FlexiTime
FlexiTime is a Wellington, New Zealand-based SaaS company providing payroll, time tracking, rostering, leave, contractor management and recruitment software to small and medium businesses, primarily in hospitality, retail and recruitment across New Zealand, Australia, the UK and the US.
- Company typePrivate
- Founded2008
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FlexiTime does
FlexiTime is a Wellington-headquartered, founder-owned New Zealand SaaS company that provides workforce management software to small and medium businesses, focused on organisations with part-time, casual, and shift-based workforces. The platform delivers payroll processing, time and attendance, leave management, rostering, contractor management, and recruitment under a multi-brand Workforce Suite: FlexiTime Payroll (core SMB payroll), Droppah (rostering and timeclock for shift workers), PayHero (leave, payroll, and tax), and Karmly (contractor management and recruitment). The technology stack is a cloud-based SaaS platform built on Microsoft Azure infrastructure, with native integrations into Xero and MYOB AccountRight and a direct technical integration with Inland Revenue (IRD) for automated payday filing. Notably, the PayHero payroll engine was rebuilt from the ground up over an 18-month period following 2017 MBIE Holidays Act guidance to deliver correct leave calculations, and FlexiTime became the first software provider in New Zealand to launch zero-touch payday filing in April 2018, ahead of the April 2019 IRD mandate.
The company operates a SaaS subscription revenue model billed monthly, with quote-based pricing for enterprise customers and discounted rates offered to Retail NZ members. Go-to-market blends self-serve product-led sign-ups, an accountant and bookkeeper reseller network managed by a dedicated Head of Partnerships, a Retail NZ preferred-supplier partnership, and direct enterprise sales for larger accounts. The customer base spans more than 4,000 businesses across New Zealand, Australia, the United Kingdom and the United States, processing 23,000+ employees weekly in a sample of customers, with primary verticals in hospitality, retail, and recruitment. FlexiTime is bootstrapped and founder-led by CEO Robert Owen since 2008, with no disclosed institutional or venture funding; the team sits at 11-50 employees including a CFO with M&A experience, a Chief Growth Officer, and a director with cross-portfolio CEO experience, all consistent with a capital-efficient, founder-operated SaaS operator rather than a venture-backed high-burn growth company.
Strategically, FlexiTime's differentiation rests on regulatory depth in New Zealand payroll compliance — Holidays Act calculations and IRD payday filing — combined with partner-driven distribution and integrations into the dominant NZ small-business accounting stack. The company has not pursued acquisitions, public listing, or institutional funding to date, and its product cadence (multi-brand portfolio launched 2017-2019, payday filing first-mover advantage) points to continued reinvestment in regulatory-grade product depth and channel expansion rather than horizontal M&A.
FlexiTime firmographics
Firmographics- Name
- FlexiTime
- Legal name
- FlexiTime Limited
- Website
- https://flexitime.works
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FlexiTime is a Wellington, New Zealand-based SaaS company providing payroll, time tracking, rostering, leave, contractor management and recruitment software to small and medium businesses, primarily in hospitality, retail and recruitment across New Zealand, Australia, the UK and the US.
- Ownership category
- akta.pro rank
FlexiTime industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Payroll, Contractor Payments & SME HR Finance (FSAGAJAI)
Keywords
Where FlexiTime is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
FlexiTime business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly subscription fees for workforce management software including payroll, time and attendance, leave management, and rostering. Retail NZ members receive discounts on subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard SaaS subscription for workforce management |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
FlexiTime product offering
Product offeringCore offering
FlexiTime provides cloud-based workforce management software sold as a Workforce Suite of branded SaaS products: FlexiTime Payroll (cloud payroll for small New Zealand businesses), Droppah (rostering and photo-verified timeclock for shift workers), PayHero (leave, time, payroll, and tax built around MBIE Holidays Act compliance with automated IRD payday filing), and Karmly (contractor management and recruitment). The products cover payroll processing, time and attendance, leave management, rostering, contractor management, and recruitment, delivered on Microsoft Azure with integrations to Xero and MYOB AccountRight.
Product overview
FlexiTime offers a Workforce Suite of workforce management products for modern employers. The portfolio consists of three main branded products: Droppah (rostering and timeclock for shift workers), PayHero (comprehensive payroll, leave management, and tax compliance for employees), and Karmly (contractor management and recruitment). Together with FlexiTime Payroll (cloud-based payroll for small businesses), these solutions cover the full spectrum of flexible workforce management including payroll, time and attendance, leave management, contractor management, rostering, and recruitment.
Differentiator
Problem solved
Functional benefit
Brands
- Droppah: Rostering and timeclock solution for shift workers
- PayHero
- Karmly
Products and services
- FlexiTime Payroll Cloud-based payroll system for small New Zealand businesses, part of the FlexiTime Workforce Suite, covering payroll processing, time and attendance, and leave management.
- PayHero Comprehensive payroll solution providing leave management, time tracking, payroll processing, and tax compliance with New Zealand regulations, built on MBIE Holidays Act guidance and offering automated IRD payday filing.
- Droppah Rostering and timeclock solution designed for shift workers, enabling businesses to create weekly rosters across multiple stores and employees to clock in and out via mobile and photo-verified tablet apps.
