The Influencer Marketing Factory - Influencer Marketing Agency
The Influencer Marketing Factory is a privately held, self-funded full-service influencer marketing agency founded in 2018 that plans and executes enterprise-scale creator campaigns across TikTok, Instagram, YouTube, Lemon8, Threads and Twitch for Fortune 500 and global brands, with revenue from management fees, paid media, UGC licensing and a TikTok Shop GMV revenue share.
- Company typePrivate
- Founded2018
- HeadquartersMiami Beach, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Influencer Marketing Factory - Influencer Marketing Agency does
The Influencer Marketing Factory (legal entity: The Influencer Marketing Factory LLC) is a full-service influencer marketing agency founded in 2018 in Miami and New York with $1,500 in initial seed capital. The agency operates an enterprise services model, targeting Fortune 500 and major global brands through direct, relationship-based selling and dedicated campaign managers, with offices and team members across nine cities in the United States (Miami, New York, Los Angeles, San Francisco, Chicago, Atlanta), the United Kingdom (London), the Netherlands (Amsterdam) and Italy (Milan). Service coverage spans seven social platforms — TikTok, Instagram (including Reels), YouTube, Lemon8, Threads and Twitch — plus UGC content licensing, paid media management (TikTok Ads, Instagram Ads, Spark Ads), influencer talent management, creator-economy market research, social media management, creator programs and a TikTok Shop agency.
The company's underlying technology stack combines an AI-assisted influencer discovery and workflow-optimization layer with proprietary tools for audience analytics, creator vetting, and attribution tracking from reach to revenue; advanced analytics use tracking pixels and custom attribution models. The agency holds official platform-partner badges from TikTok, Meta, Google and YouTube, giving it privileged access to platform tools, early features and direct support channels. It also publishes annual research products — the Creator Economy Report and the Brand Deals Report — built on HypeAuditor-augmented datasets covering hundreds of thousands of creator accounts, which double as thought-leadership and lead-generation assets.
Revenue is generated through a mix of fixed agency management fees, paid media markups on TikTok/Instagram/YouTube campaigns, UGC content licensing, talent management fees, and — most distinctively — a revenue share on gross merchandise value for TikTok Shop programs, where the agency manages hundreds to thousands of affiliates per brand. The customer base is enterprise-skewed and diverse, including Google, Meta, Hyundai, Kimberly-Clark, Coinbase, Rakuten, Hisense, all three major music labels, Bumble, F45, UnitedHealth Group, Fenty Beauty, Hilton and Live Oak Bank. The company is privately held, has taken no institutional capital, and reported 1,000+ campaigns delivered, 3B+ people reached, 34K+ influencers engaged and $150M+ in client revenue generated as cumulative outcomes (not company revenue).
The Influencer Marketing Factory - Influencer Marketing Agency firmographics
Firmographics- Name
- The Influencer Marketing Factory - Influencer Marketing Agency
- Legal name
- The Influencer Marketing Factory LLC
- Website
- https://theinfluencermarketingfactory.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Influencer Marketing Factory is a privately held, self-funded full-service influencer marketing agency founded in 2018 that plans and executes enterprise-scale creator campaigns across TikTok, Instagram, YouTube, Lemon8, Threads and Twitch for Fortune 500 and global brands, with revenue from management fees, paid media, UGC licensing and a TikTok Shop GMV revenue share.
- Ownership category
- akta.pro rank
The Influencer Marketing Factory - Influencer Marketing Agency industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Strategy & Campaign Management (MPAAAHAA)
- akta.pro secondary industries
- Influencer Marketing Agencies (BPAFAHAA), Influencer Media Buying & Paid Amplification (BPAFABAK), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Measurement, Attribution & Analytics (BPAFAHAI)
Keywords
Where The Influencer Marketing Factory - Influencer Marketing Agency is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
The Influencer Marketing Factory - Influencer Marketing Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Influencer Marketing Agency Services: Full-service influencer marketing agency providing end-to-end campaigns from creator sourcing to tracked ROI. Services include influencer identification, campaign management, contract negotiation, content management, and detailed reporting & analytics.
- TikTok Shop Programs - Revenue Share: Fixed management fees plus revenue share on gross merchandise value for TikTok Shop programs, which require managing hundreds to thousands of affiliates simultaneously compared to dozen-creator organic campaigns.
- Paid Media/Advertising Services: ROAS-focused native and paid campaigns (TikTok, Instagram, YouTube) with weekly performance reporting. Includes branded content ads and Spark Ads management.
- UGC Content Licensing: User-generated content library with full media rights for use across all online outlets including social media, website, and advertising.
