Ministry Brands

What Ministry Brands does

Ministry Brands is a private US-based SaaS provider founded in 1984 and headquartered in Milton, Georgia, operating a portfolio of integrated software products serving more than 90,000 churches, Catholic parishes and dioceses, faith-based nonprofits, and ministries across North America. The company's core platform is the modular Amplify church management system, which bundles capabilities including member management, online giving, accounting and payroll, communications, websites, mobile apps, streaming, service planning, and background-check-driven safety modules. Adjacent and complementary product lines include ParishSOFT for Catholic-specific parish and diocesan workflows (serving 9,000+ parishes and 185 arch/dioceses), DonorDirect for nonprofit donor CRM, Protect My Ministry for background screening (35,000 ministries in all 50 states), Shelby Financials for faith-based accounting, Headquarters for multi-campus networks, and recently acquired WeShare/WeGather digital giving and gathering assets.

The technology stack is cloud-delivered with native cross-module integration that consolidates people, giving, and financial data into a unified record, supported by a Partner Marketplace of 100+ integrations spanning payments (AvidXchange embedded AP, AvidPay, The Giving Block for crypto), tax compliance (Avalara), payroll/HR (APS, Paylocity), accounting (QuickBooks, Sage Intacct, Jitasa), media (WavMaker, Church Visuals, ShareFaith Media), and child safety (KidCheck). The company monetizes through SaaS subscription fees on annual billing, transaction fees on the embedded payment platform that processes over $6.5 billion in annual charitable giving, background-screening fees, and add-on professional services for onboarding, data conversion, and customer success.

Ministry Brands distributes primarily through a sales-led motion with direct and inside sales teams and demo-based qualification, supplemented by channel partners, a Church Plant Program, and self-serve options for smaller congregations. The company employs nearly 700 associates across the United States and Ireland, operates an R&D centre in Galway, and has built the platform through a roll-up strategy retaining multiple acquired brands (ParishSOFT, DonorDirect, Protect My Ministry, Shelby Systems, WeShare, WeGather, ShareFaith Media) under a unified corporate parent.

Name

Ministry Brands

Legal name

Ministry Brands LLC

Website

https://ministrybrands.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ministry Brands is a private US-based SaaS provider serving more than 90,000 churches, Catholic parishes, dioceses, faith-based nonprofits, and ministries with an integrated Amplify platform for member management, giving, accounting, communications, and safety.

Ownership category

akta.pro rank

Product category

Church Management Software

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Denominational & Ecclesiastical Governance Bodies (Dioceses, Synods, Conferences) (BPAGAJAB), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Church management software
• Parish management software
• Nonprofit donor management
• Background screening services
• Faith-based SaaS platform

Headquarters

HQ city

Lenoir City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Services: Ministry Brands generates revenue primarily through SaaS subscription fees for its Amplify platform, ParishSOFT, DonorDirect, and other church management software solutions. The modular, buildable approach allows churches to select specific features and pay accordingly.
2. Payment Processing and Transaction Fees: The company earns transaction fees through embedded payment solutions powered by AvidXchange, enabling digital giving, tithing, and payment automation for churches and nonprofits. Over $6.45 billion in charitable giving is managed annually through the platform.
3. Background Screening Services: Revenue generated from Protect My Ministry background check services for churches and faith-based organizations
4. Professional Services and Support: Customer success services, data conversion, onboarding, and consulting services offered as add-ons

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Ministry Brands provides an integrated cloud-based SaaS platform serving churches, Catholic parishes and dioceses, and faith-based nonprofits. Its core offering, the Amplify church management system, bundles member management, online giving, accounting, payroll, websites, mobile apps, live streaming, service planning, communications, and safety into modular subscriptions. Specialized sub-brands include ParishSOFT for Catholic organizations, DonorDirect for nonprofits, and Protect My Ministry for background screening of church staff and volunteers.

