Donorflex

What Donorflex does

Donorflex is the trading name of CMAC Computer Systems Ltd, a UK private limited company founded in 1988 in Birmingham and operating exclusively in the UK charity sector as a specialist fundraising CRM vendor. The platform unifies donor record management, income processing, Gift Aid recovery (with direct HMRC portal integration), event management, committed giving, and reporting within a single database, supplemented by optional integrated modules for lottery management (including a proprietary 'Keep the Change' rounding feature), raffle management, mobile field access (donorflex Go), REST API integration, and a sophisticated third-party data import tool (Datastream). Underlying technology is built on the DataFlex programming language via a relationship with Data Access Europe.

The company sells via an enterprise field-sales motion: direct outreach, website forms, phone (0121 458 7887), dedicated Donorflex Liaison Managers per client, and consultancy-led implementation and training. Its customer base consists of UK charities, hospices (a deep sub-vertical), and NHS-affiliated fundraising organisations such as Liverpool Heart & Chest Hospital Charity, Trinity Hospice Blackpool, St Barnabas House Hospice Worthing, and Henshaws. Revenue is generated primarily through an annual subscription support contract (ASSA) covering phone support, upgrades, and client-area access, with optional paid lottery and raffle modules sold as add-ons and supplementary training/consultancy services.

Donorflex has remained founder-led and privately held throughout its history with no evidence of external institutional investment. Co-founders Brian Todd (Managing Director) and Ian Nicholas (Technical Director, deceased February 2022) built the business alongside Judith Todd (Client Services Director from 1991). In March 2026 both Todds retired after 40 and 35 years respectively, marking a generational leadership transition. The company maintains UK Gambling Commission licensing for lottery/raffle functionality, ICO registration for data protection, and Cyber Essentials certification.

Name

Donorflex

Legal name

CMAC Computer Systems Ltd

Website

https://donorflex.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Donorflex (CMAC Computer Systems Ltd) is a UK-based, privately-held vendor of a specialist fundraising CRM built exclusively for the charity and hospice sector since 1988, offering unified donor management, Gift Aid, lottery, raffle, mobile, and reporting modules on a DataFlex stack.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising CRM Software

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)

Keywords

• Charity CRM software
• Fundraising database
• Nonprofit donor management
• Lottery administration software
• Gift aid processing

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual Software Support Contract (ASSA): Annual subscription-based software support contract providing phone support (9am-5:15pm), all donorflex upgrades, access to the client area on the donorflex website, low-cost training modules, and free workshops and virtual user group meetings.
2. Optional Lottery Module: Optional paid add-on module for managing lottery play activity integrated with CRM data. Sold as an additional tier on top of the core subscription.
3. Optional Raffle Module: Optional paid add-on module for raffle management integrated with CRM data. Sold as an additional tier on top of the core subscription.
4. Training and Consultancy Services: Low-cost training modules, bespoke on-site and online training sessions, and consultancy services for implementation and data migration. Charged per module or engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Donorflex provides a unified fundraising CRM purpose-built for the UK charity and hospice sector, integrating contact management, income processing, Gift Aid recovery via direct HMRC integration, event management, and reporting in a single database. Optional add-on modules include a fully integrated Lottery module (with the unique Keep the Change feature), a Raffle module (with barcode/batching processing), a Go mobile app, a REST API, and a Datastream data import tool. Revenue is generated through an annual software support contract (ASSA) plus subscription fees for optional modules and paid training/consultancy services.

Product overview

Donorflex offers a unified CRM platform for the charity sector with core fundraising database functionality including contact/record management, income processing, event management, reporting, and committed giving. The platform is supplemented by optional integrated modules: donorflex Lottery (for managing lottery programs with the unique 'Keep the Change' feature), donorflex Raffle (for raffle administration), donorflex Go (mobile app for on-the-go supporter management), donorflex API (REST API for third-party data integration), and Datastream (data import tool). The core platform and optional modules work together as one database, allowing charities to manage all fundraising activities from a single system.

Differentiator

Problem solved

Functional benefit

Brands

• donorflex Go: A mobile application that allows users to manage supporters on the move, add new records, look up details of existing records, update record details, add new contacts, manage consent and preferences, and record prompts and communications.
• donorflex Lottery
• donorflex Raffle
• Datastream
• donorflex API

Products and services

• donorflex CRM (Core Platform) Unified fundraising database and CRM solution tailored for the UK charity sector, providing contact management, income processing, Gift Aid recovery, event coordination, record management, and reporting capabilities in one platform.
• donorflex Lottery Module

