Back At You

What Back At You does

Back At You, doing business as BAY, is a US-based vertical SaaS provider to the real estate brokerage industry, founded circa 2005 and headquartered in Encino, California. The company sells an all-in-one platform composed of three integrated modules: SocialBAY for automated social media marketing (including the Design Studio for branded marketing collateral), ClientBAY for mobile-first agent websites and CRM-driven client engagement, and FinancialBAY for back-office transaction management, commission tracking and disbursements, financial reporting, workflows, and dashboards. The architecture is purpose-built for the brokerage workflow—spanning the marketing life cycle from lead generation through agent relationship management to back-office financial operations—rather than assembled from generic horizontal components.

The company serves approximately 300+ brokerages and 150,000+ agents in the United States and Canada, with named enterprise customers including Coldwell Banker Premier Realty, RE/MAX Estate Properties, HomeServices of America, Century 21 Canada, CB Apex, Daniel Gale Sotheby's International Realty, PureWest, Coldwell Banker C&C Properties, Sereno, Taylor, BHHS Caliber Realty, Lokation, CBPR (Coldwell Banker Puerto Rico), and Parks. Strategic channel partnerships include RE/MAX Approved Supplier status and a co-marketing partnership with Lumentus Social for expanded social media automation.

Back At You operates a demo-led enterprise sales motion (Request a Demo form qualifying company size and role), supplemented by inside-sales phone and email follow-up, partner/channel distribution through franchise networks, and a content marketing engine (blog, downloadables, video) targeting brokerage executives and corporate officers. Pricing is not publicly disclosed; revenue is generated primarily through recurring SaaS subscriptions with implied implementation and ongoing support services. Total disclosed funding is approximately $1.5 million across rounds between 2014 and 2019, with investors including Second Century Ventures, Lighter Capital, and REACH. The company is led by founders Michael Glazer (CEO & Co-Founder) and Eric Gaygeshian (COO & Co-Founder) and has been recognized as a HousingWire Tech100 Real Estate Winner.

Name

Back At You

Legal name

BACK AT YOU

Website

https://BackAtYou.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Back At You is a vertical SaaS provider to US and Canadian real estate brokerages, offering an integrated platform—SocialBAY (marketing automation), ClientBAY (CRM and websites), and FinancialBAY (back-office, transactions, commissions)—serving 300+ brokerages and 150,000+ agents.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Software

NAICS

Software Publishers (5132), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Real estate brokerage software
• Real estate CRM platform
• Real estate marketing automation
• Brokerage back-office software
• Commission tracking software

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Recurring subscription revenue from brokerages licensing the integrated BAY platform (SocialBAY, ClientBAY, FinancialBAY). Enterprise-grade deal motion evidenced by company size qualification on demo form and large customer logos (300+ brokerages). Likely land-and-expand with add-on modules such as Design Studio.
2. Professional Services / Onboarding: Implied implementation and ongoing support services to onboard and train brokerage staff and agents on the platform, evidenced by 'ongoing education' and platform support team testimonials.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Back At You provides a cloud-based, all-in-one SaaS platform for real estate brokerages, combining automated social media marketing (SocialBAY), mobile-first websites and CRM (ClientBAY), and back-office transaction, commission, and financial reporting (FinancialBAY). Customers can license the integrated suite or individual modules, and the platform is sold primarily through a demo-led enterprise sales motion to U.S. and Canadian brokerages.

Product overview

Back At You offers an all-in-one platform-plus-modules suite branded as the 'BAYs,' targeting real estate brokerages and serving 300+ brokerages and 150,000+ agents. The platform is composed of three named modules — SocialBAY (automated social media marketing and design), ClientBAY (websites and CRM for client engagement), and FinancialBAY (transaction, commission, and financial reporting back-office) — which customers can either adopt together as a unified system or select individually as must-have tools. Together these modules cover the marketing life cycle from lead generation and client relationship management through back-office financial operations.

