Salutary Data
Salutary Data is a boutique U.S. B2B contact intelligence provider that curates 172M records through proprietary processes and AI-enhanced vetting. It serves sales intelligence platforms, lead generation providers, recruiting platforms, agencies, and list brokers via custom data feeds, REST API, and a self-service web platform.
- Company typePrivate
- Founded2016
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Salutary Data does
Salutary Data is a boutique U.S. B2B contact data provider, founded around 2016 and headquartered in Lexington, Massachusetts, with a virtual team operating across four continents. The company aggregates contact data from multiple third-party sources and runs it through a proprietary three-step curation process (sourcing/aggregation, cleansing, and quality verification) supplemented by AI automation, evaluating 500M+ records quarterly and publishing only the 17% that meet internal quality standards. The resulting U.S. database contains 172M contact records with industry-leading fill rates (100% for name/title/company/postal/phone/email fields, 71.2% mobile phone), along with 81M work emails, 84M mobile phones, 132M LinkedIn URLs, and 121M personal emails.
Salutary Data distributes its data through four primary products: Full and Custom Data Feeds (CSV files, updated quarterly), an API Suite (REST API handling up to 10,000 matches per call with CSV/JSON output), a self-service Web UI platform with download credits, and professional services including Data Enrichment, ABM Match & Append, and Verification/Cleaning. The company serves sales and marketing intelligence platforms, lead generation providers, recruiting platforms, digital agencies, web directories, and list brokers — customer segments that build downstream offerings on top of Salutary's contact records.
Revenue is generated through a mix of subscription licensing (annual data feeds), usage-based pricing (pay-per-download credits for API and Web UI), success-based/outcome pricing (revenue share or pay-per-converted lead), and project-based professional services. Pricing is customized via discovery calls. Named customers include LexisNexis (via Nexis/Nexis Uni), a $200M-valuation recruiting automation platform, a $25M ARR lead generation provider, and a VC-backed sales intelligence platform. The company reports 90% annual customer retention. In January 2026, Salutary Data was acquired by Intentsify as its second strategic acquisition, integrating Salutary's curation and contact coverage into Intentsify's B2B intent data ecosystem.
Salutary Data firmographics
Firmographics- Name
- Salutary Data
- Legal name
- Salutary Data LLC
- Website
- https://salutarydata.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Salutary Data is a boutique U.S. B2B contact intelligence provider that curates 172M records through proprietary processes and AI-enhanced vetting. It serves sales intelligence platforms, lead generation providers, recruiting platforms, agencies, and list brokers via custom data feeds, REST API, and a self-service web platform.
- Ownership category
- akta.pro rank
Salutary Data industry classification
Industry- Product category
- B2B Contact Data
- NAICS
- Directory and Mailing List Publishers (51314), Directory and Mailing List Publishers (513140), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
- akta.pro secondary industries
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Salutary Data is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salutary Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Others
Revenue model
- Data Licensing - Full and Custom Data Feeds: Subscription-based licensing of curated B2B contact data files delivered in CSV format with quarterly updates. Custom files tailored to specific customer use cases and business requirements.
- Usage-Based API Access: Pay-per-match model where customers purchase fixed download credits for API or Platform Data UI access. Customers run unlimited counts but pay with credits only when downloading matched contact records.
- Professional Services: Data enrichment, ABM match & append, and data verification/cleaning services. Tailored higher-service offerings that maximize utility of customer data.
- Success-Based / Outcome-Based Pricing: Pricing model where Salutary is rewarded based on customer economic success, including pay-per-converted lead, predefined revenue share, or fixed subscription scaling with business growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flat Fee Annual Subscription |
| Usage-based | Pay-as-you-go | Usage-Based Pay-Per-Match |
| Outcome Based/ Performance | Multi-year contract | Success-Based Pricing |
| Subscription | Multi-year contract | Pilot-to-Commercial |
| One time/ perpetual license | Pay-as-you-go | Project-Based/One-Off |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Salutary Data product offering
Product offeringCore offering
Salutary Data provides highly curated U.S. B2B contact intelligence—172M contact records including work emails, mobile phones, LinkedIn URLs, and personal emails—delivered via quarterly custom data feeds (CSV), a REST API for embedded enrichment, a self-service Web UI, and tailored professional services for data enrichment, ABM match & append, and verification/cleaning. Customers are B2B data platforms, sales intelligence providers, lead generation companies, recruiting platforms, list brokers, and agencies that resell or operationalize the data.
Product overview
Salutary Data is a boutique provider of U.S. B2B contact records with a portfolio of four interconnected products: Full and Custom Data Feeds (the core foundational product delivering curated CSV data files), API Suite (programmatic access for embedded enrichment within applications), Web UI/Platform Data UI (self-service search platform with download credits), and Services (Data Enrichment, ABM Match & Append, and Verification/Cleaning services that layer on top of the core products to address specific use cases like gap filling, account-based targeting, and ongoing database maintenance).
Differentiator
Problem solved
Functional benefit
Products and services
- Full and Custom Data Feeds Foundational B2B data product providing custom and comprehensive U.S. business contact data files tailored to client specifications, delivered quarterly in CSV format for enterprises requiring bulk database access.
- API Suite REST API enabling businesses to embed contact enrichment and data matching within their own applications, supporting bulk processing of up to 10,000 email or LinkedIn URL matches per call with CSV or JSON output.
