What Planable does

Planable is a collaboration-first social media management SaaS platform that enables teams to create, plan, review, approve, schedule, publish, engage, and analyze content across nine social networks (Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Google Business Profile, Pinterest, Threads) plus universal content types such as newsletters, blog posts, and press releases. Founded in 2016 and headquartered as Planable, Inc. in Wilmington, Delaware, the company was acquired by SE Ranking—a Palo Alto-based SEO software company backed by Camber Partners—in 2025, and continues to operate under the Planable brand with SE Ranking and SE Visible cross-promoted as companion products. The platform is organized into seven core modules (Create, Plan, Collaborate, Approve, Schedule, Engage, Analyze), supported by a centralized Media Library, reusable Post Templates, and native integrations with Canva (bidirectional design import/export), Slack (notifications), and Zapier (workflow automation).

The business model is subscription SaaS with a freemium entry point (50 free posts) and paid plans starting at $33 per workspace per month, supplemented by two add-on modules—Planable Analytics at $14/workspace/month and Social Inbox at $9/workspace/month. Enterprise plans are quote-based, and a 90-day cancellation notice applies to enterprise contracts. Distribution is product-led growth via self-serve sign-up at app.planable.io, supplemented by an enterprise demo-led motion, native iOS/Android apps, and a Canva Apps Marketplace listing. The primary customer segments are agencies managing multiple client accounts, multi-location brands coordinating content across franchises, and multi-brand companies requiring isolated workspaces per brand. Planable AI is embedded across the composer and Social Inbox with no usage limits, providing generative captions, hashtags, post ideas, copy rewriting, and comment-reply suggestions built on third-party models accessed via the OpenAI API, along with computer-vision caption generation from uploaded images and video.

Name

Planable

Legal name

Planable, Inc.

Website

https://planable.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Planable is a collaboration-first social media management SaaS platform that lets agencies, multi-location brands, and multi-brand companies plan, approve, schedule, and analyze content across nine social networks with built-in generative AI; acquired by SE Ranking in 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Core Platform: SaaS subscription revenue from tiered plans (Free, Pro, Business, Enterprise) sold per workspace. Pricing varies by plan tier and billing cadence (monthly vs annual). The Free plan offers limited functionality with 50 free posts as an entry point. Paid plans start at $33/workspace/month.
2. Analytics Add-on: Separate paid add-on for cross-platform social media analytics and reporting. Priced at $14 per workspace per month (monthly billing) or $140 per workspace per year. Not included in base subscription.
3. Social Inbox Add-on: Separate paid add-on for unified social inbox covering comments and DMs across Instagram, Facebook, LinkedIn, and TikTok. Priced at $9 per workspace per month, with a 30-day free trial.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Planable is a collaboration-first SaaS platform for social media teams that unifies content creation, visual planning, real-time collaboration, customizable approval workflows, multi-platform scheduling, unified engagement, and cross-channel analytics within a single workspace. It supports publishing to nine social networks (Facebook, TikTok, Instagram, LinkedIn, X, YouTube, Google Business Profile, Pinterest, Threads) plus universal content types such as newsletters and blog posts. Pricing is freemium with paid plans starting at $33 per workspace per month and optional add-ons for analytics and a social inbox.

Product overview

Planable is a collaboration-first social media management platform offered as a unified SaaS product with modular capabilities. The core platform encompasses Create, Plan, Collaborate, Approve, Schedule, Engage, and Analyze modules for the complete content lifecycle. Planable AI is a built-in AI assistant (no usage limits, included on all plans) providing generative AI for captions, hashtags, rewrites, and comment replies. Planable Analytics is a paid add-on ($14/workspace/month) for cross-platform reporting. Social Inbox is a paid add-on ($9/workspace/month) for engagement management with sentiment analysis. The Media Library provides centralized asset management. Post Templates enable reusable content formulas. Planable also offers companion products SE Ranking (SEO software) and SE Visible (AI visibility monitoring) as part of its growth kit following the 2025 acquisition by SE Ranking.

Differentiator

Problem solved

Functional benefit

Products and services

• Planable Core Platform Collaboration-first social media management SaaS platform enabling teams to create, plan, collaborate on, approve, schedule, publish, engage with audiences, and analyze content across nine social media networks (Facebook, TikTok, Instagram, LinkedIn, X, YouTube, Google Business Profile, Pinterest, Threads) plus universal content types such as newsletters, blogs, and press releases. Sold per workspace on freemium and paid subscription plans starting at $33/workspace/month.
• Planable AI Built-in AI assistant that generates captions from prompts, images, or videos, produces hashtags and post ideas, rewrites copy (shorten, expand, punch up, custom instructions), and drafts AI-suggested replies in the Social Inbox. Integrated directly into the post composer and Social Inbox with no usage limits across all plans.
• Planable Analytics Cross-platform social media analytics dashboard covering Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Business Profile. Includes top-performing post identification, audience insights (demographics, location, age, gender, LinkedIn professional context), and a report builder with public link and PDF/CSV export. Sold as a paid add-on at $14/workspace/month or $140/workspace/year.
• Social Inbox Unified inbox for managing comments and direct messages across connected Instagram, Facebook, LinkedIn, and TikTok accounts. Supports sentiment-based comment grouping, AI-suggested replies, and bulk engagement management. Sold as a paid add-on at $9/workspace/month with a 30-day free trial.
• Planable Mobile App (iOS) Native iOS application providing Planable's social media planning and management functionality on iPhone and iPad.
• Planable Mobile App (Android) Native Android application providing Planable's social media planning and management functionality on Android devices.
• SE Ranking SEO and AI search software providing keyword tracking, competitor analysis, and site auditing tools for agencies, brands, and SEO professionals. Companion product from Planable's parent company, SE Ranking.
• SE Visible AI brand visibility monitoring tool that provides strategic insights into how brands appear in AI-generated search responses. Companion product under the SE Ranking family, cross-offered via the Planable platform.

