Markoding

What Markoding does

Markoding (Yayasan Daya Kreasi Anak Bangsa) is a Jakarta-based non-profit foundation founded in 2017 that delivers free 21st-century skills training to underprivileged Indonesian youth, women, and children. It operates a portfolio of scholarship/beasiswa programs: the Digital Innovation Challenge (DIC, with UNICEF Indonesia, for adolescents aged 12-18), Perempuan Inovasi (with Magnifique Indonesia and Yayasan Dian Sastrowardoyo, for underprivileged women), Link Women (with UN Women and LinkedIn, for women's workforce readiness), and Perempuan Inovasi GENerasi AI (with IBM SkillsBuild, adding AI literacy and Full Stack Web Development). All programs are free to participants and delivered through a blended learning model that combines mentor-led live workshops, self-paced online courses, and peer learning on online discussion forums.

The underlying technology is a social learning platform integrated with Skilvul Group's registration and quiz infrastructure (quiz.skilvul.com) and with IBM SkillsBuild for course delivery. Curriculum is grounded in UNICEF's 12 Core Life Skills framework and Indonesia's Ministry of Education Pelajar Pancasila Profile, co-created with industry mentors. According to Markoding, the platform has reached 45,000+ students, 2,000+ teachers, 5,256+ schools, and 38 Indonesian provinces, with 1,182 documented digital innovations and a community of 200+ professional mentors.

Markoding does not generate commercial revenue. It is funded through CSR partnerships, individual donations, grants from institutional partners (UNICEF Indonesia, UN Women, IBM, LinkedIn), and a single disclosed $100,000 investment from the Digital Equity Accelerator in April 2025. As part of the Skilvul Group, the organization shares parent-company infrastructure for content delivery and operations. The company is privately held with 1-10 employees and a largely volunteer-driven delivery model, with leadership comprising co-founder & CEO Amanda Simandjuntak and co-founder & advisor Rhita Simorangkir, Ph.D.

Name

Markoding

Legal name

Yayasan Daya Kreasi Anak Bangsa

Website

https://markoding.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Markoding is a Jakarta-based non-profit foundation delivering free blended-learning programs in digital and AI skills to underprivileged Indonesian youth and women, in partnership with UNICEF, UN Women, IBM SkillsBuild, and LinkedIn, and operating as part of the Skilvul Group.

Ownership category

akta.pro rank

Product category

Non-Profit Education & Digital Skills Training

NAICS

Computer Training (61142), Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical & Digital Skills Training (BPACANAB)

akta.pro secondary industries

AI & Machine Learning (Foundations & Applied) (EDAMACAG), Education & Learning Personalization (HDAAAGAL)

Keywords

• Non-profit education programs
• Digital skills training
• Youth empowerment initiatives
• Blended learning platform
• CSR partnership programs

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Individual Contributions: Markoding accepts donations from individuals who want to support underprivileged youth education in Indonesia. Donations can be made via bank transfer to Yayasan Daya Kreasi Anak Bangsa account at BNI, Fatmawati branch.
2. CSR Partnerships: Corporate partnerships where companies collaborate with Markoding to build 21st century skills education and empower underprivileged youth, contributing to UN SDGs of Quality Education, Gender Equality, and Decent Work.
3. In-kind Donations: Acceptance of laptop and technology infrastructure donations to support remote learning access for students without devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Markoding provides free, scholarship-based digital skills and 21st-century skills training programs to underprivileged Indonesian youth, women, and children. Programs include the Digital Innovation Challenge for adolescents, Perempuan Inovasi (digital skills scholarships for women), Link Women (career readiness with UN Women/LinkedIn), and Perempuan Inovasi GENerasi AI (AI and Full Stack Web Development with IBM SkillsBuild), all delivered through a blended learning model combining self-paced online courses, live mentor workshops, and peer learning forums.

Product overview

Markoding (Yayasan Daya Kreasi Anak Bangsa) is a non-profit education technology organization established in 2017 and based in Jakarta, Indonesia, focused on empowering underprivileged youth, women, and children through technology and innovation. The organization operates as a unified education platform offering multiple interconnected programs: Perempuan Inovasi GENerasi AI (AI and digital skills scholarship with IBM SkillsBuild), Link Women (career readiness with UN Women and LinkedIn), Digital Innovation Challenge (12-month skills development for adolescents), Teachers Workshop (facilitation skills training), all delivered through a Social Learning Platform utilizing blended learning methodology combining mentor-led sessions, self-paced courses, and peer learning. The programs are designed to bridge Indonesia's skills gap by equipping participants with 21st-century skills for employment in the technology sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Perempuan Inovasi GENerasi AI AI and digital skills scholarship program for Indonesian women, particularly underprivileged, delivered through IBM SkillsBuild with tracks covering AI literacy, Full Stack Web Development, professional skills, and career development. Participants receive IBM certifications.
• Link Women Career readiness program for women in collaboration with UN Women and LinkedIn, focusing on AI literacy, gender equality, interpersonal skills, and professional network development through the LinkedIn platform. Selected participants receive free LinkedIn Premium accounts.
• Link Women Batch 2 Second batch continuation of the Link Women career readiness program, expanding reach to additional Indonesian women with AI literacy, gender equality, interpersonal skills, and professional network development training.
• Perempuan Inovasi Digital skills scholarship program providing Web Development and UI/UX Design training with a gender equality focus, targeting underprivileged Indonesian women and adolescents through blended learning methodology.
• Digital Innovation Challenge (DIC) 12-month skills development program for adolescent girls and boys (aged 12-18) from disadvantaged backgrounds, focusing on 21st-century skills and digital innovation with mentorship from industry professionals.
• Teachers Workshop

