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Rebound Health

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uuid0004u9r

Namestring
Rebound Health
Legal namestring
Rebound Health, Inc.
Company typeenum
Private
Founded yearint
2018
Descriptiontext

Rebound Health is a virtual specialty therapy platform providing telehealth-based treatment for Post-Traumatic Stress Disorder (PTSD) and related trauma conditions using Prolonged Exposure (PE) therapy, a gold-standard evidence-based modality. Founded in 2018 by Raeva Kumar (a trauma survivor) and Erin Berenz, PhD (Chief Clinical Officer), the company operates on a HIPAA-compliant platform that connects trauma survivors with extensively trained licensed mental health professionals via secure video sessions, between-session messaging, and guided practice tools designed to support nervous system regulation. The platform serves individual consumers across the United States, matching patients with therapists licensed in their specific state.

The business combines insurance reimbursement (across 60+ health plans, with claims submitted on behalf of members) with a cash-pay model featuring Good Faith Estimates and interest-free payment plans ($50–$95/week). Session lengths are approximately 60, 45, or 30 minutes, with cancellation fees ranging from $50 to $100. A differentiated "Survivor Advocate" model layers peer support from individuals with lived trauma experience alongside clinical care. Distribution is direct-to-consumer through hellorebound.com and a companion mobile app, supported by content marketing via the company's blog and SEO.

In March 2025, Rebound was acquired by NOCD, a virtual OCD specialty provider valued at approximately $270 million that had just achieved its first month of positive EBITDA. Both companies were simultaneously restructured under a newly created parent company called Noto, described as an AI-enabled platform intended to scale specialty mental health across OCD, trauma, and related complex psychiatric conditions. Rebound now operates as the second brand under Noto alongside NOCD, gaining access to a network of over 100 PE-trained specialists and broader behavioral health infrastructure funded by ~$84M in capital raised by NOCD since 2018 from investors including Cigna Ventures, 7wireVentures, Kaiser Permanente Ventures, F-Prime Capital, and Health Enterprise Partners.

Short descriptiontext

Rebound Health is a telehealth therapy provider delivering evidence-based Prolonged Exposure (PE) therapy for PTSD and trauma recovery to individual consumers across the United States via video sessions, messaging, and guided practice tools.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
telehealth therapy, trauma treatment, PTSD therapy, mental health services, prolonged exposure therapy
Industry2 codes
1Grief, Trauma & PTSD-Focused Teletherapy Platforms
CodeHLALAEALPrimaryYes
2Peer Support, Recovery Coaching & Sober Living Services
CodeHLAFACANPrimaryNo
NAICS code1 code
  • Outpatient Mental Health and Substance Abuse Centers621420
SIC code3 codes
  • Services-Health Services8000
  • Services-Misc Health & Allied Services, Nec8090
  • Services-Specialty Outpatient Facilities, Nec8093
Product category
Telehealth Mental Health Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Telehealth Therapy Sessions
TypeSubscription Recurring
Description

Revenue generated from paid messaging and telehealth services for assessment, treatment, and self-management of trauma disorders including PTSD. Session-based model with approximately 60, 45, or 30 minute sessions. Insurance billing for in-network plans with copay/coinsurance responsibility passed to patients.

hellorebound.com
2Insurance Reimbursement
TypeSubscription Recurring
Description

The company accepts most insurance plans and works with in-network providers. Revenue flows through insurance claims processing after sessions are submitted to insurers.

hellorebound.com
3Cash Pay and Payment Plans
TypeSubscription Recurring
Description

Cash pricing available with Good Faith Estimates provided. Interest-free payment plans offered at $95/week or $50/week to make treatment affordable beyond insurance.

hellorebound.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
Pricing details3 tiers
1Insurance-based therapy sessions with verified in-network coverage
ModelSubscriptionBilling cadenceMonthly
Notes

Insurance verification occurs before first session. After deductible and copay/coinsurance calculations, patient responsibility is clearly detailed in post-session invoices. Rebound submits claims to insurance after first session.

