Atendare
Atendare is a Brazilian B2B SaaS company that provides an all-in-one CRM, marketing automation, WhatsApp integration, AI, and BI platform targeting enterprises, mid-market firms, SMBs, and startups across verticals such as agribusiness, healthcare, manufacturing, services, and technology.
- Company typePrivate
- Founded2018
- HeadquartersTrês De Maio, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Atendare does
Atendare (legal entity Atendare Sistemas e Serviços para Internet Ltda.) is a Brazilian B2B SaaS company founded in 2018 and headquartered in Três de Maio, Rio Grande do Sul, that sells a unified sales CRM and marketing automation platform to Brazilian businesses. Its core offering combines Atendare CRM for pipeline and negotiation management, Atendare Marketing for lead capture and nurturing, Atendare Projetos for post-sale project tracking, and Atendare Talks for native WhatsApp integration, with additional modules for workflow automation, analytics, and mobile access. The platform is architected as a cloud-based multi-tenant SaaS solution with API access, pre-built connectors to major Brazilian ERPs (SAP, Totvs, Senior, Sankhya), Google Workspace and Microsoft Outlook integrations, and telephony/payment suboperators (NVOIP, Zenvia, Asaas, Superlógica, SparkPost).
The company monetizes through a pre-paid recurring subscription model with monthly and annual plans, a 7-day no-credit-card free trial, and separately billed onboarding and personalized training services. It serves a hybrid mix of large enterprises, mid-market companies, SMBs, and startups across verticals including agribusiness, healthcare, manufacturing, services, software resale, distribution, and technology/SaaS, reported customer logos include Unimed, Lumiar, Coprel, SLC, Kalatec, Croácia MC, Rijeza, Drausuisse, Scandiagro, Avant, VGV Consultoria, NVOIP, and Wellon Digital.
Go-to-market is sales-led with self-serve top-of-funnel (trial + free diagnostic tools) feeding assisted conversion through demo requests and consultant-led demos; marketing is driven by content (blog, webinars, free tools, the annual Panorama B2B report) and paid LinkedIn/Google Ads. Atendare is privately held, has 11-50 employees, and has received accelerator and investment support from WOW Aceleradora, Bossanova/Bossa Invest, Raja Valley, SEBRAE-SC, INOVA (SENAI/SC), Inovativa, Startup RS Scale, and Google for Startups. In 2025-2026 the company expanded into applied AI (Atendare IA, launched 2026) and BI (Atendare BI, launched 2026) while building out WhatsApp-native CRM workflows via Atendare Talks.
Atendare firmographics
Firmographics- Name
- Atendare
- Legal name
- Atendare Sistemas e Serviços para Internet Ltda.
- Website
- https://atendare.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atendare is a Brazilian B2B SaaS company that provides an all-in-one CRM, marketing automation, WhatsApp integration, AI, and BI platform targeting enterprises, mid-market firms, SMBs, and startups across verticals such as agribusiness, healthcare, manufacturing, services, and technology.
- Ownership category
- akta.pro rank
Atendare industry classification
Industry- Product category
- Sales CRM and Marketing Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where Atendare is headquartered
LocationHeadquarters
- HQ city
- Três De Maio
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Atendare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Recurring Revenue: Atendare operates on a pre-paid recurring subscription model. Users select from pre-defined plans offered at the pricing page (https://atendare.com/br/planos). Plans are available on monthly (30-day) or annual (12-month) terms, both in pre-paid modality. Some features and advanced functionalities are gated behind paid plans. Onboarding and personalized training services are offered as add-on services billed separately via commercial proposal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial (7 days) |
| Subscription | Monthly | Paid subscription plans |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Atendare product offering
Product offeringCore offering
Atendare sells a unified B2B SaaS platform that combines sales CRM, marketing automation, post-sale project management, AI-powered interaction analysis (Atendare IA), business intelligence dashboards (Atendare BI), and native WhatsApp integration (Atendare Talks), sold on monthly or annual prepaid subscription plans. The platform targets Brazilian B2B companies seeking to centralize lead capture, pipeline management, customer communication, and post-sale delivery in one tool, with native ERP integrations for industries and add-on onboarding/training services.
Product overview
Atendare is a unified B2B sales CRM platform with integrated marketing automation, combining multiple modules in a single SaaS solution. The core portfolio includes Atendare Marketing for lead capture and nurturing, Atendare CRM for pipeline and sales management, Atendare Projetos for post-sale project tracking, and Atendare Talks for WhatsApp integration. Additional intelligence modules include Atendare IA (AI-powered automation and interaction analysis), Atendare BI (business intelligence with dashboards and real-time metrics), Automação (workflow automation), Analytics (sales analytics), and a mobile Aplicativo. The platform is marketed as 'CRM com IA e BI' (CRM with AI and BI) and is designed for B2B consultative sales teams, integrating natively with major Brazilian ERPs (SAP, Totvs, Senior, Sankhya), Google Workspace, and Microsoft Outlook.
Differentiator
Problem solved
Functional benefit
Brands
- Atendare Marketing: Lead capture and nurturing solution to drive business growth
- Atendare CRM
- Atendare Projetos
- Atendare Talks
- Atendare IA
- Atendare BI
Products and services
- Atendare CRM Core sales CRM module for managing the commercial pipeline, negotiations, goals, and analytics in one place. Enables pipeline organization, opportunity tracking, automated tasks, multi-funnel customization, proposal/contract management, agenda integrated with Google and Outlook, and centralized 360-degree customer relationship history with emails, calls, and WhatsApp saved in the timeline.
