Apptica
- Company typePrivate
- Founded2016
- HeadquartersNicosia, Cyprus
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Apptica firmographics
Firmographics- Name
- Apptica
- Legal name
- Apptica Limited
- Website
- https://apptica.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Apptica industry classification
Industry- Product category
- Mobile App Analytics
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
- akta.pro secondary industry
- Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)
Keywords
Where Apptica is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
Apptica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Apptica operates as a subscription-based SaaS platform providing access to its analytics and intelligence tools. Users must register for a personal account with username and password to access paid/subscription services. The platform offers free trial options for initial evaluation.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Apptica product offering
Product offeringCore offering
Apptica is a mobile app analytics and ad intelligence platform that provides competitive intelligence across app stores, advertising networks, install metrics, and usage data. The platform delivers market trend analysis, ad creative tracking, store performance metrics, and category-level competitor benchmarking targeted at mobile app developers, marketing specialists, sales managers, and venture/investment teams.
Product overview
Apptica is a unified mobile app analytics and ad intelligence platform that offers five integrated modules: Market Intelligence for trend analysis, Ad Intelligence for creative performance tracking, Store Intelligence for app store metrics, Usage Intelligence for user engagement analysis, and Market Alerts & News Feed for real-time competitor monitoring. The platform aggregates data from iOS, Android, and RuStore app stores to help marketing specialists, sales managers, venture/investment teams, and game developers analyze competitors, discover winning ad creatives, and track market trends. Built on a proprietary advanced statistical model, the platform processes non-identifiable information about mobile applications and their users.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Intelligence Mobile app market intelligence product delivering category trends, competitor rankings, and market-share data for app store categories. Targeted at mobile app marketers, sales managers, game developers, and investment teams evaluating category dynamics.
- Ad Intelligence Advertising intelligence product providing visibility into mobile ad creatives, channels, and competitor ad activity. Built for marketing and UA teams tracking competitor advertising strategies.
- Store Intelligence Store-level intelligence product surfacing app store performance metrics, rankings, and store-level trends. Designed for sales managers and product teams benchmarking store performance.
- Usage Intelligence App usage and penetration analytics product tracking audience reach and engagement across mobile apps. Suited for marketing specialists, investors, and product teams measuring usage penetration.
- Market Alerts & News Feed Alerting and news feed product delivering market and competitor event notifications for ongoing monitoring. Used by subscription customers to stay current on category and competitor developments.
Companies that use Apptica
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Apptica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Apptica partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MobuppscoreMobupps and Apptica jointly released the 'US Holiday Season Growth Playbook 2025' offering strategies and insights for holiday advertising in the United States. The report emphasizes pacing spend, creative trends, and consumer behavior to maximize ROI during the 2025 holiday season.
- MedialinkscoreApptica partnered with Medialinks, a leading marketing agency in the Middle East, to produce the 'Focus on MENA' report analyzing the mobile market in the Middle East and North Africa region for H1 2024. This collaboration leverages Medialinks' regional marketing expertise combined with Apptica's data analytics capabilities.
- PayPalminorPayPal is used as the third-party payment processor for handling billing transactions. Credit card and debit card information is transmitted directly via encrypted connection to PayPal for payment processing. Apptica does not collect or store payment information directly.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Apptica competitors and assessment
Company assessmentEmerging players
- Singular: Singular is a marketing analytics platform unifying attribution, ad spend, and creative performance data for mobile marketers, comparable to Apptica's ad intelligence and market benchmarking features.
- Kochava: Kochava is a mobile attribution and analytics platform offering unified measurement, fraud prevention, and audience insights — comparable to Apptica's focus on UA, ad creative, and app performance analytics.
- AppsFlyer: AppsFlyer is a global leader in mobile attribution and marketing analytics, providing deep linking, aggregate measurement, and creative optimization features that overlap with parts of Apptica's Ad Intelligence and competitor tracking.
- Adjust: Adjust is a mobile measurement and attribution platform providing campaign analytics, fraud prevention, and SKAdNetwork solutions, competing with Apptica's ad intelligence and market tracking offerings for UA-focused marketing teams.
Direct peers
- AppMagic: AppMagic is a mobile gaming-focused market intelligence platform providing revenue estimates, ad analytics, and competitor benchmarks, closely aligned with Apptica's gaming customer base and ad intelligence feature set.
- data.ai (formerly App Annie): data.ai is a global mobile analytics and market intelligence provider offering app performance, advertising, and audience insights — directly competing with Apptica's Market Intelligence, Store Intelligence, and Usage Intelligence modules.
- MobileAction: MobileAction offers app store optimization, keyword intelligence, and competitor analysis tools for app developers and marketers, overlapping with Apptica's Store Intelligence and Market Intelligence capabilities.
- Sensor Tower: Sensor Tower is the leading mobile app market intelligence and ad insights platform, directly overlapping with Apptica across market intelligence, ad creative analysis, store performance, and usage benchmarking for mobile app developers and marketers.
Broad incumbents
- Semrush: Semrush is a broad digital marketing analytics suite covering SEO, advertising, and content; while primarily web-focused, its App Center and trend tools place it as an adjacent incumbent to Apptica in mobile marketing intelligence.
- Similarweb: Similarweb is a broader digital intelligence platform offering web and app analytics, audience insights, and competitive benchmarking — a wider-portfolio incumbent that overlaps with Apptica's market intelligence and traffic distribution use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Apptica social profiles
Digital presenceApptica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apptica leadership team
Management profileNumber of profiles
Apptica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apptica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apptica
What does Apptica do?
Apptica is a mobile app analytics and ad intelligence platform that provides competitive intelligence across app stores, advertising networks, install metrics, and usage data. The platform delivers market trend analysis, ad creative tracking, store performance metrics, and category-level competitor benchmarking targeted at mobile app developers, marketing specialists, sales managers, and venture/investment teams.
Is Apptica a public or private company?
Apptica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apptica founded?
Apptica was founded in 2016. It employs 1 to 10 people.
Where is Apptica based?
Apptica is headquartered in Nicosia, Cyprus, in the Europe region.
How does Apptica make money?
One revenue line is on record: subscription SaaS.
Who are Apptica's main competitors?
Emerging players on record are Singular, Kochava, AppsFlyer and Adjust. Direct peers are AppMagic, data.ai (formerly App Annie), MobileAction and Sensor Tower. Broad incumbents are Semrush and Similarweb.
Does Apptica have an API?
No public API is recorded for Apptica.
What industry is Apptica in?
Apptica's product category is Mobile App Analytics. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms, with a secondary code of BPAFACAF, Mobile & App Performance Marketing (UA, App Store Ads). Its NAICS code is 5132 and its SIC code is 7372.