Expando

What Expando does

Expando is a Czech Republic-based SaaS and managed-services company that helps e-commerce businesses expand across European and global online marketplaces. Founded in 2016 and headquartered in Třinec with an additional office in Prague, the firm operates with 11-50 employees and reports a customer base of 963+ active clients across 80+ countries, with cumulative client turnover exceeding EUR 107 million.

The company delivers its value through two layers of technology and service. The first is a proprietary software stack: EXPANDO APP centralizes product, inventory, pricing, and order synchronization across Amazon, eBay, Allegro, Kaufland, eMAG, Cdiscount, bol, ManoMano, Leroy Merlin, Alza, and MALL; AUTOPRICER dynamically adjusts prices based on market conditions and takes a 30% commission on the price uplift above baseline; TRANSLADO APP automates product translation via DeepL, Google Translate, Microsoft, and Yandex, with SEO, glossary, and translation memory tooling. EXPANDO APP exposes a public REST API and integrates with Shoptet, PrestaShop, BSshop, Dativery, SAP Business One, and Money ERP. The second layer is full-service management: dedicated account managers handle account activation, PPC, FBA optimization, product listing, graphic design, multilingual customer support (tiered from EUR 200 to EUR 1,400/month), and specialized services such as Amazon account reinstatement and brand protection.

Expando monetizes through a hybrid model: fixed monthly fees for managed services (EUR 2,000/month base for up to four products, plus 25% per additional product), tiered customer support subscriptions, usage-based PPL return labels, and performance-based AUTOPRICER commissions. GTM is consultative enterprise field sales with free consultations and marketplace analysis as the conversion entry point. The company holds Amazon EU Partner and Kaufland Gold Partner designations and self-positions as a Top 5 European Amazon agency; it has been bootstrapped except for a single ~USD 114K seed round from Incoming Ventures in April 2016.

Name

Expando

Legal name

EXPANDO global s.r.o.

Website

https://expan.do

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Expando is a Czech SaaS and full-service agency that helps e-commerce businesses expand across European and global marketplaces. Its proprietary stack (EXPANDO APP, AUTOPRICER, TRANSLADO) and managed services serve 963+ clients across 80+ countries.

Ownership category

akta.pro rank

Product category

Marketplace Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Marketplace management software
• Cross-border e-commerce expansion
• Amazon agency services
• Product listing localization
• Dynamic pricing automation

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Account Management Services: Fixed monthly fees for managed product services including account activation, key account management, FBA/inventory management, PPC management, product listing, and graphic designs. Commission calculated as percentage of sales (above baseline if applicable).
2. EXPANDO APP Subscription: Fixed monthly fee plus transaction fee based on usage. Includes order synchronization, inventory management, and reporting.
3. AUTOPRICER Commission: 30% commission from the price increase when products sell above the client's standard price. Calculated on the difference between source price and actual selling price minus shipping and VAT.
4. Customer Support Services: Tiered pricing based on monthly ticket volume - Basic (0-50 tickets), Standard (51-150), Plus (151-300), Premium (301-500), Enterprise (501+).
5. Returns Management: PPL return label service for returning products from EU customers back to Czech Republic or Slovakia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Expando provides a proprietary SaaS platform (EXPANDO APP) and full-service agency offering that helps e-commerce brands and resellers expand across European and global marketplaces such as Amazon, eBay, Allegro, Kaufland, eMAG, Cdiscount, bol, and ManoMano. The platform centralizes product feed synchronization, inventory, pricing, and order management, complemented by managed services including account activation, PPC, listing optimization, graphic design, and multi-language customer support.

Product overview

Expando is a full-service marketplace management platform and agency that helps e-commerce businesses expand across European and global online marketplaces. The portfolio consists of two core software products: EXPANDO APP — the central SaaS platform that synchronizes product feeds, inventory, pricing, and orders across 9+ marketplaces (Amazon, eBay, Allegro, Kaufland, eMAG, Cdiscount, Alza, bol, ManoMano) with dynamic pricing via AUTOPRICER — and TRANSLADO APP — an automated translation management system for product listings and e-shop localization using machine translation (DeepL, Google Translate) with workflow, SEO, and glossary tools. The offering is complemented by managed services including full-service account management for brands and resellers, Amazon reinstatement, PPC management, customer support, and a localized e-shop solution. The platform integrates with Shoptet, PrestaShop, BSshop, Dativery, Money ERP, and SAP Business One, and exposes a public API for custom integrations.

