NetMinded
NetMinded is a UK-based SaaS company that provides an intelligent observability platform (PromptFE) transforming raw network and IT telemetry into AI-ready structured signals for ISPs, MSPs, SRE teams, and financial services organizations, with enterprise subscription licensing and channel-led distribution.
- Company typePrivate
- Founded2018
- HeadquartersBristol, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What NetMinded does
NetMinded (legal entity: SeeThru Networks Ltd) is a UK-based B2B SaaS company founded in 2018 and headquartered in Bristol, England. The company builds an intelligent observability platform called PromptFE (Prompt Feature Engineering) that sits between raw telemetry sources and downstream AIOps/automation systems. PromptFE ingests metrics, logs, JSON, CSV, alerts, and monitoring streams from tools like Prometheus, Grafana, OpenTelemetry, Zabbix, Nagios, PRTG, and Cisco Meraki, then transforms them into structured, decision-ready signals enriched with confidence scores, Red/Amber/Green states, and contextual metadata. The underlying methodology is branded MNOC (Multi-party Network Operations by Collaboration), an open-source scoring engine, with companion products MNOC SMB (a no-code layer for small MSPs) and SMX (a federation protocol for cross-organization data sharing).
The platform is engineered to enable subject-matter experts to define operational meaning ('good' vs. 'bad') without writing code, and to feed structured signals into ITSM tools (ServiceNow, Halo, NinjaOne, ConnectWise), communication tools (Slack), and AI/automation frameworks. Go-to-market is a hybrid of direct enterprise field sales (custom pilots, multi-year subscription contracts, cloud or on-premise deployment) and channel partnerships with ISPs and MSPs offering white-label/branded deployments. Primary customer segments are ISPs operating FTTH/FTTP networks (including CityFibre wholesale partners), managed service providers, SRE teams running critical infrastructure, and financial services enterprises. The company has strategically extended into optical and disaggregated network observability through partnerships with Finchetto (photonics-based switches) and T1Nexus (coherent optics), and into cybersecurity telemetry through a partnership with Black Dice.
The business model relies on subscription-based platform licensing with non-cancelable, non-refundable fees plus custom pilot engagements. Pricing is quote-based and not publicly disclosed. NetMinded is privately held, has not raised institutional venture capital, and operates with a team of 1-10 employees. Its sole disclosed external funding is an Innovate UK Fast Start Competition grant awarded in June 2020 (£61,726). The company was rebranded from SeeThru Networks to NetMinded in June 2022 to reflect a broadened Service Assurance scope beyond pure network monitoring.
NetMinded firmographics
Firmographics- Name
- NetMinded
- Legal name
- SeeThru Networks Ltd
- Website
- https://netminded.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NetMinded is a UK-based SaaS company that provides an intelligent observability platform (PromptFE) transforming raw network and IT telemetry into AI-ready structured signals for ISPs, MSPs, SRE teams, and financial services organizations, with enterprise subscription licensing and channel-led distribution.
- Ownership category
- akta.pro rank
NetMinded industry classification
Industry- Product category
- Network Observability & AIOps Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Observability Data Platforms (O11y Pipelines, Telemetry Backends) (HDABAJAJ)
- akta.pro secondary industries
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), Network Performance Management & Observability Services (BPAEAEAH)
Keywords
Where NetMinded is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
NetMinded business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Subscription-based licensing for NetMinder Platform and associated applications. Fees are non-cancelable and non-refundable as stated in order forms. Billed through invoice with 30-day payment terms.
- Custom Pilot Programs: Custom pilot engagements offered to enterprises before full subscription commitment. Implementation and support services provided during pilot phase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise licensing based on order forms |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
NetMinded product offering
Product offeringCore offering
NetMinded builds and sells the PromptFE intelligent observability platform, which ingests raw telemetry from existing monitoring tools (Prometheus, Grafana, OpenTelemetry, Zabbix, Observium, Nagios, PRTG, etc.) and transforms it into structured, Red/Amber/Green scored, AI-ready signals enriched with operational context. The platform enables subject matter experts to define what good and bad mean without writing code, and feeds decision-ready signals into ITSM, AIOps, and automation tools (ServiceNow, Slack, Halo, ConnectWise). It is offered as a SaaS platform with cloud or on-premise deployment and white-label options for MSP/ISP partners.
