Moskit
Moskit is a Brazilian cloud-based sales CRM platform serving small and medium businesses across Brazil, with native WhatsApp integration, AI-powered field extraction and meeting transcription, and tiered subscription pricing in BRL. The company serves 2,000+ customers from its Florianópolis headquarters.
- Company typePrivate
- Founded2016
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Moskit does
Moskit is a Brazilian cloud-based sales Customer Relationship Management (CRM) platform headquartered in Florianópolis, Brazil, targeting small and medium businesses (Pequenas e Médias Empresas, SMBs) with a horizontal go-to-market focused on organizing the sales process, increasing conversions, and automating repetitive sales tasks. The company was founded in 2016 (after a five-month beta) and operates as a private, apparently bootstrapped SaaS business with 11–50 employees serving 2,000+ customers across Brazil.
The platform is built around a tiered subscription structure — Starter, Professional, and Engagement — billed per user on monthly or annual cycles in Brazilian Reais. A usage-based credit layer sells add-on modules that can be attached to any plan: Moskit Boost (a proprietary WhatsApp Web extension that synchronizes conversations into the CRM), Campos Inteligentes (ChatGPT-powered intelligent field auto-population), Gravação de Reuniões (meeting recording and transcription with CRM auto-update), and Mass Email Sending (personalized bulk email with tracking). Native integrations include Google Calendar, Octadesk (alternative WhatsApp path), and an Integration Hub exposing 5000+ tools via Zapier, Make, Pluga, plus REST API and Webhooks; infrastructure runs on Amazon Web Services.
Commercially, Moskit combines product-led growth (free trial, self-serve onboarding) with sales-assisted enterprise motion and a recently launched channel partner program ('Seja Parceiro'). Mobile distribution is via iOS App Store and Google Play. The company reports a 99% support satisfaction index, 96% onboarding CSAT, and that 80% of new customers arrive via referrals, with named logos spanning education (Colégio SATC, Unigran EAD, Colégio GGE), healthcare (Unimed), government/enterprise support (Sebrae), real estate, and SMB sales services; the company is also a Great Place to Work certified employer.
Moskit firmographics
Firmographics- Name
- Moskit
- Legal name
- Moskit
- Website
- https://moskitcrm.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moskit is a Brazilian cloud-based sales CRM platform serving small and medium businesses across Brazil, with native WhatsApp integration, AI-powered field extraction and meeting transcription, and tiered subscription pricing in BRL. The company serves 2,000+ customers from its Florianópolis headquarters.
- Ownership category
- akta.pro rank
Moskit industry classification
Industry- Product category
- Sales CRM Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Moskit is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Moskit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CRM Subscription Plans: Three-tier SaaS subscription model with Starter, Professional, and Engagement plans billed monthly or annually with discounts for annual commitment.
- Add-on Features (Créditos): Extra features including mass emails, AI responses, and meeting recordings charged per usage via credit system, with credits valid for 30 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Starter - Basic CRM tools for sales control and organization |
| Per seat | Monthly | Professional - Automation and advanced reporting |
| Per seat | Monthly | Engagement - Full prospecting and automation features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Moskit product offering
Product offeringCore offering
Moskit is a cloud-based sales CRM platform built for Brazilian small and medium-sized businesses, organizing the sales process, managing leads, contacts, and deals, and automating outreach. The product centers on contact and pipeline management, customizable dashboards, and workflow automation, with native WhatsApp integration (Moskit Boost), AI-powered email/WhatsApp message generation and intelligent field extraction (Campos Inteligentes), meeting recording and transcription, mass email campaigns, and integration with 5,000+ tools via Zapier, Make, and Pluga. It is delivered as a SaaS subscription with three plans (Starter, Professional, Engagement) plus usage-based add-on modules.
Product overview
Moskit is a Brazilian sales CRM platform for small and medium businesses, consisting of a core platform with three tiered plans (Starter, Professional, Engagement) plus add-on modules. The core platform manages contacts, leads, pipeline, proposals, and reporting. The three plans build on each other: Starter covers basic CRM and reporting; Professional adds task automation, required fields, and advanced reports; and Engagement adds email sequences, automation windows, and AI-powered email creation. Add-on modules — Moskit Boost (WhatsApp CRM), Campos Inteligentes (AI-powered field auto-population using ChatGPT), Gravação de Reuniões (AI meeting recording/transcription), and mass email sending — extend the platform independently of the plan tier.
Differentiator
Problem solved
Functional benefit
Products and services
- Moskit CRM A cloud-based sales CRM platform for Brazilian small and medium-sized businesses that organizes the sales process, manages leads and contacts, automates workflows, and integrates with WhatsApp and email. Used by sales teams to standardize pipeline management, automate follow-ups, and produce reports on commercial performance.