Differentiator

Problem solved

Functional benefit

Brands

• EXPANDO APP: SaaS platform for e-shop expansion to foreign markets and marketplaces, offering order transfer, inventory and price synchronization, and product matching from one place.
• TRANSLADO
• AUTOPRICER
• LOCO

Products and services

• EXPANDO APP
• AUTOPRICER
• TRANSLADO APP
• Full-Service Marketplace Management for Brands
• Full-Service Marketplace Management for Resellers
• Localized E-shop (Lokalizovaný e-shop)
• Customer Support Services
• PPL Return Labels
• Amazon Account Reinstatement
• Amazon PPC Management

Quantifiable outcome

• +30% YoY growth on Amazon with 5% reduction in TACOS
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AmazoncoreStrategic or Co-development PartnerKey marketplace partnership. Expando is an Amazon EU Partner with TOP 5 European Amazon agency positioning. Services include account management, product listing, PPC campaigns, FBA management, and account reinstatement for sellers on Amazon.
• KauflandcoreStrategic or Co-development PartnerGold partner status with Kaufland marketplace. Expando helps clients expand to Kaufland Global Marketplace, which offers access to Czech Republic, Slovakia, Germany, Austria, Poland, and other markets.
• ShoptetcoreTechnology or IntegrationIntegration partnership enabling Shoptet e-commerce platform users to connect to marketplaces (Mall, Alza, Amazon) through EXPANDO XML feed import and order synchronization.
• eMAGcoreStrategic or Co-development PartnerKey marketplace partnership for Central and Eastern European expansion. eMAG is a major marketplace in Romania and surrounding regions.
• eBayminorStrategic or Co-development PartnerMarketplace partnership for global eBay selling across multiple countries.
• bol.comminorStrategic or Co-development PartnerPartnership with bol.com marketplace - the most attractive marketplace in Netherlands and Belgium with strict acceptance criteria.
• ManoManominorStrategic or Co-development PartnerPartnership with ManoMano marketplace focused on DIY, gardening, and home improvement products.
• Leroy MerlinminorStrategic or Co-development PartnerPartnership with Leroy Merlin marketplace for home improvement and DIY products.
• CdiscountminorStrategic or Co-development PartnerPartnership with Cdiscount marketplace for French market expansion.
• AllegrominorStrategic or Co-development PartnerPartnership with Allegro marketplace for Polish market expansion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zentail: Zentail is a multichannel commerce platform offering listing, inventory, pricing and order management across marketplaces like Amazon, eBay and Walmart — closely aligned with EXPANDO APP's marketplace management scope for mid-market sellers.
• Pattern: Pattern is the largest global Amazon accelerator combining proprietary SaaS tooling with full-service brand management — closest comparable to Expando's hybrid SaaS + managed-services marketplace expansion model, though significantly larger in scale.
• ChannelEngine: ChannelEngine is a marketplace integration platform that helps brands and retailers syndicate product data, inventory and orders across 700+ marketplaces, directly mirroring the EXPANDO APP's integration and order-synchronization capabilities.
• Tradebyte: Tradebyte (a BCG subsidiary) provides SaaS for marketplace integration and order management, serving retailers and brands on European marketplaces — directly comparable in technology stack and target customer to Expando.
• Lengow: Lengow is a feed management and marketplace integration platform that connects retailers to 1,800+ marketplaces; it overlaps directly with Expando's EXPANDO APP feed synchronization and product-matching functionality.
• Webinterpret: Webinterpret provides marketplace localization and translation services that connect e-commerce stores to international marketplaces — a direct analogue to Expando's TRANSLADO APP and cross-border expansion offering.
• Buy Box Experts: Buy Box Experts is a full-service Amazon agency offering account management, PPC and brand protection — directly comparable to Expando's managed Amazon services and Amazon Account Reinstatement offering.

Emerging players

• Helium 10: Helium 10 is an Amazon-focused SaaS suite for keyword research, listing optimization and analytics; partial overlap with Expando's PPC management, product listing and Amazon audit services, but no managed-services or translation layer.
• Jungle Scout: Jungle Scout provides Amazon seller software for product research and analytics; an indirect peer competing for the same Amazon seller base that Expando services, focused on tooling rather than full-service management.

Broad incumbents

• Mirakl: Mirakl is a leading enterprise marketplace platform vendor that enables retailers and brands to launch their own third-party marketplaces — a broader incumbent operating in the same marketplace infrastructure space, but more focused on marketplace operators than sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EXPANDOglobal
• LinkedInlinkedin.com/company/expandoglobal
• Instagraminstagram.com/__expando__

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expando