hellorebound.com
2Cash pay pricing with Good Faith Estimate
ModelSubscriptionBilling cadencePay-as-you-go
Notes

Cash prices provided upon request or after booking free call. Claimed to be lower than standard ERP therapy ($250-$500/session). Good Faith Estimate required by law for non-emergency services.

hellorebound.com
3Interest-free payment plans
ModelSubscriptionBilling cadenceWeekly
Notes

$95/week or $50/week options. Allows members to get clinically recommended sessions upfront while paying balance over time. Contact billing team to enroll.

hellorebound.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Rebound Health delivers virtual trauma therapy via a HIPAA-compliant telehealth platform, connecting members with PE-trained licensed therapists for PTSD and related conditions. Services include secure video sessions (approximately 60, 45, or 30 minutes), between-session messaging with therapists, and guided practice tools for nervous system change. Members are also paired with Survivor Advocates who provide peer support based on lived trauma experience.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Clinically significant trauma symptom reduction in 1-2 months
+1 more record
Product overview1 text field

Rebound Health operates as a virtual specialty therapy platform offering a single core product: Rebound Therapy. This telehealth service provides trauma survivors with access to licensed therapists trained in Prolonged Exposure (PE) therapy for PTSD treatment. The platform delivers secure video therapy sessions, messaging support between sessions, and technology-aided tools for between-session practice. Rebound positions itself as a survivor-centered, evidence-based treatment provider operating entirely via telehealth.

Product and service1 record
1Rebound Therapy
CategoryTelehealth Mental Health Services
Description

Virtual, research-backed program delivering Prolonged Exposure (PE) therapy via secure video sessions with PE-trained licensed trauma therapists (Licensed Psychologists, Counselors, Social Workers, Marriage and Family Therapists). Includes approximately 60, 45, or 30 minute sessions, between-session messaging support, guided practice tools for nervous system change, and pairing with a Survivor Advocate for peer support. Designed for trauma survivors with PTSD, CPTSD, and related conditions; available to individuals in the United States with insurance or cash-pay options.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-03-01
Description

In March 2025, NOCD, a virtual OCD specialty provider valued at nearly $270 million, acquired Rebound Health. Both companies were restructured under a new parent company called Noto. The acquisition represents NOCD's expansion into trauma care beyond OCD, with Rebound positioned as the second brand under Noto, an AI-enabled parent platform designed to scale specialty mental health care.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-03-01
Description

Rebound Health and NOCD operate under newly created parent company Noto. Rebound serves as the second brand under Noto, which is designed as an AI-enabled parent platform to scale specialty mental health care across OCD, trauma, and related conditions.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Enterprise mental health benefit platform sold to employers. Comparable in operating as payer-/employer-sponsored virtual care with in-network coverage and outcomes measurement, although it serves a broader condition set than Rebound.

TypeEmerging player
Description

Therapist-network platform enabling independent clinicians to accept insurance and run practices. Adjacent infrastructure layer in the specialty therapy ecosystem where Rebound's in-network therapists could also sit, competing for the same licensed clinicians.

TypeBroad incumbent
Description

Combined mental health platform (Headspace + Ginger) covering coaching, therapy, and psychiatry via employer/ payer channels. Comparable D2C-to-employer GTM and insurance-based billing, although it offers generalist care rather than trauma specialization.

TypeDirect peer
Description

Virtual and hybrid intensive outpatient program (IOP) provider for teens and young adults with mental health and substance use conditions. Similar specialty-virtual, evidence-based, in-network posture with measurement-based care, though focused on higher-acuity IOP rather than weekly trauma therapy.

TypeBroad incumbent
Description

Publicly listed virtual therapy and psychiatry platform serving payers, employers, and consumers. Overlaps with Rebound on in-network insurance billing and asynchronous messaging, and competes for specialty therapy referrals.

TypeDirect peer
Description

Sister brand under the Noto parent company; NOCD provides virtual Exposure and Response Prevention (ERP) therapy for OCD, the same evidence-based exposure-therapy lineage Rebound uses for PTSD. Operates the same telehealth, in-network insurance, and therapist-training model, and acquired Rebound directly.