- Karmly Contractor management and recruitment platform for managing contingent workforce and hiring contractors, targeting businesses that engage freelancers alongside traditional employees.
Quantifiable outcome
- 269% revenue growth over 3 years
- +4 more outcomes
Companies that use FlexiTime
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
FlexiTime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
FlexiTime partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core, infrastructure and minor.
- AWF Madison GroupstrategicAWF Madison Group selected FlexiTime's PayHero as their payroll provider, implementing the system following latest Holidays Act guidance from MBIE.
- Inland Revenue (IRD) New ZealandstrategicClose collaboration with IRD to pilot and implement payday filing, working together as IRD upgraded legacy systems. FlexiTime developed zero-touch automated filing solution as first software provider to launch payday filing.
- Retail NZcorePreferred supplier partnership providing FlexiTime payroll and time management software to Retail NZ members at discounted rates, with joint marketing and referral arrangements.
- XerocoreIntegration partnership allowing FlexiTime customers to automatically send wages data to Xero accounting system for seamless financial management.
- MYOB AccountRightcoreIntegration enabling automatic data transfer of wages information to MYOB AccountRight accounting software.
- Microsoft AzureinfrastructureFlexiTime runs on Microsoft Azure cloud infrastructure, enabling scalable and reliable SaaS delivery.
- Hospo Suite (posBoss, Upstock)minorPartnership with posBoss and Upstock for the Hospo Suite Roadshow, helping hospitality sector adapt to COVID-19 landscape.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
FlexiTime competitors and assessment
Company assessmentDirect peers
- Xero (Payroll): New Zealand-based accounting platform with an integrated payroll offering targeting the same SMB customer base. Xero is both a FlexiTime integration partner and a direct competitor for payroll seats in NZ and Australia.
- Crystal Payroll: New Zealand-domiciled payroll services provider serving SMB employers with NZ-specific payroll compliance—directly competing with PayHero in the same home market and compliance context.
- Deputy: Australia-based workforce management SaaS offering rostering, time tracking, and shift-based scheduling—directly comparable to FlexiTime's Droppah product for hospitality and retail shift workers in AU/NZ.
- Employment Hero: Australia-headquartered HR, payroll, and benefits platform operating across AU, NZ, UK, and Asia. Directly comparable to FlexiTime's Workforce Suite in product breadth (payroll, rostering, leave, contractor management) and SMB target market.
- Smart Payroll (Smartly): NZ-based cloud payroll provider focused on small and mid-sized employers—a direct competitor to PayHero with comparable SaaS delivery and NZ compliance specialization.
- Tanda: Australia-based workforce management SaaS focused on rostering, time-and-attendance, and payroll integrations—directly comparable to FlexiTime's Droppah and PayHero offerings for shift-based SMB employers in AU/NZ.
- MYOB: Australia/NZ accounting and payroll SaaS incumbent serving SMB employers with payroll, timesheet, and compliance tools—overlapping directly with PayHero in target segment, geography, and partner ecosystem.
Broad incumbents
- Gusto: US-based payroll, HR, and benefits platform serving SMBs—a broader incumbent in the payroll SaaS category. Comparable business model and SMB target, though focused on US compliance rather than NZ/AU regulations.
- KeyPay (IRIS Software): Cloud payroll and workforce management platform operating in AU, NZ, and the UK, now part of IRIS Software. Comparable multi-jurisdiction payroll SaaS play targeting SMB employers in the same geographies as FlexiTime.
- Rippling: US-headquartered, venture-backed workforce management platform combining HR, payroll, IT, and spend management. Relevant peer for FlexiTime's broader Workforce Suite ambition and US market entry, though with far greater scale and capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FlexiTime social profiles
Digital presenceFlexiTime financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlexiTime leadership team
Management profileNumber of profiles
Profiles6 records
FlexiTime funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlexiTime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlexiTime
What does FlexiTime do?
FlexiTime provides cloud-based workforce management software sold as a Workforce Suite of branded SaaS products: FlexiTime Payroll (cloud payroll for small New Zealand businesses), Droppah (rostering and photo-verified timeclock for shift workers), PayHero (leave, time, payroll, and tax built around MBIE Holidays Act compliance with automated IRD payday filing), and Karmly (contractor management and recruitment). The products cover payroll processing, time and attendance, leave management, rostering, contractor management, and recruitment, delivered on Microsoft Azure with integrations to Xero and MYOB AccountRight.
Is FlexiTime a public or private company?
FlexiTime is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlexiTime founded?
FlexiTime was founded in 2008. It employs 11 to 50 people.
Where is FlexiTime based?
FlexiTime is headquartered in Wellington, New Zealand, in the Oceania region.
How does FlexiTime make money?
One revenue line is on record: saaS Subscription.
Who are FlexiTime's main competitors?
Direct peers on record are Xero (Payroll), Crystal Payroll, Deputy, Employment Hero, Smart Payroll (Smartly), Tanda and MYOB. Broad incumbents are Gusto, KeyPay (IRIS Software) and Rippling.
Does FlexiTime have an API?
No public API is recorded for FlexiTime.
What industry is FlexiTime in?
FlexiTime's product category is Workforce Management Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPACAKAJ, Workforce Management & Scheduling Outsourcing (Non-payroll). Its NAICS code is 541214 and its SIC code is 7372.