Tennis Analytics

What Tennis Analytics does

Tennis Analytics, operating as VS Sports, LLC (dba VS. Tennis, VS. Sports), is a privately held sports video analytics company founded in 2011 and headquartered in Park City, United States. The company runs a full-service tennis match video analysis platform built on a proprietary database of 55,000+ matches and 7 million+ tagged data points, where customers submit match footage and receive quality-assured tagged statistics (serve, return, placement, shot tolerance, momentum, multi-match scouting) produced by qualified human analysts with guaranteed turnaround times. The product portfolio comprises the core VS. Tennis analytics platform, the VS. Tennis.AI AI-powered coaching assistant that enables plain-language queries for match prep and scouting, the VS. Tennis Vault aggregated event-level data product (with NCAA-M, NCAA-W, and USTA 360 integrations), the VS. Live event streaming platform, the VS. Learning certification course program, and Camera Kits hardware for match capture.

The company serves professional players, tennis coaches, NCAA/college programs (including a named Ohio State engagement), tennis academies, and national federations, with additional coverage across eight other sports — pickleball, rugby, hockey, netball, waterpolo, soccer, AFL, and swimming. Distribution is primarily self-serve through the website with tiered subscription packages, supplemented by an enterprise demo channel ([email protected]) for federations and large collegiate programs, event partnerships (USA Pickleball, JMTA), and a community of VS. Learning-certified analysts. Revenue mechanics span recurring subscriptions (match analysis, AI add-on, Vault data, Live streaming), one-time certification course fees, and hardware sales; pricing is not publicly disclosed. The company operates as a privately held LLC with no disclosed institutional funding, investors, or revenue figures.

Name

Tennis Analytics

Legal name

VS Sports, LLC

Website

https://tennisanalytics.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Tennis Analytics (dba VS Sports) is a Park City-based sports video analytics company that turns match footage into tagged performance data, serving professional players, coaches, NCAA teams, academies, and federations across nine sports.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADAEAG

Performance Analysis & Video Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAKAOAH

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Streaming & Digital Broadcasting

SECONDARYMPAEAKAI

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

SECONDARYMPACACAF

Sports Live Streaming Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Live Streaming Platforms (Gaming/IRL)

Keywords

• Tennis video analysis
• Sports performance analytics
• Match data tagging
• AI coaching assistant
• Athlete scouting platform

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Match Analysis Packages: Customers purchase match analysis packages at various tier levels. Customers send match videos and receive complete tagged analytics with guaranteed turnaround times.
2. AI Analytics Add-on: Additional AI-powered analytics layer on top of base match analysis platform, providing instant coaching insights and plain language query capabilities.
3. VS. Tennis Vault Data Access: Subscription-based access to aggregated event-level tennis data for trend tracking and performance benchmarking at professional level.
4. VS. Live Event Streaming: Live streaming access to select partner events with integrated analytics.
5. Certification Courses: Technical Analyst Course, Match Analyst Course, and Advanced Analyst Course for training coaches, players, and aspiring analysts in sports video analysis.
6. Camera Kits: Hardware sales of camera equipment for capturing match footage for analysis.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

Tennis Analytics (VS. Sports, LLC) sells a full-service tennis video analysis platform that converts match footage into video-linked tagged statistics covering serve, return, placement, stroke types, winners, errors, and scoring momentum. Customers send match videos and receive research-quality analytics from trained analysts with guaranteed turnaround times, augmented by the VS. Tennis.AI coaching assistant that delivers plain-language scouting and player-development insights built on a 55,000+ match, 7 million tagged data point proprietary database.

Product overview

VS. Tennis is a modular full-service tennis video analysis platform comprising a core analytics product, an AI coaching assistant module (VS. Tennis.AI), a database sub-product (VS. Tennis Vault), a live streaming component (VS. Live), educational certification courses (VS. Learning), and hardware accessories (Camera Kits). The platform processes match video footage into tagged statistics and research-quality analytics, serving athletes and coaches from junior to professional levels, with 55,000+ matches and 7 million+ tagged data points in its database.

Differentiator

Problem solved

Functional benefit

Brands

• VS. Tennis.AI: AI-powered coaching assistant that transforms match data and performance trends into instant, coaching-ready insights for tennis.
• VS. Tennis Vault
• VS. Live
• VS. Learning