Product overview

Ministry Brands is a comprehensive technology provider for faith-based and mission-driven organizations, offering a modular platform architecture centered around its Amplify church management system. The portfolio includes the core Amplify platform with multiple bundles (Complete, Generosity, Financials, Digital Growth) and individual modules (People, Giving, Mobile App, Websites, Streaming, Service Planning, Accounting, Safety, Media, Communications). The company also operates specialized sub-brands: ParishSOFT for Catholic parishes and dioceses, DonorDirect for nonprofit donor management, and Protect My Ministry for background screening. Supporting products include Shelby Financials for faith-based accounting, MinistryOne mobile app, ShareFaith Media library, and the multi-campus Headquarters suite. The platform serves over 90,000 churches, parishes, nonprofits, and ministries, processing over $6.5 billion in annual charitable giving. The Healthy Church Hub provides supplementary resources, programs, and managed services. Recent additions include embedded payments powered by AvidXchange, DonorShield payment protection, Flex Content digital engagement tools, and acquired assets WeShare and WeGather.

Differentiator

Problem solved

Functional benefit

Brands

• Ministry Brands Amplify: Core church management software platform for member management, giving, finances, payroll, communications, and digital tools.
• ParishSOFT
• DonorDirect
• Protect My Ministry
• MinistryOne
• Healthy Church Hub
• Shelby Financials
• DonorShield
• Flex Content

Products and services

• Ministry Brands Amplify Comprehensive church management software platform providing integrated solutions for member management, giving, accounting, payroll, communications, websites, mobile apps, streaming, safety, and service planning. Designed for Protestant churches of all sizes.
• ParishSOFT Catholic parish and diocese management software intentionally designed for Catholic organizations. Empowers parishes and dioceses to expand ministries through integrated software solutions, used by more than 9,000 parishes and 185 arch/dioceses.
• DonorDirect Donor management and CRM platform specifically designed for nonprofit ministries, enabling meaningful donor connections and relationship building.
• Protect My Ministry Church background screening service and child safety platform. Leading consumer reporting agency serving 35,000 ministries in all 50 states for background checks and church safety.
• MinistryOne Mobile Church App Mobile church application enabling members to stay connected and engaged with easy management of donations, check-ins, and content delivery.
• Headquarters Multi-campus church management platform supporting entire church networks with visibility into all campuses, systems, and ministries from one central platform, including Headquarters Financials, Headquarters Donor, and Headquarters Arena sub-products.
• Shelby Financials Faith-based financial management and accounting software for churches and religious organizations, with embedded payments powered by AvidXchange.
• Ministry Brands Embedded Payments (Powered by AvidXchange) Embedded payments solution within Shelby Financials and Ministry Brands Accounting, powered by AvidXchange, enabling automated payment workflows, real-time financial insights, and connection to AvidXchange's network of over 1.5 million suppliers.
• ParishSOFT Embedded Payments (Powered by AvidXchange) Embedded payments within ParishSOFT Accounting, powered by AvidXchange, streamlining payment workflows and improving financial oversight and security for Catholic dioceses and parishes.
• Healthy Church Hub Resource hub providing church leaders with resources, programs, and software to grow communities, manage finances, enhance communication, and maximize staff effectiveness, including Resource Library, Partner Program, Church Plant Program, and Managed Services.
• WeShare Digital giving platform acquired from LPi, expanding Ministry Brands' digital giving capabilities for churches and faith-based organizations.
• WeGather Church gathering and community platform acquired from LPi for faith-based organizations.
• ShareFaith Media Marketplace Ready-to-use digital church content library featuring motion graphics, worship media, social content, and kids ministry curriculum.
• DonorShield Payment protection tool offering safeguards against unforeseen disruptions caused by intermittent third-party outages for Ministry Brands' donation processing systems.

Quantifiable outcome

• Trusted by churches to drive over $6.5 billion in annual donations
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and preferred.