Differentiator

Problem solved

Functional benefit

Brands

• SocialBAY: Automated marketing platform for real estate brokerages that canvasses the market with social media automation across relevant platforms.
• ClientBAY
• FinancialBAY

Products and services

• SocialBAY Automated marketing center that publishes agent and brokerage content across relevant social media platforms and includes a Design Studio feature for customizing professionally designed marketing pieces featuring listings and branding. Designed for real estate brokerages and individual agents who need to maintain consistent social media presence without manual effort.
• ClientBAY Client engagement suite combining modern, mobile-first real estate websites with a CRM that manages relationships, sends personalized newsletters, and creates action plans to keep agents connected with buyers and sellers. Built for real estate brokerages seeking integrated web presence and lead nurturing.
• FinancialBAY Back-office solution that streamlines transaction management, sophisticated commission tracking and disbursements, hundreds of financial reports, workflows, dashboards, and third-party integrations for real estate brokerages. Designed to replace legacy back-office systems and reduce manual workload.

Quantifiable outcome

• 300+ brokerages and 150,000+ agents use the platform
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Lumentus SocialcoreStrategic or Co-development PartnerBack At You expanded its social media automation software capabilities through a partnership with Lumentus Social. The partnership appears on the Back At You blog under a post titled 'Back At You Expands Social Media Automation Software Capabilities Through Partnership with Lumentus Social.' Specific integration details or commercial terms are not disclosed in the source.
• RE/MAXflagshipChannel Partner/ Reseller/ DistributorBack At You holds RE/MAX Approved Supplier status, as shown by a dedicated logo on the homepage. RE/MAX Estate Properties and other RE/MAX affiliates are showcased customers. The Approved Supplier designation enables channel-level reach into RE/MAX's brokerage network.
• Century 21 CanadacoreChannel Partner/ Reseller/ DistributorCentury 21 Canada (C21 Canada) is featured as a customer logo on the Back At You homepage, indicating a commercial relationship spanning the Canadian Century 21 network.
• HomeServices of AmericacoreChannel Partner/ Reseller/ DistributorHomeServices of America appears as a customer logo on the Back At You homepage, indicating enterprise-level adoption across the HomeServices affiliate network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lone Wolf Technologies: Lone Wolf Technologies is a leading real estate brokerage back-office and transaction management platform. It directly competes with Back At You's FinancialBAY module and increasingly overlaps in CRM and marketing, making it the closest large-scale direct peer in the integrated real estate SaaS category.
• Inside Real Estate (BoldTrail): Inside Real Estate's BoldTrail platform offers an integrated CRM, marketing automation, back-office, and websites suite for real estate brokerages. It directly competes with Back At You's three-module BAY offering for enterprise and mid-market brokerages in North America.
• CINC (Commissions Inc): CINC provides real estate websites, IDX, lead generation, and CRM for brokerages and teams. It overlaps directly with Back At You's ClientBAY CRM/websites module and is a frequent head-to-head competitor for brokerage marketing budgets.
• Follow Up Boss: Follow Up Boss is a leading real estate CRM focused on lead routing, agent workflows, and brokerage operations. It directly competes with Back At You's ClientBAY CRM offering and is commonly evaluated in brokerage tech stack decisions.
• KVCore (Keller Williams): KVCore is a real estate platform combining CRM, marketing automation, and back-office tools, originally built for Keller Williams. It is a direct competitor in the integrated brokerage SaaS category, especially for franchise and large-team deployments.
• Chime Technologies: Chime is an AI-powered CRM, marketing automation, and lead generation platform for real estate teams and brokerages. It directly competes with Back At You's ClientBAY and SocialBAY modules, particularly in the mid-market and team segments.
• Real Geeks: Real Geeks provides real estate websites, lead generation, and CRM tools targeted at agents and brokerages. It overlaps with Back At You's ClientBAY websites and CRM offering, especially among individual agents and smaller brokerages.
• BombBomb: BombBomb is a video email and marketing platform with deep penetration in real estate. It directly competes with parts of Back At You's SocialBAY marketing automation suite, particularly for agent branding and listing marketing.

Emerging players

• Lofty (formerly Chime) / Ylopo: Ylopo is an AI-driven real estate marketing platform offering lead generation, digital ads, and CRM integration. It is an emerging competitor to Back At You's SocialBAY with a particular focus on AI-augmented lead nurturing for brokerages.

Broad incumbents

• Zillow Premier Agent / Zillow Group B2B: Zillow Group operates large consumer real estate marketplaces and increasingly offers B2B tools to brokerages, including CRM, advertising, and lead generation. It is a broad incumbent that competes with Back At You across marketing, lead generation, and brokerage workflows with vastly greater resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/backatyoumedia
• Facebookfacebook.com/BackAtYou

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back At You