- Atendare Marketing Marketing automation module for lead capture and nurturing to boost business growth. Centralizes campaigns, leads, and automations in one place, helping B2B teams attract, nurture, and convert leads with more efficiency.
- Atendare Projetos Post-sale project management module for organizing tasks, deadlines, and responsible parties in a simple flow. Designed to go beyond sales and fidelize customers through service delivery tracking after the deal is closed.
- Atendare Talks WhatsApp messaging module integrated directly into the CRM, allowing users to send messages without switching tools, automatically saving all conversations to the deal timeline with real-time transfer capability to other team members.
- Atendare IA AI-powered automation module that analyzes interactions, suggests next steps, transcribes and summarizes meetings, and helps sales teams focus on closing deals. Automates complex processes to increase team productivity across the commercial operation.
- Atendare BI Business intelligence module with interactive dashboards, real-time metrics, and in-depth reports for complete control over sales operation performance and data-driven decision making.
- Atendare Automa\u00e7\u00e3o Workflow automation module for creating automated sequences based on triggers and events. Automates emails, cadences, follow-ups, alerts, data updates, and opportunity creation across the commercial process, including lead scoring and automatic data updates.
- Aplicativo M\u00f3vel Atendare Mobile application for iOS and Android providing access to essential CRM features on mobile devices, enabling sales users to manage clients, negotiations, and activities from anywhere.
Quantifiable outcome
- 62% productivity increase with automations and optimized processes
- +5 more outcomes
Companies that use Atendare
Customer profileNamed customers16 records
Segments10 records
Ideal customer profiles5 records
Atendare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability7 records
Feature8 records
Atendare partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Atendare competitors and assessment
Company assessmentDirect peers
- RD Station: Brazilian B2B SaaS platform combining marketing automation, CRM, and sales enablement primarily for SMBs and mid-market. Highly comparable to Atendare on geography, target segment, integrated marketing+CRM stack, and sales-led GTM in Brazil.
- Agendor: Brazilian sales CRM focused on pipeline management and account commercialization for SMBs and mid-market. Competes with Atendare CRM directly in the Brazilian sales-CRM category with similar self-serve and inside-sales GTM.
- Moskit CRM: Brazilian sales CRM and pipeline management platform targeted at B2B sales teams. Comparable to Atendare on product scope, Brazilian SMB/mid-market focus, and sales-led acquisition motion.
Broad incumbents
- HubSpot: Global all-in-one CRM, marketing automation, sales, service, and operations platform with a heavy freemium PLG motion. An over-arching competitor to Atendare's integrated marketing+CRM suite and a benchmark for the Brazilian mid-market opportunity.
- Salesforce: Global CRM incumbent with Sales Cloud, Marketing Cloud, Service Cloud, and Einstein AI. Comparable in product breadth to Atendare's all-in-one stack and increasingly relevant as it localizes AI features for Brazilian enterprise accounts.
- Pipedrive: Global SaaS sales CRM with strong SMB and mid-market penetration including Brazil. Direct overlap with the Atendare CRM core, particularly in pipeline visualization and sales automation.
- Zoho CRM: Suite-based CRM and business apps with broad SMB reach. Competes against Atendare's all-in-one positioning, with comparable modules across marketing, sales, BI, and AI assistance.
Emerging players
- Creatio: AI-native CRM and workflow automation platform with no-code process automation. Comparable to Atendare's CRM + Automation + Atendare IA combination, with growing traction in mid-market and B2B sales automation.
- Bitrix24: Online CRM with collaboration, task management, and communication features targeting SMBs. Comparable to Atendare's CRM + post-sale Projetos + Talks unified communication proposition.
- Insightly: Unified CRM platform for SMBs with marketing automation, sales, and project management. Comparable to Atendare on integrated CRM + Marketing + post-sale stack and SMB focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Atendare social profiles
Digital presenceAtendare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atendare leadership team
Management profileNumber of profiles
Profiles2 records
Atendare funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atendare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atendare
What does Atendare do?
Atendare sells a unified B2B SaaS platform that combines sales CRM, marketing automation, post-sale project management, AI-powered interaction analysis (Atendare IA), business intelligence dashboards (Atendare BI), and native WhatsApp integration (Atendare Talks), sold on monthly or annual prepaid subscription plans. The platform targets Brazilian B2B companies seeking to centralize lead capture, pipeline management, customer communication, and post-sale delivery in one tool, with native ERP integrations for industries and add-on onboarding/training services.
Is Atendare a public or private company?
Atendare is a private company. It is classified as venture growth investor backed and is currently operating.
When was Atendare founded?
Atendare was founded in 2018. It employs 11 to 50 people.
Where is Atendare based?
Atendare is headquartered in Três De Maio, Brazil, in the Latin America region.
How does Atendare make money?
One revenue line is on record: subscription Recurring Revenue.
Who are Atendare's main competitors?
Direct peers on record are RD Station, Agendor and Moskit CRM. Broad incumbents are HubSpot, Salesforce, Pipedrive and Zoho CRM. Emerging players are Creatio, Bitrix24 and Insightly.
Does Atendare have an API?
Yes. The Atendare platform offers API integration capabilities. Users can integrate the platform with third-party systems through API using an integration key, with the user being responsible for proper use of the platform through the integration. The platform supports native integrations with major ERPs and custom integrations on demand. Documentation available at https://atendare.readme.io/reference/getting-started-with-your-api. Developer documentation is at atendare.readme.io/reference/getting-started-with-your-api.
What industry is Atendare in?
Atendare's product category is Sales CRM and Marketing Automation Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAMAOAJ, B2B/EDI & Partner Integration. Its NAICS code is 513210 and its SIC code is 7372.