Pacify

What Pacify does

Pacify Health LLC, founded in 2014 and headquartered in Arlington, Virginia, is a maternal health telehealth platform operating as a subsidiary of Advantia Health. The company delivers on-demand support to new and expecting parents through a HIPAA-compliant and SOC 2 Type II-certified mobile application, connecting users via video, chat, and scheduled appointments to a nationwide network of certified doulas and International Board Certified Lactation Consultants (IBCLCs). The platform supports in-person doula care in select markets and integrates with the Healthie EHR for appointment scheduling and Google Calendar synchronization.

Pacify runs a B2B2C distribution model in which health plans (Aetna, Centene, Highmark, Molina), WIC programs, public health organizations, and employers offer the service as a covered or free benefit to their members and employees. A direct-to-consumer self-pay channel provides lactation subscriptions (monthly, 6-month, 12-month) and doula care packages. For in-network coverage, Pacify submits insurance claims on behalf of members. Documented outcomes include a 21% decrease in infant ER visits, a 32% increase in maternal postpartum visits, a 24% increase in breastfeeding exclusivity, a 13% increase in prenatal provider visits, and a 57.5% reduction in postpartum depression rates with doula care.

In 2024, Pacify expanded through two acquisitions, Major Care (May 2024) and Family Ways (November 2024), to scale in-person maternal wellness services. In October 2025, the company entered a partnership with Community Care Plan to serve members across 19 Florida counties. Pacify holds a Gold Stevie Award for Company of the Year – Consumer Services (2025), HLTH Foundation Digital Health Best in Class recognition in Women's Health, and Techquity for Health Awards finalist status (2026). The company has an 11-50 employee footprint and is led by CEO Jennifer Sargent, Chief Clinical Officer Melanie Silverman, Chief Technical Officer Abou Kone, and Chief Information Security Officer Alex Foley.

Name

Pacify

Legal name

Pacify Health LLC

Website

https://pacify.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacify Health LLC is a maternal health platform providing on-demand access to certified doulas and International Board Certified Lactation Consultants via a HIPAA-compliant mobile app, serving health plans, WIC programs, employers, and direct consumers nationwide.

Ownership category

akta.pro rank

Product category

Maternal Health Telehealth Services

NAICS

Individual and Family Services (6241)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB)

Keywords

• Maternal telehealth
• Doula services
• Lactation consulting
• Prenatal support
• Postpartum care

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Reimbursement (Medicaid and Commercial): In-network coverage with commercial and Medicaid health plans. Pacify submits claims on behalf of members and receives direct payment from payers.
2. Self-Pay Subscriptions: Direct subscription plans for lactation (monthly, 6-month, 12-month options) and doula services. Subscribers pay out-of-pocket with HSA/FSA eligibility.
3. B2B Enterprise Contracts: Contracts with health plans, employers, public health organizations, WIC, and hospital systems to provide Pacify as a covered benefit for their members/employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Pacify operates a mobile telehealth platform that connects expecting and new parents to a nationwide network of certified doulas and International Board Certified Lactation Consultants (IBCLCs) for 24/7 on-demand virtual support via video, chat, and scheduled appointments. The company also offers in-person labor and delivery and postpartum doula care in select markets, distributed primarily through B2B contracts with health plans (Medicaid and commercial), WIC programs, public health organizations, and employers, with a direct self-pay consumer subscription option via the Pacify mobile app.

Product overview

Pacify operates as a maternal health platform offering a unified app-based experience that combines virtual and in-person doula support with lactation consulting services. The core product is the Pacify Mobile App, which serves as the gateway to virtual doula consultations and lactation support (IBCLC services). Additional modules include in-person labor and delivery doula care and in-person postpartum doula care (available in select markets), Care Packages for subscription access, and a Provider Referral System for clinical partner integration. The company also produces research whitepapers and operates scholarship programs for doula certification. All services are accessible through the mobile app with 24/7 on-demand support options.

