UpViral
UpViral is a self-serve SaaS platform that enables SMBs, digital marketers, and product launchers to run sweepstakes, giveaways, and waitlist campaigns that generate leads through referral-driven social sharing and email. It offers tiered subscriptions, 100+ integrations, and an OpenAI-powered Referral AI suite launched in 2024.
- Company typePrivate
- Founded2015
- HeadquartersDe Meern, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What UpViral does
UpViral is a SaaS viral referral marketing platform that enables businesses to run sweepstakes, giveaways, milestone-based rewards, and pre-launch waitlists that incentivize participants to refer others through social sharing and email. The platform bundles three core campaign products (Viral Sweepstakes, Viral Rewards, Viral Waiting Lists) with a drag-and-drop campaign editor, multiple presentation styles (full page, embedded form, pop-up, pop-over widget), smart leaderboards, unlockable incentives, automatic fraud detection, built-in A/B testing, and 100+ native integrations across email autoresponders, CRMs, funnel builders, CMSs, and automation platforms. In February 2024 it layered an OpenAI-powered Referral AI suite (autonomous campaign setup, anomaly detection, template and email generation, A/B test automation) on top of the existing execution engine.
The company sells via a product-led growth motion: customers sign up directly on the website, start with a $1 or 14-day free trial, and self-onboard into tiered Starter, Business, and Premium subscriptions with monthly or annual billing, auto-renewal, and a 30-day refund guarantee. An enterprise "Book a demo" motion supplements the self-serve funnel. Target segments are digital marketers, online entrepreneurs, product launchers, event organizers, and reputation managers — predominantly SMB and mid-market with selected enterprise logo customers (ClickFunnels, HubSpot, Digital Marketer, Foundr). Marketing relies on content (blog, case studies, templates, founder-authored book "Viral Referral Method"), customer testimonials, and earned media coverage in Entrepreneur, Foundr, Neil Patel, The Motley Fool, and Product Hunt.
UpViral is operated by Unyversal Technologies AG, a Swiss-registered private limited company headquartered in Baar, with an associated Netherlands entity (Emarky B.V.) in Maarssen. The founder is Wilco de Kreij; the company is independently owned with one recorded funding round of $600,000 in October 2015 and no disclosed institutional investors. It holds GDPR and PCI-DSS compliance postures and reports 32,600+ customers, 72,786,714 leads generated, and a 4.9/5 Capterra rating across 100+ reviewers.
UpViral firmographics
Firmographics- Name
- UpViral
- Legal name
- Unyversal Technologies AG
- Website
- https://upviral.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UpViral is a self-serve SaaS platform that enables SMBs, digital marketers, and product launchers to run sweepstakes, giveaways, and waitlist campaigns that generate leads through referral-driven social sharing and email. It offers tiered subscriptions, 100+ integrations, and an OpenAI-powered Referral AI suite launched in 2024.
- Ownership category
- akta.pro rank
UpViral industry classification
Industry- Product category
- Referral Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)
- akta.pro secondary industry
- Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)
Keywords
Where UpViral is headquartered
LocationHeadquarters
- HQ city
- De Meern
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
UpViral business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Subscription Plans: SaaS subscription model with multiple tiers (Starter, Business, Premium). Recurring monthly or annual billing with automatic renewal. Payment via credit card, PayPal, or G-Pay.
- 14-day Trial / $1 Trial Offer: Risk-free trial period allowing new users to test the platform. A $1 trial option is also available for limited-time promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry-level viral marketing |
| Subscription | Monthly | Business Plan - Mid-tier professional plan |
| Subscription | Monthly | Premium Plan - Enterprise/advanced features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
UpViral product offering
Product offeringCore offering
UpViral is a self-serve SaaS platform that enables businesses to create and run viral referral marketing campaigns such as sweepstakes, giveaways, and waiting lists. The platform captures participant leads, incentivizes social sharing and email-based referrals through points and rewards, automatically selects winners, and synchronizes captured leads with email autoresponders, CRMs, and funnel builders. It includes AI-powered campaign creation (Referral AI), fraud detection, A/B testing, and over 100 native integrations.
Product overview
UpViral is a viral referral marketing platform offering three core campaign products: Viral Sweepstakes, Viral Rewards, and Viral Waiting Lists. These products work together as a unified platform where businesses can create prize-based competitions, giveaways, and pre-launch waitlists to generate leads through social sharing and referrals. The platform includes a drag-and-drop campaign builder, multiple presentation styles (Full Page, Embedded Form, Pop-up Form, Pop-over Widget), and features like Smart Leaderboards, Unlockable Incentives, Fraud Detection, A/B Testing, and Retargeting & Tracking. The recently launched Referral AI feature (February 2024) adds AI-powered campaign creation, automatic fraud detection, optimized templates, and personalized email generation to automate the campaign building process.
