Shuttlerock
Shuttlerock is a New Zealand-founded creative technology company that combines AI-enabled tooling with in-house human creative services to produce scalable digital advertising for global enterprise brands. It serves 6,100+ companies across 14 offices with proprietary platform ShuttlerockCloud and certified partnerships across nine major digital platforms.
- Company typePrivate
- Founded2011
- HeadquartersNelson, New Zealand
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Shuttlerock does
Shuttlerock is a privately held creative technology company founded in 2011 in Nelson, New Zealand, operating globally across 14 offices in four continents with 300+ employees. The company positions itself as a 'creative development system' that combines human creative services with an AI-enabled proprietary platform called ShuttlerockCloud to help global enterprise brands produce thousands of personalized digital creative assets across audiences, channels, languages, and formats. Core product capabilities include Catalog Creative (AI-powered catalog video transformation), Generative AI services (image, video, audio, and text), User-Generated Content production from a vetted creator roster, and CreativeX-integrated creative quality scoring for platform compliance.
The technology stack centers on ShuttlerockCloud, an AI-fueled collaborative platform supporting end-to-end workflows from briefing through delivery, with intelligent rendering for dynamic content updates, AI-driven brief creation, copy assistance, and revision tools. The company is a certified creative partner with nine major digital platforms including Meta, TikTok, YouTube, Amazon, and Snapchat, and holds SOC 2 Type II, GDPR, and PCI DSS compliance certifications. Shuttlerock acquired dynamic ad-automation platform Shakr in September 2024 to expand into programmatic advertising capabilities.
The business model combines subscription licensing (3-month and 12-month terms with auto-renewal) and unit pricing for individual creative deliverables, sold primarily through direct enterprise sales with self-serve platform access for mid-market customers. The customer base spans 6,100+ companies globally with named enterprise logos including Hilton, BMW, Ford, Nestlé, Primark, Men's Wearhouse, Dermalogica, and the UNFCCC. The company has raised approximately $30M cumulatively across six funding rounds, with the most recent being a $20M Series A in May 2021 led by NZ investor Sam Morgan with participation from Global From Day One Fund and Icehouse Ventures.
Shuttlerock firmographics
Firmographics- Name
- Shuttlerock
- Legal name
- Shuttlerock Limited
- Website
- https://shuttlerock.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Shuttlerock is a New Zealand-founded creative technology company that combines AI-enabled tooling with in-house human creative services to produce scalable digital advertising for global enterprise brands. It serves 6,100+ companies across 14 offices with proprietary platform ShuttlerockCloud and certified partnerships across nine major digital platforms.
- Ownership category
- akta.pro rank
Shuttlerock industry classification
Industry- Product category
- Creative Production Platform
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)
Keywords
Where Shuttlerock is headquartered
LocationHeadquarters
- HQ city
- Nelson
- HQ country
- New Zealand
- HQ region
- Oceania
Offices15 records
Markets served
Shuttlerock business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- License/Subscription Model: Monthly or annual subscription plans providing access to creative services and the ShuttlerockCloud platform. Fixed-cost, transparent pricing with automatic renewal. 3-month licenses auto-renew for 9 months if not cancelled; 12-month licenses auto-renew for same term.
- Unit Pricing Model: Purchase of individual or multiple creative deliverables on a per-unit basis. Customers can purchase specific video ads, e-commerce creative, banners, or other content pieces.
- Creator Content Procurement: Engagement of content creators from pre-vetted roster to produce user-generated content. Creator content accepted and paid for by customers as part of the License Model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription/License Model - fixed monthly or annual pricing |
| Unit Pricing | Pay-as-you-go | Unit Pricing Model - pay per deliverable |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Shuttlerock product offering
Product offeringCore offering
Shuttlerock is a creative development system that combines in-house human creative services with its proprietary ShuttlerockCloud AI-enabled platform to produce and scale digital advertising creative (video ads, catalog videos, social content, AR experiences, UGC, CTV ads) for global enterprise brands. The platform supports briefing, collaboration, review, and delivery with built-in creative quality scoring, while an in-house creative team executes the production work, including brand-safe generative AI and creator-driven UGC.
Differentiator
Problem solved
Functional benefit
Brands
- CreativeX: Creative quality measurement and pre-flight validation service integrated within ShuttlerockCloud, developed in partnership with CreativeX.
- Shuttlerock Studio
- ShuttlerockCloud
Products and services
- ShuttlerockCloud Proprietary AI-fueled collaborative cloud platform that supports briefing, collaboration, review and delivery of digital creative for enterprise brand teams and agencies. Features include AI brief creation, copy assistant, agile revision tools, rapid content scaling, permission-based brand management, and integration with the CreativeX Creative Quality Score for pre-flight validation.
- Catalog Creative (CPV) AI-powered catalog video creation solution that transforms static product imagery into video-first catalog creative for travel, retail, e-commerce and CPG advertisers. Uses brand-safe AI plus intelligent rendering to automatically refresh prices, swap products, and update inventory across thousands of catalog videos without manual rework.
- Generative AI Creative Service Generative AI creative service that produces brand-safe enhanced imagery, AI-generated video (including AI Image to Video), AI-generated music and voice-overs, and AI-powered product placement for campaign assets. All AI-generated content is reviewed and refined by Shuttlerock's in-house creative team, with full content ownership and usage rights in perpetuity for the client.
- User Generated Content (UGC) Solution End-to-end user-generated content solution leveraging a pre-vetted, diverse roster of content creators to produce authentic on-trend content at scale for brands on platforms such as TikTok and Meta. Includes creator sourcing, concept ideation, filming, editing, review and approval, plus a dedicated creator app that handles brief acceptance, payments, and creator communication.
- CreativeX Pre-Flight Validation (CQS) Creative quality measurement and pre-flight validation service embedded inside ShuttlerockCloud via the CreativeX Content API. Automated screening checks each asset against Creative Quality Score (CQS v1) criteria including aspect ratio, length, sound on/off, supers, branding in first 3 seconds, and platform safe zones for YouTube, Facebook, Instagram, and TikTok guidelines, with scores, tiers and guideline results returned into the ShuttlerockCloud UI.
- Shuttlerock Studio Creative production service within the Shuttlerock system that combines AI technology with 100% in-house creative teams (no freelancers or outsourced production) to balance production speed and quality. Has supported 6,100+ companies with over 1,000,000 production achievements across social video, catalog, e-commerce, banner, CTV and other digital formats.
Quantifiable outcome
- +40% Reach, +13% Bookings, +8% Return on Spend for Hilton catalog video campaigns
- +6 more outcomes
Companies that use Shuttlerock
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Shuttlerock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature6 records
Shuttlerock partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShakrcoreAcquired dynamic ad-automation platform Shakr to enhance creative production capabilities. Integration enables clients to produce personalized ads at scale and supports platforms like Meta and TikTok. Positions Shuttlerock to capitalize on growth of programmatic advertising.
- CreativeXcoreStrategic partnership for creative quality measurement. CreativeX provides pre-flight validation scoring (CQS) integrated into ShuttlerockCloud. Brands with high CQS scores see significant improvements in ROAS, brand lift, and purchase intent. Integration provides real-time validation against platform guidelines.
- Meta (Facebook/Instagram)coreCertified platform partner with integration capabilities for creative delivery and optimization. Meta Innovation Spotlight award winner for creative.
- TikTokcoreCertified platform partner with integration for creative delivery and optimization on TikTok.
- YouTubecoreCertified platform partner integrated for creative optimization and delivery on YouTube.
- AmazoncoreCertified platform partner for e-commerce creative optimization on Amazon.
- SnapchatcoreCertified platform partner for AR experiences and creative delivery on Snapchat.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Shuttlerock competitors and assessment
Company assessmentEmerging players
- KERV Interactive: AI-powered shoppable and interactive video ad platform; intersects with Shuttlerock's AR, CTV, and e-commerce creative offerings for performance-driven video experiences.
- Motion (Usemotion): AI-driven video and creative production tooling aimed at marketers; emerging alternative to Shuttlerock's generative AI capabilities for rapid ad creative at lower price points.
- CreatorIQ: Enterprise influencer and creator marketing platform; comparable to Shuttlerock's UGC/creator roster offering for sourcing, managing, and measuring creator-led content at scale.
Direct peers
- Superside: AI-augmented creative-as-a-service platform for enterprise and mid-market brands, offering subscription-based design, motion, and ad creative at scale. Closest direct comparable to Shuttlerock's two-layer model combining a managed creative team with a software platform.
- Marpipe: Creative automation platform purpose-built for paid social and e-commerce ad variations, similar to Shuttlerock's Catalog Creative (CPV) module targeting dynamic product ads across Meta and beyond.
- Pencil: AI-generated video and ad creative platform for brands and agencies; competes directly with Shuttlerock's AI-enabled creative production and rapid iteration narrative for performance marketers.
- Smartly.io: Creative automation and media-buying platform for large advertisers on Meta, TikTok, Pinterest and Snap; overlaps with Shuttlerock's social video ads, dynamic creative optimization and platform-partner integrations.
- Vidmob: Creative analytics and intelligence platform that scores ad creative performance across platforms; complementary overlap with Shuttlerock's CreativeX/Creative Quality Score integration and optimization workflows.
Broad incumbents
- Canva: Mass-market design and short-form video platform with enterprise tier (Canva Enterprise); serves similar end users with self-serve creative and brand-governed templates, posing a broader incumbency threat to Shuttlerock.
- Adobe: Adobe Creative Cloud plus Firefly/Express embed generative AI into professional creative workflows. As a broad incumbent with enterprise distribution, Adobe is a structural competitor for both Shuttlerock's platform and its creative-services business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Shuttlerock social profiles
Digital presenceShuttlerock compliance and trust
Trust signalCompliance4 records
Shuttlerock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shuttlerock leadership team
Management profileNumber of profiles
Profiles18 records
Shuttlerock subsidiaries and ownership
Company hierarchySubsidiaries6 records
Shuttlerock funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shuttlerock M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shuttlerock
What does Shuttlerock do?
Shuttlerock is a creative development system that combines in-house human creative services with its proprietary ShuttlerockCloud AI-enabled platform to produce and scale digital advertising creative (video ads, catalog videos, social content, AR experiences, UGC, CTV ads) for global enterprise brands. The platform supports briefing, collaboration, review, and delivery with built-in creative quality scoring, while an in-house creative team executes the production work, including brand-safe generative AI and creator-driven UGC.
Is Shuttlerock a public or private company?
Shuttlerock is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shuttlerock founded?
Shuttlerock was founded in 2011. It employs 251 to 500 people.
Where is Shuttlerock based?
Shuttlerock is headquartered in Nelson, New Zealand, in the Oceania region.
How does Shuttlerock make money?
Three revenue lines are on record. License/Subscription Model is the primary driver. The others are unit Pricing Model and creator Content Procurement.
Who are Shuttlerock's main competitors?
Emerging players on record are KERV Interactive, Motion (Usemotion) and CreatorIQ. Direct peers are Superside, Marpipe, Pencil, Smartly.io and Vidmob. Broad incumbents are Canva and Adobe.
Does Shuttlerock have an API?
Yes. Shuttlerock integrates with CreativeX's Pre-Flight Scoring Services via the CreativeX Content API. Shuttlerock submits creative assets through its platform, which CreativeX evaluates against defined Creative Quality Score (CQS v1) guidelines including aspect ratio, length, sound on/off, supers, branding in first 3 seconds, and safe zones. CreativeX returns scores, tiers, guideline results, and metadata, which Shuttlerock displays in its ShuttlerockCloud UI.
What industry is Shuttlerock in?
Shuttlerock's product category is Creative Production Platform. Its primary akta.pro industry code is BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms. Its NAICS code is 541430 and its SIC code is 7330.