Quantifiable outcome

• £15,000 annual admin cost savings for Trinity Hospice, Blackpool through the Donorflex Lottery module
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• dotdigitalcoreTechnology or Integration · 1 October 2024donorflex announced an integration with dotdigital to allow users to create, test, and send data-driven automated campaigns. The integration enables donorflex CRM users to leverage dotdigital's marketing automation platform for targeted, data-driven communications. Client Services Director Judith Todd stated the integration addresses the need for automated marketing capabilities.
• Hospice Lotteries AssociationflagshipGTM or Marketing Partner · 1 January 2024donorflex has been platinum/headline sponsor of the Hospice Lotteries Association annual conference for 16 consecutive years (as of 2024). The HLA is a support network for hospices operating lotteries. donorflex's Managing Director Brian Todd delivers a plenary session on CRM support for lottery and raffle fundraising.
• Chartered Institute of Fundraising (CIOF) - Midlands ConferencecoreGTM or Marketing Partner · 1 January 2024donorflex served as headline sponsor of the CIOF West Midlands and East Midlands joint conference on 10 October 2024 at Birmingham Conference and Events Centre. Client Development Consultant Steve Mason represented the company. This was the second consecutive year of headline sponsorship.
• Chartered Institute of Fundraising (CIOF) - North West ConferencecoreGTM or Marketing Partner · 1 January 2024donorflex attended and supported the CIOF North West Conference on 18-19 September 2024 at the Crowne Plaza, Chester. The two-day conference featured over 40 sessions on career development in fundraising. Client Development Consultant Jo Davies represented donorflex.
• Hospice Lotteries AssociationflagshipGTM or Marketing Partner · 1 January 2023donorflex served as platinum sponsor of the 2023 Hospice Lotteries Association conference at Eastwood Hall, Nottingham. This was the 15th consecutive year of headline sponsorship. The conference covers themes of growth, retention, and new legislation for hospice lotteries.
• Chartered Institute of Fundraising (CIOF) - Fundraising On The Margins 2023minorGTM or Marketing Partner · 1 January 2023donorflex was headline sponsor of the South West Fundraising Forum's Fundraising On The Margins 2023 online conference. The company gifted unlimited tickets to its clients and provided a plenary speaker through Managing Director Brian Todd. The event was broadcast live on the Fundraising Everywhere platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Little Green Light: Little Green Light is a focused donor CRM for small nonprofits, offering contact management, donations, events, and email. It competes most directly with donorflex at the smaller-charity end of the UK market and represents a low-friction, modern UX alternative.
• Funraise: Funraise is a modern cloud-native nonprofit fundraising platform combining CRM, donation forms, peer-to-peer, and events. It overlaps with donorflex on donor management and event functionality, and represents an emerging cloud-first alternative for UK and US charities.
• Kindful: Kindful is a donor CRM and online fundraising platform positioned for small-to-mid nonprofits, with features overlapping donorflex's contact management, donation tracking, and email. It represents an emerging, more modern alternative targeting similar buyer personas.

Direct peers

• Bonterra: Bonterra (formed via consolidation of Network for Good, Givecorps, and other nonprofit-tech brands) offers donor CRM, fundraising, and grantmaking tools purpose-built for nonprofits. It is a direct competitor to donorflex in charity fundraising software and represents a more modern, cloud-native challenger.
• Blackbaud: Blackbaud is the dominant US-based provider of nonprofit software (Raiser's Edge NXT, eTapestry, Luminate Online, Blackbaud CRM) and is the most direct competitor to donorflex in the fundraising-CRM category. It serves charities and hospices with subscription-based donor management, similar to donorflex's core proposition.
• DonorPerfect: DonorPerfect is a long-standing nonprofit CRM with donor database, online donations, events, and mobile fundraising features, closely mirroring donorflex's core CRM + event + mobile proposition. It targets similar small-to-mid charity segments with subscription pricing.
• Neon One: Neon One provides a nonprofit CRM suite (Neon CRM) with donor management, fundraising, events, and email marketing — directly comparable to donorflex's integrated CRM + event + committed-giving functionality. It targets small and mid-sized nonprofits with subscription pricing similar to donorflex's ASSA model.

Broad incumbents

• Salesforce (Nonprofit Cloud / NPSP): Salesforce's Nonprofit Cloud and the Nonprofit Success Pack (NPSP) deliver a general-purpose CRM configured for charities, competing head-on with donorflex for UK charity CRM budgets. While not specialist, its scale, app ecosystem, and integrations make it the most credible broad incumbent alternative.
• HubSpot for Nonprofits: HubSpot's CRM with its nonprofit program offers contact management, marketing automation, and event tools targeted at charities. It is not a specialist nonprofit CRM, but its freemium model and broad feature set compete with donorflex for smaller UK charities evaluating modern alternatives.
• Microsoft (Cloud for Nonprofit / Dynamics 365): Microsoft's Cloud for Nonprofit (built on Dynamics 365 and the Power Platform) provides donor and fundraising management capabilities that compete with donorflex in the broader CRM market. It is a broad incumbent rather than a specialist, but its integration with Office 365 makes it a credible alternative for charities already in the Microsoft ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/donorflex

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donorflex