TypeBroad incumbent
Description

Largest D2C teletherapy platform owned by Teladoc, offering general mental health counseling across many conditions. Competes for the same payer-direct and consumer telehealth spend that Rebound targets, but lacks Rebound's deep PE-therapy specialization for PTSD/trauma.

TypeBroad incumbent
Description

Employer-sponsored mental health benefits platform with global coverage and matching to specialist providers. Operates a similar payer/enterprise channel and specialty-matching model, and is a relevant incumbent benchmark for specialty therapy delivery.

TypeDirect peer
Description

Specialty virtual therapy platform offering in-network therapy with a focus on matched, quality-driven care. Mirrors Rebound's emphasis on therapist quality, in-network insurance, and outcomes rather than generalist headcount.

TypeBroad incumbent
Description

Telehealth platform focused on anxiety, depression, insomnia, and ADHD prescribing plus therapy. Targets a similar self-pay and insurance-based behavioral health buyer although it leans toward medication management rather than trauma-specialty therapy.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Rebound Health

Telehealth Mental Health Serviceshellorebound.com

Rebound Health is a telehealth therapy provider delivering evidence-based Prolonged Exposure (PE) therapy for PTSD and trauma recovery to individual consumers across the United States via video sessions, messaging, and guided practice tools.

What Rebound Health does

Rebound Health is a virtual specialty therapy platform providing telehealth-based treatment for Post-Traumatic Stress Disorder (PTSD) and related trauma conditions using Prolonged Exposure (PE) therapy, a gold-standard evidence-based modality. Founded in 2018 by Raeva Kumar (a trauma survivor) and Erin Berenz, PhD (Chief Clinical Officer), the company operates on a HIPAA-compliant platform that connects trauma survivors with extensively trained licensed mental health professionals via secure video sessions, between-session messaging, and guided practice tools designed to support nervous system regulation. The platform serves individual consumers across the United States, matching patients with therapists licensed in their specific state.

The business combines insurance reimbursement (across 60+ health plans, with claims submitted on behalf of members) with a cash-pay model featuring Good Faith Estimates and interest-free payment plans ($50–$95/week). Session lengths are approximately 60, 45, or 30 minutes, with cancellation fees ranging from $50 to $100. A differentiated "Survivor Advocate" model layers peer support from individuals with lived trauma experience alongside clinical care. Distribution is direct-to-consumer through hellorebound.com and a companion mobile app, supported by content marketing via the company's blog and SEO.

In March 2025, Rebound was acquired by NOCD, a virtual OCD specialty provider valued at approximately $270 million that had just achieved its first month of positive EBITDA. Both companies were simultaneously restructured under a newly created parent company called Noto, described as an AI-enabled platform intended to scale specialty mental health across OCD, trauma, and related complex psychiatric conditions. Rebound now operates as the second brand under Noto alongside NOCD, gaining access to a network of over 100 PE-trained specialists and broader behavioral health infrastructure funded by ~$84M in capital raised by NOCD since 2018 from investors including Cigna Ventures, 7wireVentures, Kaiser Permanente Ventures, F-Prime Capital, and Health Enterprise Partners.

Rebound Health firmographics

Firmographics
Name
Rebound Health
Legal name
Rebound Health, Inc.
Website
https://hellorebound.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
1–10 employees
Short description
Rebound Health is a telehealth therapy provider delivering evidence-based Prolonged Exposure (PE) therapy for PTSD and trauma recovery to individual consumers across the United States via video sessions, messaging, and guided practice tools.
Ownership category
akta.pro rank

Rebound Health industry classification

Industry
Product category
Telehealth Mental Health Services
NAICS
Outpatient Mental Health and Substance Abuse Centers (621420)
SIC
Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)
akta.pro primary industry
Grief, Trauma & PTSD-Focused Teletherapy Platforms (HLALAEAL)
akta.pro secondary industry
Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

