Packlink

What Packlink does

Packlink, operated by Auctane, S.L.U., is a Madrid-based online shipping comparison and booking platform founded in 2011 that aggregates parcel delivery rates from nine major carriers (Royal Mail, UPS, DHL, DPD, Evri, GLS, TNT, Yodel, InPost) into a single self-serve portal. Its core product allows individual shippers to compare prices and book deliveries without registration, while Packlink PRO extends the platform into e-commerce with automated order import and bulk shipment creation across nine marketplace and storefront integrations (Amazon, eBay, Shopify, WooCommerce, PrestaShop, AliExpress, Magento, Shopware, Wix), serving 40,000+ online vendors. The platform generates revenue through negotiated commercial margins on carrier transactions and optional add-ons such as parcel insurance (up to EUR 1,000) and additional services, supported by tools including volumetric weight and girth calculators and a unified tracking dashboard. Following the June 2026 merger of WWEX Group and Auctane into ShipStation Global — backed by Thoma Bravo with CVC Funds as a minority investor — Packlink now sits within a multi-brand logistics platform serving 3M+ customers and 3B+ shipments annually, alongside sister brands such as ShipStation, Stamps.com, Metapack, and ShippingEasy.

Name

Packlink

Legal name

Auctane, S.L.U.

Website

https://packlink.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Packlink is a Madrid-based multi-carrier shipping comparison and booking platform that aggregates rates from nine carriers for individual shippers and 40,000+ e-commerce merchants via Packlink PRO, operating under Auctane within the Thoma Bravo-backed ShipStation Global group.

Ownership category

akta.pro rank

Product category

Shipping Aggregation Platform

NAICS

Freight Transportation Arrangement (48851), Couriers and Express Delivery Services (492110)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Carrier-Owned Parcel Locker Networks (TLAAAMAA)

Keywords

• Parcel shipping comparison
• Multi-carrier booking
• E-commerce shipping platform
• Logistics rate aggregation
• Parcel delivery marketplace

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Carrier Transaction Fees: Packlink earns revenue through negotiated commercial agreements with transport agencies. The platform aggregates volume from thousands of users to secure discounted rates, retaining a portion of the difference between negotiated and retail carrier rates. Users only pay for the shipping service chosen, with no additional platform fees for basic service.
2. Additional Services: Revenue generated from optional add-on services including parcel insurance coverage (up to 1000 EUR additional coverage), cash on delivery services, and proof of delivery options. These services are offered at point of purchase during the booking flow.
3. Packlink PRO Premium Features: Packlink PRO platform is free for e-commerce businesses, with revenue derived from increased transaction volume through volume discounts and automated shipping management. The platform enables businesses to access preferential rates through consolidated shipping volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Packlink operates a free online shipping comparison and booking platform that aggregates parcel delivery rates from major international carriers (UPS, DHL, DPD, Evri, GLS, TNT, Royal Mail, Yodel, InPost) and lets individuals and small businesses book deliveries without registration. The complementary Packlink PRO product is a free e-commerce shipping platform with native integrations to Amazon, eBay, Shopify, WooCommerce and other marketplaces, offering automated order import, bulk label printing, and volume-based negotiated rates.

Product overview

Packlink operates as an online shipping comparison and booking platform offering two distinct products: the core Packlink platform (free for individual users who only pay for shipping) and Packlink PRO (a free e-commerce shipping platform for businesses). The platform aggregates rates from multiple carrier partners including Royal Mail, UPS, DHL, Evri, GLS, TNT, DPD, InPost, and Yodel, offering various delivery services such as Standard, Express, Next Day, Economy, Pallet, and Drop-off Delivery. The product portfolio includes complementary tools like volumetric weight and girth calculators, parcel tracking, and insurance add-ons. Packlink integrates with major e-commerce platforms (Amazon, eBay, Shopify, WooCommerce, PrestaShop, AliExpress, Magento, Shopware, Wix) to enable streamlined shipping workflows for online retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Packlink PRO: E-commerce shipping platform for businesses and online stores with integrations to Amazon, eBay, Shopify, WooCommerce, PrestaShop, AliExpress, Magento, and other platforms.

