Track Tennis

What Track Tennis does

Track Tennis is a cloud-based video streaming and analytics SaaS platform purpose-built for racquet sports, headquartered in Indianapolis, USA and operating as Track Tennis Inc. (Delaware-incorporated). The platform automates live match recording, video delivery, highlight generation, and broadcast by integrating directly with club booking/CRM systems (CourtReserve, Club Automation, Playtomic, Racquet Desk, Club Locker, 1S:Fitness) and scoreboard/scoring systems (Daktronics, Scorebird, Nevco, Microframe, iOnCourt), enabling clubs, colleges, tournaments, and federations to deliver match video to players, coaches, and fans without dedicated production staff. The architecture is camera-agnostic (supporting IP cameras, Raspberry Pi, action cams, drones, mobile phones, tablets) and runs on AWS infrastructure with a stated 99.9% uptime target. The product surface includes a core streaming platform, a white-label OEM deployment option, an Open API for developer integration, a tournament streaming module, and an optional $500/court hardware bundle.

The company's business model combines a $50/camera/month recurring subscription for clubs (with unlimited streaming, storage, and white-label branding) with flat-rate institutional pricing for schools and colleges, a one-time hardware revenue stream, white-label licensing revenue, and optional paywall/sponsorship monetization for content owners. Track Tennis pursues a hybrid GTM: enterprise field sales with demo-request CTAs for clubs, schools, and federations; a product-led self-serve motion for individual players, coaches, and fans; and channel-driven distribution through booking-CRM and scoreboard integration partners. Scale signals include 500+ cameras installed, 40K+ users, 8K+ events streamed, and 90+ college programs (including University of Kentucky, Harvard, Columbia, Vanderbilt, US Naval Academy, Caltech, and others). Official partners include the Intercollegiate Tennis Association (ITA), Tennis Comstat, Tennis Analytics, and Cizr Tennis. The company has historically been thinly capitalized, with $120,000 raised from Techstars in 2019 as the only disclosed funding event, and operates with a 1-10 person team led by CEO Egor Firsov and CTO Alexey Kinyov.

Name

Track Tennis

Legal name

Track Tennis Inc.

Website

https://track.tennis

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Track Tennis is a cloud-based video streaming and analytics SaaS platform for racquet sports that automates match recording and delivery by integrating with club booking and scoreboard systems, serving tennis clubs, college athletic programs, tournaments, and federations.

Ownership category

akta.pro rank

Product category

Sports Video Streaming and Analytics

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAE

Tennis & Racquet Sports Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Automated video streaming
• Sports video analytics
• Live streaming platform
• Racquet sports technology
• White-label video platform

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Camera Subscription: Recurring subscription model at $50 per camera/month for clubs, including unlimited streaming, unlimited storage, white-label branded platform, and full integration support.
2. Hardware Sales: One-time sale of recommended hardware package for racquet sports at $500 per court, including everything needed for the system plus shipping.
3. White-Label Platform Licensing: Customizable and deployable white-label video platform sold to clubs, schools, and organizations for their own branding.
4. Content Paywall/Monetization: Flexible monetization through adjustable paywall models allowing customers to sell access to video content, sponsor integrations, and QR code check-ins.
5. School/College Flat Pricing: Flat pricing model for schools and colleges for any number of courts and devices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Track Tennis is a cloud-based, camera-agnostic SaaS video streaming and analytics platform that automates live streaming and video delivery for racquet sports venues. The platform integrates with court reservation, club management, and tournament scoring systems to auto-trigger recording, overlay scores, and deliver match videos, highlights, and replays to players via text, messenger, or email. It is sold to tennis clubs, schools and colleges, tournament organizers, federations, and developers via subscription, white-label, and an optional hardware package.

Product overview

Track Tennis is a single unified cloud-based video streaming and analytics platform for sports facilities, clubs, schools, colleges, and tournament organizations. The core Track Tennis Platform provides automated live streaming and recording, with an optional White-Label Video Platform add-on for full branding customization. The Open API enables developer integration with external apps and systems. The Tournament Streaming Solution add-on provides multi-court streaming capabilities with automatic tournament management. The company also offers an optional Camera Hardware Package ($500 per court) as a recommended accessory. All offerings share the same underlying cloud infrastructure with white-label and embed-ready deployment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Track Tennis Platform Cloud-based video streaming and analytics platform that fully automates live streaming and video delivery by integrating with court reservation and tournament management systems. Includes unlimited live streaming and recording, automated match scheduling with score overlays, video storage, analytics submission, and monetization tools. Sold to clubs, schools, colleges, tournaments, and federations.
• Open API Developer-facing API that enables integration with external apps, rating systems, booking and tournament software, allowing developers to inject automated video services into business processes with minimal development effort. The platform is white-label and embed-ready, and is compatible with all billing gateways.
• White-Label Video Platform Fully branded, white-label video platform that can be customized and deployed under any organization's brand. Includes a mobile app for turning devices into multi-view streaming infrastructure and custom tournament pages. Sold to clubs, schools, and federations that want to own the member-facing experience.
• Tournament Streaming Solution Multi-court streaming solution for tournaments and federations featuring automatic tournament management, real-time multi-view playback, instant replay, slow-motion, and challenge review capabilities for officiating and highlights. Includes timeline sync, auto-tagging of highlight clips, scores, and voice tags, plus temporary partner access for ITA, UTR, USTA, and NCAA events.
• Camera Hardware Package Recommended hardware package for racquet sports at $500 per court, including everything needed for the streaming system plus shipping. The vendor-agnostic platform also works with existing IP cameras, Raspberry Pis, action cams, drones, mobile phones, and tablets.

