What Mercos does

Mercos (legally Simplest Software Ltda ME, formerly Meus Pedidos) is a Brazilian B2B sales management SaaS company founded in 2010 and headquartered in Joinville, Santa Catarina. The platform unifies sales-force automation, B2B e-commerce, CRM, commercial-policy rules, payments and ERP integration into a single suite targeting three primary verticals: industries (manufacturers), distributors, and independent commercial representatives across Brazil. Its proprietary technology is built around bidirectional integration with 250+ Brazilian ERP systems and a WhatsApp-native workflow that reflects the dominance of WhatsApp as a B2B ordering channel in Brazil.

The company's product surface spans the core Sales Force module (with 25+ indicators and 30+ reports, available in four tiered plans from Essencial to Enterprise), a B2B e-commerce storefront, a CRM covering prospection through post-sale, the mobile Aplicativo de Vendas with offline order placement (Android and iOS, 4.8 stars on Google Play), embedded payments via Mercos Pay (PIX, boleto, credit cards), in-store video calling, and — launched in 2025 — Mercos IA, an AI commercial assistant that interprets audio, text, PDF and spreadsheet inputs forwarded via WhatsApp to auto-generate orders and recommend product mix. Pricing is quote-based subscription, billed monthly across the four tiers, with a 7-day free trial as the entry point. Go-to-market combines enterprise field sales for larger industries and distributors with product-led self-serve for SMB and representative segments, distributed direct in Brazil through sales, mobile app stores, and the Mpartner reseller program.

Mercos monetizes through tiered SaaS subscriptions plus transactional economics from Mercos Pay, processing R$100 billion in annual commercial volume and 18 million orders per year across 9,000+ companies and 56,000 active users. The company is privately held and bootstrapped beyond a 2015 institutional round of approximately $1.93 million (Monashees, Qualcomm Ventures) and a 2016 Google Launchpad grant, with no subsequent funding rounds disclosed. Recent strategic emphasis is on the AI and payments expansions and the indirect channel buildout via the Mpartner program.

Name

Mercos

Legal name

Simplest Software Ltda ME

Website

https://mercos.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Mercos is a Brazilian B2B SaaS platform that unifies sales-force automation, B2B e-commerce, CRM, commercial-policy management and payments for industries, distributors and commercial representatives. It integrates with 250+ ERPs and runs an AI-powered WhatsApp assistant that auto-generates orders from audio, text and PDF inputs.

Ownership category

akta.pro rank

Product category

B2B Sales Management Software

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Sales force automation
• B2B e-commerce platform
• Order management software
• Sales CRM software
• ERP integration platform

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: SaaS subscription model with tiered plans (Essencial, Pro, Performance, Enterprise) based on team size and feature requirements. Billed monthly or annually with pricing varying by number of users and complexity of operation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mercos provides a B2B sales management SaaS platform for industries, distributors, and commercial representatives in Brazil. The platform unifies sales force automation, B2B e-commerce, sales CRM, integrated payments (Mercos Pay), and an AI-powered WhatsApp order assistant (Mercos IA), with 250+ ERP integrations and native mobile apps supporting offline operation.

Product overview

Mercos is a unified B2B sales management platform composed of multiple integrated modules. The core platform is the Sistema de Vendas (Sales Force), a sales force automation system available in four tiers (Essencial, Pro, Performance, Enterprise) for industries, distributors, and commercial representatives. It is complemented by the E-commerce B2B online storefront, the CRM de Vendas for end-to-end customer lifecycle management, Mercos Pay for integrated payment processing, and the Videochamada feature for live in-store-like video assistance within the e-commerce. The mobile Aplicativo de Vendas enables offline order placement for field teams, while Mercos IA brings AI-powered automation via WhatsApp for order creation and client intelligence. Commercial Policies, Sales Indicators (25+ KPIs), Portal do Cliente, Agenda & Routing, and ERP Integration with 250+ systems round out the platform — all sharing a common data layer and accessible as a single integrated suite.

Differentiator

Problem solved

Functional benefit

Brands

• Mercos IA: AI-powered sales assistant integrated with WhatsApp that interprets messages, suggests product mixes, and generates orders automatically.
• Mercos Pay
• E-commerce B2B Mercos
• Mpartner
• Mercoscast

Quantifiable outcome

• R$ 100 billion annual volume processed through the platform
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature9 records

Partnerships

One partnership is on record.

• 250+ ERP PartnerscoreTechnology or IntegrationMercos has integrated with 250+ ERP systems in Brazil, enabling bidirectional data synchronization between the sales platform and enterprise resource planning systems. This allows users to enter data once and have it reflected across all systems automatically.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bling: Brazilian SaaS for SMB retailers and distributors covering invoicing, stock control, CRM and B2B e-commerce. Overlaps directly with Mercos's distributor and representative segments, particularly around order management and ERP-adjacent workflows.
• Omie: Brazilian cloud business management platform (ERP + CRM + sales) targeting SMBs and service businesses. Competes with Mercos for the same Brazilian B2B sales/CRM wallet and serves overlapping customer segments in distribution and industry.
• Conta Azul: Brazilian SaaS platform serving SMBs and small distributors with sales, invoicing, CRM and financial management features. Closest direct peer in terms of Brazilian vertical SaaS positioning for industries and distributors, though Conta Azul leans more heavily into accounting/finance workflows.
• Pipedrive: Sales-focused CRM widely adopted by SMBs and field sales teams globally, including in Brazil. Directly competes with Mercos's sales force automation and CRM de Vendas modules for similar buyer profiles.

Broad incumbents

• Salesforce: Global CRM leader with a growing Brazilian presence and localized payment/sales solutions. Competes with Mercos for mid-market and enterprise B2B sales opportunities, with vastly broader product scope but less vertical specialization in Brazilian distribution.
• Linx: Large Brazilian enterprise software vendor covering retail management, ERP and omnichannel commerce. Operates broadly across the same B2B commerce ecosystem as Mercos but at much larger enterprise scale and as a portfolio player rather than a focused B2B sales tool.
• HubSpot: Global CRM, sales and marketing platform increasingly used by Brazilian SMBs and mid-market companies. Overlaps with Mercos on CRM and pipeline management and pressures Mercos from above with a free/lower-tier entry point.
• RD Station (by Resultados Digitais): Major Brazilian marketing, sales and CRM platform for SMBs and mid-market. Competes with Mercos on the CRM and sales-management side and serves overlapping Brazilian customer segments, though RD Station's roots are in digital marketing rather than field sales automation.

Regional players

• Sige Cloud: Brazilian cloud ERP and management platform focused on retail, distribution and small industry. Overlaps with Mercos's distributor and industry segments, particularly where customers evaluate integrated ERP + sales solutions.

Emerging players

• Zoho CRM: Global CRM/suite vendor with affordable pricing and growing LATAM presence. Competes with Mercos in the Brazilian SMB CRM and sales management segment, particularly for cost-sensitive customers evaluating Mercos's Pro and Performance tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/mercosoficial
• YouTubeyoutube.com/channel/UCBcUDhuM1--cYwhP39dbEFw
• Facebookfacebook.com/mercosoficial
• LinkedInlinkedin.com/company/mercos/mycompany
• Instagraminstagram.com/mercosoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercos