Glue Up

What Glue Up does

Glue Up (legal name Glue Up Inc., formerly EventBank) is a cloud-based SaaS company founded in 2013 and headquartered in McLean, Virginia. It sells an all-in-one engagement management platform that combines CRM, membership management, event management, email marketing, community, finance and invoicing, CPD/CPE credit tracking, surveys, tasks, and a website builder into a single integrated system. The platform is built on AWS infrastructure and ships with native mobile applications (My Glue App for end members and Glue Up Manager App for administrators), a published API, and a portfolio of native integrations with Cvent, QuickBooks, Xero, Sage Intacct, Zoom, and Microsoft Outlook. The product surface is sold both as horizontal modules and as industry-specific solutions for chambers of commerce, associations, non-profits, conference organizers, corporations, financial services, consultancy firms, and training organizations.

The company is best characterized as a vertical SaaS platform for member-based and community-driven organizations. Its go-to-market is sales-led and demo-first, with no public self-service or freemium tier; pricing is quote-based on annual subscriptions, supplemented by professional services for implementation and onboarding. Distribution is unusually global for a sub-250-employee company, with field sales and customer success teams based in offices across the United States, Canada, Mexico, Brazil, Spain, Kenya, South Africa, Hong Kong, the Philippines, and Singapore, covering 70+ countries. The company has also assembled a strategic partnership stack, including membership in the NVIDIA Inception Program, a Cvent co-marketed integration, and ASAE Alliance Partner status in the U.S. association market.

Glue Up monetizes primarily through tiered annual SaaS subscriptions billed to its 2,000+ customers, which collectively manage more than 1 million members worldwide. The customer base skews toward small and mid-sized associations, chambers, and non-profits, with occasional enterprise accounts such as MCI Group. Compliance posture is mature for a SaaS of this size: the company is certified to the EU-U.S. Data Privacy Framework, the UK Extension, the Swiss-U.S. DPF, and voluntarily adheres to GDPR principles, positioning it for cross-border data processing across its regional offices. The company is privately held, has no disclosed parent, and is led by co-founder and CEO Eric L. Schmidt.

Name

Glue Up

Legal name

Glue Up Inc.

Website

https://glueup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Glue Up is a cloud-based SaaS company that sells an all-in-one CRM, membership, event, and email-marketing platform to associations, chambers of commerce, non-profits, and member-based organizations across 70+ countries, monetizing through annual subscriptions and professional services.

Ownership category

akta.pro rank

Product category

Association Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industry

Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Association management software
• Membership management software
• Event management software
• Chamber management software
• Engagement management CRM

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based software-as-a-service model providing access to the all-in-one platform including CRM, event management, membership management, email marketing, community features, finance & invoicing, and other modules. Pricing appears to be tiered and flexible with quote-based plans.
2. Professional Services: Implementation, onboarding, and customer success services to help organizations migrate from legacy systems and adopt the platform effectively.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Glue Up provides an all-in-one engagement management software platform that combines CRM, membership management, event management, email marketing, community engagement, finance and invoicing, CPD/CPE credits, surveys, tasks, and website solutions into a single integrated system. The platform is sold primarily to associations, chambers of commerce, nonprofits, and member-based organizations on a subscription basis, with companion mobile applications (My Glue App and Glue Up Manager App) for end users and managers. The company also offers an AI Copilot feature powered by NVIDIA Enterprise AI for automated content generation and engagement workflows.

Product overview

Glue Up is an all-in-one community engagement platform that combines CRM, Membership Management, Event Management, and Email Marketing into a unified system. The platform comprises core modules including CRM, Events, Email Campaigns, Community, Memberships, Finance & Invoicing, CPD & CPE Credits, Tasks, Surveys, Website Solution, Integrations, and Glue Up AI Copilot. It also offers mobile applications (My Glue App and Glue Up Manager App). Industry-specific solutions cover Chambers of Commerce, Associations, Non-Profits, Corporations, Conference Organizers, Consultancy Firms, Financial Services, and Training & Development. The platform serves over 2,000 customers managing 1 million+ members globally, using NVIDIA Enterprise AI technology.

Differentiator

Problem solved

Functional benefit

Brands

• My Glue App: Mobile application for community members to connect, network, and stay informed within their community on the go.
• Glue Up Manager App
• Glue Up AI Copilot

Products and services

• Glue Up All-in-One Engagement Management Platform Cloud-based SaaS platform that combines CRM, membership management, event management, email marketing, community engagement, finance and invoicing, CPD/CPE credits, surveys, tasks, website solutions, and AI Copilot in a single integrated subscription offering for associations, chambers of commerce, nonprofits, and member-based organizations.
• My Glue App Native mobile application for community members to connect, network, and access essential information within their community from any location.
• Glue Up Manager App Native mobile application for organizational managers to oversee operations, track member engagement, and manage events and activities on the go.

