Intentsify

What Intentsify does

Intentsify is a B2B intent data and signal-based go-to-market platform founded in 2018 by Marc Laplante and Mike Kelly, both former TechTarget executives. The company is headquartered in Westwood, Massachusetts, with an international office in London, and is privately held by BV Investment Partners. Intentsify operates one of the largest B2B identity graphs in the industry, converging 1.1 trillion monthly intent signals from nine diverse sources across 4.2M+ in-market accounts, 382M contact records, 5B MAIDs, 203M IP addresses, and 12K+ tracked technologies. Its core proprietary technology combines NLP-based content categorization, persona-level buying group inference, AI-powered solution-specific intent modeling (AutoDiscovery), and identity resolution algorithms achieving up to 90% match rates on anonymous website visitors.

The product portfolio spans two layers: data products (Orbit Intelligence, Buying Group Intelligence, Identity Graph, Syndicated Audiences, Custom Audiences, Raw Audience Data, and Website Visitor Resolution) and activation products (Content Syndication, Enhanced Content Syndication, Tele-Verified BANT lead generation, and Digital Advertising across display, native, video, audio, CTV, and DOOH). Pricing combines annual subscription access to intent data with usage-based CPL and CPM models for activation services. Intentsify operates a fully managed services model where campaign managers execute day-to-day programs alongside the customer's sales and marketing teams, removing the need for customers to adopt another platform. Distribution is primarily direct enterprise field sales targeting Fortune 500 B2B technology buyers, supported by inside sales, integration partnerships with Salesforce, HubSpot, and Marketo, and channel distribution into 100+ advertising platforms including The Trade Desk, Google DV360, LinkedIn, Meta, and Amazon.

The company's customer base includes Sysdig, Splunk, PagerDuty, Oracle, Alvaria, Commvault, Cox Business, Sectigo, Goldcast, and a roster of Fortune 500 enterprises in telecom, cloud, and asset management. The company reported 21% overall revenue growth and 50% growth in its data solutions segment in 2025, has appeared on the Inc. 5000 list of fastest-growing private companies in America for three consecutive years (2023-2025), and was named a Leader and ranked #1 for Strength of Offering in The Forrester Wave: B2B Intent Data Providers Q1 2025. Strategic acquisitions of 5x5 Data Co-Op (2024) and Salutary Data (January 2026) have extended the data ecosystem, with international expansion initiated into Canada in 2026.

Name

Intentsify

Legal name

Intensify LLC

Website

https://intentsify.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Intentsify is a B2B intent data and activation platform serving enterprise technology companies. Its AI-powered identity graph processes 1.1 trillion monthly intent signals, enabling persona-level buying group intelligence, lead generation, and programmatic advertising delivered through a fully managed services model.

Ownership category

akta.pro rank

Product category

B2B Intent Data Platform

NAICS

Software Publishers (5132), Advertising Agencies (54181)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B intent data
• Buyer intelligence platform
• Account based marketing
• Lead generation services
• Identity resolution data

Headquarters

HQ city

Westwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Intent Data Subscription: Annual subscription access to intent data including account intelligence, buying group intelligence, and contact data. Includes intent, contact, firmographic, technographic, digital, and business events data delivered via multiple integration options.
2. Lead Generation Programs: Fully managed content syndication and lead generation programs priced on cost-per-lead (CPL) model. Includes Intent-Activated Content Syndication, Enhanced Content Syndication (ECS), and Tele-Verified BANT programs.
3. Digital Advertising Solutions: Intent-activated programmatic advertising across display, native, video, audio, CTV, and DOOH. Priced on cost-per-mille (CPM) model with managed service execution.
4. Syndicated Audiences: Pre-built B2B audience segments available off-the-shelf in advertising platforms. 700+ segments combining intent, firmographic, technographic, and persona data.
5. Custom Audiences: Tailored segments optimized for specific products and campaigns, delivered to existing workflows and 100+ advertising platforms. Bespoke offering with direct pricing quotes.
6. Raw Audience Data: Enterprise-grade audience data for advanced use cases, integrated directly into MarTech stack and data pipelines. Enables proprietary models and scoring algorithms.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Intentsify provides an AI-powered B2B intent data platform that aggregates 1.1 trillion monthly intent signals across nine sources to identify in-market accounts, buying groups, and individual personas. It delivers persona-level buyer intelligence through the Orbit Intelligence subscription and Identity Graph, then activates that data through managed services for lead generation (content syndication, BANT qualification), digital advertising (display, video, audio, CTV, DOOH), email, and integrated brand-to-demand campaigns. Customers do not need to adopt a separate platform — data is delivered via integrations into existing CRM, MAP, and ad platforms.

Product overview

Intentsify is a B2B intent data and signal-based go-to-market platform offering a unified portfolio of AI-powered products. The core platform consists of Orbit Intelligence (account intelligence subscription) and the Identity Graph, which converges 1.1 trillion monthly intent signals across nine sources. Key modules include Buying Group Intelligence (persona-level intent), Website Visitor Resolution, and three audience tiers (Syndicated Audiences, Custom Audiences, and Raw Audience Data). Activation solutions encompass Lead Generation (Content Syndication, Enhanced Content Syndication, Tele-Verified BANT), Digital Advertising (Display, Native, Video, Audio, CTV, DOOH), Email Marketing, Event Marketing, and Integrated Campaigns (Brand to Demand). The company operates on a managed service model, providing fully managed activation programs alongside data subscriptions. The product portfolio was built through strategic acquisitions of 5×5 Data Co-Op (2024) and Salutary Data (2026).

Differentiator

Problem solved

Functional benefit

Brands

• 5×5 Data: A data co-op providing member-driven, self-correcting B2B intent data; acquired by Intentsify in 2024
• Salutary Data

Products and services

• Orbit Intelligence (Buyer Intelligence) Account intelligence subscription providing access to intent, contact, firmographic, technographic, digital, and business events data with AI-powered solution-specific intent models built from customer product pages and PDFs. For B2B marketing and sales teams.
• Identity Graph Industry's largest B2B identity graph converging intent, contact, firmographic, technographic, digital, and business event data. Resolves signals to real people mapped to buying group personas across 4.2M+ in-market accounts.
• Buying Group Intelligence Premium persona-level intent data tracking research activities of specific personas within target accounts. Aggregates signals into holistic buying-group interest scores and individual topic scores per persona.
• Website Visitor Resolution Transforms anonymous website traffic into account, persona, and contact-level data. Achieves up to 90% match rates through proprietary identity resolution algorithms. Delivered via API (sub-second) or file (24-hour refresh).
• Syndicated Audiences Pre-built B2B audience segments (700+) combining intent, firmographic, technographic, and persona data for activation within advertising platforms such as The Trade Desk and DB360.
• Custom Audiences Tailored intent-qualified audience segments uniquely calibrated to customer products and campaigns, with weekly updates. Compatible with Google DV360, LinkedIn, Meta, Amazon, The Trade Desk, and 100+ advertising platforms.
• Raw Audience Data Enterprise-grade audience data integrated directly into existing MarTech stacks and data pipelines, enabling customers to build proprietary models, scoring algorithms, and combine with first-party data.
• Content Syndication (Lead Generation) Managed lead generation service delivering opt-in leads from decision-makers who have downloaded branded content. Targets intent-identified in-market accounts with competitive CPL rates.
• Enhanced Content Syndication Advanced content syndication service that tele-verifies Authority and Need for every lead delivered. Includes custom training and script development.
• Tele-Verified BANT Highest-quality sales-ready leads qualified on Budget, Authority, Need, and Timeframe via telephone conversations. Confirms Account Name, Point of Contact, Phone Number, and Email Address.
• Digital Advertising (Ad Solutions) Intent-activated B2B advertising across display, native, video, audio, CTV, and DOOH channels with persona-based targeting, IP and MAID targeting, brand safety verification, and managed service execution.
• Email Marketing Intent-driven B2B email marketing combining buyer intent data with buying-group targeting. Includes Buying Group Email Nurture, Brand Marketing Email Campaigns, and Lead Follow-Up Emails.
• Event Marketing Multi-channel event marketing packages spanning Display, Email, and DOOH advertising. Three-phase approach covering pre-event, live, and post-event stages.
• Integrated Campaigns (Brand to Demand) Synchronized lead generation and display programs launching content syndication and digital ads simultaneously to reach more of the buying group with coordinated messaging.
• 5x5 Data Co-Op Data co-op offering member-driven, self-correcting B2B intent data. Acquired by Intentsify in 2024 to extend identity graph coverage.
• Salutary Data Provider of highly curated U.S. business contact intelligence with over 150 million verified B2B contact profiles. Acquired by Intentsify in January 2026.

Quantifiable outcome

• 49% increase in deal size (Sysdig)
• +11 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability9 records

Feature6 records

Partnerships

16 partnerships are on record, tiered regional, core and minor.

