Hypeo AI
Hypeo AI is an AI-powered influencer marketing collaboration platform, headquartered in Casablanca, Morocco, that connects brands, agencies, and content creators across the MENA region and beyond via automated brief generation, AI influencer matching, pricing, and performance tracking, monetizing through a 5% creator take rate and brand/agency subscriptions.
- Company typePrivate
- Founded2024
- HeadquartersMorocco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Hypeo AI does
Hypeo AI operates an AI-powered influencer marketing collaboration platform connecting brands and agencies with content creators, with a primary operational base in Casablanca, Morocco and a Delaware-incorporated parent entity (Phoenix AI USA Inc.). The platform centralizes the end-to-end creator-marketing workflow into a structured sequence: AI-driven brief generation, AI influencer matching, automated script creation, in-platform negotiation and digital contracting, task and workflow management, product marketplace for barter and paid collaborations, and a real-time performance dashboard with engagement and fraud-detection analytics. Additional modules include a Smart Price Estimator that produces fair-price suggestions for collaborations, AI Insights for content optimization, and the company's own AI-generated virtual influencers, of which Kenza Layli won the Miss AI 2024 award and reached approximately 200,000 followers.
The underlying technology combines several AI modalities: a recommendation engine for creator-brand matching based on audience demographics, engagement metrics, and content categories; generative AI producing campaign briefs and creator scripts from natural-language chat inputs; anomaly detection to identify fake accounts and artificial engagement; and predictive analytics to surface engagement and performance forecasts. The platform integrates with Stripe and PayPal for payment processing, supports API access at the Enterprise Max tier, and offers a White Label Agency Mode for resellers. No public developer portal, SDK, or named proprietary model is documented.
Hypeo runs a two-sided monetization model: creators access the platform free of charge, with Hypeo monetizing through a 5% take rate on platform-processed payouts; brands, agencies, and enterprises pay subscription fees across tiers (Small Business; Agency Lite, Pro, Elite; Enterprise Standard, Pro, Max) plus add-ons such as dedicated customer success, compliance packs, BI export, the done-for-you Full Influence Management service, and white-label deployment. Enterprise pricing is quote-based. The go-to-market is hybrid: product-led growth on the creator side and sales-assisted demo-led enterprise sales on the buyer side, supported by distribution via the Madica accelerator and Renew Capital networks across Africa and the Middle East.
Hypeo AI firmographics
Firmographics- Name
- Hypeo AI
- Legal name
- Phoenix AI USA Inc.
- Website
- https://hypeo.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hypeo AI is an AI-powered influencer marketing collaboration platform, headquartered in Casablanca, Morocco, that connects brands, agencies, and content creators across the MENA region and beyond via automated brief generation, AI influencer matching, pricing, and performance tracking, monetizing through a 5% creator take rate and brand/agency subscriptions.
- Ownership category
- akta.pro rank
Hypeo AI industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)
Keywords
Where Hypeo AI is headquartered
LocationHeadquarters
- HQ city
- Morocco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hypeo AI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Creator Fee (Take Rate): Hypeo deducts a 5% Creator Fee from gross creator payouts when payments are processed through the Platform. This covers payment processing, escrow services, tax documentation management, and platform infrastructure. No subscription fee for creators.
- Platform Fee (Brand/Agency Subscription): Subscription-based access for brands, agencies, and enterprises with varying tiers (Small Business, Agency Lite/Pro/Elite, Enterprise Standard/Pro/Max). Includes monthly or annual billing with automatic renewal. Fees cover campaign management tools, creator matching, and customer success support.
- Service Fee (Direct Payments): For direct brand-to-creator payments outside the platform, agencies/enterprises pay a Service Fee calculated as a percentage of gross creator compensation. No Creator Fee is deducted from creator payouts in direct payment arrangements.
- Add-on Services: Additional paid services including extra seats, campaign packs, dedicated account managers, Full Influence Management (done-for-you service), and White Label Agency Mode for agency-branded platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform access for content creators and influencers |
| Transaction based/ take rate | Pay-as-you-go | Creator Fee on platform-processed payments |
| Subscription | Monthly | Small Business and Brand Subscription |
| Subscription | Annual | Agency and Enterprise Subscription Tiers |
| Freemium | Pay-as-you-go | 14-Day Free Trial for Brands |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Hypeo AI product offering
Product offeringCore offering
Hypeo AI operates an AI-powered influencer marketing collaboration platform that connects brands, agencies, and content creators across the MENA region. The platform centralizes end-to-end campaign workflows including AI-driven influencer matching, brief and script generation, smart price estimation, product marketplace, digital contracting, escrow payment processing, and real-time performance tracking. Revenue is generated through a 5% take rate on creator payouts and tiered subscriptions (Small Business, Agency, Enterprise) for brands and agencies.
Product overview
Hypeo AI operates as a platform-plus-modules architecture centered on its AI-Powered Collaboration Platform. The core platform connects brands, agencies, and content creators for influencer marketing campaigns, serving the MENA region and beyond. The platform is built around AI-powered matching, brief generation, and script creation, supported by modules including a Product Marketplace, Performance Dashboard, and Smart Price Estimator. Creator-side and brand-side workflows (6-step and 9-step respectively) organize the collaboration lifecycle. Additional paid modules available to Agency and Enterprise subscribers include Full Influence Management (done-for-you service), White Label Agency Mode, Compliance Pack, Full Analytics & BI Export, and Influencer Marketing API (Enterprise Max only). The platform also operates its own AI virtual influencers including Kenza Layli. Creators access the platform free of charge; brands and agencies require paid subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Hypeo AI Platform The first AI-powered influencer marketing collaboration platform connecting brands, agencies, and content creators across the MENA region and beyond. Centralizes AI influencer matching, brief generation, script creation, product marketplace, workflow management, contract generation, and real-time performance tracking, enabling campaigns to be launched in under 15 minutes. Creators access free of charge; brands and agencies require paid subscriptions.
