CheckedUp

What CheckedUp does

CheckedUp (legal entity iDoc Holdings, Inc.) is a physician-founded digital point-of-care patient engagement company headquartered in New York. The company deploys a two-product hardware suite — the 43-inch Explorer Digital Waiting Room TV and the 32-inch Consult Digital Exam Room Wallboard — into US specialty practices, cancer treatment centers, large health systems, hospitals, and PE-backed healthcare chains. The displays deliver curated educational content (40+ interactive 3D anatomical diagrams and patient guides sourced from top US medical associations) alongside rotating brand messaging, with QR code integration extending ad exposure to patients' mobile devices.

The technology stack is straightforward digital signage: WiFi-enabled connected LG and touch-screen devices with seamless network updates and contactless troubleshooting, run on a centralized content management layer. The company has layered industry certifications on top of this base — POCMA Verification and Validation (2021), BPA Worldwide certification, and MRC Accreditation for Point of Care Ad Measurement (2026) — positioning itself as a measurement-validated channel for pharmaceutical advertisers.

CheckedUp's business model is advertiser-funded, not provider-funded: hardware, implementation, and ongoing maintenance are provided at no cost to practices and hospitals. Revenue is generated from life sciences, agency, and brand partners who pay for point-of-care advertising placement and sponsored educational content delivered at the moment of care. The company is privately held, backed by private equity firm Rockbridge since 2022, and expanded via the October 2022 acquisition of Health Media Network (HMN), financed through a senior secured credit facility administered by Comvest Credit Partners.

Name

CheckedUp

Legal name

iDoc Holdings, Inc.

Website

https://checkedup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

CheckedUp is a physician-founded, PE-backed digital point-of-care platform that deploys WiFi-enabled TVs and touch-screen wallboards into US specialty practices and hospitals at no cost to providers, monetizing through life sciences advertising and sponsored educational content delivered to patients in waiting and exam rooms.

Ownership category

akta.pro rank

Product category

Point-of-Care Digital Health / Patient Engagement Media

NAICS

Offices of Physicians (6211)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Intake, Digital Registration & eForms (HLACAEAF)

akta.pro secondary industry

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

Keywords

• Point-of-care advertising
• Patient education platform
• Digital health engagement
• Healthcare media network
• Medical content distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Point-of-Care Advertising: Life sciences, agency, and brand partners pay for advertising placement on CheckedUp's network of waiting room and exam room digital displays. Ads are shown in rotation with educational content from medical associations. Partners can opt for QR codes to extend reach to mobile devices. The company offers brand messaging that alternates with condition/treatment presentations in exam rooms where critical health decisions are made.
2. Sponsored Educational Content: Partners can sponsor educational content that plays approximately every five minutes during patient engagement sessions. Includes Brand Resource Center option for sharing videos, brochures, savings cards, and other branded content directly with patients in the exam room.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CheckedUp is a physician-founded digital patient engagement platform that delivers point-of-care education through WiFi-enabled TV displays in waiting rooms and touch-screen wallboards in exam rooms. The platform serves specialty-specific educational content from trusted US medical associations alongside brand-sponsored advertising, with 40+ interactive 3D anatomical diagrams and QR-code-enabled follow-up to mobile. Hardware and content are provided at no cost to healthcare practices and hospitals, while life sciences and brand partners pay for advertising placement and sponsored content distribution.

Product overview

CheckedUp is a physician-founded digital patient engagement platform that provides point-of-care education solutions through a unified system of hardware and content. The core offering consists of two main products: the Explorer Digital Waiting Room TV (a 43-inch display for waiting room patient education) and the Consult Digital Exam Room Wallboard (a 32-inch touch-screen for exam room consultations). Both devices deliver specialized content including patient guides from trusted US medical associations and 40+ interactive 3D anatomical diagrams. The company provides these hardware solutions at no cost to practices and hospitals, monetizing through partnerships with life sciences and brand partners who sponsor content. CheckedUp acquired Health Media Network (HMN) in October 2022 to expand its content library and network reach.

Differentiator

Problem solved

Functional benefit

Products and services

• Explorer Digital Waiting Room TV A 43-inch LG flat-panel TV deployed in healthcare waiting rooms that plays educational content on conditions, treatment options, health and wellness, and practice-specific information to engage and educate patients while they wait. Provided at no cost to practices and hospitals.
• Consult Digital Exam Room Wallboard A 32-inch high-resolution touch-screen wallboard installed in exam rooms that features an extensive library of specialized educational content on conditions and treatments, with physician tools to annotate diagrams, create video playlists, use specialty-specific functionality, and email in-depth patient guides after the consultation.
• Patient Guides and Educational Content Library Specialty-specific educational content sourced from trusted US medical associations, including 40+ interactive 3D anatomical diagrams, in-depth patient guides on conditions and treatments, and the Brand Resource Center that delivers brand-sponsored videos, brochures, and savings cards directly to patients in the exam room and via mobile/email follow-up.

Quantifiable outcome

• 5:1 ROI delivered by POC marketing
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Health Media Network (HMN)coreStrategic or Co-development Partner · 20 October 2022Acquired by CheckedUp on October 20, 2022. HMN was a provider of digital healthcare content in the US. The acquisition aimed to expand CheckedUp's network and offerings in the healthcare space, leveraging HMN's broader network and specialized content.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PatientPoint: PatientPoint is the largest direct competitor in point-of-care digital patient engagement, operating waiting-room and exam-room digital networks for specialist practices and hospitals with a comparable advertiser-funded revenue model.
• Outcome Health: Outcome Health provides point-of-care digital health decision platforms in physician offices, including exam-room tablets and waiting-room displays monetized through pharma and brand advertising, directly overlapping CheckedUp's core offering.
• SONIFI Health: SONIFI Health delivers interactive patient engagement, education, and entertainment systems to hospitals and health systems via in-room TVs and digital whiteboards, overlapping with CheckedUp's hardware-based in-clinic engagement model.
• TVR Communications: TVR Communications operates waiting-room TV networks and digital patient engagement boards in healthcare settings, with a similar advertiser-funded model targeting specialist practices and health systems.

Broad incumbents

• Staywell: Staywell delivers patient education, health engagement, and population health solutions across providers, employers, and health plans, with overlapping patient education content capabilities though a broader distribution model than CheckedUp's POC focus.
• GetWellNetwork: GetWellNetwork offers enterprise-scale patient engagement and education platforms across the care continuum for hospitals and health systems, a broader portfolio than CheckedUp but directly overlapping in patient education and engagement.
• WebMD Ignite (formerly Krames): WebMD Ignite provides patient education content, engagement, and provider solutions at scale, overlapping with CheckedUp's specialty patient education and content library offerings with greater brand and content resources.

Emerging players

• Phreesia: Phreesia provides patient intake, registration, and engagement tools in ambulatory settings with point-of-care messaging and advertising opportunities, partially overlapping CheckedUp's in-clinic patient engagement and pharma advertiser value proposition.
• Luma Health: Luma Health provides patient engagement and communication platforms (messaging, scheduling, education) for specialty practices, representing an emerging digital-first alternative to CheckedUp's hardware-anchored model.

Others

• Health Media Network (HMN): HMN was a digital healthcare content provider acquired by CheckedUp in October 2022; listed here as a now-consolidated former peer rather than a current independent comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/checkedup
• Facebookfacebook.com/GetCheckedUp
• LinkedInlinkedin.com/company/checkedup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CheckedUp