Indivio
Indivio is a Redwood City-based software company, founded in 2017 and Y Combinator-backed, that enables brands and retailers to create, test, and optimize Facebook video ads. It operates with a 1-10 person team.
- Company typePrivate
- Founded2017
- HeadquartersRedwood City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Indivio does
Indivio is a private, for-profit software company founded in 2017 and headquartered in Redwood City, California, that enables brands and retailers of all sizes to create, test, and optimize Facebook ads using video. The product is positioned as a creative optimization and media-testing tool for the Facebook advertising ecosystem, targeting the long tail of brand and retail advertisers rather than a defined enterprise tier. The company is led by co-founder and CEO Josh Dorward, with Pete Olsen serving as Vice President of Growth, and operates with a small team of 1-10 employees.
The company's only disclosed capital event is a $120,000 seed round completed on 2017-08-21 from Y Combinator, and no subsequent funding rounds, acquisitions, partnerships, product launches, or revenue figures are documented in the available data. The input data set does not include any technical details on platform architecture, integrations, AI/ML capabilities, pricing model, customer logos, or unit economics, and most of the aggregated source material is unrelated to Indivio (consisting of TOTO12, a Macau lottery platform, and TeePublic marketplace content). Consequently, the analytical view of the business is constrained to the firm's stated product focus, small operational footprint, and early-stage YC backing.
Indivio firmographics
Firmographics- Name
- Indivio
- Website
- https://indiv.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Indivio is a Redwood City-based software company, founded in 2017 and Y Combinator-backed, that enables brands and retailers to create, test, and optimize Facebook video ads. It operates with a 1-10 person team.
- Ownership category
- akta.pro rank
Indivio industry classification
Industry- Product category
- Social Media Advertising Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
- akta.pro secondary industry
- Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)
Keywords
Where Indivio is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
Indivio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Indivio product offering
Product offeringCore offering
Indivio provides a software platform that enables brands and retailers of all sizes to create, test, and optimize Facebook ads using video. The product focuses on streamlining video ad production and iterative creative optimization for marketers running campaigns on Facebook.
Product overview
No product or service information related to Indivio was found in the source data. The source content primarily describes TOTO12, a Toto Macau online gambling platform, and TeePublic, a t-shirt design marketplace. These are not Indivio products.
Differentiator
Problem solved
Functional benefit
Products and services
- Indivio Facebook Video Ad Platform
Companies that use Indivio
Customer profileIdeal customer profiles1 record
Indivio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Indivio partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Indivio competitors and assessment
Company assessmentDirect peers
- Madgicx: Madgicx is an AI-powered Facebook/Meta ads optimization and automation platform for ecommerce brands and agencies. It is the closest direct competitor to Indivio given its overlapping focus on Meta ad creation, testing, and performance optimization.
- Revealbot: Revealbot provides automated Facebook, Instagram, and Google ads management with bulk creation, A/B testing, and rules-based optimization. It directly competes with Indivio on automated ad creation and optimization for paid social.
- Smartly.io: Smartly.io is an enterprise social advertising platform offering creative automation, media buying, and optimization across Meta, TikTok, and Pinterest. It competes with Indivio in the Facebook video ad tooling space at the mid-market and enterprise tier.
- AdEspresso (by Hootsuite): AdEspresso is a Facebook and Instagram ad creation, management, and optimization tool for SMBs and agencies. It is a direct peer to Indivio given its focus on simplifying paid social ad creation and A/B testing for smaller advertisers.
- Trapica: Trapica uses AI for audience targeting and campaign optimization on Facebook and Instagram. It is comparable to Indivio as a performance-focused Meta advertising platform aimed at automating optimization for brands and agencies.
Emerging players
- VidMob: VidMob is a creative analytics platform that helps brands analyze and improve ad creative performance across Meta, TikTok, and other channels. It overlaps with Indivio on Facebook video creative optimization but with an analytics-first rather than SMB-creation-first approach.
- Celtra: Celtra provides creative automation and ad production tools for brands and agencies across display, social, and video formats. It is comparable to Indivio as a video ad creative platform serving brand and enterprise advertisers, though at a larger scale.
- MNTN (QuickFrame): QuickFrame (now part of MNTN) is a video ad creation and production platform focused on performance video for brands. It overlaps with Indivio on the Facebook/social video ad creation side, particularly for performance-driven SMB and mid-market advertisers.
- Shuttlerock: Shuttlerock is a creative technology platform that turns brand assets into digital and video ads for social platforms including Facebook and Instagram. It is comparable to Indivio as a video ad creative specialist, though Shuttlerock is larger and more globally distributed.
- Motion (motionapp.com): Motion is an AI creative platform that turns static product catalogs into video and display ads for Meta, TikTok, and other channels. It is a direct functional analog to Indivio for brands and retailers seeking automated Facebook video ad generation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Indivio social profiles
Digital presenceIndivio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indivio leadership team
Management profileNumber of profiles
Profiles2 records
Indivio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indivio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indivio
What does Indivio do?
Indivio provides a software platform that enables brands and retailers of all sizes to create, test, and optimize Facebook ads using video. The product focuses on streamlining video ad production and iterative creative optimization for marketers running campaigns on Facebook.
Is Indivio a public or private company?
Indivio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Indivio founded?
Indivio was founded in 2017. It employs 1 to 10 people.
Where is Indivio based?
Indivio is headquartered in Redwood City, United States, in the North America region.
Who are Indivio's main competitors?
Direct peers on record are Madgicx, Revealbot, Smartly.io, AdEspresso (by Hootsuite) and Trapica. Emerging players are VidMob, Celtra, MNTN (QuickFrame), Shuttlerock and Motion (motionapp.com).
Does Indivio have an API?
No public API is recorded for Indivio.
What industry is Indivio in?
Indivio's product category is Social Media Advertising Software. Its primary akta.pro industry code is MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads), with a secondary code of MPACAHAI, Short-Form Video Shopping & Shoppable Video Platforms. Its NAICS code is 513210 and its SIC code is 7372.