Quantifiable outcome

• Plan, review and schedule 6x faster
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• CanvacoreTechnology or IntegrationPlanable and Canva have a bidirectional integration. Planable has an app in the Canva Apps Marketplace that enables Canva users to export designs directly into Planable's Media Library, and import Planable assets back into Canva for edits. The integration removes manual file-transfer friction between design and social publishing workflows. Available on all Planable plans at no extra cost.
• SlackcoreTechnology or IntegrationPlanable's Slack integration sends key platform notifications (approval requests, comments, edit suggestions, @mentions, replies, publishing errors, page reconnections) directly into users' Slack workspaces. This keeps social media teams informed where they already coordinate work, reducing tab-switching. Per-user integration, available on all Planable plans at no extra cost.
• ZapiersupportingTechnology or IntegrationPlanable's Zapier integration enables workflow automation, including routing assets from Google Drive, form submissions, or other tools directly into Planable's Media Library. The integration supports agencies scaling their tech stack by connecting Planable to their existing tool ecosystem. Available on all plans at no extra cost.
• SE VisiblesupportingTechnology or IntegrationSE Visible is an AI visibility monitoring product also under the SE Ranking family. Planable links to SE Visible as an additional product ('AI visibility / strategic insights into your AI brand visibility'), offering complementary functionality to Planable's social media scheduling core.
• Andronic and PartnersminorOthersRomanian law firm that advised on the sale of Planable to SE Ranking as part of the legal team managing the acquisition transaction.
• Melnic | Bercu, Gladei & PartnersminorOthersRomanian law firm that advised on the sale of Planable to SE Ranking as part of the multi-firm legal team managing the acquisition.
• BPV Grigorescu StefanicaminorOthersRomanian law firm that advised on the sale of Planable to SE Ranking as part of the legal counsel for the acquisition.
• Jizdan & PartnersminorOthersRomanian law firm that advised on the sale of Planable to SE Ranking as part of the legal team for the transaction.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hootsuite: Hootsuite is a leading social media management platform offering scheduling, analytics, and engagement across major networks. It is a primary competitor to Planable in the social media management category, though it operates at significantly larger enterprise scale.
• Sprout Social: Sprout Social is a publicly traded social media management platform with scheduling, engagement, and analytics capabilities serving agencies and brands. It is a direct competitor to Planable, competing on similar workflows and customer segments.
• Buffer: Buffer is a social media scheduling and analytics tool popular with SMBs, creators, and small agencies. It overlaps with Planable on publishing, analytics, and engagement but is more self-service and SMB-oriented, less collaboration/agency-focused.
• Loomly: Loomly is a social media management platform built around collaboration, post creation, and approval workflows, very similar to Planable's positioning. It serves agencies and brands with multi-channel scheduling and asset management.
• HeyOrca: HeyOrca is a social media planning and approval platform explicitly targeting agencies with client-friendly collaboration and approval workflows. It directly competes with Planable's agency-focused approval and collaboration modules.
• Later: Later is a social media scheduling and visual planning tool with strong Instagram-first orientation and influencer marketing capabilities. It overlaps with Planable on visual planning (Grid view) and multi-network scheduling.
• CoSchedule: CoSchedule offers a marketing calendar and social media scheduling suite, including a social organizer and agency-focused workflows. It is a comparable alternative to Planable for teams wanting unified marketing calendars with social scheduling.
• SocialBee: SocialBee is a social media management tool with scheduling, content categories, and AI-assisted posting, targeting SMBs and agencies. It competes with Planable on multi-network scheduling, AI features, and workflow organization.

Broad incumbents

• Zoho Social: Zoho Social is part of the broader Zoho business software suite, offering social media scheduling, monitoring, and collaboration. It is a comparable offering within a much wider business-app portfolio rather than a focused social-media product.
• Brandwatch: Brandwatch is a large-scale social media listening, analytics, and management platform serving enterprise brands. It overlaps with Planable on analytics and publishing but is positioned more as an enterprise consumer-intelligence suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/planableapp
• YouTubeyoutube.com/channel/UChk3eGKk51H-AhPG50P2EmA
• Facebookfacebook.com/planable.io
• LinkedInlinkedin.com/company/planableapp/about
• Instagraminstagram.com/planableapp
• TikToktiktok.com/@planableapp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planable