Differentiator
Problem solved
Functional benefit
Products and services
- Viral Sweepstakes
Quantifiable outcome
- 72,786,714 leads generated across 32,600+ businesses
- +2 more outcomes
Companies that use UpViral
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
UpViral technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration47 records
AI capability7 records
Feature9 records
UpViral partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- ActiveCampaigncoreNative integration with ActiveCampaign email marketing platform, allowing seamless lead capture and synchronization between UpViral campaigns and ActiveCampaign CRM.
- ConvertKitcoreNative integration with ConvertKit email service provider, enabling automatic lead syncing from UpViral campaigns to ConvertKit lists.
- MailchimpcoreNative integration with Mailchimp email marketing platform, providing seamless data flow between UpViral and Mailchimp campaigns.
- AWebercoreNative integration with AWeber autoresponder service for lead capture synchronization.
- HubSpotcoreNative integration with HubSpot CRM and marketing platform for enterprise lead management.
- IntercomcoreNative integration with Intercom customer messaging platform for enhanced customer engagement.
- KlaviyocoreNative integration with Klaviyo e-commerce email marketing platform for Shopify and other e-commerce integrations.
- WordPresscoreDeep integration with WordPress via multiple widget options including standard, popup, popover, HTML form, and universal capture codes.
- ClickFunnelscoreNative integration with ClickFunnels funnel building platform for seamless campaign embedding.
- ZapiercoreIntegration via Zapier automation platform, enabling connections with hundreds of other applications and workflows.
- ThriveLeadscoreDetailed integration guide available for ThriveLeads WordPress plugin, allowing opt-in form and thank-you page integration.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
UpViral competitors and assessment
Company assessmentDirect peers
- Vyper: Direct competitor offering viral giveaways, contests, and referral campaigns with similar template library and PLG motion; positions itself as an UpViral alternative.
- Viral Loops: Direct competitor offering a referral marketing platform with sweepstakes, giveaways, waitlists, and pre-launch campaigns — virtually identical product surface and target market to UpViral.
- Gleam.io: Direct competitor in viral giveaways and sweepstakes with similar campaign types (rewards, contests, waitlists) and integrations to major email/CRM platforms; targets the same SMB marketer segment.
- KickoffLabs: Direct competitor providing viral referral campaigns, leaderboards, and pre-launch waitlists for SMB marketers and product launchers — closely comparable in feature set and pricing tiers.
- Rafflecopter: Direct competitor focused on web-based giveaway and sweepstakes tools with entry-method leaderboards, overlapping closely with UpViral's Viral Sweepstakes product.
- ReferralCandy: Direct competitor in referral marketing with strong e-commerce focus (Shopify, BigCommerce) — overlaps with UpViral on referral mechanics but more verticalized on online stores.
- Friendbuy: Direct competitor offering referral and loyalty programs primarily to DTC e-commerce brands; comparable referral mechanics with a higher enterprise tilt than UpViral.
- GrowSurf: Direct competitor providing referral program software for SaaS and e-commerce with similar viral mechanics, integrations, and self-serve SaaS pricing.
Broad incumbents
- Klaviyo: Broader martech incumbent that integrates with UpViral but increasingly bundles referral, pop-up, and lead-capture capabilities — represents the platform-consolidation threat to UpViral.
- HubSpot: Enterprise martech incumbent offering CRM, marketing automation, and increasingly lead capture/forms; an UpViral integration partner today but a competitor if they bundle referral features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
UpViral social profiles
Digital presenceUpViral compliance and trust
Trust signalCompliance2 records
UpViral financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpViral leadership team
Management profileNumber of profiles
Profiles1 record
UpViral funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpViral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpViral
What does UpViral do?
UpViral is a self-serve SaaS platform that enables businesses to create and run viral referral marketing campaigns such as sweepstakes, giveaways, and waiting lists. The platform captures participant leads, incentivizes social sharing and email-based referrals through points and rewards, automatically selects winners, and synchronizes captured leads with email autoresponders, CRMs, and funnel builders. It includes AI-powered campaign creation (Referral AI), fraud detection, A/B testing, and over 100 native integrations.
Is UpViral a public or private company?
UpViral is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UpViral founded?
UpViral was founded in 2015. It employs 1 to 10 people.
Where is UpViral based?
UpViral is headquartered in De Meern, Netherlands, in the Europe region.
How does UpViral make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are 14-day Trial / $1 Trial Offer.
Who are UpViral's main competitors?
Direct peers on record are Vyper, Viral Loops, Gleam.io, KickoffLabs, Rafflecopter, ReferralCandy, Friendbuy and GrowSurf. Broad incumbents are Klaviyo and HubSpot.
Does UpViral have an API?
Yes. UpViral offers an API for integrations. Users can generate API keys for connecting UpViral with third-party tools and services. The platform supports Zapier integration, allowing users to automate business processes between UpViral and other applications. Developer documentation is at upviral.com/api.
What industry is UpViral in?
UpViral's product category is Referral Marketing Software. Its primary akta.pro industry code is BPAFAMAD, Sweepstakes, Contests & Giveaway Administration, with a secondary code of THAHAGAM, Lead Distribution, CRM/MarTech Integration & Sync. Its NAICS code is 518 and its SIC code is 7372.