What Jumbula does

Jumbula is a vertical SaaS platform for online registration, payment, and program management in the youth activity market — camps, classes, afterschool programs, childcare, schools, performing arts, sports, and nonprofit youth programs. Founded in 2013 in Silicon Valley and now headquartered in San Mateo, California, the company serves 10,000+ organizations globally with a remote-first team of 11–50 employees. Its product suite consolidates customizable registration forms, waitlists, payment plans, attendance and child-safety tracking (CICO), marketing automation, scheduling, subscription/membership billing, multi-location/franchise controls, and reporting into a single platform accessed via web dashboard, the Jumbula Business App (staff), and the My Jumbula family app.

The technology stack is a cloud-native SaaS built on Microsoft Azure using .NET Core and C# for backend services, MongoDB for data, Angular with NgRx for the frontend, and RabbitMQ for messaging, exposed through Open APIs and integrations with Stripe, PayPal (including Venmo), QuickBooks, Mailchimp, Zoom, SmugMug, Google Drive, OneDrive, and now Salesforce Tableau. Compliance is unusually broad for a company of its size — PCI DSS, SOC 2 Type I, HIPAA, FERPA, and GDPR — and the platform is updated on a two-week cadence.

Jumbula monetizes through tiered subscriptions: Pay-As-You-Go at $15/month base plus per-enrollment credits, Rise at $150/month, Ascend at $285/month, and custom Enterprise pricing, with a 20% nonprofit discount and add-on revenue streams (email/SMS packs, additional app seats, photo sharing, WebConnect, live activity reminders, inventory management). Distribution combines self-serve PLG (free first month, 14-day trial), inside sales for SMB/mid-market demos, field sales for enterprise and school districts, a $300–$500 referral program, and an ActivityHero marketplace partnership that reaches 1.4M annual family visitors.

Name

Jumbula

Legal name

Jumbula Inc.

Website

https://jumbula.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Jumbula is a vertical SaaS platform that provides online registration, payment processing, scheduling, attendance tracking, and family-facing mobile apps for camps, classes, afterschool programs, schools, and youth-serving nonprofits serving 10,000+ organizations globally.

Ownership category

akta.pro rank

Product category

Activity Registration Software

akta.pro primary industry

Student Information Systems (SIS) & Master Data Management (EDAJAHAA)

Keywords

• Online registration software
• Class management software
• Camp registration software
• Afterschool program management
• Childcare billing software

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Software Fees: Jumbula generates recurring revenue primarily through tiered subscription plans (Pay As You Go at $15/month, Rise at $150/month, Ascend at $285/month) billed monthly or annually. Annual billing provides a 20% discount. The subscription grants access to the platform's core features including registration, payments, admin dashboard, and mobile apps.
2. Usage-Based Enrollments (Pay As You Go): The Pay As You Go tier charges a base platform fee plus per-enrollment credits (10-pack for $20, 25-pack for $45, 50-pack for $80, 100-pack for $140, 500-pack for $550). This tier is ideal for seasonal or variable-usage providers who only pay for the enrollments they process.
3. Add-On Features: Supplementary revenue from optional add-ons including marketing email packages (2,500 emails for $10, 10,000 for $25, 50,000 for $100, 100,000 for pricing shown), SMS packages (500 texts available, 2,500 for $50, 5,000 for $85), additional JB Business App seats ($30 for 5 seats, $55 for 10 seats), Live Activity Reminder, Jumbula WebConnect, Inventory Management, and Photo Sharing with SmugMug ($45/month), OneDrive ($35/month), or Google Drive integrations.
4. Transaction/Payment Processing: While payment processors (Stripe, PayPal) charge their own transaction fees directly to merchants, Jumbula's integrated payment infrastructure enables the platform to capture payment volume. Stripe's standard processing fee is cited as 2.9% plus 30 cents per transaction. Nonprofits may qualify for reduced processing fees.
5. Enterprise and Custom Plans: Custom-priced enterprise and nonprofit solutions offering tailored feature bundles, dedicated account managers, enterprise dashboard access, turnkey onboarding, and custom data migration. Nonprofits receive a 20% discount (cannot be combined with annual discount, which yields 25% off).
6. Marketplace Commission (ActivityHero): Partnership with ActivityHero enables Jumbula clients to list programs on the ActivityHero marketplace, reaching 1.4 million annual visitors. This marketplace visibility drives new customer acquisition for Jumbula's registrants, expanding the platform's reach and ecosystem value.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Jumbula is an all-in-one cloud-based SaaS platform that enables youth-activity providers (camps, classes, childcare, afterschool programs, schools, sports, and performing arts organizations) to manage online registration, secure payments, scheduling, marketing, attendance, and child safety from a single dashboard. The platform includes web-based admin tools, the Jumbula Business App for staff, and the My Jumbula family app for parents, along with native integrations to Stripe, PayPal, QuickBooks, Mailchimp, Zoom, Tableau, and photo-sharing services.

