marketing agency founded in 2019, operating across 7 countries (UAE, Saudi Arabia, UK, India, Pakistan, Nigeria, China). The firm specializes in mobile app user acquisition with measurable, MMP-validated (Adjust, AppsFlyer, Branch) CPI and CPA campaigns, and holds direct OEM partnerships with TECNO, Infinix, and itel that provide device-level advertising inventory at the moment a phone is switched on—an unusual upper-funnel advantage in MENA. Its portfolio of enterprise clients includes Careem, Property Finder, Nord, Ooredoo, American Tourister, Dubizzle, Life Pharmacy, LifeStyle, Tango, and Easy Taxi, served through direct field sales targeting enterprise and mid-market brands. Beyond performance marketing, Medialinks offers an extended services stack including paid media (Google, Meta, TikTok, programmatic), social media management, SEO, web development, ecommerce solutions (Shopify, Magento, Laravel, WordPress), marketplace management on Amazon and Noon, hosting services, business email, abandoned-cart recovery, influencer and affiliate marketing, brand localization, content syndication, PR distribution, photography, and video production. Revenue is generated through retainer fees, project-based professional services, and performance-based pricing models, with custom quote-based pricing that is not publicly disclosed. The company is GDPR and CCPA compliant, operates with a small team of 1-10 employees, has raised a disclosed $500,000 seed in 2020, and has no identified venture capital, private equity, or parent-company backing.
Medialinks firmographics
Firmographics- Name
- Medialinks
- Legal name
- Medialinks Marketing Management
- Website
- https://themedialinks.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Medialinks is a Dubai-based performance marketing agency serving enterprise and mid-market brands in MENA with mobile app user acquisition, MMP-validated CPI/CPA campaigns, direct OEM inventory access on TECNO/Infinix/itel devices, and complementary digital services including paid media, SEO, ecommerce, and marketplace management.
- Ownership category
- akta.pro rank
Medialinks industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ), Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)
Keywords
Where Medialinks is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices8 records
Markets served
Medialinks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Performance Marketing Services: Managed performance marketing services including mobile app user acquisition, paid media campaigns, social media management, and SEO. Revenue generated through retainer fees, campaign management fees, and performance-based pricing models (CPI, CPA, ROAS-focused).
- OEM Mobile Inventory: Supply of OEM mobile inventory for TECNO, Infinix, and itel devices enabling global distribution of pre-installed advertising placements.
- Digital Services (Web Development, Ecommerce, etc.): Additional services including web development, ecommerce solutions, marketplace management, hosting services, and business email solutions provided as professional services or project-based fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Medialinks product offering
Product offeringCore offering
Medialinks is a Dubai-based performance marketing agency that delivers mobile app user acquisition, paid media, social media marketing, SEO, and OEM device-level advertising inventory on TECNO, Infinix, and itel smartphones to enterprise and mid-market brands in MENA. The firm supplements these core marketing services with web development, ecommerce builds, hosting, business email, and marketplace management (Amazon, Noon) to provide end-to-end digital growth support.
Product overview
Medialinks is a Dubai-based performance marketing agency offering a comprehensive suite of digital marketing and technology services. The portfolio includes mobile growth solutions (Mobile App User Acquisition with MMP tracking via Adjust and AppsFlyer), OEM Inventories (device-level access on TECNO, Infinix, itel), Paid Media campaigns, Social Media Marketing, SEO, and Activations/Event Staffing. The web development ecosystem encompasses Ecommerce Solutions (Shopify, Magento, Laravel), WordPress Websites, Landing Pages, Website Maintenance, Hosting Services, and Business Emails. Additional services include Marketplace Management (Amazon, Noon), Abandoned Cart Management, Affiliate Marketing, Influencer Marketing, Brand Localization, Content Syndication, Media Representation, PR Distribution, Photography, Video Production, and WhatsApp Business API integration. The company operates across UAE, KSA, UK, India, Pakistan, Nigeria, and China.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile App User Acquisition Performance-based mobile app user acquisition using validated CPI and CPA models, with installs tracked through MMPs like Adjust and Appsflyer and scaled based on retention and revenue metrics. Targeted at mobile-first brands seeking high-LTV users.
- OEM Inventories Direct device-level advertising inventory access on TECNO, Infinix, and itel smartphones, enabling brands to connect with users from the moment the device switches on in UAE and Saudi Arabia.
- Paid Media High-performance paid media campaigns across Google, Meta, TikTok, and programmatic channels designed to lower CAC, lift ROAS, and deliver measurable impact for enterprise and mid-market brands.
- Social Media Marketing Brand management and growth across Instagram, TikTok, LinkedIn, Snapchat, and Facebook, including content creation and paid social advertising to convert followers into customers.
- SEO Services Search engine optimization services to boost visibility, traffic, and conversions for businesses in Dubai and the wider MENA region.
- Activations and Event Staffing Deployment of trained promoters, event staff, and in-store teams to execute physical brand activations aligned with digital growth strategy for brands.
- Web Development Custom responsive website development services including ecommerce solutions, landing pages, and CMS development for brands scaling in the UAE and beyond.
- Ecommerce Solutions Custom ecommerce website design and development on Shopify, Magento, and Laravel platforms, including payment gateway integration, shopping cart development, and professional SEO.
- Marketplace Management Management of products on Amazon, Noon, and other marketplaces including account setup, product listing optimization, PPC planning, sales forecasting, and monthly reporting.