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• NVIDIAcoreTechnology or Integration · 1 August 2024Glue Up joined the NVIDIA Inception Program, gaining access to NVIDIA's state-of-the-art AI technology for developing next-generation AI solutions for association management. This partnership enables Glue Up to leverage NVIDIA's AI infrastructure for features like AI Copilot.
• CventcoreStrategic or Co-development Partner · 1 August 2024Strategic partnership enabling bidirectional integration between Cvent's event platform and Glue Up's CRM. Event data, registrations, check-ins, and attendee information synchronize in real-time between systems, eliminating manual data entry and spreadsheet management.
• ASAE (American Society of Association Executives)coreGTM or Marketing Partner · 1 August 2024Glue Up became an ASAE Alliance Partner, joining the association community's key strategic initiatives. The partnership provides visibility among ASAE members and supports Glue Up's go-to-market efforts in the association vertical.
• QuickBookscoreTechnology or IntegrationNative integration with QuickBooks accounting software, enabling automatic synchronization of invoices, payments, and financial data between Glue Up and QuickBooks, reducing manual reconciliation work.
• XerocoreTechnology or IntegrationIntegration with Xero online accounting software, enabling automatic invoice synchronization, ticket type mapping as line items, and seamless financial journey from registration through tax compliance.
• Sage IntacctcoreTechnology or IntegrationIntegration with Sage Intacct financial management platform, supporting multi-entity and multi-currency operations with automatic sync of invoices, payments, taxes, and member billing.
• ZoomcoreTechnology or IntegrationIntegration enabling webinar and online event management with Glue Up. Allows running webinars directly from Glue Up interface, automatic attendee data synchronization, registration collection, and engagement tracking.
• Microsoft OutlookcoreTechnology or IntegrationIntegration connecting Outlook inbox with Glue Up CRM, enabling email composition, routing, and linking to CRM profiles. Allows users to work from one place without switching tabs between applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MemberClicks: MemberClicks provides association management software (AMS) targeted at small-staff associations, combining membership database, event registration, email, and website capabilities. It competes head-to-head with Glue Up in the small-to-mid association vertical.
• Novi AMS: Novi AMS is an association management system built on the Microsoft Cloud stack, targeting small-to-mid trade and professional associations. It competes with Glue Up on the integrated membership + events + website proposition, particularly for Microsoft-oriented buyers.
• Wild Apricot: Wild Apricot is one of the most widely used all-in-one membership management platforms for associations, chambers, and nonprofits. It is the closest direct competitor to Glue Up in terms of target buyer (small-to-mid associations/chambers) and integrated feature set (membership, events, website, payments).
• MemberPlanet: MemberPlanet offers membership, event, communication, and payment tools for associations, clubs, and groups. It overlaps with Glue Up's association and nonprofit segments at the small-to-mid market tier.
• Impexium: Impexium is a cloud-based association management platform serving mid-to-large associations with membership, events, commerce, and engagement features. It targets the same enterprise-association buyer as Glue Up and overlaps significantly on integrated CRM + AMS functionality.
• YourMembership (Community Brands): YourMembership is an established AMS serving associations with membership, events, learning, and career-center functionality. It is part of Community Brands, a portfolio of association-software vendors, and competes directly with Glue Up in mid-market and larger associations.
• Aptify (Community Brands): Aptify is an enterprise-grade AMS for large associations and member-based organizations, also part of Community Brands. It competes with Glue Up for larger associations needing deep customization and complex membership hierarchies.

Broad incumbents

• Cvent: Cvent is the leading enterprise event management platform, and a strategic partner of Glue Up for bidirectional sync. As a broad incumbent in events, Cvent competes with Glue Up's event-management module for larger event buyers, while the partnership helps Glue Up coexist in mid-market accounts.
• HubSpot: HubSpot offers a broad CRM + marketing automation + operations platform used by associations, nonprofits, and event-driven organizations. While not association-specific, its free/lower-tier CRM and event tools create competitive pressure on Glue Up's email and engagement modules.
• Salesforce (Nonprofit Cloud / NPSP): Salesforce's Nonprofit Cloud and the Nonprofit Success Pack (NPSP) provide a broad CRM with nonprofit/association-specific extensions. As a broad incumbent, Salesforce competes with Glue Up for larger member-based organizations that prefer a horizontal, customizable CRM platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Glue_Up
• Facebookfacebook.com/GlueUpGlobal
• LinkedInlinkedin.com/company/glue-up

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glue Up