Product overview
NetMinded is a unified Service Assurance platform that transforms telemetry into AI-ready signal intelligence. The core product is PromptFE (Prompt Feature Engineering), which sits between raw telemetry sources and consumption by humans or AI systems. MNOC (Multi-party Network Operations by Collaboration) is the open-source scoring and contextualisation engine that enriches telemetry with engineered features, while MNOC SMB provides a no-code layer for MSPs. SMX (Shared Message Exchange) enables federated data sharing across organisations. The NetMinder Platform is the underlying SaaS management platform. Together, these products form an end-to-end observability stack: telemetry ingestion, feature engineering/scoring, and secure multi-party data exchange for AIOps and automation.
Differentiator
Problem solved
Functional benefit
Products and services
- PromptFE (Prompt Feature Engineering) NetMinded's intelligent observability platform that ingests raw telemetry from Prometheus, Grafana, OpenTelemetry, logs, and custom streams and transforms it into clean, structured, AI-ready signals (Red/Amber/Green scoring, confidence scores, operational context). Subject matter experts define what 'good' and 'bad' mean without writing code, and the resulting signals feed ServiceNow, Slack, automation workflows, and AIOps platforms. Deployed via cloud or on-premise with white-label options.
- MNOC (Multi-party Network Operations by Collaboration) An open-source system (also the feature-engineering engine beneath PromptFE) that transforms raw telemetry into scored, contextual data products for observability and AI-driven automation, embedding separation-of-concern principles into AIOps pipelines.
- MNOC SMB A lightweight, no-code layer for small MSPs that sits between monitoring tools (UniFi, Auvik, Microsoft 365) and PSA/RMM stacks (Halo, NinjaOne, ConnectWise). It filters and scores alerts and automatically opens tickets based on configurable sensitivity settings.
- SMX (Shared Message Exchange) A federation protocol that enables organisations to securely share data products across boundaries while respecting access policies and ownership. SMX handles privacy-preserving exchange of scored, contextualised signals for multi-party network operations and shared situational awareness.
- NetMinder Platform The core SaaS management platform and associated applications delivered as an online, hosted solution for service assurance, with branding/customization options for partner deployment.
- NetMinded External Feeds API A Python-based external feeds API that allows integration with external monitors and telemetry sources to extend feeds into NetMinded, with confirmed compatibility testing against Accedian Carrier Ethernet NIDs.
Quantifiable outcome
- 80% reduction in ambiguity in break/fix triage for FTTH networks
- +4 more outcomes
Companies that use NetMinded
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
NetMinded technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability5 records
Feature8 records
NetMinded partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- FinchettocoreFinchetto develops disaggregated network switches using photonics technology. NetMinded built a control plane that turns disaggregated optical systems into familiar virtual switches network engineers can understand and operate. Partnership focused on reconstructing coherent operational models for distributed optical systems.
- T1NexuscoreT1Nexus, headquartered in Silicon Valley with operations in Asia, focuses on coherent optics and disaggregated architectures. NetMinded collaborates with T1Nexus on optical network observability, telemetry aggregation, and software-defined control planes for making disaggregated systems operable at scale.
- Triangle Networks / FibreHopcoreTriangle Networks and FibreHop are early adopter customers and partners using NetMinded's platform for real-time network monitoring and customer transparency. CEO Paul Anslow challenged NetMinded to build the first version of the platform. Partnership includes road map collaboration and customer deployment.
- Black DicecoreBlack Dice provides cyber security monitoring functionality including device fingerprinting and home network security. Partnership enables cyber assurance data for customer self-service and ISP troubleshooting of complex home environment issues. Collaboration started at NCSC Cyber Security Accelerator at Cheltenham.
- CityFibrecoreCityFibre is a UK wholesale fiber network provider. NetMinded enables ISPs using CityFibre infrastructure to run continuous Y.1731 CCM tests for real-time Layer-2 path verification and service health monitoring. Partnership addresses visibility gap in wholesale-only network model.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
NetMinded competitors and assessment
Company assessmentBroad incumbents
- Splunk (Cisco): Enterprise log analytics, observability and AIOps platform. Splunk's signal-processing and ITSM integration capabilities compete for the same financial-services and SRE budgets NetMinded targets.