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• IBM SkillsBuildcoreTechnology or Integration · 1 January 2025IBM SkillsBuild provides the global technology education platform for Perempuan Inovasi GENerasi AI program. The partnership enables Indonesian women to access free technology education from the United States, covering AI fundamentals, web development, and professional skills. Participants receive IBM certifications and access to courses under Markoding's organization on the platform.
• UN WomencoreStrategic or Co-development Partner · 1 January 2025UN Women, the United Nations entity dedicated to gender equality, partners with Markoding on the Link Women program to increase women's workforce readiness in Indonesia. UN Women brings its expertise in gender equality and women's empowerment to the collaboration.
• LinkedIncoreStrategic or Co-development Partner · 1 January 2025LinkedIn collaborates with UN Women and Markoding on Link Women to help women access job opportunities, expand professional networks, and support career growth. Selected participants receive free LinkedIn Premium accounts. LinkedIn has over 1 billion members globally.
• Magnifique IndonesiacoreStrategic or Co-development Partner · 1 January 2022Magnifique Indonesia is a communication agency established in 2008 that co-organizes the Perempuan Inovasi program. They manage public relations, activations, and creative services. With over 70 professionals, they have supported campaigns for Walt Disney Indonesia, Wardah Group, LEGO, DANA, and others.
• Yayasan Dian Sastrowardoyo (YDS)coreStrategic or Co-development Partner · 1 January 2022Founded in 2009 by artist Dian Sastrowardoyo, YDS focuses on women's empowerment, education, cultural preservation, and arts in Indonesia. They co-organize Perempuan Inovasi and manage the Dian Scholarship program providing full scholarships to underprivileged women for university education.
• UNICEF IndonesiacoreStrategic or Co-development Partner · 1 January 2020UNICEF Indonesia partners with Markoding on the Digital Innovation Challenge, a 12-month skills development program for adolescent girls and boys aged 12-18 years old focusing on the most disadvantaged to ensure they are empowered with skills to fulfill their potential.
• Skilvul GroupcoreTechnology or IntegrationMarkoding is part of Skilvul Group. The partnership provides the learning technology infrastructure including the quiz.skilvul.com registration platform and learning management system for delivering programs to participants.
• Generation UnlimitedsupportingOthersGeneration Unlimited is listed as a supporter/partner of Markoding's programs, contributing to youth empowerment and skills development initiatives in Indonesia.
• SkilHubminorStrategic or Co-development PartnerCommunity partner for Perempuan Inovasi program, supporting the ecosystem of digital skills education for women in Indonesia.
• SheStarts.idminorStrategic or Co-development PartnerCommunity partner for Perempuan Inovasi program focused on supporting women in technology and entrepreneurship.
• Google Developer Student Clubs (GDSC)minorStrategic or Co-development PartnerGDSC chapters including Gunadarma, USU, and NF collaborate with Markoding as community partners, supporting student learning and development in technology.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skilvul: Markoding's parent organization and the platform that powers its program delivery, registration, and learning infrastructure. Operates the same digital-skills scholarship model for Indonesian youth and shares curriculum, mentors, and brand identity with Markoding.
• Generation: Global non-profit focused on training underprivileged youth and placing them in technology/employable jobs, with programs in Indonesia. Closely comparable mission, target population, employer-funded model, and outcome-based approach.
• Per Scholas: US non-profit offering tuition-free technology training and career support to underemployed adults. Comparable mission (free technical skills training for underprivileged populations) and employer-funded model.

Regional players

• Ruangguru: Indonesia's largest K-12 EdTech platform with tutoring, test prep, and skill courses. Operates in the same Indonesian market with online learning delivery, but is a commercial venture rather than a non-profit.
• Quipper: Indonesia-based online learning platform for schools, teachers, and students covering academic and digital skills. Comparable online delivery model for Indonesian schools, though commercially focused rather than CSR-funded.
• Zenius Education: Indonesian online learning platform providing video-based curriculum for K-12 and beyond, with focus on underserved students. Overlaps with Markoding's mission of expanding quality education access in Indonesia.

Emerging players

• Andela: Trains and places African software developers into global tech jobs through employer-funded talent programs. Comparable training-and-employment model serving under-resourced talent pools with international employer demand.

Broad incumbents

• Year Up: Large US-based non-profit providing skills training and job placement for young adults from low-income communities. Comparable training + employer partnership + outcomes-tracking model, though geographically distant.
• Khan Academy: Global non-profit offering free online educational content across multiple subjects. Comparable mission (free education for underserved learners) and blended online delivery, though broader subject scope and not workforce-placement focused.
• Coursera: Global online learning platform offering courses, certificates, and degree programs including the IBM SkillsBuild content Markoding leverages. Comparable online technical-skills delivery and certificate pathway, but commercial and much broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MARKODING
• LinkedInlinkedin.com/company/markoding
• Instagrambit.ly/InstagramPerempuanInovasi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markoding