PurpleBricks

What PurpleBricks does

PurpleBricks is a UK-based online estate agency founded in 2012 that provides fixed-fee residential property sales, lettings, and mortgage advisory services to individual homeowners, buyers, landlords, and tenants. The company operates a hybrid model combining a self-serve digital platform (website, mobile app, and 24/7 online dashboard for tracking viewings, offers and sales progression) with a national network of local property experts who provide in-person valuations and local market knowledge. Properties are listed on all three major UK property portals — Rightmove, Zoopla, and OnTheMarket — alongside PurpleBricks' own portal.

The core technology stack was rebuilt following the May 2023 acquisition by Strike Estate Agents for a nominal £1. Legacy Salesforce and custom .NET systems were replaced with Creatio's no-code AI CRM platform within four months, delivering a 70% reduction in CRM running costs, a 35% increase in lead volume, a 50% boost in conversions, and a reduction in query response times from 2-3 days to under 20 minutes. Proprietary or differentiated features include the Purplebricks Switch Product (end-to-end transaction management), the UK House Price Index (covering 500+ regions), and an AI-assisted valuation tool that combines data analytics with local expert input.

PurpleBricks monetises through four primary revenue streams: fixed-fee selling packages starting from £999 (standard from £1,599 inc VAT) with flexible payment options including Klarna instalments and a 'No Sale, No Fee' structure; tiered monthly landlord subscriptions (Tenant Find, Let & Rent Collect, Fully Managed); Purplebricks Mortgages advisory services searching over 12,000 products from 90+ lenders (typical fee £299, up to 1%); and an extensive referral fee ecosystem covering conveyancing (Simplify, Conveynext), auctions, surveys, removals (GOTO Group), landlord insurance (Homelet), and utilities switching (Ecoeus). Regulatory standing includes full membership of The Property Ombudsman, Propertymark Client Money Protection, ARLA Propertymark, and Trading Standards Institute Approved Code.

Name

PurpleBricks

Legal name

Purplebricks Property Limited

Website

https://purplebricks.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

PurpleBricks is a UK online estate agency offering fixed-fee residential property sales, lettings, and mortgage advisory services to individual homeowners, buyers, landlords, and tenants via a hybrid digital platform and local property expert network.

Ownership category

akta.pro rank

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Estate Agency Sales Services: Fixed-fee residential property sales services. Customers pay a fixed fee starting from £999 for basic package, with standard packages from £1,599 (inc VAT). Flexible payment options include upfront payment, spread the cost, or pay on completion.
2. Lettings Services: Letting agent services for landlords with three package tiers: Tenant Find, Let & Rent Collect, and Fully Managed. Landlord packages include first month free promotions.
3. Referral Fees: Purplebricks earns referral fees from third-party service providers including conveyancing (Simplify: £40 per file opened, £170 for completed searches, plus completion fees based on property value; Conveynext: £365-£600 based on value), auctions (minimum £2,750 per completion), surveys (£120-£180 based on value), removals (£50 per completion), utility switching (£17-£150 per service), and insurance products (25% of Homelet policy premiums).
4. Purplebricks Mortgages: Mortgage advisory services working with over 12,000 mortgages from 90+ lenders. Part of the Purplebricks Group structure with shared income and expenses.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

PurpleBricks is a UK online estate agency that sells, lets, and values residential property on a fixed-fee basis (from £999) instead of percentage commissions, combining a 24/7 digital platform and mobile app with a network of local property experts. The core offering bundles professional valuation, photography, floor plans, a for-sale board, Rightmove/Zoopla/OnTheMarket listings, dedicated sales progression, and the proprietary Purplebricks Switch Product into a single package, complemented by letting services for landlords and an in-house mortgage advisory.

Product overview

Purplebricks is a UK-based online estate agency offering a unified platform for residential property sales, lettings, and mortgages. The core offering is the selling service (fixed-fee from £1,599), complemented by lettings packages (Tenant Find, Let & Rent Collect, Fully Managed) and the Purplebricks Mortgages service (searching 12,000+ products from 90+ lenders). Additional services include EPC assessments, the Purplebricks App for 24/7 sale management, and the Purplebricks House Price Index for market intelligence. Properties are listed across Rightmove, Zoopla, and OnTheMarket. Following Strike's acquisition in 2023, the company rebuilt its CRM on Creatio's no-code AI platform, achieving significant improvements in lead volume and response times.

Differentiator

Problem solved

Functional benefit

Products and services

• PurpleBricks Selling Service Fixed-fee estate agency service enabling UK homeowners to sell their residential property. Includes professional valuation, professional photography and floor plans, a for-sale board, listing on Rightmove/Zoopla/OnTheMarket, dedicated local agent support, sales progression, and the proprietary Purplebricks Switch Product. Flexible payment via upfront, Klarna 3 instalments, or on completion.
• PurpleBricks Lettings Service Letting agent service for UK landlords offered in three tiered monthly subscription packages: Tenant Find (advertising, viewings, tenancy agreement), Let & Rent Collect (adds rent collection, monthly statements, legal notice service), and Fully Managed (comprehensive management including 6-month inspections, inventory checks, repair recording, and landlord portal). First month free.
• PurpleBricks Mortgages Mortgage advisory service for UK buyers, remortgagers, and those with property-related mortgage questions. Searches over 12,000 mortgages from 90+ lenders and is offered alongside the estate agency service as part of the PurpleBricks Group, with shared income and expenses. Fee up to 1% with a typical fee of £299.
• Energy Performance Certificate (EPC) Service EPC assessment and certification service for properties being sold or let. PurpleBricks arranges qualified energy assessors to evaluate properties and provide energy efficiency ratings on an A–G scale, available as an add-on to the core selling and letting packages.