  • Telehealth therapy
  • Trauma treatment
  • PTSD therapy
  • Mental health services
  • Prolonged exposure therapy

Where Rebound Health is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Rebound Health business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

  1. Telehealth Therapy Sessions: Revenue generated from paid messaging and telehealth services for assessment, treatment, and self-management of trauma disorders including PTSD. Session-based model with approximately 60, 45, or 30 minute sessions. Insurance billing for in-network plans with copay/coinsurance responsibility passed to patients.
  2. Insurance Reimbursement: The company accepts most insurance plans and works with in-network providers. Revenue flows through insurance claims processing after sessions are submitted to insurers.
  3. Cash Pay and Payment Plans: Cash pricing available with Good Faith Estimates provided. Interest-free payment plans offered at $95/week or $50/week to make treatment affordable beyond insurance.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyInsurance-based therapy sessions with verified in-network coverage
SubscriptionPay-as-you-goCash pay pricing with Good Faith Estimate
SubscriptionWeeklyInterest-free payment plans

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Rebound Health product offering

Product offering

Core offering

Rebound Health delivers virtual trauma therapy via a HIPAA-compliant telehealth platform, connecting members with PE-trained licensed therapists for PTSD and related conditions. Services include secure video sessions (approximately 60, 45, or 30 minutes), between-session messaging with therapists, and guided practice tools for nervous system change. Members are also paired with Survivor Advocates who provide peer support based on lived trauma experience.

Product overview

Rebound Health operates as a virtual specialty therapy platform offering a single core product: Rebound Therapy. This telehealth service provides trauma survivors with access to licensed therapists trained in Prolonged Exposure (PE) therapy for PTSD treatment. The platform delivers secure video therapy sessions, messaging support between sessions, and technology-aided tools for between-session practice. Rebound positions itself as a survivor-centered, evidence-based treatment provider operating entirely via telehealth.

Differentiator

Problem solved

Functional benefit

Products and services

  • Rebound Therapy Virtual, research-backed program delivering Prolonged Exposure (PE) therapy via secure video sessions with PE-trained licensed trauma therapists (Licensed Psychologists, Counselors, Social Workers, Marriage and Family Therapists). Includes approximately 60, 45, or 30 minute sessions, between-session messaging support, guided practice tools for nervous system change, and pairing with a Survivor Advocate for peer support. Designed for trauma survivors with PTSD, CPTSD, and related conditions; available to individuals in the United States with insurance or cash-pay options.

Quantifiable outcome

  • Clinically significant trauma symptom reduction in 1-2 months
  • +1 more outcomes

Companies that use Rebound Health

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Rebound Health technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Rebound Health partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • NOCDcoreStrategic or Co-development Partner · 1 March 2025In March 2025, NOCD, a virtual OCD specialty provider valued at nearly $270 million, acquired Rebound Health. Both companies were restructured under a new parent company called Noto. The acquisition represents NOCD's expansion into trauma care beyond OCD, with Rebound positioned as the second brand under Noto, an AI-enabled parent platform designed to scale specialty mental health care.
  • Noto (Parent Company)coreStrategic or Co-development Partner · 1 March 2025Rebound Health and NOCD operate under newly created parent company Noto. Rebound serves as the second brand under Noto, which is designed as an AI-enabled parent platform to scale specialty mental health care across OCD, trauma, and related conditions.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Rebound Health competitors and assessment

