What Redpeak does

RedPeak Properties, LLC is a Denver-based, founder-led multifamily real estate company founded in 2001 that owns, develops, and operates a portfolio of more than 50 apartment and townhome communities across 15+ Denver-metro neighborhoods, housing approximately 5,000 residents. The company's portfolio spans studios through four-bedroom layouts and townhomes in submarkets including Capitol Hill, Cheesman Park, Lowry, Platt Park, Denver Tech Center, and West Highlands, with recent acquisitions including Elowyn Townhomes ($75 million, 2022) and Monaco Row ($64.8 million, 2025).

The operating platform is built on standard multifamily SaaS: Yardi for property management and back-office (Yardi Payscan, CheckScan), RentCafe for resident self-service (rent payment, maintenance requests), Rently for self-guided tours across 20+ communities and keyless-entry smart home at select properties, ADT smart-home applications at Platt Park and Dayton Station, ChargePoint EV charging at four properties, BILT Rewards for resident loyalty, and Flex for split-rent payments. There is one disclosed AI-adjacent integration with Funnel, an agentic AI CRM used for leasing and retention workflows; no proprietary AI/ML product is described.

Revenue is generated through recurring monthly apartment rentals with flexible 3-14 month lease terms, supplemented by one-time fees ($300 admin, $33 per applicant, refundable pet deposits of $300 per household), a $35/month pet fee, $50 late fees, and procured renters insurance at $18.95/month through ePremium. Distribution is direct-to-consumer exclusively via redpeak.com property pages, on-site leasing offices, and Rently-powered self-guided tours with no third-party brokerage channel. Leadership is Josh Foley (CEO), Faith Aids (COO), Craig Kalman (SVP/CIO), and Ali Cole (VP Financial Management); the founder Mark Windhager remains associated through the 25-year milestone.

Name

Redpeak

Legal name

RedPeak Properties, LLC

Website

https://redpeak.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

RedPeak Properties is a Denver-based multifamily owner, developer, and manager operating 50+ apartment and townhome communities across 15+ Denver-metro neighborhoods, serving individual renters with recurring monthly leases, flexible terms, smart-home features, and BILT Rewards loyalty integration.

Ownership category

akta.pro rank

Product category

Residential Multifamily Property Management

NAICS

Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

Keywords

• Multifamily property management
• Apartment rental services
• Residential real estate
• Townhome leasing
• Property operations

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apartment Rental Income: RedPeak earns revenue through monthly apartment rentals across its 50+ communities in the Denver metro area. Rental income is the primary revenue stream. The company offers flexible lease terms ranging from 3 to 14 months, with month-to-month renewal options. Income qualification requires combined gross income of at least two times the monthly rent.
2. Pet Fees and Deposits: One-time charges including a $300 refundable pet deposit and $35/month pet fee per household for residents with pets. Additional move-in fees include a $300 admin fee and $33 application fee per applicant.
3. Renters Insurance (Procured on Behalf): RedPeak procures liability-only renters insurance at $18.95/month on behalf of residents who do not provide their own policy with $100,000 in personal liability coverage. This is a procured service, not a direct revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

RedPeak is a Denver-based multifamily owner, developer, and manager that acquires, develops, and operates more than 50 apartment and townhome communities across the Denver metro area. The company leases residential units directly to individual renters on flexible 3- to 14-month lease terms, supported by on-site property management, smart home features, self-service amenities, and a portfolio of properties spanning 15+ Denver neighborhoods.