Quantifiable outcome

• 500+ cameras installed across customer facilities
• +3 more outcomes

Named customers40 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability7 records

Feature14 records

Partnerships

19 partnerships are on record, tiered core.

• ITA (International Tennis Association)coreStrategic or Co-development PartnerOfficial partner for tournament streaming. Track Tennis provides temporary camera access to ITA for events, allowing ITA to stream matches without requiring external setup. Integration supports NCAA, UTR, and USTA tournament streaming requirements.
• Tennis AnalyticscoreTechnology or IntegrationThird-party analytics provider integrated with the Track Tennis platform. Users can submit match videos for detailed analysis through Tennis Analytics directly from the Track Tennis platform.
• Tennis ComstatcoreTechnology or IntegrationOfficial partner providing match statistics and analytics. Integrated with Track Tennis platform to deliver detailed match reports from Tennis Comstat.
• Cizr TenniscoreTechnology or IntegrationOfficial partner for tennis analytics. Users can access detailed match analytics from Cizr Tennis through the Track Tennis platform integration.
• CourtReservecoreTechnology or IntegrationCourt reservation and club management system integration. Track Tennis connects with CourtReserve to automatically trigger recording based on court bookings and integrate video with member accounts.
• Club AutomationcoreTechnology or IntegrationClub management system integration. Track Tennis seamlessly connects with Club Automation for automated video streaming tied to court reservations.
• PlaytomiccoreTechnology or IntegrationCourt booking and club management platform integration. Track Tennis works with Playtomic to enable automated streaming based on court reservations.
• Racquet DeskcoreTechnology or IntegrationClub management system integration. Track Tennis connects with Racquet Desk for automated video streaming and club management features.
• Club LockercoreTechnology or IntegrationClub management platform integration. Track Tennis integrates with Club Locker for automated recording triggered by court reservations.
• 1S:FitnesscoreTechnology or IntegrationFitness and club management platform integration. Track Tennis connects with 1S:Fitness for seamless video streaming tied to fitness activities.
• DaktronicscoreTechnology or IntegrationScore overlay integration for automated live scores, event tagging, and score overlays on video streams. Seamlessly syncs with Daktronics scoreboard systems.
• ScorebirdcoreTechnology or IntegrationScore overlay integration for real-time score display on video streams. Integrated with Track Tennis for automated recording and live score overlays.
• NevcocoreTechnology or IntegrationScore overlay provider integration. Track Tennis syncs with Nevco for score display and event tagging on video streams.
• MicroframecoreTechnology or IntegrationScore overlay integration for automated recording and score display. Microframe provides score data integrated with Track Tennis video platform.
• iOnCourtcoreTechnology or IntegrationTennis scoring and tournament management integration. Track Tennis connects with iOnCourt for automated recording based on match schedules and live score overlays.
• StravacoreTechnology or IntegrationFitness data integration for fitness app overlay on video. Supports Strava sync with heart rate, distance, pace data overlaid on match videos for performance analysis.
• BlueframecoreTechnology or IntegrationBroadcast software compatibility. Track Tennis supports Blueframe for professional-grade video production and streaming to platforms like YouTube, Facebook, and custom websites.
• StripecoreTechnology or IntegrationThird-party payment processor. Stripe securely handles all payment transactions on the Track Tennis platform. Track Tennis does not process or store any payment details.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider. All data is securely stored within AWS cloud infrastructure with TLS encryption for data in transit and AWS KMS encryption for data at rest.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PlaySight Interactive: AI sports video and analytics technology for tennis, basketball, and other sports, with strong penetration in tennis academies and clubs. Closest direct competitor in the automated tennis video and analytics niche.
• Stretch Internet: Provider of live video streaming, production, and hosting services primarily for college athletic departments. Direct competitor for the same NCAA tennis-program budgets Track Tennis targets.
• PlayOn Sports: High-school and collegiate sports streaming and media-rights platform. Overlaps directly with Track Tennis in college athletics streaming, including NCAA distribution partnerships.
• BlueFrame Technology: College and high-school streaming and content platform (e.g., Pack Network, NEO Athletics). Competes head-to-head for college tennis streaming contracts and is also a broadcast-software compatibility partner of Track Tennis.
• Veo Technologies: Camera-based, AI-automated sports video platform originally built for soccer/football and expanding into other sports. Closest analog to Track Tennis in the camera-agnostic, automated-recording value proposition, though currently less focused on racquet sports.
• Krossover: Sports video breakdown and analysis platform serving high-school and collegiate teams. Competes in the post-match analysis workflow Track Tennis extends into via its analytics integrations.
• PrestoSports: College athletics content, streaming, and website platform used by hundreds of NCAA programs. Both a restream destination for Track Tennis and a competitor for the same college tennis streaming budget.

Broad incumbents

• Pixellot: Provider of AI-automated sports video production for venues, federations, and broadcasters across multiple sports. Competes with Track Tennis for automated venue streaming budgets, with broader sport coverage and longer enterprise track record.
• Hudl: Largest sports video and analysis platform in the U.S., serving high schools, colleges, and clubs across many sports. Competes with Track Tennis in the college tennis streaming/analysis segment but with a much broader sports portfolio and larger sales footprint.

Others

• FloSports: Subscription sports streaming OTT service covering niche sports including tennis. Functions as both a downstream restream destination for Track Tennis content and an indirect competitor for fan-facing tennis viewership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/track_tennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Track Tennis