Materra
Materra is a London-based AgTech company that supplies fully traceable regenerative cotton to global fashion brands through its Co:Farm digital platform. It works with 4,000+ farmers across five Indian clusters, providing seed-to-bale traceability and impact data for enterprise sustainability compliance.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Materra does
Materra is a London-headquartered AgTech company that supplies fully traceable regenerative cotton to global fashion brands, operating a network of 4,000+ farmers across five Indian clusters (Jalna, Grambharti, Wardha, Sendhwa, Jambusar) in Maharashtra, Gujarat, and Madhya Pradesh. Founded in 2018-2019 by Edward Brial, Edward Hill, and John Bertolaso, the company emerged from hydroponic cotton experiments in London and Essex before launching its first industrial pilot in India in 2020-2021 with support from Fashion For Good, Arvind, PVH, and Kering.
The company's core technology is Co:Farm, a digital operating system developed over four years in collaboration with farmers, field teams, and global brands. Co:Farm unifies supply chain partners on a single platform, providing seed-to-bale traceability and collecting 300+ impact data points directly from fields for compliance with sustainability regulations such as the EU Green Claims Directive. The platform supports cluster-specific regenerative farming approaches, Master Farmer-led farmer training, and integration with brand ERP systems. A complementary hydroponic cotton offering, demonstrated through a 2025 COS SS25 runway collection, represents an extension into controlled-environment cotton growing.
Materra operates a B2B enterprise model under what it terms 'Cotton-as-a-Service', structuring multi-year (2-5+ year) partnership agreements with global fashion brands including H&M Group, PVH, Kering, Bestseller, Mango, Arvind, ECOALF, LESTRANGE, and COS. Brands integrate Materra's regenerative cotton into their collections and receive impact data and compliance documentation via Co:Farm. Revenue combines subscription/contract payments from brands with the underlying physical cotton supply. The company has raised approximately $4.8M in disclosed funding, predominantly through a 2022 seed round backed by fashion-industry strategic investors.
Materra firmographics
Firmographics- Name
- Materra
- Legal name
- Materra Limited
- Website
- https://materra.tech
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Materra is a London-based AgTech company that supplies fully traceable regenerative cotton to global fashion brands through its Co:Farm digital platform. It works with 4,000+ farmers across five Indian clusters, providing seed-to-bale traceability and impact data for enterprise sustainability compliance.
- Ownership category
- akta.pro rank
Materra industry classification
Industry- Product category
- Regenerative Cotton Supply Chain
- NAICS
- Cotton Farming (111920)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Regenerative & Sustainable Fiber Crop Farming (Soil Health/Low-Input) (AFAGAFAE)
- akta.pro secondary industries
- Fiber Crop Contract & Identity-Preserved Farming (Traceable/Certified Programs) (AFAGAFAG), Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till) (AFAGAMAA)
Keywords
Where Materra is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Materra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Cotton-as-a-Service: Materra provides fully traceable regenerative cotton fiber to fashion brands through multi-year partnership programs. Brands pay for access to regenerative cotton supply with associated impact data and compliance documentation. The cotton is harvested in December and available after ginning in February.
- Data and Impact Reporting Services: Provides impact data dashboards and customized reporting that brands can access via Co:Farm app, dashboards, or import into their ERP systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform access tiers with annual billing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Materra product offering
Product offeringCore offering
Materra supplies fully traceable regenerative cotton fiber to fashion brands via a "Cotton-as-a-Service" model, supported by its proprietary Co:Farm digital platform. The company runs on-the-ground regenerative farming clusters with farmers in India, pairing outcomes-based agronomy with seed-to-bale traceability and impact data. Its offering combines a physical regenerative cotton supply chain with software-enabled measurement, reporting, and farmer management tooling.
Product overview
Materra offers a unified platform combining regenerative cotton sourcing with technology. The core product is Co:Farm, a digital operating system that brings supply chain partners onto one platform enabling seed-to-bale traceability and impact measurement. Alongside this, they provide end-to-end regenerative cotton supply chains (cotton-as-a-service), impact measurement with 300+ data points, and educational resources including the REGEN Guide and Soil Carbon guide. The company works with farming clusters in India through a Master Farmer program.
Differentiator
Problem solved
Functional benefit
Brands
- Co:Farm: Digital operating system developed over 4 years with farmers, field teams and global brands, bringing all supply chain partners onto one operating system replacing manual operations and outdated tools.
Products and services
- Co:Farm Platform A proprietary digital operating system that manages regenerative cotton clusters, farmer onboarding, training, and seed-to-bale traceability for fashion brand partners.
- Regenerative Cotton Sourcing (Cotton-as-a-Service) Multi-year, traceable regenerative cotton supply contracts delivering physically sourced, Impact-Measured cotton to fashion brands priced per kilo.
- Impact Measurement Dashboard Brand-facing dashboard that delivers 300+ impact data points per bale of regenerative cotton, supporting EU Green Claims Directive compliance and ESG reporting.
- Master Farmer Program Training and certification program that develops lead "Master Farmers" who mobilize and mentor groups of 25-50 farmers within each regenerative cotton cluster.
- Regenerative Cotton Cluster Rollout Phased on-the-ground program that establishes and scales regenerative cotton farmer clusters in India, beginning with 25-50 farmers and expanding to clusters of up to 250.
Quantifiable outcome
- Up to 70% GHG reduction through regenerative practices
- +3 more outcomes
Companies that use Materra
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Materra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Materra partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MangocoreFirst major brand partnership announced in 2023. Mango partnered with Materra to source regenerative cotton for their collections, with goal of 100% sustainable fibers by 2030. First Mango x Materra clothes hit stores globally in SS25.