Company assessment

Broad incumbents

  • Lyra Health: Enterprise mental health benefit platform sold to employers. Comparable in operating as payer-/employer-sponsored virtual care with in-network coverage and outcomes measurement, although it serves a broader condition set than Rebound.
  • Headspace Health (Ginger): Combined mental health platform (Headspace + Ginger) covering coaching, therapy, and psychiatry via employer/ payer channels. Comparable D2C-to-employer GTM and insurance-based billing, although it offers generalist care rather than trauma specialization.
  • Talkspace: Publicly listed virtual therapy and psychiatry platform serving payers, employers, and consumers. Overlaps with Rebound on in-network insurance billing and asynchronous messaging, and competes for specialty therapy referrals.
  • BetterHelp: Largest D2C teletherapy platform owned by Teladoc, offering general mental health counseling across many conditions. Competes for the same payer-direct and consumer telehealth spend that Rebound targets, but lacks Rebound's deep PE-therapy specialization for PTSD/trauma.
  • Spring Health: Employer-sponsored mental health benefits platform with global coverage and matching to specialist providers. Operates a similar payer/enterprise channel and specialty-matching model, and is a relevant incumbent benchmark for specialty therapy delivery.
  • Cerebral: Telehealth platform focused on anxiety, depression, insomnia, and ADHD prescribing plus therapy. Targets a similar self-pay and insurance-based behavioral health buyer although it leans toward medication management rather than trauma-specialty therapy.

Emerging players

  • Alma: Therapist-network platform enabling independent clinicians to accept insurance and run practices. Adjacent infrastructure layer in the specialty therapy ecosystem where Rebound's in-network therapists could also sit, competing for the same licensed clinicians.

Direct peers

  • Charlie Health: Virtual and hybrid intensive outpatient program (IOP) provider for teens and young adults with mental health and substance use conditions. Similar specialty-virtual, evidence-based, in-network posture with measurement-based care, though focused on higher-acuity IOP rather than weekly trauma therapy.
  • NOCD: Sister brand under the Noto parent company; NOCD provides virtual Exposure and Response Prevention (ERP) therapy for OCD, the same evidence-based exposure-therapy lineage Rebound uses for PTSD. Operates the same telehealth, in-network insurance, and therapist-training model, and acquired Rebound directly.
  • Two Chairs: Specialty virtual therapy platform offering in-network therapy with a focus on matched, quality-driven care. Mirrors Rebound's emphasis on therapist quality, in-network insurance, and outcomes rather than generalist headcount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Rebound Health social profiles

Digital presence

Rebound Health financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rebound Health leadership team

Management profile

Number of profiles

Profiles2 records

Rebound Health funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rebound Health M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebound Health

What does Rebound Health do?

Rebound Health delivers virtual trauma therapy via a HIPAA-compliant telehealth platform, connecting members with PE-trained licensed therapists for PTSD and related conditions. Services include secure video sessions (approximately 60, 45, or 30 minutes), between-session messaging with therapists, and guided practice tools for nervous system change. Members are also paired with Survivor Advocates who provide peer support based on lived trauma experience.

Is Rebound Health a public or private company?

Rebound Health is a private company. It is classified as corporate owned and is currently operating.

When was Rebound Health founded?

Rebound Health was founded in 2018. It employs 1 to 10 people.

Where is Rebound Health based?

Rebound Health is headquartered in San Francisco, United States, in the North America region.

How does Rebound Health make money?

Three revenue lines are on record. Telehealth Therapy Sessions are the primary driver. The others are insurance Reimbursement and cash Pay and Payment Plans.

Who are Rebound Health's main competitors?

Broad incumbents on record are Lyra Health, Headspace Health (Ginger), Talkspace, BetterHelp, Spring Health and Cerebral. Alma is listed as an emerging player. Direct peers are Charlie Health, NOCD and Two Chairs.

Does Rebound Health have an API?

No public API is recorded for Rebound Health.

What industry is Rebound Health in?

Rebound Health's product category is Telehealth Mental Health Services. Its primary akta.pro industry code is HLALAEAL, Grief, Trauma & PTSD-Focused Teletherapy Platforms, with a secondary code of HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services. Its NAICS code is 621420 and its SIC code is 8000.

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Live signals
Bhbusiness5 Behavioral Health VC Investors to WatchVC funding in behavioral health rebounded in 2026 after a 2024 low, with large rounds like Talkiatry's $210M Series D and Grow Therapy's $150M Series D. The article highlights five firms—GreyMatter, Goldman Sachs Alternatives, Kaiser, General Catalyst, and HealthQuest—backing tech-enabled providers and specialized services.Bhbusiness5 Mental Health Companies to Watch in 2026 and BeyondFive mental health companies are highlighted for 2026: Discovery Behavioral Health, Salma Health, UHS, NOCD, and Hazel Health. Discovery was taken over by creditors after defaulting on $280 million in debt, while Salma raised $80 million for interventional psychiatry. UHS plans to acquire Talkspace for $835 million.FortuneHowie Mandel made a panic attack a mental health movement and helped build a company worth millionsNOCD, a virtual therapy company specializing in OCD treatment co-founded by Stephen Smith, has grown into the largest telehealth provider in this space with a valuation of nearly $270 million in 2024. Howie Mandel, who publicly shared his OCD diagnosis after an accidental confession on Howard Stern's show, has become the company's public face and advocates for mental health awareness. The company recently acquired Rebound Health and launched a parent brand called Noto, expanding its services to include PTSD treatment while providing over a million therapy sessions annually to patients with insurance access.BhbusinessThe Case for Going Niche in Behavioral HealthThis BHB+ opinion piece argues that new behavioral health providers should start with specific, narrow conditions rather than broad mental health services. The article cites NOCD as a leading example—a startup launched in 2018 focused exclusively on obsessive-compulsive disorder that raised approximately $84 million from investors including Cigna Ventures, 7wireVentures, Kaiser Permanente Ventures, and F-Prime Capital, and achieved its first month of positive EBITDA before expanding. In March 2025, NOCD announced the acquisition of trauma care provider Rebound Health and simultaneously restructured both companies under a new parent company called Noto, positioning itself as a specialty behavioral health provider for complex psychiatric conditions.MedCity NewsNOCD Launches Parent Brand Noto, Acquires PTSD Provider Rebound HealthNOCD launched its parent brand Noto and acquired Rebound Health, a PTSD provider, to expand into other virtual therapies. Noto provides AI-powered payer and clinical support, while Rebound will operate as a dedicated specialty under Noto. The company plans to expand into additional specialties in the future.FierceHealthcareVirtual OCD provider NOCD acquires PTSD provider Rebound HealthNOCD, a virtual OCD therapy provider founded in 2015, has acquired Rebound Health, a virtual PTSD care provider, to expand trauma-related mental health services across the U.S. The acquisition will integrate Rebound into NOCD's AI-powered platform called Noto, which will serve as the new parent brand for both companies and is designed to scale specialty therapy for severe and overlooked conditions. NOCD currently delivers over 1 million OCD therapy sessions annually, serves 140 million commercial lives through a network of over 1,000 therapists, and has raised $90 million to date while operating at approximately breakeven.BhbusinessNOCD Buys Rebound Health, Creates Parent Company Noto to Expand Specialty Behavioral Health ServicesVirtual OCD provider NOCD has acquired trauma care provider Rebound Health, with both companies now operating under a newly created parent company called Noto. The acquisition represents NOCD's first step in expanding from OCD care into broader specialty behavioral health services, specifically targeting PTSD and CPTSD conditions that are highly comorbid with OCD. Noto plans to continue expanding into more complex behavioral health conditions while leveraging shared operational infrastructure including payer partnerships, enrollment, and treatment operations across its service lines.Business Wire BlogNOCD Announces Noto As New Parent Brand, Acquires Rebound Health for PTSDNOCD announced that Noto, its new parent brand, will oversee its virtual specialty therapy platform, including the acquisition of Rebound Health for trauma disorders. The Noto platform enables the delivery of evidence-based therapy sessions and is expanding to include more conditions, leveraging AI technology to improve operational efficiency and treatment outcomes.LinkedInNOCD acquires Rebound HealthNOCD, a virtual specialty therapy provider for OCD and related disorders, has acquired Rebound Health, a trauma recovery platform founded by Raeva Kumar and Erin Berenz. Rebound's platform, which uses Prolonged Exposure principles for PTSD treatment, will be integrated into NOCD's existing network of over 100 PE-trained specialists. The acquisition positions Rebound as the second brand under Noto, NOCD's AI-enabled parent platform designed to scale specialty mental health care.