Vidata

What Vidata does

Vidata, legally operating as My Super Souvenir SAS and headquartered in Auray (with a Paris office), is a French SaaS provider of a personalized video marketing platform launched in 2014. The platform ingests customer and product data from clients' CRM and marketing automation systems and, by combining custom motion-design templates with automated rendering, generates thousands of unique one-to-one videos in seconds. These videos are distributed through email, SMS, landing pages, and customer portals, with built-in NPS/CSAT surveys and a real-time KPI dashboard. The architecture is cloud-native on Microsoft Azure, exposed via a secure API, and certified GDPR- and CCPA-compliant, with a no-code data-integration layer designed to simplify enterprise deployment.

Vidata monetizes primarily through bespoke enterprise subscription contracts (multi-year terms) priced on video volume, use cases, and accompaniment level, supplemented by professional services for custom template creation. The go-to-market is enterprise field sales, anchored by Calendly-driven demos and a structured 5-week onboarding with dedicated motion-design and technical accompaniment, complemented by inside-sales/upsell motions on the platform self-serve login and event-led brand building (e.g., La Grande Soirée de la Relation Client co-hosted with Groupama). Vidata serves 52 enterprise customers — including AXA Banque, Groupama, BNP Paribas (multiple entities), Allianz Trade, EDF, Engie, Air France, Sosh/Orange, Carrefour Banque, Toyota Financial Services, and OPEL — concentrated in French banking, insurance, energy, and telecommunications, with additional use in HR communications and non-profits. Reported operational scale includes 660,000 personalized videos per month and an 82% average completion rate across campaigns.

Name

Vidata

Legal name

My Super Souvenir SAS

Website

https://vidata.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Vidata is a French SaaS platform that automates the generation of thousands of personalized one-to-one marketing videos at scale for enterprise customers in banking, insurance, energy, telecom, and other verticals.

Ownership category

akta.pro rank

Product category

Personalized Video Marketing Software

NAICS

Software Publishers (513210), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Personalized video marketing
• Automated video personalization
• Video personalization platform
• Marketing automation video
• One-to-one video campaigns

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Personalized Video Platform Subscription: Clients pay for access to the Vidata platform to generate and distribute personalized videos. The model includes template creation by Vidata's motion designers, video hosting, and integration with CRM/marketing tools. Pricing appears to be quote-based with no additional cost once the video template is available.
2. Professional Services (Accompaniment): Vidata's team provides hands-on accompaniment including custom video template creation, implementation support, and ongoing optimization. Implementation takes 5 weeks with dedicated support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Vidata provides a cloud-based software platform that automatically generates thousands of personalized 1-to-1 videos from a single motion design template by ingesting customer and product data from CRM and marketing automation systems. The offering is delivered as a subscription-based SaaS platform complemented by in-house professional services (motion designers and technical teams) that build bespoke templates and provide a structured 5-week implementation and ongoing optimization.

Product overview

Vidata is a personalized video marketing platform built around its core Vidata Platform product. The platform enables automated mass generation of customized videos from templates using customer data. Services include video template creation by motion designers, integrated satisfaction survey collection, campaign analytics dashboard, video hosting infrastructure, and a secure API for CRM/marketing automation integration. The no-code platform allows users to create personalized video campaigns in approximately 5 weeks, with videos delivered via email, SMS, landing pages, and customer portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Vidata Platform Cloud-based personalized video marketing SaaS platform that automatically generates thousands of customized 1-to-1 videos at scale from a single motion design template using customer and product data ingested from CRM and marketing automation systems; deliverables include no-code setup, no-RGPD-required data integration, video hosting, distribution via email/SMS/landing pages/customer portals, an integrated satisfaction (NPS/CSAT) survey module, and a real-time campaign KPI dashboard.
• Vidata Professional Services — Personalized Video Accompaniment Hands-on professional services offering including custom motion design template creation, 5-week onboarding/implementation, and ongoing test-and-learn optimization support delivered by Vidata's in-house motion designers and technical teams. Sold alongside the platform subscription on multi-year contracts.
• Vidata API Secure standalone API for importing customer/prospect data, connecting to CRM or marketing automation systems, and retrieving video data; available to enterprises that need programmatic integration of personalized video workflows.