Product overview

RedPeak Properties is a Denver-based multifamily owner, developer, and manager offering a portfolio of 50+ apartment and townhome communities across the Denver metro area. The company provides residential rental housing with various bedroom configurations from studios to four-bedroom units. Core offerings include apartment communities and townhomes, supplemented by smart home technology (Rently and ADT integrations), self-service resident amenities (package lockers, online payments, laundry apps), BILT Rewards loyalty program, and employee benefits. The portfolio spans diverse neighborhoods including Capitol Hill, Cheesman Park, Wash Park, West Highlands, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• RedPeak Apartment Communities Residential apartment rental offering from RedPeak's portfolio of 50+ communities in the Denver metro area. Targeted at individual renters and families seeking studios through four-bedroom units in distinct Denver neighborhoods, with flexible 3- to 14-month lease terms, on-site leasing, and modern amenities.
• RedPeak Townhomes Townhome rental offering across multiple RedPeak communities in Denver metro neighborhoods including Lowry, Platt Park, Southwest Denver, Denver Tech Center, and Wheat Ridge. Targeted at renters seeking larger residential layouts with townhome-style living.

Quantifiable outcome

• 15%+ of team members were promoted in 2023, exceeding that number in 2024 — indicating strong internal mobility and talent development
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature6 records

Partnerships

13 partnerships are on record, tiered minor, core and standard.

• ZillowminorStrategic or Co-development Partner · 2 March 2026Greg LaPorta from Zillow participated as an industry speaker at RedPeak's 4th Annual Leadership Conference in March 2026, joining RedPeak marketing leaders Leslie Parker and Brittney Downing to explore today's renter landscape, shifting expectations, and evolving resident behaviors.
• Move For HungercoreStrategic or Co-development Partner · 14 October 2024RedPeak partners with Move For Hunger, a national non-profit hunger relief organization, to collect unopened non-perishable food items from residents during the move-out process. Donations are delivered to local Denver food banks. Since 2009, Move For Hunger has delivered over 30 million meals. RedPeak has generated 1,381 total meals donated to date through this partnership, including Shark Week canned tuna drives, holiday collections, and meal-packing events. The partnership is woven into RedPeak's corporate responsibility and community impact strategy.
• EntrywaycoreStrategic or Co-development PartnerEntryway is a national nonprofit that transitions individuals and families from homelessness to economic self-sufficiency through career training, employment, and housing opportunities in collaboration with the multifamily industry. RedPeak is among over 90 apartment companies partnering with Entryway, using the partnership to fill entry-level community positions. RedPeak participated in the Entryway Amazing Race in 2026, earning 2nd place and demonstrating active engagement with the nonprofit's mission.
• Savio HouseminorOthersSavio House is a non-profit child wellness organization dedicated to keeping children with their families through in-home mental, behavioral, and family support. RedPeak supports Savio House through its Adopt-a-Family holiday program, connecting donors with Savio families who may be low-income or overcoming crises. This partnership enhances RedPeak's social impact during the holiday season.
• BILT RewardscoreTechnology or IntegrationBILT Rewards is a loyalty program that allows RedPeak residents to earn points on every on-time rent payment. Residents can redeem points for travel (500+ airlines, 700K+ properties), rent credit, fitness classes (SoulCycle, Rumble Boxing, [solidcore], Y7 studios), Amazon purchases (for Bilt Mastercard holders), home decor, and down payment on a future home purchase. RedPeak is a BILT Rewards Alliance property. BILT manages the payment processing and point accrual, while RedPeak facilitates resident enrollment.
• Xfinity (Comcast)standardTechnology or IntegrationRedPeak is a proud partner with Xfinity for phone, cable, and internet services. Select homes come with CenturyLink equipment. Residents can access seamless and safe Xfinity WiFi throughout property common areas such as clubrooms. This is a standard utility/technology partnership for resident services.
• ePremiumstandardTechnology or IntegrationePremium is a renters insurance provider that offers special rates to RedPeak residents. RedPeak is automatically listed as an interested party on ePremium policies. Residents who do not provide their own renters insurance with $100,000 in personal liability coverage are enrolled in ePremium's liability-only coverage at $18.95/month by RedPeak.