Products and services

• VS. Tennis (Tennis Match Video Analysis) Full-service tennis video analysis platform that turns customer-submitted match videos into tagged statistics (serve data, return data, placement, stroke types, contact points, winners, errors, momentum, shot tolerance) linked to the action, backed by 55,000+ matches and 7 million tagged data points. Designed for tennis players and coaches from junior to professional levels, with guaranteed turnaround times and quality-assured data delivered by qualified analysts.
• VS. Tennis.AI Coaching Assistant AI-powered coaching assistant layered on top of the VS. Tennis analytics platform that transforms match data, tagging, and performance trends into instant, coaching-ready insights through natural language queries. Supports match preparation, opponent scouting, and player-development benchmarking without requiring on-staff analyst expertise.
• VS. Tennis Vault Aggregated event-level tennis data platform that surfaces trends, performance comparisons, and research-quality human-powered analytics across professional-level events including Grand Slam and USTA 360 data. Enables multi-match scouting and trend tracking for coaches, federations, and analysts.
• VS. Live Streaming Live match streaming platform for select partner events such as USA Pickleball Nationals and the JMTA Combine, combined with real-time access to match analytics so viewers can watch matches and dive into data-driven insights simultaneously.
• VS. Learning Certification Courses Online certification programs (Technical Analyst Course, Match Analyst Course, and Advanced Analyst Course) that train coaches, players, and aspiring analysts in sports video analysis software, film techniques, and technical/tactical analysis. Builds a certified community of platform users.
• Camera Kits Hardware camera packages sold direct to customers for capturing match footage suitable for upload into the VS. Tennis analysis platform, with pricing and specifications listed on the dedicated camera kits page.

Quantifiable outcome

• 55,000+ matches in database
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• USTA (United States Tennis Association)coreGTM or Marketing PartnerUSTA logo displayed as trusted-by partner, indicating data usage or sponsorship relationship with U.S. national tennis governing body. VS. Tennis Vault features USTA 360 data integration for comprehensive match analytics.
• NCAAcoreGTM or Marketing PartnerNCAA logo displayed as trusted-by partner, with VS. Vault NCAA-M and NCAA-W specific data platforms for college tennis analysis and scouting.
• Track TenniscoreStrategic or Co-development PartnerVS. Live partner for live tracking and analytics integration, enabling real-time match data and streaming for tennis events.
• Save My PlaycoreStrategic or Co-development PartnerVS. Live partner providing injury prevention and performance tracking integration with live match analytics.
• JMTA (Junior Master Tennis Academy)coreGTM or Marketing PartnerEvent partner for 2026 JMTA Combine, providing analytics services for junior tennis talent identification and development event.
• USA PickleballcoreGTM or Marketing PartnerEvent partner for 2025 USA Pickleball Nationals, demonstrating cross-sport analytics capability and major event partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dartfish: Dartfish offers sports video analysis tools used by coaches and athletes for tagging, comparison, and performance review. It is a direct competitor to VS. Tennis in video-based performance analysis workflows across multiple sports.
• Synergy Sports: Synergy Sports provides video breakdown, scouting, and analytics tools primarily for basketball and volleyball at the collegiate and professional levels. It is comparable as a tiered video analytics subscription product serving NCAA programs and coaches.
• TrackMan: TrackMan provides ball-tracking and performance analytics hardware and software, with deep penetration in golf and growing use in tennis and baseball. It overlaps with VS. Tennis in tennis performance data and is a partner-adjacent competitor.
• OnTheGoSports (OnCourt): OnCourt (formerly OnTheGoSports) provides tennis-specific statistics and analytics data products used by coaches, media, and bettors. It is a direct peer in tennis-specific data analytics and complements VS. Tennis's tennis data vault offering.

Broad incumbents

• Hudl: Hudl is the dominant sports video analysis platform, serving high schools, colleges, and clubs across many sports. While it competes directly with VS. Tennis in tennis match analysis, it operates a far broader portfolio and benefits from significant scale advantages.
• Catapult Sports: Catapult provides athlete monitoring and performance analytics hardware and software to professional and elite teams globally. It is comparable as an analytics infrastructure provider for performance data, though its core focus is wearable-based tracking rather than video tagging.
• Stats Perform: Stats Perform supplies data, AI, and analytics to sports leagues, media, and betting operators worldwide. It is comparable as a sports data and AI analytics provider serving professional leagues and federations, overlapping with VS. Tennis's federation and event relationships.
• Second Spectrum: Second Spectrum applies computer vision and machine learning to sports video to produce analytics for leagues, broadcasters, and teams. It is comparable as an AI-driven sports video analytics company serving professional leagues and media partners.

Emerging players

• Sportlogiq: Sportlogiq uses computer vision and AI to deliver player and team analytics, with primary focus on hockey. It is comparable as an AI-augmented sports analytics provider serving professional leagues with video-derived performance data.
• KinaTrax: KinaTrax provides markerless biomechanics and player tracking analytics for baseball and other sports using specialized camera systems. It is comparable as a video-based performance analytics company selling hardware-software bundles to professional sports organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tennisanalytics
• Facebookfacebook.com/TennisAnalytics
• LinkedInlinkedin.com/company/vs-sports
• Instagraminstagram.com/vs.sp0rts
• TikToktiktok.com/@vs.sportsanalyticsmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennis Analytics