Product overview

Jumbula is an all-in-one online registration and payment software platform for camps, classes, childcare, and afterschool programs. The platform operates on a unified core with modular components: the primary Online Registration Software and Online Payment Software form the foundation, supplemented by Business Marketing, Web Design & SEO, and Class Scheduling modules. Mobile experience is delivered through the Jumbula Business App (for staff) and My Jumbula App (for families). Pricing is structured in four tiers: Pay As You Go (usage-based at $15/month), Rise ($150/month), Ascend ($285/month), and Enterprise (custom). Optional add-on modules include Jumbula WebConnect, Live Activity Reminder, Inventory Management, Photo Sharing, and the new Tableau Analytics Integration. The platform integrates with payment processors (Stripe, PayPal), productivity tools (QuickBooks, Mailchimp, Zoom), cloud storage (Google Drive, OneDrive), photo services (SmugMug), and analytics (Tableau) to deliver a comprehensive program management ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Registration Software Primary registration platform providing customizable registration forms, waitlists, capacity management, and participant grouping for classes, camps, childcare, and afterschool programs. Built for camp directors, school administrators, and youth-activity providers.
• Online Payment Software Payment processing module accepting credit cards, debit cards, ACH, Venmo, PayPal, and offline payments with invoicing, family credit management, and recurring payment automation. Designed for youth-activity merchants.
• Business Marketing Marketing suite including email campaigns, SMS/text campaigns, Jumbula Homesite website builder, and live activity reminders for parent engagement. Targeted at program administrators.
• Web Design & SEO Website creation and SEO tools including the Jumbula Homesite no-code website builder and Website Widget for embedding class listings on existing sites.
• Enterprise Solutions Scalable management tools for large organizations with custom premium features, dedicated account manager, enterprise dashboard, and turnkey onboarding.
• Franchise Solutions Multi-location franchise management enabling centralized control of operations across multiple franchise locations from a single platform.
• Multi-location Organizations Coordination tools for managing operations seamlessly across multiple locations with unified dashboard and centralized program management.
• Class Scheduling Software Scheduling module for organizing classes, staff, and resources with support for private lessons, group classes, punch cards, drop-ins, and flexible session options.
• Marketplace

Quantifiable outcome

• 10,000+ companies using the platform with 97% client loyalty
• +8 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature11 records

Partnerships

Ten partnerships are on record, tiered key, core and supporting.