• Environics AnalyticsregionalChannel Partner/ Reseller/ Distributor · 5 March 2026Partnership with Canada's premier marketing, information and analytical services company to distribute Intentsify's B2B audiences across major ad platforms in Canada.
• Salutary DatacoreStrategic or Co-development Partner · 27 January 2026Acquisition of Salutary Data, a premier provider of curated U.S. business contact intelligence. Deal reinforces Intentsify's position in B2B intent data market and expands unified data ecosystem. Salutary Data's rigorous data validation processes and coverage of U.S.-based B2B contacts integrated to improve identity resolution and account profiles.
• ZoomInfominorChannel Partner/ Reseller/ Distributor · 4 June 20255×5 Data partnership expanded and diversified ZoomInfo's data supply chain. Strategic data partnership independent of competitive positioning.
• 5×5 Data Co-OpcoreStrategic or Co-development Partner · 1 January 2024Acquired 5×5 Data Co-Op to solidify market lead in data quality and identity graph. Member-driven, self-correcting dataset extended Intentsify's data coverage with unique collaborative data collection approach.
• The Trade DeskcoreChannel Partner/ Reseller/ DistributorMajor DSP partner where Intentsify Syndicated Audiences (500+ segments) are available off-the-shelf for activation.
• DB360coreChannel Partner/ Reseller/ DistributorDSP platform where Intentsify Syndicated Audiences are available for activation.
• Google Display & Video 360coreChannel Partner/ Reseller/ DistributorMajor DSP where Intentsify Custom Audiences are delivered for programmatic advertising campaigns.
• LinkedIncoreChannel Partner/ Reseller/ DistributorAdvertising platform for Custom Audiences targeting. Buying Group Contact Data enables predictive audiences in LinkedIn for enhanced B2B targeting.
• Meta (Facebook/Instagram)coreChannel Partner/ Reseller/ DistributorAdvertising platform for Custom Audiences delivery targeting business professionals.
• Amazon AdvertisingminorChannel Partner/ Reseller/ DistributorDSP platform where Custom Audiences can be activated for B2B targeting.
• SalesforcecoreTechnology or IntegrationCRM integration enabling access to buying signals and digital program engagements directly in Salesforce. Customer can view buyer behavior without toggling between platforms.
• HubSpotcoreTechnology or IntegrationCRM integration creating and enriching records with account-level intent to improve account prioritization, ABM programs, and messaging.
• MarketocoreTechnology or IntegrationMAP integration creating and enriching contact records with intent data when coupled with Buying Group Contacts. SmartLists can be filtered on buying signals.
• Premium B2B PublisherscoreChannel Partner/ Reseller/ DistributorNetwork of premium B2B publishers including Techradar, SmartBrief, ITPro, PCMag.com for display and native ad placements where ads blend seamlessly into content.
• Bloomberg, Acast, iHeartMediacoreChannel Partner/ Reseller/ DistributorPodcast and audio advertising partners offering targeted pre-roll, mid-roll, end-roll audio ads and host-read sponsorships on top business and technology podcasts.
• Disney+, Peacock, HulucoreChannel Partner/ Reseller/ DistributorConnected TV (CTV) streaming partners for premium, fully episodic, non-skippable video ads. Reach audiences in living rooms with precision targeting down to specific companies and personas.

Scale indicators23 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• TechTarget (Informa Tech): TechTarget operates a priority intent data engine plus a content syndication network — Intentsify's founders came from TechTarget and many customers (e.g., Oracle via Intent-Activated Content Syndication) overlap directly. Highly comparable on lead generation and intent monetization.
• MRP (MRP Prelytix): MRP acquired Prelytix, the prior company co-founded by Intentsify's founders Marc Laplante and Mike Kelly. MRP offers ABM, intent data, and B2B marketing services with substantial product overlap to Intentsify's portfolio.
• Madison Logic: Madison Logic provides intent-activated ABM advertising and account-based marketing programs. Directly comparable to Intentsify's Digital Advertising and Integrated Campaign solutions, both targeting enterprise B2B marketing teams.
• ZoomInfo: ZoomInfo is the largest public B2B contact and company intelligence provider, increasingly competing in intent data and audience activation. Comparable to Intentsify's identity graph and audience products, with a strategic data partnership via 5x5.
• Demandbase: Demandbase is a leading ABM and account intelligence platform combining intent data, advertising, and sales engagement. Direct competitor to Intentsify's persona-level targeting and managed activation offerings.
• 6sense: 6sense combines intent data, predictive analytics, and ABM orchestration into a unified platform. Closely comparable to Intentsify's combined data + activation stack, with overlapping enterprise sales motions and Forrester Wave co-competitor.
• Bombora: Company Surge is the original B2B intent data cooperative, aggregating content consumption signals across its member publisher network. Directly comparable to Intentsify's first-party intent signal aggregation across 460k+ B2B content sites.
• DemandScience: DemandScience (formerly True Influence) offers intent data, demand generation, and B2B data solutions. Comparable to Intentsify on B2B audience targeting, content syndication lead gen, and ABM data products.

Emerging players

• Lusha: Lusha offers B2B contact and company data with intent signals, popular with mid-market sales teams. Comparable to Intentsify's contact and audience products at the lower end of the market but with less emphasis on managed services or enterprise ABM.
• Cognism: Cognism provides B2B contact data and intent signals with strong EMEA-compliant coverage. Comparable to Intentsify's contact and identity products but differentiated by deeper EU-compliant identity resolution, which is a gap area for Intentsify.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intentsify
• Xx.com/intentsify

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intentsify