Products and services

• Packlink

Quantifiable outcome

• Up to 50% savings on national shipments compared to standard carrier retail rates
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• UPScoreTechnology or IntegrationUPS is a primary carrier partner providing international and domestic shipping services through Packlink's platform. Services include UPS Express Plus, UPS Express, UPS Express Saver, UPS Standard (domestic and Europe), UPS Expedited, and UPS Worldwide Express Freight for pallet shipments. UPS provides tracking integration for real-time shipment monitoring.
• DHL ExpresscoreTechnology or IntegrationDHL Express provides international shipping services through Packlink's platform, particularly for express and international deliveries. Offers comprehensive international trade resources and step-by-step shipping guidance for overseas deliveries.
• DPDcoreTechnology or IntegrationDPD provides parcel delivery services across Europe and internationally through Packlink. Services include DPD Classic, DPD Pickup Classic, and DPD Pickup options. Offers extensive European delivery network with flexible delivery solutions.
• EvricoreTechnology or IntegrationEvri (formerly Hermes/myEvri) provides doorstep collection and ParcelShop drop-off services for small and medium businesses and consumers through Packlink. Services include Evri Collection and Evri ParcelShops located within retail outlets.
• GLScoreTechnology or IntegrationGLS provides parcel delivery services throughout Europe, the United States, and Canada through Packlink. Services include GLS Euro Business Parcel and GLS Business Small Parcel, with focus on B2B and B2C package sectors.
• TNTcoreTechnology or IntegrationTNT provides international air transport services through Packlink, including TNT Express and TNT Economy Express. Recommended for door-to-door shipments requiring urgent international delivery within 2-6 working days.
• Royal MailcoreTechnology or IntegrationRoyal Mail provides domestic UK parcel delivery services through Packlink's platform for national shipments within the United Kingdom.
• YodelcoreTechnology or IntegrationYodel provides UK domestic parcel delivery services including Yodel Direct through Packlink's platform for national UK shipments.
• InPostsupportingTechnology or IntegrationInPost provides parcel delivery services through Packlink, offering additional delivery and drop-off options for UK shipments via their parcel locker network.
• ShopifycoreTechnology or IntegrationShopify integration allows e-commerce merchants to connect their Shopify store to Packlink PRO, automatically importing orders and enabling shipment creation and management directly from the Shopify admin dashboard.
• AmazoncoreTechnology or IntegrationAmazon integration with Packlink PRO enables marketplace sellers to import Amazon orders and create shipments through Packlink's platform, managing fulfillment from a single control panel.
• eBaycoreTechnology or IntegrationeBay integration allows sellers to connect their marketplace account to Packlink PRO, automatically importing orders and enabling efficient shipment creation and tracking for eBay sales.
• WooCommercecoreTechnology or IntegrationWooCommerce integration enables WordPress-based e-commerce stores to connect with Packlink PRO, importing orders and creating shipments through automated plugin connectivity.
• MagentosupportingTechnology or IntegrationMagento integration with Packlink PRO enables Adobe Magento e-commerce merchants to connect their stores and manage shipping through Packlink's platform.
• PrestaShopsupportingTechnology or IntegrationPrestaShop integration allows merchants using the PrestaShop e-commerce platform to connect their stores to Packlink PRO for automated shipment management.
• AliExpresssupportingTechnology or IntegrationAliExpress integration with Packlink PRO enables marketplace sellers to import AliExpress orders and create shipments through Packlink's platform.
• ShopwaresupportingTechnology or IntegrationShopware integration enables merchants using the Shopware e-commerce platform to connect with Packlink PRO for shipment automation.
• WixsupportingTechnology or IntegrationWix integration allows Wix-based e-commerce store owners to connect their online stores to Packlink PRO for streamlined shipping management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parcel2Go: UK-based parcel delivery comparison and booking platform that aggregates rates from multiple couriers for individual shippers and SMBs. Closely comparable to Packlink on geography (UK focus), product (multi-carrier rate comparison), and target customer (consumers and small e-commerce shippers).
• Sendcloud: European shipping automation platform serving e-commerce merchants with multi-carrier checkout, label printing, tracking, and returns. Directly comparable to Packlink PRO on customer segment (SMB/ mid-market e-commerce), carrier aggregation model, and European geographic focus.
• ShippyPro: Shipping aggregation and label-management platform integrating 100+ carriers and marketplaces for online retailers. Comparable on multi-carrier aggregation, e-commerce platform integrations (Shopify, WooCommerce, Amazon, eBay), and SaaS-plus-transaction-fee monetization.
• Pirate Ship: US-focused shipping aggregator offering deeply discounted USPS and UPS rates to small shippers via a free web platform. Highly comparable business model: free comparison platform monetized on the spread between negotiated and retail carrier rates, targeting SMB and individual shippers.
• ShipStation: Sibling Auctane brand providing multi-carrier shipping software for e-commerce merchants with integrations to major marketplaces. Comparable product (carrier aggregation, label automation, tracking) and overlapping SMB e-commerce customer base, though ShipStation is more US-focused and SaaS-priced.
• Stamps.com: Sibling Auctane brand offering USPS shipping solutions and multi-carrier shipping software for SMBs in the US. Comparable on SMB customer segment, carrier aggregation (especially USPS), and freemium/subscription monetization, though more US-centric.
• Veeqo: Multi-channel e-commerce shipping and inventory platform owned by Amazon, integrating with carriers and marketplaces. Comparable on multi-carrier rate shopping, label printing, and e-commerce merchant target segment; differs by tighter inventory-management positioning.
• EasyPost: Developer-first shipping API platform aggregating 100+ carriers for SMB through enterprise shippers. Comparable carrier aggregation model and e-commerce integrations; differs by API-first positioning targeting developers and 3PLs rather than end-shippers directly.

Emerging players

• Shopify Shipping: Native shipping service embedded in the Shopify platform offering pre-negotiated carrier rates to Shopify merchants. Comparable as a carrier aggregation/rate comparison service for the same SMB e-commerce segment, but bundled into Shopify's checkout rather than offered as a standalone product.

Broad incumbents

• DHL Express: Global parcel and express delivery incumbent and Packlink's core carrier partner. Comparable because DHL increasingly ships direct to SMBs via its own digital tools, positioning it both as Packlink's supplier and as a potential competitor to the aggregator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Packlink_de
• Facebookfacebook.com/Packlink.de
• LinkedInlinkedin.com/company/packlink-com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packlink