Us 2 Behavioral Health Care

What Us 2 Behavioral Health Care does

Us 2 Behavioral Health Care is a Wisconsin-based, private nonprofit behavioral health provider founded in 2019 in Appleton by Sheng Lee Yang, a first-generation Hmong refugee and Licensed Clinical Social Worker. The organization delivers outpatient mental health services to individuals, families, and groups ages 4 and above, applying a "culture-first" model that integrates clients' cultural background, values, and lived experience into trauma-informed treatment. Core service lines include individual therapy, group therapy, a full-fidelity Dialectical Behavior Therapy (DBT) program covering all four evidence-based treatment modes (individual therapy, phone coaching, skills group, and consultation team), school-based therapy delivered through partnerships with the Neenah Joint School District and Seymour Area School District, perinatal mental health services, and an 18-week adolescent empowerment curriculum called the Girl Power Group ("Voices").

Operationally, the company runs a single physical office in Appleton, Wisconsin (4650 W Spencer Street), supplements in-person care with telehealth delivered over Zoom, and routes client intake through the Opus Client Portal, a third-party behavioral health practice management platform. Bilingual capacity in Spanish and Hmong, plus a roster of LGBTQIA+ competent providers, addresses access barriers for historically underserved populations in the Fox Cities region. Beyond clinical services, the organization sells continuing education (CEU) training — both live workshops and on-demand courses priced at $30-$40 per course, delivered through a Thinkific learning storefront and certified by the University of Wisconsin-Green Bay Continuing Education program. Revenue is generated through commercial insurance billing, Medicaid and Medicare reimbursement, sliding-scale self-pay fees, school-district contracts, on-demand and live CEU course sales, and a sustained cadence of foundation grants and donations (Bright Idea Fund, Basic Needs Giving Partnership, DBT Pilot Grant, Perinatal Grant, Girl Powered Giving Grant, and a 2024 Capital Campaign). The organization also runs an academic-year internship program and publishes free downloadable toolkits covering crisis response, microaggressions, LGBTQ competency, and domestic abuse.

Name

Us 2 Behavioral Health Care

Legal name

Us 2 Behavioral Health Care Inc.

Website

https://us2bhc.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Us 2 Behavioral Health Care is a Wisconsin-based nonprofit behavioral health provider delivering culturally responsive outpatient therapy, full-fidelity DBT, school-based counseling, perinatal, and adolescent empowerment programs, plus CEU training for licensed professionals statewide.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Mental health counseling
• Dialectical behavior therapy
• School-based therapy
• Perinatal mental health
• Culturally responsive therapy

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy and Counseling Services: Outpatient mental health counseling services to individuals, families, and groups ages 4+. Revenue generated through insurance billing (commercial, Medicaid, Medicare) and self-pay sliding scale fees.
2. CEU Training Courses: Continuing education workshops and on-demand courses for licensed counselors, social workers, and therapists. Courses certified by UW Green Bay Continuing Education. On-demand courses priced at $30-$40 per course.
3. School-Based Services: Short-term individual and group counseling services provided in partnership with school districts, funded through Medicaid and district partnerships.
4. Grants and Donations: Grant funding from organizations including Bright Ideas Fund, Basic Needs Giving Partnership, DBT Pilot Grant, Perinatal Grant, Girl Powered Giving Grant, and Capital Campaign. Donations accepted through GiveLively and Net Giver platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Us 2 Behavioral Health Care provides outpatient mental health counseling and therapy services to individuals, families, and groups ages 4+, with specialized programs including Dialectical Behavior Therapy (DBT), school-based therapy through school district partnerships, perinatal mental health services, and an adolescent girls' empowerment program (Girl Power Group / Voices). It also delivers continuing education (CEU) training workshops and on-demand CEU courses for licensed Wisconsin counselors, social workers, and therapists, all built around a culture-first, trauma-informed approach with bilingual (Spanish, Hmong) and LGBTQIA+ competent providers.

Product overview

Us 2 Behavioral Health Care is a behavioral health services organization offering a multi-service portfolio centered on culturally responsive mental health care. The core offerings include individual and group therapy services (serving clients ages 4+), with specialized programs including: Dialectical Behavior Therapy (DBT) with its four modes (individual therapy, phone coaching, skills group, and consultation team); School-Based Therapy through partnerships with Neenah Joint School District and Seymour Area School District; Perinatal Mental Health services for new and expectant parents; and Girl Power Group (Voices), an 18-week empowerment program for adolescent girls. Supporting these clinical services are CEU Training Workshops (live, UW Green Bay-certified) and CEU On-Demand Training delivered via Thinkific. The organization also provides free educational toolkits covering crisis information, microaggressions, LGBTQ competency, and domestic abuse. The company operates with a culture-first, trauma-informed approach and offers an internship program aligned with the academic year.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy (Outpatient) Comprehensive and culturally appropriate outpatient counseling provided to individuals (ages 4 and up), families, and groups by licensed clinicians, with acceptance of commercial insurance, Medicaid, Medicare, and sliding-scale self-pay.
• Group Therapy Accessible group therapy sessions led by dedicated facilitators with flexible scheduling, supporting clients across a range of mental health journeys in a group setting.
• Dialectical Behavior Therapy (DBT) Program Full-fidelity DBT program for personality disorders, self-harming behavior, PTSD, substance-use disorders, eating disorders, and chronic depression/anxiety, delivered through the four evidence-based treatment modes: individual therapy, phone coaching, DBT skills group, and consultation team.
• School-Based Therapy Short-term individual and group counseling services delivered on-site at partner K-12 schools through formal agreements with the Neenah Joint School District (10 schools) and the Seymour Area School District (4 schools), funded by Medicaid and district partnerships.
• Perinatal Mental Health Services Specialized mental health services for pregnant individuals and parents within 12 months postpartum, including in-person therapy, the virtual 'Grow Your Village' support group, organizational outreach, and continuing education training for healthcare professionals treating perinatal mood and anxiety disorders (PMADs).
• Girl Power Group (Voices) An 18-week empowerment program titled 'Voices: A Program of Self-Discovery and Empowerment for Girls' for high school girls aged 13-18, creating a safe space for self-discovery, leadership development, connection, and personal growth, facilitated by an Outpatient Clinical Supervisor.
• CEU Training Workshops (Live) Live continuing education workshops on culturally responsive leadership, ethics and boundaries, multicultural trauma-informed care, DEI fundamentals, perinatal mental health, and related topics, certified by UW-Green Bay Continuing Education to satisfy Wisconsin CE requirements; customized and organization-wide options available.
• CEU On-Demand Training (Thinkific Platform) Self-paced online continuing education courses delivered through the Thinkific platform covering Fundamentals of Diversity Equity and Inclusion, Ethics and Boundaries, Multicultural Trauma Informed Care, Treating Perinatal Mental Health, Direct Practice & Advocacy for Gender Diverse Individuals, and Asylum Seekers/Refugees/Immigrants, priced $30-$40 per course.