• AvidXchangecoreTechnology or Integration · 27 April 2026Embedded payments partnership where AvidXchange provides Accounts Payable as a Service and payment automation for Ministry Brands' Shelby Financials, Ministry Brands Accounting, and ParishSOFT Accounting platforms. AvidXchange serves as the exclusive payment automation partner, enabling 90,000+ churches and nonprofits to automate payment workflows, gain real-time financial insights, and connect to AvidXchange's network of 1.5 million+ suppliers.
• Automatic Payroll Systems (APS)preferredTechnology or IntegrationPayroll and HR services built for churches, providing clergy-aware payroll, HR, timekeeping, benefits, and hiring solutions with reliable tech and responsive support.
• Avalara IncpreferredTechnology or IntegrationCloud-based tax compliance solutions providing real-time tax calculation, automated filing, and compliance tools through seamless integrations.
• Life Legacy Technologies IncpreferredTechnology or IntegrationPlanned giving solution helping churches and faith-based organizations unlock planned gifts with a fully turnkey solution.
• National Church Supply CompanypreferredChannel Partner/ Reseller/ DistributorOldest and most trusted provider of parish giving solutions including Catholic envelope services.
• ParishMartpreferredChannel Partner/ Reseller/ DistributorDigital marketplace helping Catholic parishes, causes, and faith-based communities generate sustainable revenue beyond traditional donations.
• ProclaimpreferredTechnology or IntegrationCloud-based church presentation software for designing slides, creating presentations, and recording or streaming sermons.
• StudioCpreferredTechnology or IntegrationChurch communication platform for targeted, personalized messaging and matching people to next steps.
• The Giving BlockpreferredTechnology or IntegrationDigital asset giving platform enabling churches to accept cryptocurrency and digital assets as donations.
• WavMaker, IncpreferredTechnology or IntegrationRoyalty-free music provider for church videos, podcasts, social media, marketing, and live events.
• Church VisualspreferredTechnology or IntegrationVisual communication platform helping ministry leaders communicate the Gospel through church-ready media, custom creative services, and creative ministry training.
• JitasapreferredImplementation/ SI/ Consulting PartnerBookkeeping, accounting, and financial management services exclusively for churches and mission-driven organizations.
• PaylocitypreferredTechnology or IntegrationHR and payroll platform integration for church workforce management.
• KidCheckpreferredTechnology or IntegrationChild check-in security platform for church children's ministry safety.
• KleerCardpreferredTechnology or IntegrationChurch expense management solution for leave expenses, invoices, and reimbursements.
• Protect My MinistrycoreOEM/ Whitelabel/ Licensing PartnerInternal brand providing background checks, child safety training, and paperless solutions for 35,000+ churches.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pushpay: Pushpay (now part of Resi Media following the Church Community Builder merger) is a direct competitor in church engagement, giving, and management software, targeting the same Protestant church base with mobile-first giving and a ChMS suite.
• Planning Center: Planning Center offers a suite of church management modules (People, Giving, Services, Check-Ins, Groups, Registrations) that directly competes with Ministry Brands' Amplify platform among mid-to-large Protestant churches.
• Tithe.ly: Tithe.ly is a digital giving, mobile app, and church engagement platform that competes head-on with Ministry Brands' Amplify Giving, Amplify Mobile App, and engagement modules, primarily for SMB and mid-market churches.
• Subsplash: Subsplash provides a unified giving, mobile app, websites, and media platform for churches, directly overlapping with Amplify Giving, MinistryOne, Amplify Websites, and Amplify Media.
• Breeze: Breeze is a cloud church management system targeting small and mid-sized churches with people, giving, events, check-in, and communications modules, competing with the lighter Amplify bundles.
• Vanco: Vanco Payments provides electronic giving, online donations, and payment solutions specifically to faith-based organizations, directly competing with Amplify Giving and the church payments stack.
• ChurchTrac: ChurchTrac offers affordable church management software with member tracking, giving, accounting, and check-in features, competing with Ministry Brands' SMB-focused Amplify bundles.
• Icon Systems: Icon Systems (IconCMO) provides church management, accounting, and payroll software for small-to-mid churches, directly overlapping with Shelby Financials and portions of the Amplify stack.

Broad incumbents

• Blackbaud: Blackbaud is a large, established provider of nonprofit and faith-based fundraising, CRM, and financial management software, overlapping with Ministry Brands' DonorDirect and Shelby Financials products at the larger nonprofit end of the market.
• Salesforce Nonprofit Cloud: Salesforce's Nonprofit Cloud is a horizontal CRM and engagement platform customized for nonprofits and faith-based organizations, competing with DonorDirect for larger nonprofit accounts with broader ecosystem requirements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ministrybrands
• Xx.com/ministrybrands
• LinkedInlinkedin.com/company/ministry-brands

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ministry Brands