• RentlycoreTechnology or IntegrationRently provides self-guided tour technology and smart home solutions for RedPeak. Through Rently, prospective residents can schedule and conduct self-guided tours at 20+ RedPeak properties, receiving lockbox access codes via SMS. Rently also powers keyless entry smart home features (Rently Keyless app) at select communities (Elowyn Townhomes, Allyson Townhomes, 25 Emerson, 50 Corona, FIVE50), allowing remote lock/unlock and access code management.
• Flex (GetFlex)standardTechnology or IntegrationFlex (getflex.com) enables RedPeak residents to split their rent into smaller, more manageable payments. Residents can sign up for Flex payments to better fit their budget and lifestyle. This is offered as a payment option alongside the RentCafe portal and BILT Payments.
• ADTstandardTechnology or IntegrationADT provides Smart Home applications at RedPeak's Platt Park Townhomes and Dayton Station communities, complementing Rently's smart home features at other properties. Smart locks are available at 30+ RedPeak communities, with smart home features varying by property.
• HD SupplyminorGTM or Marketing PartnerHD Supply sponsored the inaugural RedPeak Family Feud competition during Service Team Appreciation Week (STAW), providing the grand prize for the competition. This is a sponsorship/marketing partnership supporting RedPeak's internal employee recognition events.
• Apartment Association of Metro Denver (AAMD)coreOthersAAMD is the regional industry association for the multifamily rental housing industry in metro Denver. RedPeak has been a dedicated member for 25 years. RedPeak's Jammie Bandor serves as the AAMD board lead for the June Awards, and Chelsea Fredell served on the AAMD board for the Charity Auction. RedPeak actively participates in AAMD events and was honored with a 25-year milestone award.
• National Apartment Association (NAA)coreOthersNAA is the leading voice and preeminent resource for the U.S. rental housing industry, encompassing over 95,000 members representing more than 12.5 million apartment homes. RedPeak won the 2025 NAA Top Employers Award and participates in NAA's broader industry advocacy and education programs. NAA Strategic Partners include AppFolio, The Home Depot Pro, Lowe's Pro Supply, and Yardi.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nals Living: Denver-based multifamily owner and operator with a portfolio focused on Denver and Colorado markets. Nals Living is the closest direct peer to RedPeak given overlapping geography, similar private-operator status, and a comparable focus on community-level resident experience.
• Asset Living: Top-five US multifamily third-party management company with active Denver portfolio. Closely comparable operating model focused on property-level service quality and uses similar property management technology (Yardi, Rently).
• BlueRock Real Estate Services: Denver-based multifamily owner, operator, and developer with comparable Denver exposure and similar owner-operator-plus-development model. Highly comparable in geography, scale, and operating philosophy.
• Zocalo Community Development: Denver-focused multifamily developer and operator building sustainable, community-oriented rental housing. Comparable in mission-driven owner-operator positioning and Denver concentration.

Broad incumbents

• Greystar Real Estate Partners: Largest US multifamily owner, operator, and developer with significant Denver presence. Operates the same owner-operator-plus-third-party-management model as RedPeak but at vastly greater scale and with global institutional backing.
• Cortland: National multifamily developer, owner, and operator with a Denver portfolio. Competes with RedPeak in mid-rise and townhome product types while operating at significantly larger scale and with broader geographic reach.
• Apartment Income REIT (AIRC): Multifamily REIT with substantial Denver holdings. Comparable in core activity (owning and operating apartment communities) but operates as a public REIT rather than a private owner-operator and competes for the same renter pool.
• Mid-America Apartments (MAA): Large-cap multifamily REIT with a Sun Belt-weighted portfolio but a national investment thesis that periodically enters Denver. Indirectly competes for Denver renter demand and serves as a benchmark for public-market multifamily valuation.
• BH Management Services: Large multifamily management and owner-operating platform with Denver assets. Competes with RedPeak for residents and talent while operating a broader national portfolio across owned and managed properties.
• Essex Property Trust: West Coast-focused multifamily REIT. Comparable as a multifamily owner-operator serving renters in high-cost metro markets, providing a public-market benchmark for institutional capital structure and operating metrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/redpeakapts

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redpeak