Tropicana Brands Group
Tropicana Brands Group is a global beverage company formed in 2022 as a PAI Partners/PepsiCo joint venture. It produces chilled juices, smoothies, and functional probiotic drinks under brands including Tropicana, Naked, KeVita, and Izze across North America and Europe.
- Company typePrivate
- Founded2022
- HeadquartersChicago, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tropicana Brands Group does
Tropicana Brands Group is a global branded beverage company that produces and markets chilled juices, smoothies, and functional beverages for mass-market consumers. The company was established in 2022 as a joint venture between PAI Partners, which acquired a majority stake in PepsiCo's juice business for $3.3 billion, and PepsiCo, which retained a minority interest. Its portfolio comprises owned brands (Tropicana, Naked, KeVita, Izze, Copella, Punica) supplemented by distribution partnerships for Dole, Twister, Starbucks Ready-to-Drink, and Pure Leaf Tea across North America and Europe.
The product range spans 100% orange juice (Tropicana Pure Premium), fruit smoothies (Naked), sparkling probiotic beverages and kombuchas (KeVita), and fruit-juice-with-sparkling-water drinks (Izze). Recent product development has prioritized functional hydration (Tropicana Hydrate with electrolytes), afternoon refreshment (Tropicana Refreshers, a 2025 Circana Rising Star), plant-based protein (Naked Indulgent Protein at 30g per serving), and reduced-sugar reformulations (Naked Lower Sugar Smoothies with 50% less sugar). The company self-reports as the No. 1 or No. 2 player in the majority of fresh tasting and chilled beverage categories in which it operates.
The business operates as a traditional consumer packaged goods platform, generating revenue through wholesale distribution to retailers, supermarkets, convenience stores, and food service operators. It leverages PepsiCo's distribution infrastructure for North American reach and operates a dedicated TBG Europe arm for UK and continental markets. Marketing combines celebrity/athlete endorsements (Rickie Fowler, Coco Gauff), culinary collaborations (Milk Bar), an HCP outreach platform providing nutrition resources and continuing education to dietitians, and campaigns tied to national observances. The company employs 1,001-5,000 staff, with corporate offices in Chicago, Illinois and a manufacturing facility in Bradenton, Florida.
Tropicana Brands Group firmographics
Firmographics- Name
- Tropicana Brands Group
- Legal name
- Tropicana Products, Inc.
- Website
- https://tropicanabrandsgroup.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Tropicana Brands Group is a global beverage company formed in 2022 as a PAI Partners/PepsiCo joint venture. It produces chilled juices, smoothies, and functional probiotic drinks under brands including Tropicana, Naked, KeVita, and Izze across North America and Europe.
- Ownership category
- akta.pro rank
Tropicana Brands Group industry classification
Industry- Product category
- Juice and Functional Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Refrigerated Juices & Smoothies (CRADACAL)
Keywords
Where Tropicana Brands Group is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tropicana Brands Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Consumer Packaged Goods Sales: Tropicana Brands Group generates revenue through the manufacture and sale of branded juice, functional beverages, and related products through retail distribution channels including supermarkets, convenience stores, and food service operators.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Tropicana Brands Group product offering
Product offeringCore offering
Tropicana Brands Group produces and markets chilled juices, smoothies, sparkling probiotic drinks, and functional beverages through a portfolio of iconic brands including Tropicana, Naked, KeVita, Izze, Copella, and Punica. The company manufactures and distributes branded juice, smoothies, kombucha, and ready-to-drink tea and coffee products through retail channels including supermarkets, convenience stores, and food service operators across North America and Europe.
Product overview
Tropicana Brands Group is a $3 billion beverage company formed in 2022 as a joint venture between PAI Partners and PepsiCo, operating as a platform of iconic juice and refreshment brands. The portfolio is organized around core owned brands (Tropicana, Naked, KeVita, Izze, Copella, Punica) supplemented by partner/distributor brands (Dole, Twister, Starbucks RTD, Pure Leaf Tea). Tropicana serves as the flagship orange juice brand offering 100% juice products with functional extensions (Hydrate, Refreshers); Naked provides fruit juice smoothies with no added sugar and has expanded into plant-based protein; KeVita delivers functional sparkling beverages and kombuchas with probiotics; Izze offers fruit juice with sparkling water; and Copella/Punica serve European markets. The company positions itself as a No.1 or No.2 player in the majority of categories in which it operates, targeting both the morning OJ consumption occasion and afternoon refreshment through innovation in functional beverages.
Differentiator
Problem solved
Functional benefit
Brands
- Tropicana: Iconic orange juice and fresh beverages brand, the company's core brand focused on shaping the future of orange juice.
- Naked
- KeVita
- Izze
- Copella
- Punica
- Dole
- Twister
Products and services
- Tropicana Flagship 100% orange juice brand offering Pure Premium and varieties with Calcium + Vitamin D, plus functional extensions like Tropicana Hydrate and Tropicana Refreshers for individual consumers at retail.
- Naked Fruit juice smoothie brand with no added sugar, featuring lower sugar reformulations, plant-based protein beverages including the Indulgent Protein line, and signature smoothies developed with athletes for health-conscious consumers.
- KeVita Functional sparkling beverages and kombuchas featuring probiotic live cultures, marketed for digestive health benefits and refreshment, including sparkling probiotic lemonade flavors.
- Izze Real fruit juice blended with sparkling water, offering flavor and refreshment in a lower-alcohol alternative format for consumers.
- Copella Premium apple juice brand established in 1969, known for unwavering quality and authentic fresh-pressed apple taste, serving the European market.
- Punica Fruit juice brand serving the European market, part of TBG's portfolio of iconic juice brands.
- Tropicana Hydrate Electrolyte-infused hydration beverage formulated to support daily wellness, representing Tropicana's expansion into the functional beverage category.
- Tropicana Refreshers Afternoon refreshment beverage line positioned to ignite refreshment, recognized as a 2025 Rising Star by Circana for new product innovation.
- Naked Lower Sugar Smoothies Reduced sugar smoothie formulations with 50% less sugar, targeting health-conscious consumers.
- Naked Indulgent Protein Line Plant-based protein beverage line featuring 30g of plant-based protein per serving, marking Naked's expansion into protein beverages.
- KeVita Mango Sparkling Probiotic Lemonade Sparkling probiotic lemonade featuring tropical mango flavor and live probiotic cultures for gut health and refreshment.
- Tropicana Crunch Cereal Cereal specifically designed to be doused in orange juice, addressing the consumer segment that prefers OJ over milk with cereal.
Companies that use Tropicana Brands Group
Customer profileSegments3 records
Ideal customer profiles3 records
Tropicana Brands Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tropicana Brands Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Rickie FowlerminorProfessional golfer Rickie Fowler partnered with Tropicana to celebrate National OJ Day and engage golf fans with brand activations.
- Coco GauffminorTennis star Coco Gauff serves as Naked's Chief Smoothie Officer, creating signature smoothies and serving as brand ambassador at events including the 2025 US Open.
- Milk BarminorTropicana partnered with Milk Bar to introduce the Orange Squeeze Soft Serve, launching on the first day of summer as a seasonal product collaboration.
- Ciara MillerminorCiara Miller of Bravo's Summer House partnered with Tropicana to promote Tropicana Refreshers and extend summer messaging through social media and PR activations.
- Whole Planet FoundationminorNaked Juice's 'Goodness Outside' commitment provides $50,000 annually to the Whole Planet Foundation's Supplier Alliance for Microcredit, supporting poverty alleviation through microfinance.
Scale indicators3 records
Recent moves7 records
Expansion highlights7 records
Tropicana Brands Group competitors and assessment
Company assessmentBroad incumbents
- Danone: Global leader in dairy, plant-based beverages, and probiotic/functional drinks (including Actimel, Alpro, Silk). Overlaps with TBG in smoothies, probiotic, and better-for-you refrigerated beverages.