- AI Virtual Influencers AI-generated digital personalities and virtual influencers created and operated by Hypeo, including Kenza Layli (winner of Miss AI 2024 with 200,000 followers), used to demonstrate the commercial potential of AI content creators and integrated into the platform's creator ecosystem for brand partnerships.
- Full Influence Management (Done-For-You Service) An end-to-end done-for-you influencer marketing management service provided by Hypeo, including strategy, creator casting, AI matching, negotiations, contracts, content review, and reporting. Scope and pricing are specified in a separate order form or statement of work. Available to Agency and Enterprise subscribers.
- White Label Agency Mode An agency-branded version of the Hypeo platform enabling agencies to offer the platform under their own branding, including custom logo, colors, and subdomain, while Hypeo remains the underlying data controller. Available as an add-on to Agency and Enterprise subscription plans.
- Influencer Marketing API (Enterprise Max) API access for Enterprise Max customers enabling integration of Hypeo's influencer marketing capabilities with internal systems. Subject to Hypeo's API Terms of Use and applicable rate limits. Requires separate technical onboarding process.
- Enterprise Compliance Pack Tools and documentation to support regulatory compliance included in Enterprise subscription plans, featuring enhanced audit trails, approval workflows, and compliance reporting capabilities.
- Full Analytics and BI Export (Enterprise) Advanced analytics dashboards and the ability to export data for business intelligence purposes, available as part of Enterprise subscription plans.
Quantifiable outcome
- Campaign launch time reduced to under 15 minutes
- +2 more outcomes
Companies that use Hypeo AI
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Hypeo AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature9 records
Hypeo AI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- African Business Angel Network (ABAN)minorMadica partnered with ABAN to expand access to capital and support innovation across Africa. This partnership indirectly benefits Hypeo AI through Madica's ecosystem connections and investor network access.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Hypeo AI competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform offering creator discovery, workflow, and analytics for global brands. Closest direct competitor in functionality to Hypeo's AI matching and workflow tooling, though at much larger scale.
- Aspire (formerly AspireIQ): End-to-end influencer marketing platform used by brands and agencies for creator management and campaign execution. Direct competitor with a comparable workflow + marketplace offering, primarily US-focused.
- Upfluence: Influencer marketing platform with creator search, outreach, and analytics, including e-commerce integrations. Competes head-to-head on workflow automation and creator matching similar to Hypeo's AI matching.
- Grin: Creator management platform focused on DTC and e-commerce brands, with workflow, payments and gifting modules. Comparable offering to Hypeo's marketplace and campaign management tooling.
- Influencer.com: Influencer marketing platform with marketplace, analytics, and managed services for brands and agencies. Overlaps with Hypeo's brand and agency subscription tiers and workflow tooling.
- Traackr: Influencer marketing platform specializing in creator discovery, relationship management, and performance analytics for enterprise brands. Comparable on analytics-led positioning and brand-side workflow.
- Klear: Influencer marketing platform with creator discovery, campaign management, and reporting tools. Comparable feature set across creator matching, briefs, and performance tracking.
- NeoReach: Influencer marketing platform and managed services provider serving enterprise brands. Comparable marketplace plus agency services overlay to Hypeo's Full Influence Management offering.
Emerging players
- HypeAuditor: AI-based influencer analytics and fraud detection platform. Hypeo's fraud detection and authenticity verification capabilities overlap directly with HypeAuditor's core offering.
- Lumanu: Creator payments and workflow platform that helps brands pay and manage influencers. Directly comparable to Hypeo's payment processing, escrow, and creator payout infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hypeo AI social profiles
Digital presenceHypeo AI compliance and trust
Trust signalCompliance7 records
Hypeo AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hypeo AI leadership team
Management profileNumber of profiles
Profiles1 record
Hypeo AI subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hypeo AI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hypeo AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hypeo AI
What does Hypeo AI do?
Hypeo AI operates an AI-powered influencer marketing collaboration platform that connects brands, agencies, and content creators across the MENA region. The platform centralizes end-to-end campaign workflows including AI-driven influencer matching, brief and script generation, smart price estimation, product marketplace, digital contracting, escrow payment processing, and real-time performance tracking. Revenue is generated through a 5% take rate on creator payouts and tiered subscriptions (Small Business, Agency, Enterprise) for brands and agencies.
Is Hypeo AI a public or private company?
Hypeo AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hypeo AI founded?
Hypeo AI was founded in 2024. It employs 11 to 50 people.
Where is Hypeo AI based?
Hypeo AI is headquartered in Morocco, United States, in the North America region.
How does Hypeo AI make money?
Four revenue lines are on record. Creator Fee (Take Rate) is the primary driver. The others are platform Fee (Brand/Agency Subscription), service Fee (Direct Payments) and add-on Services.
Who are Hypeo AI's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Upfluence, Grin, Influencer.com, Traackr, Klear and NeoReach. Emerging players are HypeAuditor and Lumanu.
Does Hypeo AI have an API?
No public API is recorded for Hypeo AI.
What industry is Hypeo AI in?
Hypeo AI's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPAAAHAO, Influencer Operations & Payments (Workflow/Invoicing/Payouts). Its NAICS code is 54181 and its SIC code is 7311.