Quantifiable outcome

• 90-99% of DBT participants reduced self-harm, suicidal behavior, and medication misuse
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Seymour Area School DistrictcoreStrategic or Co-development Partner · 1 January 2023Partnership to provide short-term counseling services through 'Thunder Thrive Program' at 4 schools including Seymour Middle School and Seymour High School.
• Neenah Joint School DistrictcoreStrategic or Co-development Partner · 1 January 2019Partnership to provide short-term individual and group counseling services to students through 'The Hope Program' at 10 schools including Neenah High School, Neenah Middle School, and various elementary schools.
• Appleton Area School DistrictminorStrategic or Co-development PartnerCommunity partner for school-based mental health services.
• Wisconsin Department of Health ServicesminorStrategic or Co-development PartnerState-level partner for mental health services and community health initiatives.
• University of Wisconsin-Green BaycoreStrategic or Co-development PartnerUW-Green Bay Continuing Education certifies Us 2's training workshops, satisfying CE requirements for Wisconsin licensed counselors, social workers, and therapists.
• Local SheltersminorStrategic or Co-development PartnerCommunity partner providing referrals and support for individuals experiencing housing instability.
• County SystemsminorStrategic or Co-development PartnerPartnership with county behavioral health and human services systems for community mental health support.
• Major Hospital SystemsminorStrategic or Co-development PartnerPartnership with major hospital systems for integrated behavioral health care referrals.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Charlie Health: Virtual intensive outpatient and mental health provider for adolescents and young adults, with a focus on high-acuity populations and outcomes measurement. Comparable in serving youth with complex needs through structured programs, but delivers entirely virtually and serves a much broader geography.
• The Steve Fund: Nonprofit focused on mental health and emotional well-being of young people of color. Comparable in targeting BIPOC mental health with culturally tailored programming and training, but operates as a national advocacy, training, and research organization rather than a clinical provider.

Broad incumbents

• Lyra Health: Mental health benefits platform providing therapy, coaching, and medication management to employees via enterprise contracts. Comparable as an outpatient mental health services organization focused on culturally responsive care, but delivered nationally via employer-sponsored insurance navigation at much larger scale.
• Talkspace: Public telehealth therapy platform serving individuals and enterprise clients nationwide. Comparable in delivering outpatient counseling services with insurance and self-pay options, but operates as a technology-mediated marketplace with vastly greater reach.
• Pacific Clinics: California-based nonprofit behavioral health provider with a 150-year history serving Asian/Pacific Islander and other diverse communities with outpatient, school-linked, and prevention programs. Comparable in culturally anchored, multi-modal behavioral health delivery to underserved communities.
• Rogers Behavioral Health: Large Wisconsin-headquartered behavioral health system offering residential, partial hospitalization, and outpatient services including DBT, OCD, and eating disorder programs. Comparable as a Wisconsin-based mental health provider with full-fidelity DBT, but operates at much greater scale across broader acuity levels.

Direct peers

• Asian Counseling and Referral Service (ACRS): Seattle-based nonprofit providing culturally and linguistically appropriate behavioral health, human services, and education to Asian Pacific American communities. Comparable as a culturally rooted, multilingual behavioral health provider with strong grant and community partnership model, though significantly larger and serving a different metro.

Regional players

• Catalpa Health: Wisconsin-based pediatric and adolescent behavioral health provider serving Fox Valley and surrounding counties. Directly comparable as a regionally rooted, multi-site outpatient mental health organization with school-based and family therapy services in the same geography.
• Nystrom & Associates: Upper Midwest outpatient mental health and substance use provider with clinics across Minnesota and Wisconsin. Comparable in multi-modal outpatient therapy, DBT, and school-linked services, but operates at significantly larger scale and broader geographic footprint.

Others

• Headway: Mental health network and insurance-billing platform enabling independent therapists to accept insurance. Comparable as a channel that affects how outpatient therapy practices scale client acquisition and insurance billing, though it functions as a marketplace/enabler rather than a direct clinical competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Us 2 Behavioral Health Care