Passero

What Passero does

Passero is a consumer-facing travel planning platform that consolidates the fragmented trip-planning workflow into a single free web application. The product centers on three integrated components: an Idea Board for capturing and organizing hotels, restaurants, and inspirations (Pinterest-style); Custom Surveys that replace email threads and group chats for collective trip decisions; and a drag-and-drop Shared Itinerary generator that converts captured ideas into structured, shareable trip plans. A Discover library of downloadable sample itineraries and a Traveler Personality Quiz extend top-of-funnel discovery across destinations on all continents.

The underlying technology is a web-based, self-serve application accessible at app.travelpassero.com, with companion iOS and Android apps. The platform captures user planning inputs (destination, budget, group size, dates) which feed personalized recommendations and offers from B2B partners into the Idea Board. There is no disclosed AI/ML infrastructure, proprietary model, or API surface; personalization appears partner-driven rather than algorithmic.

The business model is a freemium two-sided marketplace. Individual travelers use the product at no cost. Revenue is intended to come from B2B partners through three streams: recurring subscription Premium Profiles for travel agents and content creators, advertising-style Personalized Promotions for hotels, retreats, and tour operators (with a self-reported 10x conversion rate claim), and Marketplace Featured Placement for travel brands. Go-to-market is product-led growth via self-serve onboarding, complemented by content marketing (destination blog content, weekly newsletter) and organic social across Facebook, Instagram, Twitter, Pinterest, and TikTok. The company is privately held under Passero, Inc. (Delaware), operates with a team of approximately 7, and was founded in 2020 by Jen Hong (ex-Uber, ex-AngelList) and Kyle Cannon (ex-Facebook).

Name

Passero

Legal name

Passero, Inc.

Website

https://travelpassero.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Passero is a free, web-based travel planning platform that lets individuals and groups capture ideas, vote via surveys, and generate shareable itineraries, monetizing through B2B partnerships with travel agents, hotels, tour operators, and brands.

Ownership category

akta.pro rank

Product category

Travel Planning Software

NAICS

Travel Arrangement and Reservation Services (5615), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Itinerary Management & Trip Collaboration Apps (THALAMAE)

akta.pro secondary industry

Package Travel & Dynamic Packaging Marketplaces (Flight+Hotel+Car) (THALAFAH)

Keywords

• Travel planning software
• Collaborative itinerary builder
• Trip idea organization
• Travel content marketplace
• Hospitality partner promotions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Partnerships - Premium Profiles: Travel agents and content creators can showcase their travel content and services, expanding brand presence and improving conversions by offering interactive itineraries.
2. B2B Partnerships - Personalized Promotions: Hotels, retreats, tour operators, restaurants, and entertainment venues can deliver personalized offers to travelers during active planning phase. Claims 10x higher conversion rate than other platforms.
3. B2B Partnerships - Marketplace Featured Placement: Brands can get featured on Levantr site and in newsletter to reach travelers planning trips.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Passero provides a free, web-based collaborative travel planning platform where individuals and groups capture trip ideas on an Idea Board, make collective decisions through custom surveys, and generate shareable itineraries via a drag-and-drop builder. The company monetizes by offering travel agents, content creators, hotels, tour operators, and brands partnership access to deliver premium profiles, personalized promotions, and featured marketplace placement to travelers in the active planning phase.

Product overview

Passero is a unified travel planning productivity platform consisting of consumer-facing tools (Idea Board, Itinerary Builder, Surveys, Discover, My Profile) that enable individuals and groups to collaboratively plan trips, alongside a B2B Partnership/Marketplace that connects travel brands with active planners. The core workflow moves from capturing ideas to group voting to itinerary creation, with personalized offers delivered through partner integrations. The platform is free for travelers; revenue derives from the B2B partnership services.

Differentiator

Problem solved

Functional benefit

Products and services

• Partnership Program / Marketplace A B2B platform offering travel brands three services: Premium Profiles for travel agents and content creators to sell content and services, Personalized Promotions for hotels and tours to reach high-intent travelers during the planning phase, and Marketplace Featured Placement for brands in the newsletter and site.

Quantifiable outcome

• 10x higher conversion rate than other platforms for B2B partners

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Travel Agents & Content CreatorscoreChannel Partner/ Reseller/ DistributorPartnership program allowing travel agents and content creators to sell their content and services through Passero. Partners can showcase travel content, offer interactive itineraries users can download, and expand brand presence to new audiences.
• Hotels, Retreats & Tour OperatorscoreGTM or Marketing PartnerB2B partners including hotels, retreats, and tour operators can run personalized promotions targeting travelers based on destination, budget, group size, and dates. Partners can automate customer acquisition and customize offers. Platform claims 10x higher conversion rates than other platforms.
• Restaurants, Events & EntertainmentminorGTM or Marketing PartnerHospitality groups including restaurants, entertainment venues, and event organizers can connect with travelers planning itineraries. Offers include signature dining experiences, live entertainment, and group-friendly specials.
• Travel BrandsminorGTM or Marketing PartnerBrands can get featured in Passero's marketplace, on the Levantr site, and in the newsletter to reach travelers who could benefit from their products or services.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wanderlog: Wanderlog is a free collaborative trip planner with itinerary building, group collaboration, and a marketplace of bookable experiences. It is the closest direct competitor to Passero, targeting the same solo/group traveler use case with a similar PLG, freemium model.
• TripIt: TripIt (owned by Concur/SAP) is an established itinerary management app that organizes travel plans into a master itinerary. It overlaps directly with Passero's itinerary builder and group sharing features and is the incumbent in the trip-organization category.
• Roadtrippers: Roadtrippers is a trip planning platform focused on road trips and route-based discovery with a map-first itinerary builder. It compares directly to Passero's planning-plus-discovery model, though with a stronger road-trip niche.
• TripHobo: TripHobo is an online itinerary builder allowing users to create, customize, and share trip plans across destinations. It directly competes with Passero's core itinerary creation and sharing features.
• Sygic Travel: Sygic Travel is a trip planner with offline maps, itinerary creation, and discovery features for individual travelers. It competes with Passero on itinerary building and destination discovery.

Emerging players

• Layla: Layla is an AI-powered travel planning app that generates personalized itineraries from natural-language prompts. It targets the same solo/group planning use case as Passero but differentiates via conversational AI rather than collaborative boards and surveys.
• Mindtrip: Mindtrip is an AI travel planning assistant that builds itineraries and surfaces bookable experiences. It overlaps with Passero's planning-and-discovery flow and represents an emerging AI-native threat in the same category.

Broad incumbents

• TripAdvisor: TripAdvisor is a massive travel review and planning platform with itinerary and 'Trip Builder' features. As a broad incumbent it competes with Passero's discovery and planning layers but is far larger and not specialized in collaborative group planning.
• Hopper: Hopper is a travel booking super-app combining flights, hotels, and trip planning tools. It overlaps with Passero via trip organization and personalized recommendations, but monetizes primarily via bookings rather than B2B partnerships.
• Booking.com: Booking.com is a global OTA with expanding trip planning and AI-driven itinerary features. As a broad incumbent it dwarfs Passero in traffic and monetizes via booking, making it both a competitor for user attention and a potential channel partner for Passero's marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/travel_passero
• Facebookfacebook.com/travelpassero
• Instagraminstagram.com/my_levantr
• Pinterestpinterest.com/my_levantr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passero