Quantifiable outcome

• £608m+ saved vs high street fees for customers
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Strike Estate AgentscoreStrategic or Co-development Partner · 1 May 2023Strike Estate Agents acquired Purplebricks for £1 in May 2023 after the company struggled. Strike rebuilt Purplebricks' customer-facing CRM infrastructure using Creatio's no-code AI platform, achieving 70% cost reduction and significant improvements in lead volume and conversions.
• CreatiocoreTechnology or IntegrationCRM platform provider whose no-code AI platform was used to rebuild Purplebricks' customer-facing infrastructure after the Strike acquisition, replacing legacy Salesforce and custom .NET systems.
• RightmovecoreChannel Partner/ Reseller/ DistributorMajor UK property portal where Purplebricks listings are syndicated for property marketing exposure.
• ZooplacoreChannel Partner/ Reseller/ DistributorMajor UK property portal where Purplebricks listings are syndicated for property marketing exposure.
• OnTheMarketmajorChannel Partner/ Reseller/ DistributorUK property portal where Purplebricks listings are syndicated alongside Rightmove and Zoopla.
• Simplify (Simplify Moving Limited)majorChannel Partner/ Reseller/ DistributorConveyancing referral partner for England & Wales. Purplebricks receives £40 per file opened, £170 for completed searches, plus completion fees ranging from £480.96 (up to £100k) to £787.92 (£1m+) based on property value.
• Conveynext LtdmajorChannel Partner/ Reseller/ DistributorConveyancing referral partner for Scotland. Purplebricks receives completion fees ranging from £365 (up to £100k) to £600 (£1m+) based on property value.
• GOTO Group (Genle Limited)majorChannel Partner/ Reseller/ DistributorMulti-service partner for auctions (minimum £2,750 referral fee), reservation agreements (£250 + VAT), removals (£50), and surveys (£120-£180 based on value).
• Homelet (Barbon Insurance Group)minorChannel Partner/ Reseller/ DistributorInsurance and referencing partner for landlords. Purplebricks receives 25% of Homelet policy premiums (before tax) for both new business and renewals, plus £40 + VAT per media package sold.
• Ecoeus Ltd (My Compare Buddy)minorChannel Partner/ Reseller/ DistributorUtilities referral partner under Purplebricks SmartMove+ brand. Referral fees average £17 for utility switching, £62.50 for broadband, and £150 for replacement boilers.
• Purplebricks Mortgages (Purbricks Mortgages Limited)coreStrategic or Co-development PartnerPart of the same Purplebricks Group of companies. Provides mortgage advisory services searching over 12,000 mortgages from 90+ lenders. No external referral fee received; income and expenses shared within Group structure.
• GiftcloudminorChannel Partner/ Reseller/ DistributorReward fulfillment partner for Purplebricks £20 gift card promotion. Processes customer email addresses to administer and deliver gift card rewards (Amazon.co.uk, IKEA, Uber Eats, Currys).
• amicableminorGTM or Marketing PartnerDivorce support partner offering Living Together Planning Sessions and Cohabitation Agreements for couples selling property during separation. Purplebricks receives referral for customers seeking support during divorce-related property sales.
• KammaminorChannel Partner/ Reseller/ DistributorSelective Licensing Application partner. Purplebricks receives £55 (inclusive of VAT) for each application processed.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Emoov: UK online estate agent offering fixed-fee residential sales. Now part of the Strike group (alongside Purplebricks), making it the closest direct competitor and a near-identical business model peer in the same portfolio.
• Redfin: US tech-enabled residential real estate brokerage combining an online platform with local agents. The closest US analogue to Purplebricks' hybrid model and useful international benchmark for online-driven real estate brokerage economics.
• Yopa: UK-based hybrid online estate agent offering fixed-fee sales packages with a local agent network. Directly comparable to Purplebricks on model, target customer (UK home sellers), and price-led disruption of high street agents.
• Zillow: US online real estate marketplace and iBuying operator. Relevant as an international peer for the consumer-facing online real estate model, even though it operates at very different scale and primarily as a portal/marketplace rather than agent.

Broad incumbents

• Connells Group: One of the largest UK estate agency and lettings groups, operating multiple high street brands. Comparable to Purplebricks on residential sales and lettings but with a predominantly branch-based, traditional business model.
• Foxtons: Established London-centric high street estate agent with a branch network. Represents the percentage-commission incumbent model Purplebricks is disrupting and a useful comparison point on service model, fees, and geographic coverage.
• Savills: Global real estate services firm with a strong UK residential agency presence. Comparable as an incumbent UK estate agent serving sellers and buyers, but skewed to higher-value properties and traditional full-service delivery.
• Belvoir: UK national franchise network of lettings and estate agents with mixed sales and rentals revenue. Comparable on residential sales and lettings, particularly in the landlord services segment where it overlaps directly with Purplebricks' letting packages.
• Knight Frank: International real estate consultancy with substantial UK residential sales and lettings operations. Comparable as a UK estate agency incumbent but with a premium positioning distinct from Purplebricks' mass-market fixed-fee offer.

Others

• Strike: UK estate agency that acquired Purplebricks for £1 in May 2023. A sibling/proprietor brand in the same group and the entity that rebuilt Purplebricks' CRM, but operates under its own brand and pricing rather than directly competing with it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/purplebricksuk
• YouTubeyoutube.com/channel/UCXD3FPBFjPuMA4pCs-_KBJA
• Facebookfacebook.com/purplebricksUK
• LinkedInlinkedin.com/company/purplebricks-uk
• Instagraminstagram.com/purplebricksuk
• TikToktiktok.com/@purplebricksuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PurpleBricks