• Salesforce (Tableau)keyTechnology or Integration · 31 March 2026Jumbula expanded its partnership with Salesforce to integrate Tableau analytics into its platform. The integration combines Jumbula's class and activity management platform with Tableau's business intelligence solutions, providing customers with unified dashboards, customizable reporting, and tools to understand customer behavior and optimize operations. The goal is to enable data-driven decisions and revenue growth through enhanced data management capabilities. Rollout is planned for the coming months.
• SmugMugkeyTechnology or Integration · 2 January 2025Jumbula launched SmugMug integration, allowing program operators to securely upload and share photos with families directly through the My Jumbula app. Families can easily view and download high-quality images while administrators save time with centralized photo management. Early adopters have reported revenue increases of around 15% by monetizing camp experiences digitally.
• PayPalcoreTechnology or Integration · 10 September 2024Jumbula integrated with PayPal Complete Payments and Venmo, enabling U.S. clients to process secure and seamless online payments. The integration enhances payment flexibility, fraud detection, and checkout efficiency, providing deeper transaction analytics to support business growth in class and camp registrations.
• StripecoreTechnology or Integration · 11 July 2024Jumbula integrated with Stripe, enabling clients to accept secure and seamless online payments for their services including cards, Apple Pay, and Google Pay. The partnership enhances fraud detection, simplifies the checkout process, and provides deeper transaction analytics to support business growth in class and camp registrations.
• ActivityHerocoreGTM or Marketing PartnerJumbula partnered with ActivityHero, a leading marketplace for children's activities, to boost visibility and increase enrollments for its customers. This collaboration gives Jumbula clients access to ActivityHero's 1.4 million annual visitors. The partnership provides seamless integration: customers can manage registrations through Jumbula while expanding their visibility on ActivityHero's marketplace, appearing in search results and category pages.
• QuickBookssupportingTechnology or IntegrationQuickBooks integration is available through Jumbula's integration apps, enabling clients to connect their financial data. The platform positions itself as an accounts receivable system, eliminating the need to upload every transaction to QuickBooks manually.
• MailchimpsupportingTechnology or IntegrationMailchimp integration is available through Jumbula's integration apps, allowing clients to sync their contact lists and marketing data with Mailchimp's email marketing platform.
• ZoomsupportingTechnology or IntegrationZoom integration is available through Jumbula's integration apps, enabling scheduling and management of virtual/remote classes and sessions alongside in-person programs.
• Microsoft AzurecoreTechnology or IntegrationJumbula's entire cloud infrastructure operates on Microsoft Azure, leveraging the platform's physical and network security features. Azure Security Center manages the security of all Jumbula resources, providing enterprise-grade infrastructure reliability and compliance.
• Prescient AssurancesupportingTechnology or IntegrationJumbula's SOC 2 Type I audit was conducted by Prescient Assurance, a registered public accounting firm providing risk management and assurance services including SOC 2, PCI, ISO, NIST, GDPR, HIPAA, and other certifications. This partnership provides independent verification of Jumbula's security practices.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Active Network: Active Network (owned by Vista Equity Partners) provides registration and activity management software for sports, camps, and community programs. Direct competitor to Jumbula in the youth activity registration market, with broader scale and larger enterprise footprint.
• CampMinder: CampMinder is a leading camp management software platform serving summer camps with registration, billing, and family engagement tools. Directly comparable to Jumbula's camp registration offering with similar customer type and feature set.
• Sawyer: Sawyer is a children's activities booking platform serving parents and activity providers with registration and payment tools. Direct competitor in the kids class and activity registration space, with strong marketplace orientation.
• Regpack: Regpack provides online registration and payment processing software for organizations managing classes, camps, and events. Comparable to Jumbula's core registration and payment functionality, serving similar SMB and mid-market customers.
• Jackrabbit Technologies: Jackrabbit provides class management software for gymnastics, swim, cheer, and dance schools. Directly comparable to Jumbula's class and youth program offerings with similar scheduling, billing, and family communication features.
• iClassPro: iClassPro is a class management software for gymnastics, swim, dance, and cheer programs. Direct competitor in the youth class management space with similar scheduling, registration, and payment capabilities.
• ClassJuggler: ClassJuggler provides class and student management software for dance, gymnastics, music, and swim schools. Comparable to Jumbula's class management offering with similar customer base and feature set.
• ActivityHero: ActivityHero is a marketplace and registration platform for children's activities reaching 1.4M annual visitors. Direct peer and partner of Jumbula, providing comparable marketplace visibility and registration functionality for kids activities.
• RecDesk: RecDesk provides recreation management software for parks and recreation departments, community centers, and municipalities. Directly comparable to Jumbula's parks and recreation, community center, and afterschool program management offerings.

Broad incumbents

• Mindbody (Vista): Mindbody (acquired by Vista Equity) provides business management software for fitness, wellness, and beauty with scheduling, registration, and payment features. Broader incumbent with overlapping scheduling/registration capabilities though not specialized in youth activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Jumbulame
• Facebookfacebook.com/jumbulame
• LinkedInlinkedin.com/company/jumbula
• Instagraminstagram.com/myjumbula
• Xx.com/jumbulame

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jumbula