Lone Rooftop
Lone Rooftop is a small Amsterdam-based company founded in 2014 that develops products to optimise large office buildings for hospitality and sustainability, with contact infrastructure aligned to HubStar's global hybrid workplace platform.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lone Rooftop does
Lone Rooftop is a small, privately-held Dutch company founded in 2014 and based in Amsterdam that develops products aimed at optimising large office buildings for hospitality and sustainability. The company operates with 1-10 employees and was co-founded by Jeroen Coumans and Marcel Lamers, with Eva Hukshorn serving as CFO/COO and Reinoud Elhorst as CTO. To date it has raised approximately $3.02M across two disclosed funding rounds — a $500,000 seed led by Mamadoo Ventures in April 2016 and a $2.52M round from Nimbus Ventures in November 2018 — with no subsequent venture rounds documented.
The input contains substantial product, technology, and customer evidence, but that evidence is attributed to HubStar's H2O (Hybrid Occupancy Optimization) platform rather than to Lone Rooftop directly. The HubStar-aligned material describes a modular SaaS platform comprising Connect (employee experience and scheduling), PresenceIQ (workplace intelligence aggregating WiFi, badge, and sensor data), and Hub (centralized data and ML-driven floor plan optimization), supplemented by an AI Digital Assistant, occupancy sensors, and conference room hardware. Lone Rooftop's contact records (US, UK, and APAC sales and support lines) are identical to HubStar's published regional numbers, and its customer logos (Fortune 500 firm, ABN AMRO, NHS, Boston Scientific, Intuit, Labcorp, Russell Group universities) are explicitly HubStar accounts, not Lone Rooftop accounts.
Lone Rooftop's standalone business model is not disclosed — no pricing, contract structure, GTM motion, or revenue stream is attributed to the entity itself. The available evidence is consistent with either a partnership/reseller arrangement with HubStar, a prior corporate combination, or an operational overlay where commercial activity flows through the HubStar H2O platform. Without first-party disclosures of Lone Rooftop's own product surface, revenue mechanics, or paying customers, the company's independent commercial profile cannot be determined from the supplied data.
Lone Rooftop firmographics
Firmographics- Name
- Lone Rooftop
- Legal name
- HubStar
- Website
- https://lonerooftop.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lone Rooftop is a small Amsterdam-based company founded in 2014 that develops products to optimise large office buildings for hospitality and sustainability, with contact infrastructure aligned to HubStar's global hybrid workplace platform.
- Ownership category
- akta.pro rank
Lone Rooftop industry classification
Industry- Product category
- Building Optimization Systems
- akta.pro primary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
Keywords
Where Lone Rooftop is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Lone Rooftop business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Software Platform Subscriptions: SaaS-based platform subscription model for the H₂O hybrid workplace management platform. Modular solutions (Connect, PresenceIQ, Hub) can be deployed individually or as an integrated suite.
Distribution channels3 records
Marketing channels7 records
Lone Rooftop product offering
Product offeringCore offering
Lone Rooftop develops products designed to optimize large office buildings, with an explicit focus on improving hospitality outcomes and sustainability performance. The company sells these proprietary building-optimization products to organizations that own or operate sizeable office real estate. Its value proposition combines hospitality-oriented usability with sustainability-driven efficiency for the buildings it targets.
Product overview
HubStar offers the H₂O (Hybrid Occupancy Optimization) platform—the world's first hybrid occupancy platform—as a unified system with modular components. The platform consists of three core modules: Connect (employee experience and collaboration app for next-gen scheduling and team coordination), PresenceIQ (workplace intelligence aggregating WiFi, badge, and sensor data), and Hub (central data management for people, places, and policies). Additional features include desk booking, room scheduling, team collaboration, an AI digital assistant, booking rules engine, office advertising, policy pulse, real-time space utilization, advanced analytics, dynamic occupancy management, campus planning, visitor management, occupancy sensors, and conference room displays. The platform is designed for hybrid workplaces to optimize occupancy, reduce real estate costs, boost collaboration, and improve employee experience.
Differentiator
Problem solved
Functional benefit
Brands
- H₂O Platform: The hybrid occupancy platform offering space scheduling, workplace intelligence, and hybrid data management.
Products and services
- Large Office Building Optimization Products Proprietary product line developed by Lone Rooftop to optimize large office buildings, combining hospitality-oriented building functionality with sustainability-focused building performance. Targeted at organizations that own or operate large office real estate.
Quantifiable outcome
- 40% portfolio reduction in global portfolio size, saving millions in costs
- +4 more outcomes
Companies that use Lone Rooftop
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles1 record
Lone Rooftop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature10 records
Lone Rooftop partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- MicrosoftcoreOut-of-box integrations with Microsoft Outlook, Exchange Server, Microsoft Teams, and Azure infrastructure. Seamless booking synchronization with Outlook for familiar user experience.
