The Inner Pup

Name

The Inner Pup

Legal name

The Inner Pup

Website

https://theinnerpup.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940), Veterinary Services (54194), Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Low-Cost & Community Veterinary Clinics (HLAMAAAE)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Behavioral Medicine & Training-Integrated Veterinary Services (HLAMAAAI)

Keywords

• Pet health services
• Heartworm prevention
• Veterinary care access
• Animal welfare programs
• Community pet care

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Grants: Primary revenue stream from individual donations (one-time and recurring), corporate sponsorships, and foundation grants. Donation options include one-time gifts, monthly recurring gifts, and planned giving.
2. Clinic Service Fees: Low-cost clinic services including heartworm prevention, flea prevention, heartworm treatment, wellness exams, and vaccines. Fees are subsidized and kept affordable for low-income pet owners.
3. Amazon Wishlist and In-Kind Donations: Corporate partners and individuals donate supplies, pet food, and products through Amazon Wishlist. Chewy donation program provides $20 per new customer purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Inner Pup is a 501(c)(3) nonprofit that delivers low-cost heartworm and flea prevention, heartworm treatment, and wellness veterinary services to underserved pet owners in New Orleans through monthly pop-up neighborhood clinics. Beyond clinical services, the organization runs veterinary assistance grants, dog training vouchers, and humane education programs (Canine Compassion, Sit Stay Read), and licenses its Heartworm Zero model to other rescues and shelters through an affiliate program.

Product overview

The Inner Pup is a nonprofit organization offering community-driven pet health programs in New Orleans. The core offerings include Heartworm Zero Clinics providing heartworm testing, prevention (ProHeart12), flea prevention, and treatment; Wellness Clinics for low-income pet owners; Cat Clinics offering Revolution Plus; and Homeless Outreach providing free prevention services. Additional programs include veterinary assistance grants, dog training vouchers (Taaka's), and education programs (Canine Compassion Course, Sit Stay Read). The Heartworm Zero Affiliate Program enables other organizations to replicate TIP's clinic model. The organization does not operate as a unified software platform but as a collection of service programs focused on equitable access to pet health and behavior resources.

Differentiator

Problem solved

Functional benefit

Brands

• Heartworm Zero: A program providing heartworm prevention clinics and treatment services to pets in underserved communities.

Products and services

• Heartworm & Flea Prevention Clinics Monthly pop-up clinics providing low-cost heartworm testing, ProHeart12 prevention injection, flea/tick prevention medications, and heartworm treatment to pet owners in New Orleans neighborhoods.
• Heartworm Treatment Alternative lower-cost protocol for treating heartworm-positive dogs, offered at significantly reduced cost compared to traditional veterinary treatment which can exceed $1,000.
• Wellness Clinics Low-cost or free veterinary care provided in partnership with sponsors for low-income pet owners, including wellness exams and core vaccines.
• Homeless Outreach Free heartworm and flea prevention for unhoused pet owners, plus an annual wellness clinic specifically for families experiencing homelessness.
• Make Up Clinics Catch-up clinics held every 3rd Thursday at The New Orleans Healing Center for pet owners who missed regular clinics, offering ProHeart12 injection and 6 months of flea prevention for $50 ($80 for XL dogs).
• Cat Clinics Cat-only clinics at The Healing Center offering wellness exams, core vaccines (rabies & distemper), and Revolution Plus heartworm and flea prevention in 6-month ($40) or 12-month ($60) packages.
• Lulu's Vet Assistance Veterinary assistance grants helping low-income pet owners cover emergency or essential veterinary care costs through partner clinics.
• Dog Training Dog training assistance including Taaka's Training Voucher program and low-cost voucher program for training classes.
• Canine Compassion Course Two-week humane education course taught in classrooms since 2016, reaching approximately 450 students in underserved New Orleans neighborhoods.
• Sit, Stay, Read Program Six-week reading program pairing young students with dogs to improve literacy skills, with 100 kindergarten students graduating.
• Heartworm Zero Affiliate Program Program enabling other rescue organizations and shelters to start their own heartworm prevention clinics using TIP's handbook, best practices, and educational video content.