- Market Research Services: Quantitative surveys (up to 5,000 respondents), qualitative interviews (30 min or 1 hr sessions with creators), and focus groups (in-person and remote).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom/tailored pricing based on client goals, platform, scope and market |
| Hybrid | Multi-year contract | Fixed management fees + revenue share on gross merchandise value for TikTok Shop |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
The Influencer Marketing Factory - Influencer Marketing Agency product offering
Product offeringCore offering
The Influencer Marketing Factory is a global influencer marketing agency that plans, executes, and measures creator-driven campaigns across TikTok, Instagram, YouTube, Twitch, Lemon8, Threads, and Reels for enterprise brands. Services span creator identification and vetting, contract negotiation, content management and UGC licensing with full media rights, paid amplification (Spark Ads, native and paid campaigns), TikTok Shop affiliate program management, creator talent representation, and market research, with advanced attribution tracking that ties campaign reach to revenue.
Product overview
The Influencer Marketing Factory is a full-service influencer marketing agency offering a platform-plus-services architecture. The core offering centers on influencer marketing campaigns across major social platforms (TikTok, Instagram, YouTube, Lemon8, Threads, Reels, Twitch), supported by complementary services including UGC content creation, paid advertising management (TikTok Ads, Instagram Ads, Spark Ads), talent management, creator economy market research, and TikTok Shop programs. The agency operates with dedicated campaign managers and digital marketing specialists to handle brand campaigns end-to-end from KPIs and creator selection through execution and ROI reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- TikTok Influencer Marketing Agency End-to-end TikTok influencer marketing campaigns including creator sourcing, campaign management, Spark Ads amplification, and performance tracking to drive measurable revenue growth for global brands.
- Instagram Influencer Marketing Agency Full-service Instagram influencer marketing agency specializing in Reels-first creator partnerships and branded content strategies that convert Instagram's reach into measurable growth.
- YouTube Influencer Marketing Agency YouTube influencer marketing service combining informative and entertaining video content for brand awareness with link placements in video descriptions to drive traffic to landing pages or eCommerce.
- Twitch Influencer Marketing Agency Twitch influencer marketing agency focusing on eSports, video gaming, and live content, helping gaming brands reach audiences through streamers and live video content.
- Lemon8 Influencer Marketing Agency Full-service Lemon8 influencer marketing agency helping Fortune 500 brands execute global campaigns on ByteDance's lifestyle app, focusing on photos, photo carousels, and videos for niche community engagement.
- Threads Influencer Marketing Agency Full-service Threads influencer marketing agency leveraging Meta's text-based social platform for real-time conversations through text posts, photos, carousels, and videos.
- Reels Influencer Marketing Agency Instagram Reels-focused influencer marketing agency helping brands reach Gen Z and Millennials through short-form vertical video content set to trending music.
- UGC Agency User-generated content creation service leveraging creators to produce authentic social media content for TikTok, Instagram, and YouTube with full media rights for use across all marketing channels.
- Paid Advertising ROAS-focused native and paid campaigns across TikTok and Instagram with weekly performance reporting, including TikTok Ads, Instagram Ads, and Spark Ads management.
- TikTok Shop Agency Service for managing TikTok Shop programs, handling hundreds to thousands of affiliates simultaneously with fixed management fees plus revenue share on gross merchandise value.
- Talent Agency Influencer talent management service helping creators secure high-value sponsorships, negotiate deals, build personal brands, and access PR opportunities on TikTok, Instagram, and YouTube.
- Creator Economy Market Research Quantitative surveys, qualitative interviews, and focus groups with creators to provide brands with feedback and insights about their products and offerings.
- Creator Programs Agency Service for developing and managing creator partnership programs, enabling brands to build scalable influencer relationships.
- Social Media Management Agency Full social media management including strategy development, content creation, analytics, and social listening to transform brand channels into engagement and lead generation tools.
Quantifiable outcome
- $150M+ client revenue generated
- +4 more outcomes
Companies that use The Influencer Marketing Factory - Influencer Marketing Agency
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles3 records
The Influencer Marketing Factory - Influencer Marketing Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Influencer Marketing Factory - Influencer Marketing Agency partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- TikTokcoreOfficial TikTok Agency Partner - one of a select group of agencies worldwide to earn TikTok's official Agency Partner badge, awarded only to agencies consistently delivering exceptional campaign results using TikTok's ads and creator tools. Enables access to exclusive platform tools and support.
- Meta (Facebook/Instagram)coreMeta Business Partner with expertise in Facebook and Instagram advertising, including branded content ads and allowlisting capabilities.
- GooglecoreGoogle Partner status demonstrating advertising platform expertise across Google's advertising ecosystem.
- YouTubecoreOfficial YouTube partner with exclusive platform insights, early feature access, and direct support channels for creators. Enables more strategic and valuable collaborations.