Quantifiable outcome

• 82% average video completion rate across all campaigns (vs. industry benchmarks for standard video)
• +6 more outcomes

Named customers47 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• iRaiserminorStrategic or Co-development PartnerCollaborated with iRaiser and Big Success to develop 'Probono', a digital donation appeal solution using personalized video for Institut Pasteur de Lille, in response to the Coronavirus crisis. This was a pro-bono social impact project rather than an ongoing commercial partnership.
• Big SuccessminorStrategic or Co-development PartnerCo-developed the Probono digital donation solution with Vidata and iRaiser for Institut Pasteur de Lille during the COVID-19 crisis. A project-based collaboration focused on social impact.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Idomoo: Idomoo is the most direct global competitor to Vidata, offering an enterprise SaaS platform that automates the creation of personalized data-driven videos at scale. Both firms compete on integrations with CRM and marketing automation systems and on serving large enterprise marketing and customer communication use cases.
• Vidyard: Vidyard provides video creation, personalization, and hosting tools aimed at sales and marketing teams, with CRM integrations and analytics. It targets many of the same B2B enterprise use cases (sales outreach, marketing engagement) as Vidata, though with a broader horizontal product rather than mass-personalized 1:1 video.
• Pirsonal: Pirsonal is a personalized video marketing platform that uses CRM/marketing data to generate one-to-one videos at scale for enterprise clients. Comparable in technology approach (data-driven templates, automation, multi-channel delivery) and target customers (mid-market and enterprise marketing teams).
• Covideo: Covideo provides personalized video tools for sales, real estate, and automotive use cases, with CRM/email integrations for individualized video messages. Overlaps with Vidata on the personalized-video-for-acquisition-and-loyalty thesis and similar mid-market/enterprise customer base.
• Hippo Video: Hippo Video is a personalized video platform focused on sales engagement, customer success, and marketing communications, with native CRM integrations. Comparable in targeting 1:1 personalized video for enterprise sales/marketing teams and similar India-based/globally-distributed delivery model.

Emerging players

• TwentyThree: TwentyThree is a European video marketing platform offering video creation, hosting, and analytics for enterprise marketing teams. Comparable in offering a video-centric SaaS platform for European enterprises and in competing for the same marketing-team budgets as Vidata's personalized video tool.
• BombBomb: BombBomb is a video messaging platform for sales and customer relations that enables personalized video emails via CRM integrations. Adjacent to Vidata's CRM-driven 1:1 video use case, though more focused on recorded personal videos than fully automated data-driven personalization at scale.

Regional players

• Actito: Actito is a European (Belgian) marketing automation and customer engagement platform with email, SMS, and personalization capabilities serving mid-market and enterprise customers in France, Benelux, and beyond. Adjacent rather than directly competitive: Vidata's personalized video could plug into or compete against Actito's lifecycle campaign features.

Broad incumbents

• Selligent / Marigold Engage: Selligent (now Marigold Engage) is a European marketing automation suite used by large enterprise brands across retail, banking, and travel. Vidata competes for the same campaign-personalization budgets and customer-experience use cases, while Selligent offers broader channel automation.
• HubSpot: HubSpot is a global incumbent marketing/CRM platform with built-in video hosting and personalization capabilities across its Marketing Hub. Represents the broader-suite competitive risk for Vidata, as enterprises may prefer to add video features within an existing HubSpot contract rather than adopt a standalone video platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vidata_io
• YouTubeyoutube.com/user/MySuperSouvenir
• Facebookfr-fr.facebook.com/MySuperSouvenir
• LinkedInlinkedin.com/company/%E2%96%BAvidata

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidata