Blue Wren

What Blue Wren does

Blue Wren Limited is a privately held UK bespoke software development company headquartered in Preston, Lancashire, founded in 2010 and operating with a 1-10 employee team. It builds configurable operational software for UK businesses across multiple verticals, including chartered surveyors, ecology consultants, training providers, manufacturers, engineering firms, professional services, and charitable trusts. The company's customer base spans well-known UK enterprises (Booths, Warburtons, Harrison Drury, RPC bpi group, Hosokawa Micron, the English Football League, Begbies Traynor) alongside many mid-market and SMB clients such as The Ecology Co-op, Nugent Santé, Pareto, Dagwood Linnetts, and Murton & Co.

The core technology is the Flight platform — a configurable, cloud-based CRM and workflow management system that serves as the foundation for modular solutions covering CRM & workflow, training & event management, project management, and stock control/resource planning. Rather than selling off-the-shelf SaaS, Blue Wren configures Flight to each client's processes via a documented four-step methodology (Map, Configure, Launch, Support), delivering projects "in weeks, not months." Adjacent products include bespoke web/digital builds, the Crest intranet platform (deployed for RPC bpi group with web and Android/iOS clients, Slack and Google Cloud translation integrations), the Training Nation trainer-client marketplace (200+ personal trainers onboarded), and the Lentl customer feedback tool. Reported integrations span Xero, QuickBooks, Stripe, Microsoft Dynamics, Slack, SharePoint, Rightmove, Zoopla, Shopify, Donorflex, and Eclipse Recruitment Manager.

Commercially, Blue Wren operates a sales-led go-to-market anchored on a "Book a Demo" call-to-action, with quote-based pricing and no public rate card. Revenue mechanics combine bespoke project fees with what is described as recurring subscription arrangements on Flight deployments; a single small disclosed funding event exists (Northern Powerhouse Investment Fund, 2018, ~$66,290). The firm supports direct sales plus partner referrals via Xero, QuickBooks, Rightmove and Zoopla, and pursues regional brand-building through Lancashire-based events (Red Rose Awards, BIBAs, Boost Lancashire webinars, Digital Lancashire membership). Geographic reach is UK-domiciled, with services delivered to UK clients only.

Name

Blue Wren

Legal name

Blue Wren Limited

Website

https://bluewren.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Wren is a Preston, UK-based bespoke software company that configures its proprietary Flight platform into CRM, workflow, training management, project management, and stock control solutions for chartered surveyors, ecology consultants, training providers, manufacturers, professional services, engineering firms, and charitable trusts.

Ownership category

akta.pro rank

Product category

Bespoke Software Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Bespoke software development
• Configurable CRM platform
• Workflow automation software
• Vertical-specific business software
• Web design agency

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Bespoke Software Development: Custom-configured CRM, workflow, project management, training management, and other operational software built on the Flight platform. Implementation includes discovery, configuration, deployment, and ongoing support services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Blue Wren provides bespoke operational software built on its proprietary Flight platform, offering configurable CRM, workflow automation, project management, training and event management, and stock control modules tailored to specific industry verticals. The company follows a 4-step delivery process (Map, Configure, Launch, Support) and integrates with third-party platforms such as Xero, QuickBooks, Stripe, Slack, and Microsoft Dynamics.

Product overview

Blue Wren is a bespoke CRM software development company that provides operational software for surveyors, ecology consultants, training providers, manufacturers, professional firms, and more. Their core offering is the Flight platform—a configurable operational software system that can be tailored to specific business needs. The platform is offered as a modular solution where organisations can purchase individual modules or the full suite. The main modules include: CRM and Workflow Software (for contact management, pipeline management, and automated workflows), Training and Event Management Software (for delegate bookings, trainer schedules, venue management, and certification), Project Management Software (for tracking projects, deadlines, job costing, and profit tracking), Stock Control and Resource Planning Software (for real-time stock control and order management), and Bespoke Software Development (for custom requirements built on Flight). Additional offerings include Customer Portal functionality and Crest Intranet Software for employee engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Flight: A bespoke operational software platform configured for various business needs including CRM, workflow management, project management, stock control, and training management.
• Crest

Products and services

• Flight Platform Configurable cloud-based CRM and workflow management platform that can be tailored to specific business processes across multiple verticals, powering CRM, project management, training management, and stock control capabilities. Live in weeks, not months.
• CRM and Workflow Software Integrated CRM and workflow management module within Flight providing contact management, pipeline management, project workflows, and client communication automation for businesses across multiple verticals.
• Training and Event Management Software Training management module within Flight handling delegate bookings, trainer schedules, venue management, certification, and course scheduling automation for training providers.
• Project Management Software Project management module within Flight managing projects, fee earners, deadlines, job costing, labour scheduling, and profit tracking across projects in real time.
• Stock Control and Resource Planning Software Stock control and resource planning module within Flight handling real-time stock control, production scheduling, and order management for manufacturing and distribution businesses.
• Bespoke Software Development Custom software development services that build on the Flight platform to address specific business requirements beyond standard modules, including bespoke web applications, customer portals, and integrations.
• Crest Intranet Software Intranet web application and mobile platform (Android & iOS) designed as a customised employee engagement tool with modules for communication, document repository, forums, and multi-language translation functionality.
• Training Nation Platform Customer portal and matching platform launched in 2017 connecting personal trainers with potential clients through a secure web platform with matching algorithm, having recruited more than 200 personal trainers.

Quantifiable outcome

• 30-40% admin time reduction, 90% less duplicate data entry
• +12 more outcomes

Named customers34 records

Segments12 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core, strategic and minor.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud infrastructure hosting for Blue Wren's website and application infrastructure. Used for hosting client solutions including The Harris museum website and Booths digital estate.
• MicrosoftcoreTechnology or IntegrationMicrosoft provides office and email system hosting through their cloud platforms. Blue Wren develops integrations with Microsoft Teams and SharePoint.
• StripecoreTechnology or IntegrationStripe provides online payment gateway services for Blue Wren's client solutions including MALTDAQ whisky marketplace and e-commerce platforms.
• XerocoreTechnology or IntegrationXero provides online accounting and bookkeeping services. Blue Wren integrates Flight with Xero for financial reporting and reconciliation for clients including Taplanes, VoicePower, and others.
• QuickBookscoreTechnology or IntegrationQuickBooks integration with Flight for The Ecology Co-op, providing time tracking (QuickBooks Time) and invoicing capabilities.
• RightmovecoreTechnology or IntegrationRightmove property portal integration for Hilton Smythe commercial property CRM, providing automated data feeds.
• ZooplacoreTechnology or IntegrationZoopla property portal integration for commercial property listings and data feeds.
• Office 365coreTechnology or IntegrationMicrosoft Office 365 integration for email and productivity tools.
• Eclipse Recruitment Manager 4coreTechnology or IntegrationIntegration with Eclipse Recruitment Manager 4 for Bromak recruitment consultancy website, pulling vacancies and pushing applications.
• SharePointcoreTechnology or IntegrationFlight + SharePoint integration providing a fully connected project workspace for enterprise clients.
• DonorflexcoreTechnology or IntegrationDonorflex CRM integration for St Catherine's Hospice charity website and donations platform.
• ShopifycoreTechnology or IntegrationShopify integration for MALTDAQ whisky marketplace for product listings and e-commerce functionality.
• Google Cloud APIcoreTechnology or IntegrationGoogle Cloud API for dynamic translation functionality in RPC bpi group's global Crest intranet platform.
• SlackcoreTechnology or IntegrationSlack integration for Harrison Drury bespoke intranet, facilitating real-time conversation and reducing email reliance.
• Microsoft DynamicscoreTechnology or IntegrationMicrosoft Dynamics integration for Booths retail digital estate, providing seamless data flow between systems.
• SiemensstrategicStrategic or Co-development PartnerStrategic partnership for Hosokawa Micron's Gen4 digital toolkit - Industry 4.0 technology solutions.
• AMRC (Advanced Manufacturing Research Centre)strategicStrategic or Co-development PartnerStrategic partnership for Hosokawa Micron's digital transformation initiatives in manufacturing.
• Digital LancashirecoreGTM or Marketing PartnerFounding member of Digital Lancashire - regional digital business network for marketing and visibility.
• Boost LancashirecoreGTM or Marketing PartnerPartnership with Boost Lancashire's #AskForHelp programme for delivering productivity webinars and business support.
• North and Western Lancashire Chamber of CommerceminorGTM or Marketing PartnerMembership and participation in Chamber of Commerce events and awards including BIBAs.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Box UK: UK-based bespoke software development agency serving enterprise and mid-market clients with custom digital platforms. Highly comparable to Blue Wren in operating model, UK geographic focus, and bespoke development services.
• Audacia: UK bespoke software consultancy building custom web, mobile, and cloud solutions for enterprise clients. Directly comparable to Blue Wren's bespoke development and consulting model.
• The Cogworks: UK digital agency specialising in bespoke web platforms, CMS, and integration work for mid-market and enterprise clients. Overlaps with Blue Wren on custom platform development and integration-heavy engagements.
• Process Street: UK-based workflow management and process automation SaaS targeting operations teams. Closely comparable to Blue Wren's Flight workflow automation and BPM-style positioning.
• Accelo: Professional services automation platform combining CRM, project management, and billing for consultancies and agencies. Comparable to Blue Wren's professional services and consultancy vertical modules within Flight.

Emerging players

• Karbon: Vertical SaaS workflow platform purpose-built for accounting and professional services firms. Comparable to Blue Wren's chartered surveyor and consultancy verticals, though more focused on accounting specifically.
• Productive.io: Agency management platform with project management, resource planning, and profitability tracking for professional services. Overlaps with Blue Wren's project management and job-costing capabilities.
• Practice Ignition: Proposal, engagement, and workflow automation platform for accounting and professional services firms. Comparable to Flight's professional services automation and CRM modules.

Broad incumbents

• Monday.com: Broad work management and workflow platform with extensive integrations. Competes with Blue Wren's Flight platform as a horizontal incumbent that is rapidly expanding into vertical workflows.
• ClickUp: All-in-one productivity and workflow platform combining project management, CRM, and automation. Competes with Blue Wren's Flight platform from the horizontal, low-cost end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bluewrenuk
• Facebookfacebook.com/BlueWrenUK
• LinkedInlinkedin.com/company/blue-wren
• Instagraminstagram.com/bluewrenuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Wren