Differentiator

Problem solved

Functional benefit

Products and services

• Pacify Mobile App

Quantifiable outcome

• 32% increase in maternal postpartum visits
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• Community Care PlancoreStrategic or Co-development Partner · 21 October 2025Collaboration to enhance maternal health services for CCP members across 19 Florida counties. Initiative includes virtual and in-person doula and lactation support, educational resources, birth planning guidance, and aims to address maternal health gaps and reduce maternal mortality.
• Major CarecoreStrategic or Co-development Partner · 1 May 2024Acquisition of Major Care, a maternal wellness leader, to expand doula-led maternity services across the US. Integration aims to improve accessibility and quality of maternity support services through enhanced network scaling and innovative care delivery.
• Doula Training International (DTI)coreStrategic or Co-development PartnerPartnership to offer a scalable, equitable pathway to meet doula demand while aligning with payer and state priorities. Joint whitepaper on ROI of Community Care exploring how investing in doulas pays dividends for payers and local economies.
• Seven StarlingcoreStrategic or Co-development PartnerJoint report on maternal mental health crisis exploring integrated solutions. Report highlights that 1 in 5 women experience clinical postpartum depression and doulas have been shown to reduce postpartum depression rates by 57.5%.
• Care1st ArizonacoreStrategic or Co-development PartnerHealth Evolution Impact Report examined how Care1st Arizona partnered with Pacify to engage their members with ROI-positive telehealth for mothers and babies.
• HealthiecoreTechnology or IntegrationElectronic Health Record (EHR) platform provider for appointment scheduling, care coordination, and Google Calendar integration. Healthie securely manages access tokens and event synchronization for the platform.
• Advantia HealthcoreStrategic or Co-development PartnerParent company of Pacify Health LLC. Pacify is identified as an Advantia Health company with shared compliance infrastructure and Chief Compliance Officer.
• WIC (Women, Infants, and Children)coreStrategic or Co-development PartnerFederal nutrition program partnerships providing telelactation support to WIC participants. Mississippi WIC case study demonstrated 24/7 video lactation support improved breastfeeding rates.
• MedicaidcoreStrategic or Co-development PartnerState Medicaid partnerships providing doula and lactation support as covered benefits. Pacify is in-network with some Medicaid plans and advocates for broader reimbursement.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maven Clinic: Maven Clinic is a virtual care platform for women and families spanning fertility, maternity, postpartum, and pediatrics. It directly overlaps Pacify in providing 24/7 access to doulas, lactation consultants, and maternal health coaching, with similar B2B2C distribution through employers and health plans.
• Oula: Oula operates a hybrid maternity care model combining in-person midwifery clinics with virtual support for pregnancy, birth, and postpartum. It competes for the same Medicaid, employer, and health plan channels as Pacify, and overlaps on doula and lactation services.
• Mahmee: Mahmee is a maternal and infant health platform connecting parents to a network of doulas, lactation consultants, and nurses via telehealth and in-person visits. It targets Medicaid managed care plans and health systems with outcomes-driven maternal support directly comparable to Pacify.
• Pomelo Care: Pomelo Care provides virtual maternity and infant care, including 24/7 chat with doulas, lactation consultants, and nurses, contracted with health plans and Medicaid programs. The model, target customer, and care team composition closely mirror Pacify's value proposition.
• Tia: Tia is a women's health primary care provider blending in-person clinics with virtual care across gynecology, mental health, and maternity support. It overlaps with Pacify on pregnancy and postpartum services and pursues similar payer and employer contracting motions.
• Babyscripts: Babyscripts is a virtual maternity care platform delivering remote monitoring, education, and clinician touchpoints to pregnant patients enrolled through health plans and providers. It addresses the same maternal health access gap as Pacify and competes for the same Medicaid and commercial payer contracts.

Emerging players

• Cayaba Care: Cayaba Care provides in-person and virtual maternal and postpartum support, including doulas and care navigators, focused on Medicaid populations in select metro markets. It pursues the same value-based care contracts as Pacify with narrower geographic coverage.
• Diana Health: Diana Health partners with hospitals to operate collaborative maternity care programs combining OB-GYNs, midwives, and mental health support. It overlaps with Pacify on maternity care delivery but emphasizes in-person clinical integration rather than pure telehealth.
• Seven Starling: Seven Starling is a maternal mental health platform providing therapy and coaching during pregnancy and postpartum. It is a strategic partner of Pacify (joint maternal mental health report) and a partial competitor in serving health plan members with postpartum support.

Broad incumbents

• Progyny: Progyny is a publicly-traded fertility benefits and family-building platform sold primarily through employer-sponsored health plans. It addresses the earlier stage of the family-building journey and competes for employer benefit dollars that could otherwise fund maternal health services like Pacify.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/pacifyapp
• YouTubeyoutube.com/@pacifyapp
• Facebookfacebook.com/pacifyapp
• LinkedInlinkedin.com/company/pacify
• Instagraminstagram.com/pacifyapp
• TikToktiktok.com/@pacifyapp
• Pinterestpinterest.com/PacifyApp/_saved

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacify