Vermont Association of Realtors

What Vermont Association of Realtors does

The Vermont Association of Realtors (VAR) is a private, nonprofit professional trade association chartered in 1945 and headquartered in Berlin/Montpelier, Vermont, operating under a 2026-2030 Strategic Plan. It serves more than 2,000 REALTOR and affiliate members across the state, organized through eight local boards/associations (Crown Point, Green Mountain, Lamoille Area, Northwest Vermont, Orleans County, South Central Vermont, Southern Vermont, Windsor County) and a statewide Commercial Division. VAR is the chartered state affiliate of the National Association of REALTORS, giving Vermont members access to the national network of approximately 1.4 million REALTORS.

VAR's core products and services span advocacy, education, market intelligence, and member technology resources. Its technology footprint includes a member portal on the RAMCO AMS platform, an interactive Vermont Market Data Dashboard powered by Domus Analytics (providing real-time neighborhood, town, regional, and statewide real estate data), online continuing education via Thinkific, and member tools such as Forewarn (agent safety), SentriLock (lockbox access), and Tech Helpline. The association also runs the annual Hoopla on the Hill event at Killington Resort and a two-day Annual Meeting, supported by tiered sponsorships ranging from $250 to $2,500.

The business model is a member-funded subscription: recurring annual dues from REALTOR and affiliate members form the core revenue base, supplemented by event registration fees, event sponsorships, advertising in a weekly digital newsletter reaching approximately 2,100 readers, and education and certification programs. Membership and programs are promoted through the website, Facebook, Instagram, YouTube, and email channels, with a consumer-facing Find a Realtor directory serving as the top-of-funnel asset for homebuyers and sellers. Distribution is organized through the local-board federation and a self-serve member portal.

Name

Vermont Association of Realtors

Legal name

Vermont Association of Realtors

Website

https://vermontrealtors.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

The Vermont Association of Realtors is a 1945-chartered nonprofit trade association serving 2,000+ REALTOR and affiliate members across Vermont, delivering advocacy, continuing education, market data (via Domus Analytics), and member technology resources as the state affiliate of the National Association of REALTORS.

Ownership category

akta.pro rank

Headquarters

HQ city

Montpelier

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: VAR generates revenue through annual membership dues from REALTOR and affiliate members. The association serves over 2,000 members who pay dues to be part of the statewide organization.
2. Event Registration and Sponsorships: Revenue from event registrations (e.g., $95 registration for Hoopla on the Hill) and event sponsorships at various levels ($250-$2,500).
3. Advertising in Member Newsletter: Revenue generated from advertising placements in VAR's digital member newsletter, which reaches approximately 2,100 readers weekly.
4. Professional Development and Education: VAR provides continuing education classes, certifications, and professional development resources to members, which may include course fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Vermont Association of Realtors (VAR) is a statewide professional trade association serving over 2,000 REALTOR and affiliate members in Vermont. It provides advocacy at state and federal levels, continuing education and professional development, a real-time market data dashboard, networking events, and member resources. VAR operates as the chartered Vermont affiliate of the National Association of REALTORS (NAR) and is funded primarily through membership dues, event sponsorships, and program fees.

Product overview

The Vermont Association of Realtors is a professional trade association offering advocacy, education, and member services to over 2,000 REALTORS in Vermont. Its core offerings include a real-time market data dashboard powered by DomusAnalytics, online continuing education through VAR On-Demand Classes (via Thinkific), the VAR Leadership Academy, and various member resources including Tech Helpline, Transaction Tools, and Forewarn safety service. The association also organizes major events including the annual Hoopla on the Hill educational conference and VAR Annual Meeting, while providing consumer guides to support homeownership education. VAR operates as part of the National Association of Realtors and serves as the unified voice for real estate professionals across Vermont.

Differentiator

Problem solved

Functional benefit

Products and services

• VAR Market Data Dashboard Interactive dashboard providing real-time Vermont real estate market data with neighborhood, town, regional, and statewide level insights, available exclusively to VAR members.
• VAR On-Demand Classes Online continuing education platform offering professional development and certification courses for REALTORS, delivered through Thinkific.
• VAR Leadership Academy Leadership development program designed to cultivate the next generation of REALTOR association leaders through structured training.
• Tech Helpline Technology support helpline providing VAR members with on-demand technical assistance for hardware, software, and digital tools.
• Consumer Guides Educational resources for home buyers and sellers covering written buyer agreements, fair housing, MLS services, and agent selection.
• Hoopla on the Hill Annual educational and networking event featuring the Battle of the Barristers CLE session (2 CE credits), networking lunch, and sponsor exhibitions held at Killington Resort.
• VAR Annual Meeting Two-day annual conference bringing together REALTORS from across Vermont for education, networking, and association business.
• Transaction Tools Resources and tools to support real estate transaction processes for VAR members.
• Forewarn Safety Service Safety and security verification tool provided to VAR members for use during real estate showings and client interactions.

Quantifiable outcome

• VAR serves over 2,100 REALTOR and affiliate members
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerVAR is the chartered statewide association affiliated with NAR, the nation's largest trade association with approximately 1.4 million members. Through this partnership, Vermont REALTORS gain access to national advocacy, research, technology resources, and professional development.
• Vermont Real Estate CommissionmajorStrategic or Co-development PartnerVAR collaborates with the Vermont Real Estate Commission through a liaison committee that attends all Commission meetings and provides regular reports to the Board of Directors on issues relevant to VAR membership.
• Killington ResortminorGTM or Marketing PartnerKillington Resort hosts the annual Hoopla on the Hill event at their Killington location, providing the venue for VAR's major educational and networking event.
• EastRise Credit UnionminorGTM or Marketing PartnerHoopla on the Hill sponsor - Mortgage Loan Officer Flor Bolige represented EastRise Credit Union at the event.
• Peet Law GroupminorGTM or Marketing PartnerHoopla on the Hill sponsor and presenter - attorney Kevin Shortell and Managing Partner Paula LeBlanc represented the firm at VAR events.
• Heritage Family Credit UnionminorGTM or Marketing PartnerHoopla on the Hill sponsor providing sponsorship support for VAR's annual educational event.
• Vermont MortgageminorGTM or Marketing PartnerHoopla on the Hill sponsor providing sponsorship support for VAR's annual educational event.
• CNB (Citizens National Bank)minorGTM or Marketing PartnerHoopla on the Hill sponsor providing sponsorship support for VAR's annual educational event.
• Domus AnalyticscoreTechnology or IntegrationProvides the interactive market dashboard platform for VAR's real-time Vermont real estate market data, accessible to members.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Massachusetts Association of Realtors: Chartered statewide REALTOR association serving members in Massachusetts with advocacy, education, and member services. Closely comparable in mission, structure, and dues/event-driven revenue model to VAR.
• New York State Association of REALTORS: Statewide REALTOR association in New York offering advocacy, education, and member services under NAR. Same chartered affiliate structure and revenue model, but at much larger scale.
• Pennsylvania Association of Realtors: Statewide chartered REALTOR association delivering advocacy, CE, and member resources to Pennsylvania agents. Same NAR affiliate model and dues/sponsorship revenue mechanics as VAR.
• California Association of Realtors: Largest U.S. state REALTOR association, offering the same NAR-affiliated bundle of advocacy, education, and market data. Same operating model but at vastly greater scale and budget.
• Illinois Realtors: Statewide chartered REALTOR association in Illinois. Same dues/events/advertising/CE revenue model and NAR affiliation, though serving a substantially larger agent base than VAR.

Regional players

• New Hampshire Association of Realtors: New England neighbor state REALTOR association. Highly comparable organizational structure and small-state member scale, though operating in a different state market than VAR.
• Maine Association of Realtors: Statewide REALTOR trade association in Maine, also a NAR chartered affiliate. Comparable small-state population, member scale, and reliance on dues/events/sponsorships.
• Connecticut Association of Realtors: Chartered Connecticut REALTOR association. Regional neighbor and structurally analogous small-state trade association, though in a higher-priced housing market than Vermont.

Broad incumbents

• Vermont REALTORS (no separate entity; NAR affiliate for VT): National Association of REALTORS, the umbrella trade association of which VAR is a chartered statewide affiliate. Provides brand, ethics framework, and national research that VAR leverages for member value.

Emerging players

• Greater Boston Real Estate Board: Regional REALTOR association providing MLS, education, and advocacy to Greater Boston members. Adjacent New England peer with overlapping member services, though more regionally than state-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VAR_AgentResources
• Facebookfacebook.com/vermontrealtors
• Instagraminstagram.com/vermontrealtors
• Xx.com/VTREALTORS
• LinkedInlinkedin.com/company/vermont-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermont Association of Realtors