- VidConflagshipPremier sponsor of VidCon - the largest creator event of the year. Leads conversations that shape the future of influencer marketing through industry panels and face-to-face brand connections.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
The Influencer Marketing Factory - Influencer Marketing Agency competitors and assessment
Company assessmentBroad incumbents
- Aspire: Influencer marketing platform and agency serving enterprise and mid-market brands with creator management, content, and analytics — broader portfolio than pure-play agencies like TIMF.
- LTK (formerly rewardStyle/LiketoKnow.it): Creator commerce platform combining influencer technology with agency and campaign services — adjacent business model that competes for performance-driven creator marketing budgets.
- CreatorIQ: Enterprise SaaS platform for influencer marketing, used by many of the same Fortune 500 brands as TIMF — competes for the workflow and analytics layer of influencer programs.
Direct peers
- IZEA: Public creator-marketing platform and services company operating influencer marketing campaigns, talent management, and content amplification for enterprise brands — same end-to-end agency-services model as TIMF.
- HireInfluence: Full-service influencer marketing agency serving enterprise and DTC brands with end-to-end campaign management and content licensing, similar in scale and offering to TIMF.
- Obviously: Global full-service influencer and creator marketing agency with comparable platform coverage and Fortune 500 brand clients; competes for the same AOR-level mandates.
- NeoReach: Full-service influencer marketing agency running campaigns across TikTok, Instagram, YouTube and Twitch for global brands — directly comparable in service mix, platform depth, and enterprise client focus.
- Open Influence: Global influencer marketing agency offering campaign strategy, creator sourcing, and performance analytics across social platforms — directly comparable full-service agency model.
Emerging players
- Jellysmack: Creator management and content distribution company operating in the same creator economy ecosystem; competes for creator partnerships and brand sponsorship dollars adjacent to TIMF's campaigns.
- Captiv8: Influencer marketing platform and services provider focused on brand-creator collaboration and analytics — overlapping service set with a more platform-centric delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Influencer Marketing Factory - Influencer Marketing Agency social profiles
Digital presenceThe Influencer Marketing Factory - Influencer Marketing Agency compliance and trust
Trust signalCompliance3 records
The Influencer Marketing Factory - Influencer Marketing Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Influencer Marketing Factory - Influencer Marketing Agency leadership team
Management profileNumber of profiles
Profiles1 record
The Influencer Marketing Factory - Influencer Marketing Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Influencer Marketing Factory - Influencer Marketing Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Influencer Marketing Factory - Influencer Marketing Agency
What does The Influencer Marketing Factory - Influencer Marketing Agency do?
The Influencer Marketing Factory is a global influencer marketing agency that plans, executes, and measures creator-driven campaigns across TikTok, Instagram, YouTube, Twitch, Lemon8, Threads, and Reels for enterprise brands. Services span creator identification and vetting, contract negotiation, content management and UGC licensing with full media rights, paid amplification (Spark Ads, native and paid campaigns), TikTok Shop affiliate program management, creator talent representation, and market research, with advanced attribution tracking that ties campaign reach to revenue.
Is The Influencer Marketing Factory - Influencer Marketing Agency a public or private company?
The Influencer Marketing Factory - Influencer Marketing Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Influencer Marketing Factory - Influencer Marketing Agency founded?
The Influencer Marketing Factory - Influencer Marketing Agency was founded in 2018. It employs 51 to 100 people.
Where is The Influencer Marketing Factory - Influencer Marketing Agency based?
The Influencer Marketing Factory - Influencer Marketing Agency is headquartered in Miami Beach, United States, in the North America region.
How does The Influencer Marketing Factory - Influencer Marketing Agency make money?
Five revenue lines are on record. Influencer Marketing Agency Services are the primary driver. The others are tikTok Shop Programs - Revenue Share, paid Media/Advertising Services, UGC Content Licensing and market Research Services.
Who are The Influencer Marketing Factory - Influencer Marketing Agency's main competitors?
Broad incumbents on record are Aspire, LTK (formerly rewardStyle/LiketoKnow.it) and CreatorIQ. Direct peers are IZEA, HireInfluence, Obviously, NeoReach and Open Influence. Emerging players are Jellysmack and Captiv8.
Does The Influencer Marketing Factory - Influencer Marketing Agency have an API?
No public API is recorded for The Influencer Marketing Factory - Influencer Marketing Agency.
What industry is The Influencer Marketing Factory - Influencer Marketing Agency in?
The Influencer Marketing Factory - Influencer Marketing Agency's product category is Influencer Marketing Services. Its primary akta.pro industry code is MPAAAHAA, Influencer Strategy & Campaign Management, with a secondary code of BPAFAHAA, Influencer Marketing Agencies. Its NAICS code is 54181 and its SIC code is 7311.