- Web UI (Platform Data UI) Self-service web platform enabling ad-hoc searches of the entire B2B contact database using customizable search criteria, with subscription-based download credits and unlimited count capabilities.
- Data Enrichment Service Professional service assessing fill-rate gaps within existing customer files, profiling data to append missing fields, update outdated information, and generate look-alike prospects for marketing campaigns.
- ABM Match & Append Account-Based Marketing service matching client company files against Salutary's database to provide quality B2B contacts, with suppression file capability for campaign optimization.
- Verification (Cleaning/Hygiene) Services Data verification services identifying duplicate records, removing outdated contacts, eliminating email hard bounces, and updating or replacing outdated titles and phone numbers to maintain database hygiene.
Quantifiable outcome
- Nearly double the open rates for email campaigns
- +4 more outcomes
Companies that use Salutary Data
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles6 records
Salutary Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Salutary Data partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IntentsifyflagshipIntentsify announced the acquisition of Salutary Data on January 27, 2026, marking their second strategic acquisition following the purchase of Five by Five. The deal reinforces Intentsify's position in the B2B intent data market and expands its unified data ecosystem. Salutary Data's rigorous data validation processes and U.S.-based B2B contact coverage will be integrated to improve identity resolution and account profiles for Intentsify's customers.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Salutary Data competitors and assessment
Company assessmentDirect peers
- Adapt.io: B2B contact and company data platform offering API and bulk data access for sales and marketing — directly comparable to Salutary's API Suite and Full/Custom Data Feeds.
- Apollo.io: B2B sales intelligence and contact data platform serving sales and marketing teams with contact enrichment, prospecting, and engagement — directly comparable to Salutary's API and data-feed offerings.
- UpLead: B2B contact data provider with real-time email verification and accuracy guarantees; comparable to Salutary's quality-vetted positioning and similar SMB/mid-market customer base.
- RocketReach: B2B contact and company data provider serving sales, recruiting, and marketing professionals; comparable to Salutary's API and web UI for contact lookup and enrichment.
- Cognism: B2B sales intelligence provider with human-verified contact data and strong mobile/direct-dial coverage; directly comparable to Salutary's curated, quality-led contact data approach, though with broader geographic reach.
- Lusha: B2B contact data provider focused on direct dials, emails, and prospecting enrichment for sales teams; comparable to Salutary's mobile phone and email enrichment offerings.
- ZoomInfo: Largest scaled B2B contact and company intelligence platform with multi-product suite, directly competing with Salutary on curated U.S. B2B contact data and sales intelligence use cases.
- SalesIntel: B2B contact data provider emphasizing human-verified accuracy and direct-dial phone numbers; directly comparable to Salutary's curated, accuracy-focused contact data positioning.
Broad incumbents
- Clearbit: B2B data enrichment and intelligence platform (now part of HubSpot) offering company and contact data; overlaps with Salutary's enrichment services but operates as part of a broader marketing platform suite.
- Dun & Bradstreet: Largest incumbent in business data and credit information with global coverage; competes broadly with Salutary in B2B contact and company intelligence but serves a much wider enterprise portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Salutary Data social profiles
Digital presenceSalutary Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salutary Data leadership team
Management profileNumber of profiles
Profiles10 records
Salutary Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salutary Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salutary Data
What does Salutary Data do?
Salutary Data provides highly curated U.S. B2B contact intelligence—172M contact records including work emails, mobile phones, LinkedIn URLs, and personal emails—delivered via quarterly custom data feeds (CSV), a REST API for embedded enrichment, a self-service Web UI, and tailored professional services for data enrichment, ABM match & append, and verification/cleaning. Customers are B2B data platforms, sales intelligence providers, lead generation companies, recruiting platforms, list brokers, and agencies that resell or operationalize the data.
Is Salutary Data a public or private company?
Salutary Data is a private company. It is classified as corporate owned and is currently acquired.
When was Salutary Data founded?
Salutary Data was founded in 2016. It employs 11 to 50 people.
Where is Salutary Data based?
Salutary Data is headquartered in Lexington, United States, in the North America region.
How does Salutary Data make money?
Four revenue lines are on record. Data Licensing - Full and Custom Data Feeds are the primary driver. The others are usage-Based API Access, professional Services and success-Based / Outcome-Based Pricing.
Who are Salutary Data's main competitors?
Direct peers on record are Adapt.io, Apollo.io, UpLead, RocketReach, Cognism, Lusha, ZoomInfo and SalesIntel. Broad incumbents are Clearbit and Dun & Bradstreet.
Does Salutary Data have an API?
Yes. Salutary Data's API Suite enables businesses to embed contact enrichment and access capabilities directly within their applications. It offers three primary input matching options: match by email, match by LinkedIn URL, or match by Employee Name and Company. The API supports bulk processing of up to 10,000 emails or LinkedIn URLs per single API call, delivers complete contact records in CSV or JSON format, and includes GetCounts/GetContacts API for all-purpose searches across the entire database. Use cases include match and enrich existing contact records, mobile/direct dial phone access for telemarketing, targeted campaign emails, LinkedIn URL integration, data append for sales and marketing campaigns, enriched leads web form-filling, contact validation, CRM data enrichment and hygiene, and API-to-API integration. API documentation is available via Postman. Developer documentation is at documenter.getpostman.com/view/12900330/TVYAfL8Q.
What industry is Salutary Data in?
Salutary Data's product category is B2B Contact Data. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists), with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 51314 and its SIC code is 7374.