- Moskit Boost
Quantifiable outcome
- 99% support satisfaction index with 4 or 5 star ratings
- +3 more outcomes
Companies that use Moskit
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Moskit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability8 records
Feature8 records
Moskit partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ZapiercoreIntegration partner enabling Moskit to connect with 5000+ applications through automated workflows. Users can create integrations between Moskit CRM and other tools without coding.
- Make (formerly Integromat)coreIntegration partner providing visual workflow automation between Moskit and external systems, enabling complex business process automation.
- PlugacoreBrazilian integration platform partner allowing Moskit users to connect with popular tools used by Brazilian companies.
- Amazon Web Services (AWS)coreCloud infrastructure provider hosting Moskit's databases. Uses the same platform as major Brazilian banks (Itaú, Santander), considered one of the most secure internet platforms globally.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Moskit competitors and assessment
Company assessmentBroad incumbents
- Freshsales (Freshworks): AI-powered sales CRM as part of the broader Freshworks business software suite, targeting SMBs and mid-market with built-in phone, email, chat, and AI assistance — overlaps with Moskit on sales automation and AI-driven productivity.
- HubSpot: Global CRM, marketing, and customer service platform with a freemium model and growing Brazilian presence — competes with Moskit in the SMB and mid-market but with a much broader portfolio of marketing, service, and CMS tools.
- Salesforce: Global CRM leader with Sales Cloud, Service Cloud, and an expanding SMB offering — competes with Moskit primarily in the mid-market and enterprise tiers in Brazil, where Salesforce has been investing in localization.
- Zoho CRM: Suite of business applications including a sales CRM with strong automation, AI features, and competitive pricing for SMBs — competes with Moskit on feature breadth and price-sensitive segments, including in Latin America.
Direct peers
- Agendor: Brazilian sales CRM focused on pipeline management for SMBs and mid-market — a head-to-head competitor in the same customer segment with similar pricing model and Portuguese-language support.
- Kommo (formerly amoCRM): CRM platform with native WhatsApp/messenger-first sales workflows, sharing Moskit's positioning of bringing sales conversations and CRM into a single interface — particularly comparable on the WhatsApp-native angle.
- RD Station: Brazil's leading marketing and sales CRM platform, targeting SMBs with similar localization, Portuguese-first product, and ecosystem of integrations — Moskit's closest direct competitor in the Brazilian SMB segment.
- Pipedrive: Global sales CRM with strong pipeline management, automation, and SMB positioning — competes with Moskit on core sales pipeline functionality, including in Brazil where Pipedrive is increasingly active.
- Bitrix24: CRM and collaboration suite with free and low-cost tiers, popular with SMBs globally and in Latin America — competes on price and integrated collaboration/CRM functionality that overlaps with Moskit's pipeline and automation features.
Emerging players
- Octadesk: Brazilian conversational customer service and WhatsApp Business platform with a CRM-adjacent product; it is already a Moskit integration partner (Octadesk) and competes for the WhatsApp-first sales/service use case among Brazilian SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moskit social profiles
Digital presenceMoskit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moskit leadership team
Management profileNumber of profiles
Profiles2 records
Moskit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moskit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moskit
What does Moskit do?
Moskit is a cloud-based sales CRM platform built for Brazilian small and medium-sized businesses, organizing the sales process, managing leads, contacts, and deals, and automating outreach. The product centers on contact and pipeline management, customizable dashboards, and workflow automation, with native WhatsApp integration (Moskit Boost), AI-powered email/WhatsApp message generation and intelligent field extraction (Campos Inteligentes), meeting recording and transcription, mass email campaigns, and integration with 5,000+ tools via Zapier, Make, and Pluga. It is delivered as a SaaS subscription with three plans (Starter, Professional, Engagement) plus usage-based add-on modules.
Is Moskit a public or private company?
Moskit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moskit founded?
Moskit was founded in 2016. It employs 11 to 50 people.
Where is Moskit based?
Moskit is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Moskit make money?
Two revenue lines are on record. CRM Subscription Plans are the primary driver. The others are add-on Features (Créditos).
Who are Moskit's main competitors?
Broad incumbents on record are Freshsales (Freshworks), HubSpot, Salesforce and Zoho CRM. Direct peers are Agendor, Kommo (formerly amoCRM), RD Station, Pipedrive and Bitrix24. Octadesk is listed as an emerging player.
Does Moskit have an API?
Yes. Moskit provides API and Webhooks for performing integrations and sending information to external systems. A dedicated developer documentation portal is available at developers.moskitcrm.com. Developer documentation is at developers.moskitcrm.com.
What industry is Moskit in?
Moskit's product category is Sales CRM Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541511 and its SIC code is 7372.