Soundful
- Company typePrivate
- Founded2019
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Soundful firmographics
Firmographics- Name
- Soundful
- Legal name
- Soundful Inc.
- Website
- https://soundful.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Soundful industry classification
Industry- Product category
- AI Music Generation Software
- NAICS
- Sound Recording Industries (5122), Other Sound Recording Industries (512290), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)
- akta.pro secondary industry
- Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)
Keywords
Where Soundful is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Soundful business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered subscription model with Free, Plus, Pro, and Business plans providing increasing download limits, features, and licensing rights. Premium plans unlock commercial monetization, copyright ownership, and expanded template access.
- Enterprise Licensing: Custom enterprise agreements with dedicated teams, white-glove creation services, customized templates, and bespoke licensing terms for large brands and organizations.
- Copyright Purchase: Music Creator Plus subscribers can purchase full copyright ownership of tracks for $50/track, enabling streaming, selling, sub-licensing, and distribution outside of active subscription.
- STEM Bundle Add-ons: Additional STEM bundle purchases available for Premium users, providing extra stems beyond monthly allocations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for hobbyists with basic access |
| Subscription | Monthly | Plus plan for single teams and creators |
| Subscription | Monthly | Pro plan for artists and producers |
| Subscription | Monthly | Business plan for growing multi-teams |
| Subscription | Multi-year contract | Enterprise plan for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Soundful product offering
Product offeringCore offering
Soundful operates an AI-powered music generation platform that lets users produce studio-quality, royalty-free tracks by selecting a genre and template. A human-aided AI process sources sounds from in-house producers and composes each track uniquely from scratch. The platform serves individual creators with self-serve subscriptions and large enterprises with customized sonic branding, API integration, and white-glove production services.
Product overview
Soundful is an AI-powered music generation platform that offers a suite of products centered on its core AI Music Generator. The platform uses a human-aided AI process where professional producers source sounds before the AI composes and produces each track uniquely from scratch. The portfolio includes: the core AI Music Generator for general track creation, the specialized AI Lo-Fi Music Generator for Lo-Fi genre content, the AI Song Generator for full song production with vocals, and the Brand Experience solution for enterprise sonic branding with API integration and white-label technology. Users can purchase copyright ownership for full tracks and access STEM downloads for production control. The platform is available across Free, Plus, Pro, Business, and Enterprise subscription tiers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 14% lift in lifetime value with a consistent sonic brand identity
- +5 more outcomes
Companies that use Soundful
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
Soundful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Soundful partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- SoundCloudminorSoundCloud, Soundful, and Kaskade partnered for an AI collaboration contest inviting aspiring artists to create tracks with Kaskade's style. Winners received chances to perform live and have songs released on his label. Submissions open until August 12, 2024.
- MastercardcoreMastercard used Soundful's API to create a music-driven storytelling campaign tailored to emotional moments. The campaign engaged 50K new users through personalized audio experiences.
- MOONYcoreMOONY embedded Soundful into their digital wellness app providing personalized soundscapes. Resulted in 32% increase in session time through adaptive audio.
- KaskademinorDJ and producer Kaskade partnered with SoundCloud and Soundful for an AI collaboration contest, offering artists chance to create in his style and release on his label.
Scale indicators5 records
Recent moves6 records
Expansion highlights2 records
Soundful competitors and assessment
Company assessmentBroad incumbents
- Artlist: Artlist is a subscription-based music, SFX, and stock-footage licensing platform serving video creators, agencies, and brands. It competes for the same enterprise and creator licensing spend as Soundful's higher tiers, with broader asset breadth.
- Epidemic Sound: Epidemic Sound is an established royalty-free music library for content creators and brands with subscription licensing. While not generative, it competes for the same brand and creator budget for music needs and represents the broader incumbent stack.
Direct peers
- Suno: Suno is a generative AI music platform that produces full songs from text prompts, with a viral consumer base and significant venture backing. It competes for the same content-creator and prosumer users as Soundful, but with broader scope (full songs with vocals).
- Mubert: Mubert is an AI music generation platform offering royalty-free tracks for creators and developers via web app and API - directly overlapping with Soundful's self-serve and API products, including embeddable use cases.
- Loudly: Loudly offers AI-generated, royalty-free music for content creators and brands, with subscription tiers and API access. Soundful explicitly compares against Loudly, indicating overlapping product/market positioning.
- AIVA: AIVA is an AI music generation assistant that creates emotional soundtrack music in customizable styles. It serves composers, filmmakers, and content creators - overlapping with Soundful's producer/musician segment.
- Soundraw: Soundraw is a direct AI music generation platform that lets creators produce royalty-free songs via templates and customization - the closest head-to-head competitor referenced in Soundful's own comparison pages and ranked ahead in third-party reviews.
- Udio: Udio is an AI music generation service producing high-fidelity tracks from text prompts. It targets a similar creator and prosumer audience as Soundful, with comparable output formats and licensing tiers.
- Boomy: Boomy is an AI music generator targeting creators and artists with quick generative tracks and direct distribution to streaming platforms - directly comparable to Soundful's PLG offering and listed as a competitor on Soundful's own comparison content.
- Rightsify (Hydra II): Rightsify operates Hydra II, a generative AI music platform trained on its licensed catalog, competing head-to-head in the enterprise and creator AI music space - cited ahead of Soundful in 2025 third-party reviews.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Soundful social profiles
Digital presenceSoundful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soundful leadership team
Management profileNumber of profiles
Profiles1 record
Soundful funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soundful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soundful
What does Soundful do?
Soundful operates an AI-powered music generation platform that lets users produce studio-quality, royalty-free tracks by selecting a genre and template. A human-aided AI process sources sounds from in-house producers and composes each track uniquely from scratch. The platform serves individual creators with self-serve subscriptions and large enterprises with customized sonic branding, API integration, and white-glove production services.
Is Soundful a public or private company?
Soundful is a private company. It is classified as venture growth investor backed and is currently operating.
When was Soundful founded?
Soundful was founded in 2019. It employs 11 to 50 people.
Where is Soundful based?
Soundful is headquartered in San Diego, United States, in the North America region.
How does Soundful make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Licensing, copyright Purchase and STEM Bundle Add-ons.
Who are Soundful's main competitors?
Broad incumbents on record are Artlist and Epidemic Sound. Direct peers are Suno, Mubert, Loudly, AIVA, Soundraw, Udio, Boomy and Rightsify (Hydra II).
Does Soundful have an API?
No public API is recorded for Soundful.
What industry is Soundful in?
Soundful's product category is AI Music Generation Software. Its primary akta.pro industry code is MPAIAIAG, AI Music Creation & Assistive Tools (Generation, Separation, Mastering), with a secondary code of MPAIAIAF, Sample Libraries, Loops & Sound Content Platforms. Its NAICS code is 5122 and its SIC code is 7372.