- H&M GroupcoreProudly supported by H&M Group as one of the founding brand partners supporting Materra's mission to regenerate cotton supply chains.
- PVHcorePVH Corp. (parent of Calvin Klein, Tommy Hilfiger) is a supporting brand partner that helped launch Materra's first industrial hydroponics pilot in Gujarat and Madhya Pradesh in 2020-2021.
- KeringcoreLuxury fashion group Kering supported Materra's first industrial hydroponics pilot in 2020-2021 and continues as a supporting brand partner.
- BestsellercoreBestseller is a proudly supporting brand partner of Materra's regenerative cotton mission.
- Arvind FashioncoreIndian fashion group Arvind supported Materra's first industrial hydroponics pilot in 2020-2021 and continues as a supporting partner.
- ECOALFcoreECOALF partnership for the 'Re(Generation) of Storydoers' collection made from Materra Regenerative Cotton, available in stores across Europe and online for Spring Summer '25.
- COScoreCOS was the first brand to believe in Materra's mission. First commercially available hydroponic cotton collection premiered on SS25 runway in Athens.
- LESTRANGEcoreB Corp-certified menswear brand LESTRANGE partnered for a limited-edition T-shirt crafted from Materra's 175gsm regenerative cotton with natural mulberry leaf dye.
- Cotton DiariesminorCotton Diaries is a global collective of cotton experts partnering with Materra to debunk myths around regenerative agriculture. They co-authored educational content including articles on carbon sequestration and smallholder farmer knowledge.
Scale indicators7 records
Recent moves3 records
Expansion highlights6 records
Materra competitors and assessment
Company assessmentDirect peers
- Textile Genesis: Supply chain traceability platform specifically for textile fibers including cotton, providing chain-of-custody and provenance data to fashion brands. Directly comparable to Materra's Co:Farm in serving the same traceability and compliance use case for fiber supply chains.
- Oritain: Forensic origin-verification technology that verifies the geographic and material provenance of natural fibers including cotton. Overlaps with Materra on the 'proof of origin' problem for fashion brands seeking supply chain transparency.
- Sourcemap: Supply chain mapping and traceability software used by major brands and manufacturers, including apparel. Comparable as an enterprise SaaS for multi-tier supply chain visibility, with overlapping buyer personas (sustainability/compliance teams at fashion brands).
- Haelixa: DNA-based marking and traceability provider for textile and fashion supply chains, including cotton. Directly comparable as a technology layer for proving fiber origin and authenticity, serving overlapping brand customers.
Broad incumbents
- Indigo Ag: Large, well-capitalized agriculture technology company with a digital grain/commodity platform and a major carbon and regenerative agriculture program. Operates at far greater scale across multiple crops; comparable in marrying regenerative farming with digital measurement and offtake, though much broader in scope than Materra's cotton focus.
- Better Cotton Initiative: Largest sustainability standard for cotton globally, with a traceability and impact framework adopted by major fashion brands. Comparable as the incumbent alternative Materra positions against, especially given the EU/UK fashion brands that overlap in Materra's customer base.
Emerging players
- Appachi Eco-Logic Cotton: Indian regenerative/organic cotton producer working with smallholder farmers in Tamil Nadu, comparable to Materra's India-based smallholder regenerative cotton model and farmer-support approach.
- Soil Capital: Regenerative agriculture advisory and carbon measurement platform working with farmers and food/fiber buyers in Europe. Comparable to Materra's combination of regenerative practice rollout and impact data, though focused on European row crops and carbon rather than cotton.
- TraceX Technologies: Blockchain-based supply chain traceability platform with deployments in agriculture and textiles, including Indian farmer networks. Comparable as a digital provenance layer for sustainable fiber supply chains, serving similar enterprise sustainability buyers.
- Provenance (Sustainable Fashion): Sustainability storytelling and supply chain claims platform used by fashion and consumer goods brands. Partially comparable to Co:Farm's data-sharing and impact dashboard capabilities, though oriented toward consumer-facing claims rather than farm-level impact measurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Materra social profiles
Digital presenceMaterra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Materra leadership team
Management profileNumber of profiles
Profiles6 records
Materra funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Materra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Materra
What does Materra do?
Materra supplies fully traceable regenerative cotton fiber to fashion brands via a "Cotton-as-a-Service" model, supported by its proprietary Co:Farm digital platform. The company runs on-the-ground regenerative farming clusters with farmers in India, pairing outcomes-based agronomy with seed-to-bale traceability and impact data. Its offering combines a physical regenerative cotton supply chain with software-enabled measurement, reporting, and farmer management tooling.
Is Materra a public or private company?
Materra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Materra founded?
Materra was founded in 2018. It employs 51 to 100 people.
Where is Materra based?
Materra is headquartered in London, United Kingdom, in the Europe region.
How does Materra make money?
Two revenue lines are on record. Cotton-as-a-Service is the primary driver. The others are data and Impact Reporting Services.
Who are Materra's main competitors?
Direct peers on record are Textile Genesis, Oritain, Sourcemap and Haelixa. Broad incumbents are Indigo Ag and Better Cotton Initiative. Emerging players are Appachi Eco-Logic Cotton, Soil Capital, TraceX Technologies and Provenance (Sustainable Fashion).
Does Materra have an API?
No public API is recorded for Materra.
What industry is Materra in?
Materra's product category is Regenerative Cotton Supply Chain. Its primary akta.pro industry code is AFAGAFAE, Regenerative & Sustainable Fiber Crop Farming (Soil Health/Low-Input), with a secondary code of AFAGAFAG, Fiber Crop Contract & Identity-Preserved Farming (Traceable/Certified Programs). Its NAICS code is 111920 and its SIC code is 700.