Lafluence

What Lafluence does

Lafluence is a Prague-based influencer marketing agency operating primarily in the Czech Republic and Slovakia, offering an "influencer 360" service model that bundles influencer marketing, production, social media management and content creation, podcasting, digital consulting and strategy, user-generated content (UGC), events, creative product placement, training, and a tech layer powered by its sister platform Trendin. The agency is built on proprietary influencer selection methodology anchored to a 79%+ credibility threshold — a filter the company positions as exceeding the CZ/SK market median and intended to exclude low-credibility influencers and non-compliant market participants. Lafluence's commercial model combines a bespoke, quote-based 360° campaign sales motion with a separate self-serve marketplace platform operated through Lafluence Platform s.r.o. (IČO 05976511), which connects creators and operators via formal service agreements with platform-mediated invoicing.

The underlying technology stack leverages Trendin's 300M+ influencer database, campaign management tools that ingest non-public reach and impression data via the Instagram API alongside TikTok and YouTube integrations, and forthcoming verification tooling (the Influencer Casting List module). The agency maintains a sales-led GTM motion with dedicated Account Directors managing long-term brand relationships, complemented by self-serve signup funnels for agencies, companies, and influencers on the platform side. Customers include major Czech enterprise brands such as Alza, Nova, Pilsner Urquell, Česká spořitelna, Dr. Oetker, and Mattoni, with the company claiming 100+ clients.

In November 2023 Lafluence acquired 100% of WeDigital (Andrea Hurychová's digital influencer marketing agency), positioning the combined entity as the largest influencer marketing company in Czechia and Slovakia with a stated combined annual revenue target of 100 million CZK. The company is privately held and founder-led by Owner & CEO Peter Varga, with a leadership team including Managing Director Martin Kyncl, two Account Directors (Kateřina Žáková and Lucie Biundo), and Social Media Director Anna Stěpanovová. Lafluence Platform s.r.o. is the primary operating entity, registered at the Municipal Court in Prague, and the company remains GDPR-compliant with no disclosed institutional investors beyond an early seed round of approximately $44,165 from Nextech Ventures and TopMonks Startup Studio in 2018.

Name

Lafluence

Legal name

Lafluence Platform s.r.o.

Website

https://lafluence.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Lafluence is a Prague-based influencer marketing agency serving brands in Czechia and Slovakia with a 360° service model spanning influencer campaigns, production, social media, UGC, events, and strategy, supported by its Trendin influencer data platform.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)

Keywords

• Influencer marketing services
• Creator marketplace platform
• Social media campaigns
• Influencer campaign management
• User generated content

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Agency services — 360° influencer marketing campaigns: Lafluence Agency delivers end-to-end influencer marketing services including Influencer Marketing, Production, Social Media Management & Content, Podcasts, Digital Consulting & Strategy, User Generated Content (UGC), Events, Creative Product Placement, Training, and Tech (Trendin). Sold as bespoke campaigns to brands and agencies.
2. Lafluence Platform (SaaS marketplace): Separate legal entity Lafluence Platform s.r.o. (IČO: 05976511) operates a marketplace platform (app.lafluence.com) connecting Creators (influencers) and Clients (Operators) via a "Smlouva o poskytování Služeb Tvůrce" and "Smlouvu o poskytování Služeb Provozovatele", with fees invoiced and paid through the platform.

Go-to-market motion2 records

Core offering

Lafluence Agency delivers end-to-end 360° influencer marketing services to brands and agencies in Czechia and Slovakia, including influencer campaigns, production, social media management and content, podcasts, UGC, events, and creative product placement. A separate legal entity, Lafluence Platform s.r.o., operates a marketplace (app.lafluence.com) connecting Creators and Clients via standardized service contracts, with campaign planning supported by the affiliated Trendin technology stack (300M+ influencer database, Instagram/TikTok/YouTube API integrations).

Differentiator

Problem solved

Functional benefit

Brands

• Trendin: Sister technology platform (trendin.io) that originated in the same startup garage as Lafluence; provides influencer database with 300M+ influencers, research tools, casting lists, and campaign management. Now operates as a separate team but remains closely affiliated.

Products and services

• 360° Influencer Marketing Campaigns End-to-end integrated influencer marketing service combining influencer casting, campaign strategy, content production, social media management, podcasts, UGC, events, and creative product placement for brands and agencies in Czechia and Slovakia.
• Lafluence Platform Marketplace (app.lafluence.com) Self-serve online marketplace operated by Lafluence Platform s.r.o. that connects Creators (influencers) with Clients (Operators) in CZ/SK via standardized service agreements, handling contract execution and invoicing between the two parties.
• Influencer Marketing Service Standalone influencer marketing service for brands, including influencer identification, outreach, contracting, and campaign execution, delivered by Lafluence Agency.
• Production Service Content production service supporting influencer and social media campaigns, including video and creative production for brand clients.
• Social Media Management and Content Ongoing social media management and content creation service for brand clients, covering strategy, publishing, and community management.
• Podcast Production Service

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aspire (formerly AspireIQ): End-to-end influencer marketing platform combining discovery, relationship management and marketplace-style creator collaboration — comparable to both Lafluence's agency services and its app.lafluence.com marketplace.
• Upfluence: Influencer marketing platform with a large searchable creator database, affiliate and gifting tools, and agency-friendly features — overlaps directly with Lafluence's discovery, CRM and marketplace functionality.
• Traackr: Enterprise influencer marketing platform offering influencer discovery, CRM, campaign analytics and ROI measurement — directly comparable to Lafluence's Trendin-powered discovery and reporting stack, though serving global enterprise brands rather than CZ & SK advertisers.
• Influencer.com: Influencer marketing agency and platform providing campaign strategy, creator management and analytics — comparable to Lafluence's combined agency + platform offering.
• CreatorIQ: Cloud-based influencer marketing platform used by global brands and agencies for discovery, workflow and analytics — analogous to the technology layer that Trendin provides Lafluence, with broader scale and enterprise focus.

Emerging players

• HypeAuditor: AI-driven influencer analytics and fraud-detection platform — overlapping with Lafluence's 79%+ credibility threshold and audience-quality positioning.
• Modash: Creator discovery and analytics platform with a large global database and audience quality tooling — comparable to Trendin's discovery/analytics capabilities, particularly for SMB and mid-market brands.

Regional players

• Emplifi (formerly Socialbakers): Originally Czech-founded social media marketing and analytics platform, now global — a regional origin peer relevant to CZ market dynamics and social media intelligence adjacent to Lafluence's data-led positioning.
• Brand24: Polish/Central European social listening and analytics tool with influencer modules — comparable regional/Central European data and influencer intelligence competitor, though lighter on agency execution services.

Broad incumbents

• GroupM (WPP): World's largest media investment group with influencer marketing capabilities across its agencies (Wavemaker, Mindshare, etc.) — a broad incumbent competing for the same enterprise brand budgets in CZ & SK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lafluence/about
• Instagraminstagram.com/lafluence_agency
• Xx.com/LafluenceApp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lafluence