Quantifiable outcome

• 2,500 families helped since inception
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• ChewyminorGTM or Marketing PartnerChewy Donates program: $20 donation to TIP for every new customer purchase through TIP's referral link.
• ZoetisminorOthersPharmaceutical company providing products or sponsorship support.
• Earth AnimalminorOthersProvides products and support for TIP's programs.
• NOLA Animal CliniccoreStrategic or Co-development PartnerPartner vet clinic offering discounted $15 heartworm tests for TIP clients. Walk-up service available Mon-Fri 8AM-2PM and Sat 9AM-12PM.
• AllStar Animal CliniccoreStrategic or Co-development PartnerPartner vet clinic offering discounted heartworm tests for TIP clients by appointment. Charges $15 test + $5 biohazard fee.
• Dr. Batt (Private Practice)coreStrategic or Co-development PartnerLSU-trained DVM providing affordable vet care to TIP clients through private practice. Also serves on TIP Board of Directors.
• Best Friends Animal SocietyminorOthersNational animal welfare organization partnering with TIP on affordable vet care initiatives.
• CovetrusminorOthersAnimal health solutions company that featured TIP in their quarterly publication.
• Saipan Humane SocietyminorStrategic or Co-development PartnerPartner organization using TIP's Heartworm Zero model to start clinics in Saipan with Banfield Foundation support.
• Tails of the CityminorOthersPet-focused media organization partnering with TIP.
• New Orleans Ice CreamminorOthersLocal business sponsor supporting TIP's community programs.
• The Street Dog CoalitionminorStrategic or Co-development PartnerNational organization supporting pets and people in underserved communities, aligned with TIP's mission.
• Greater GoodminorOthersNon-profit partner supporting pet-focused initiatives.
• Martin Wine CellarminorOthersLocal business sponsor, hosted Wags & Wine event with TIP.
• CrescentCareminorOthersHealthcare organization partnering on Pets & People wellness events.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Best Friends Animal Society: National animal welfare nonprofit operating pet adoption centers and affordable vet services and partnering with TIP on affordable vet care initiatives.
• PetSmart Charities: Largest funder of animal welfare in North America and TIP incubator grantee; comparable as a national animal-welfare grantmaker enabling low-cost vet access programs across many local nonprofits.
• Maddie's Fund: Major family foundation focused on achieving no-kill communities and increasing access to veterinary care; directly comparable as TIP's $567K grant funder for the One Touch Heartworm Treatment Study.
• Banfield Foundation: Animal welfare foundation funding affordable vet care and wellness clinics; has featured TIP in its Impact Report and supports Saipan Humane Society's TIP-model clinics, making it both funder and peer.
• American Society for the Prevention of Cruelty to Animals (ASPCA): National animal welfare incumbent operating low-cost vet clinics, spay/neuter programs, and grantmaking for underserved communities; broader scope but overlapping mission and target populations.
• Humane Society of the United States (HSUS): Largest U.S. animal protection organization with broad programs in shelter pet placement, veterinary access, and animal welfare policy; comparable as a much larger incumbent pursuing related access-to-care goals.

Direct peers

• Emancipet: Nonprofit operating low-cost veterinary clinic locations with subsidized spay/neuter, vaccines, and preventive care, directly comparable to TIP's low-cost clinic model and underserved-pet-owner mission.
• The Street Dog Coalition: National nonprofit providing free veterinary care and support services to pets of people experiencing homelessness; an active TIP partner with an almost identical service population and pop-up clinic delivery model.
• AlignCare (University of Tennessee): Program for Pet Health Equity delivering subsidized veterinary care to underserved families; highly comparable mission of improving access to vet care for low-income households, with TIP advisor Michael Blackwell as program director.
• RedRover: Nonprofit that funds emergency veterinary grants and Safe Place program for pets of families in crisis; overlaps with TIP's Lulu's Vet Assistance grant model and crisis-driven care mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/theinnerpup
• Facebookfacebook.com/theinnerpup
• Instagraminstagram.com/theinnerpup

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Inner Pup