- Hosting Services Shared hosting services with fast, scalable, and secure solutions in Dubai, Abu Dhabi, and the UAE, including migration, technical support, and consultation on cloud platforms such as AWS, GoDaddy, and SiteGround.
- Business Emails Custom email address setup services ([email protected]) for professional brand communication and improved customer trust.
- WhatsApp Business API Integration Implementation of WhatsApp Business API enabling businesses to automate, arrange, and securely manage customer interactions with real-time messaging solutions.
Quantifiable outcome
- 15,000 new users acquired within 3-month campaign period (August-November 2023) for Life Pharmacy while maintaining AOV of 300 AED
Companies that use Medialinks
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Medialinks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature2 records
Medialinks partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AdjustcoreTrusted Mobile Measurement Partner (MMP) used for campaign measurement and validation. All tracking is fully opt-in with integration ensuring clean, accountable impressions and fraud-free delivery.
- AppsflyercoreTrusted Mobile Measurement Partner (MMP) used for campaign measurement and validation. Every install is tracked through Appsflyer, then scaled based on retention and revenue.
- BranchcoreTrusted Mobile Measurement Partner (MMP) used for cross-platform attribution and campaign validation.
- TECNOcoreDirect OEM partnership providing device-level advertising inventory on TECNO smartphones. Enables brands to connect with millions of high-intent users from the moment the phone switches on.
- InfinixcoreDirect OEM partnership providing device-level advertising inventory on Infinix smartphones. Part of the core OEM inventory access strategy in UAE and Saudi Arabia.
- itelcoreDirect OEM partnership providing device-level advertising inventory on itel smartphones. Enables mass-market reach across MENA region.
- AmazonminorMarketplace management services for Amazon sellers including content creation, product discoverability optimization, and branded shopping experiences.
- NoonminorMarketplace management services for Noon sellers in UAE and KSA, including account setup, product listing optimization, and sales growth planning.
- AppticacoreJoint report partnership on MENA mobile app trends and insights. Co-produced H1 2024 MENA Report examining key drivers of ecommerce and digital business growth.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Medialinks competitors and assessment
Company assessmentDirect peers
- Socialize Agency: Dubai-headquartered social media and digital marketing agency serving enterprise and SME brands across MENA, with a similar social/paid-media/influencer offering and comparable target verticals (lifestyle, F&B, retail).
- Crowd (Crowd Holding): UAE-based digital marketing and creative agency offering paid media, social, and content services to enterprise clients in MENA, overlapping Medialinks on paid social, programmatic, and influencer marketing.
- Netizency: MENA-focused performance-oriented digital marketing agency with offices in UAE, KSA, and Egypt providing social media, paid media, and influencer services to enterprise brands across the same regional footprint.
- Liquid (now M+C Saatchi MENA): MENA digital and creative agency historically competing in social, content, and performance marketing for UAE and Saudi enterprise clients, comparable in geography and service mix.
Broad incumbents
- Wunderman Thompson MENA: Global network's MENA operations offer full-service performance, CRM, social, and commerce capabilities with significantly larger headcount and enterprise reach, competing for the same MENA brand budgets.
- iProspect MENA (Dentsu): Dentsu's performance media-buying arm in the Middle East, directly competing for paid-media and SEO mandates from the same enterprise and ecommerce brands in UAE and KSA.
- Publicis Groupe Middle East: Global holding company's Middle East operations span media, creative, commerce, and performance marketing, competing for tier-one MENA enterprise digital mandates.
- McCann Worldgroup MENA: Global network's Middle East operations deliver integrated digital, social, and performance marketing to enterprise brands across the same UAE/KSA geographies Medialinks serves.
Emerging players
- Liftoff: US-headquartered mobile user-acquisition and retargeting specialist with strong MMP-integrated CPI/CPA capabilities; a global benchmark for the mobile-UA and OEM-monetization model Medialinks operates regionally.
- Remerge: Berlin-based app retargeting and mobile UA platform serving EMEA and MENA demand; comparable to Medialinks in its mobile-measurement-driven performance approach to user acquisition budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Medialinks social profiles
Digital presenceMedialinks compliance and trust
Trust signalCompliance2 records
Medialinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medialinks leadership team
Management profileNumber of profiles
Profiles1 record
Medialinks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medialinks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medialinks
What does Medialinks do?
Medialinks is a Dubai-based performance marketing agency that delivers mobile app user acquisition, paid media, social media marketing, SEO, and OEM device-level advertising inventory on TECNO, Infinix, and itel smartphones to enterprise and mid-market brands in MENA. The firm supplements these core marketing services with web development, ecommerce builds, hosting, business email, and marketplace management (Amazon, Noon) to provide end-to-end digital growth support.
Is Medialinks a public or private company?
Medialinks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medialinks founded?
Medialinks was founded in 2019. It employs 1 to 10 people.
Where is Medialinks based?
Medialinks is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Medialinks make money?
Three revenue lines are on record. Performance Marketing Services are the primary driver. The others are OEM Mobile Inventory and digital Services (Web Development, Ecommerce, etc.).
Who are Medialinks's main competitors?
Direct peers on record are Socialize Agency, Crowd (Crowd Holding), Netizency and Liquid (now M+C Saatchi MENA). Broad incumbents are Wunderman Thompson MENA, iProspect MENA (Dentsu), Publicis Groupe Middle East and McCann Worldgroup MENA. Emerging players are Liftoff and Remerge.
Does Medialinks have an API?
No public API is recorded for Medialinks.
What industry is Medialinks in?
Medialinks's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 541810 and its SIC code is 7311.