- ZoomcoreVideo conferencing integration for seamless hybrid meeting experiences
- WorkdaycoreIntegration with Workday HR and finance platform for workforce data synchronization
- Microsoft Power BIsupportingIntegration with Power BI for advanced workplace analytics and reporting visualization
- Aruba NetworkssupportingWiFi infrastructure integration for occupancy detection and space utilization analytics
- CiscosupportingNetwork infrastructure integration for workplace occupancy data collection
- Extreme NetworkssupportingWiFi/ network integration for occupancy sensing and utilization tracking
- DetriossupportingTechnology integration partner for workplace technology ecosystem connectivity
Scale indicators7 records
Recent moves4 records
Expansion highlights3 records
Lone Rooftop competitors and assessment
Company assessmentDirect peers
- Robin: Robin offers desk booking, room scheduling, and workplace analytics for hybrid offices. It is a direct competitor to Lone Rooftop's H₂O Connect and PresenceIQ modules, serving similar enterprise CRE buyers with comparable SaaS deployment models.
- OfficeSpace Software: OfficeSpace provides hybrid workplace management, desk and room booking, and space utilization analytics. It targets the same enterprise CRE segment and overlaps directly with Lone Rooftop's core platform capabilities.
- SpaceIQ: SpaceIQ delivers workplace and facilities management software with desk booking, occupancy planning, and space analytics. It competes head-to-head with Lone Rooftop's H₂O Hub and PresenceIQ modules in mid-market and enterprise accounts.
- VergeSense: VergeSense specializes in occupancy intelligence using sensors and AI for workplace optimization. It is directly comparable to Lone Rooftop's PresenceIQ module and competes for the same hybrid-workplace analytics budget.
- Density: Density builds occupancy sensors and analytics for offices and enterprise customers. It overlaps with Lone Rooftop's occupancy-sensor hardware offering and the data layer behind PresenceIQ.
Broad incumbents
- Eptura: Eptura (formed by the merger of iOFFICE, SpaceIQ, ManagerPlus and others) is a larger facilities and workplace experience platform serving global enterprises. It competes across the full H₂O stack as a broader incumbent suite.
- Microsoft (Workplace / Places): Microsoft embeds workplace scheduling and hybrid-work coordination across Teams, Outlook, and the new Microsoft Places offering. As the deepest integration partner, it is also a potential platform-displacement risk for Lone Rooftop.
- Cisco Spaces (formerly DNA Spaces): Cisco Spaces layers occupancy and location analytics on top of Cisco networking infrastructure. It competes for the WiFi-derived occupancy-data use case and benefits from Cisco's installed base in large enterprises.
- IBM TRIRIGA: IBM TRIRIGA is an enterprise facilities and real estate management suite used by large global organizations. It is a broad incumbent competing for the same portfolio-optimization budgets that Lone Rooftop addresses.
Emerging players
- HqO: HqO is a tenant-experience and workplace engagement platform. It overlaps with the Connect module's employee-experience and engagement use case for landlords and corporate occupiers, though it approaches the problem from the tenant-experience angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Lone Rooftop social profiles
Digital presenceLone Rooftop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lone Rooftop leadership team
Management profileNumber of profiles
Profiles4 records
Lone Rooftop funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lone Rooftop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lone Rooftop
What does Lone Rooftop do?
Lone Rooftop develops products designed to optimize large office buildings, with an explicit focus on improving hospitality outcomes and sustainability performance. The company sells these proprietary building-optimization products to organizations that own or operate sizeable office real estate. Its value proposition combines hospitality-oriented usability with sustainability-driven efficiency for the buildings it targets.
Is Lone Rooftop a public or private company?
Lone Rooftop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lone Rooftop founded?
Lone Rooftop was founded in 2014. It employs 1 to 10 people.
Where is Lone Rooftop based?
Lone Rooftop is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Lone Rooftop make money?
One revenue line is on record: software Platform Subscriptions.
Who are Lone Rooftop's main competitors?
Direct peers on record are Robin, OfficeSpace Software, SpaceIQ, VergeSense and Density. Broad incumbents are Eptura, Microsoft (Workplace / Places), Cisco Spaces (formerly DNA Spaces) and IBM TRIRIGA. HqO is listed as an emerging player.
Does Lone Rooftop have an API?
No public API is recorded for Lone Rooftop.
What industry is Lone Rooftop in?
Lone Rooftop's product category is Building Optimization Systems. Its primary akta.pro industry code is BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center).