- ServiceNow: ITSM, workflow automation and AIOps platform that NetMinded integrates into (via ServiceNow) but also competes against for incident-management and automation budgets in large enterprises and financial services.
- Datadog: Broad cloud observability platform covering infrastructure monitoring, APM, logs, AIOps and network performance. Competes with NetMinded across the same telemetry-to-AIOps value chain, but at vastly greater scale and with a fully integrated stack rather than a feature-engineering overlay.
- Grafana Labs: Open-core observability vendor behind Grafana, Loki, Tempo, Mimir and Beyla. NetMinded integrates with and runs inside Grafana environments, but Grafana Labs' growing AIOps and correlation features are a direct alternative for the same buyer.
- LogicMonitor: SaaS infrastructure and network monitoring platform with AIOps capabilities and a strong MSP channel. Comparable to NetMinded for enterprise IT and managed-service buyers seeking consolidated observability.
Direct peers
- BigPanda: AIOps platform that correlates alerts from multiple monitoring tools, enriches them with context, and drives ITSM automation. Competes head-to-head with NetMinded for SRE and NOC teams looking to operationalise noisy telemetry.
- Catchpoint: Network and digital experience observability vendor that ingests telemetry from multiple sources and applies intelligent scoring and correlation. Competes with NetMinded in the network-performance and service-assurance segment, particularly for ISPs and large enterprises.
- Auvik: Cloud-based network monitoring and management SaaS built specifically for MSPs. Closest direct peer for NetMinded's MSP-focused customer experience and white-label use cases (e.g., Triangle Networks/FibreHop).
- Domotz: Network monitoring and management platform purpose-built for MSPs and ISPs, with white-label and multi-tenant capabilities. Direct competitor for the same MSP/ISP customer-experience and proactive-monitoring use cases NetMinded addresses.
- Moogsoft: AIOps vendor that ingests telemetry from monitoring tools, applies noise reduction and correlation, and feeds structured events into ITSM workflows. Closest direct analogue to PromptFE's positioning as a 'missing layer' between raw telemetry and AIOps/ITSM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NetMinded social profiles
Digital presenceNetMinded financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetMinded leadership team
Management profileNumber of profiles
Profiles6 records
NetMinded funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetMinded M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetMinded
What does NetMinded do?
NetMinded builds and sells the PromptFE intelligent observability platform, which ingests raw telemetry from existing monitoring tools (Prometheus, Grafana, OpenTelemetry, Zabbix, Observium, Nagios, PRTG, etc.) and transforms it into structured, Red/Amber/Green scored, AI-ready signals enriched with operational context. The platform enables subject matter experts to define what good and bad mean without writing code, and feeds decision-ready signals into ITSM, AIOps, and automation tools (ServiceNow, Slack, Halo, ConnectWise). It is offered as a SaaS platform with cloud or on-premise deployment and white-label options for MSP/ISP partners.
Is NetMinded a public or private company?
NetMinded is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NetMinded founded?
NetMinded was founded in 2018. It employs 1 to 10 people.
Where is NetMinded based?
NetMinded is headquartered in Bristol, United Kingdom, in the Europe region.
How does NetMinded make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are custom Pilot Programs.
Who are NetMinded's main competitors?
Broad incumbents on record are Splunk (Cisco), ServiceNow, Datadog, Grafana Labs and LogicMonitor. Direct peers are BigPanda, Catchpoint, Auvik, Domotz and Moogsoft.
Does NetMinded have an API?
Yes. NetMinded offers an external feeds API that allows integration with external monitors and telemetry sources. The API enables extending feeds to external monitoring systems and was tested with Accedian Carrier Ethernet NIDs. The company also provides Python-based API integration capabilities.
What industry is NetMinded in?
NetMinded's product category is Network Observability & AIOps Software. Its primary akta.pro industry code is HDABAJAJ, Observability Data Platforms (O11y Pipelines, Telemetry Backends), with a secondary code of BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 5415 and its SIC code is 7372.