- PepsiCo: Retains a minority equity stake in TBG and supplies Starbucks RTD and Pure Leaf Tea through the partnership. Operates a much broader beverage and snack portfolio that overlaps with TBG at the retail and food service level.
- Nestlé: Global packaged food and beverage major with a juice portfolio (e.g., Juicy Juice, Ceres, NaturNes) and deep presence in the same retail channels; competes with TBG across multiple categories as a broader incumbent rather than a juice specialist.
- Campbell Soup Company: Owns the V8 vegetable juice brand and Pacific Foods, providing overlap with TBG in shelf-stable and refrigerated juices/plant-based beverages while operating a much wider soup and snack portfolio.
- Innocent Drinks: Coca-Cola-owned smoothies and juice brand with comparable refrigerated fruit-based products; competes most directly with Naked in the UK and European markets where TBG operates via Copella and Punica.
Direct peers
- The Coca-Cola Company: Owns Minute Maid, Simply Orange, Fairlife, and Innocent Drinks, competing directly with TBG across chilled juices, smoothies, and functional/protein beverages for the same retail grocery shelf space.
- Keurig Dr Pepper: Owns Mott's, Snapple, Bai, and Core, providing a directly comparable portfolio of fruit juices, juice drinks, and functional beverages sold through the same US retail and food service channels as TBG.
- Ocean Spray Cranberries: Farmer-owned cooperative and major fruit juice brand (cranberry juice, juice blends, Craisins), directly competing in the chilled and shelf-stable fruit juice category with similar distribution and consumer demographics.
- Bolthouse Farms: Produces juices, smoothies, plant-based protein beverages, and dressings with comparable refrigerated retail positioning to Naked, and is a direct competitor in the better-for-you chilled beverage segment.
Emerging players
- Suja Life: Organic, cold-pressed juice and functional beverage company that overlaps with TBG in better-for-you refrigerated juices, smoothies, and probiotic shots, but at a smaller scale focused on natural and wellness channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tropicana Brands Group social profiles
Digital presenceTropicana Brands Group compliance and trust
Trust signalCompliance1 record
Tropicana Brands Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tropicana Brands Group leadership team
Management profileNumber of profiles
Profiles12 records
Tropicana Brands Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Tropicana Brands Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tropicana Brands Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tropicana Brands Group
What does Tropicana Brands Group do?
Tropicana Brands Group produces and markets chilled juices, smoothies, sparkling probiotic drinks, and functional beverages through a portfolio of iconic brands including Tropicana, Naked, KeVita, Izze, Copella, and Punica. The company manufactures and distributes branded juice, smoothies, kombucha, and ready-to-drink tea and coffee products through retail channels including supermarkets, convenience stores, and food service operators across North America and Europe.
Is Tropicana Brands Group a public or private company?
Tropicana Brands Group is a private company. It is classified as private equity controlled and is currently operating.
When was Tropicana Brands Group founded?
Tropicana Brands Group was founded in 2022. It employs 1,001 to 5,000 people.
Where is Tropicana Brands Group based?
Tropicana Brands Group is headquartered in Chicago, United States, in the North America region.
How does Tropicana Brands Group make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Tropicana Brands Group's main competitors?
Broad incumbents on record are Danone, PepsiCo, Nestlé, Campbell Soup Company and Innocent Drinks. Direct peers are The Coca-Cola Company, Keurig Dr Pepper, Ocean Spray Cranberries and Bolthouse Farms. Suja Life is listed as an emerging player.
Does Tropicana Brands Group have an API?
No public API is recorded for Tropicana Brands Group.
What industry is Tropicana Brands Group in?
Tropicana Brands Group's product category is Juice and Functional Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADACAL, Refrigerated Juices & Smoothies. Its NAICS code is 31211 and its SIC code is 2080.