Seven Starling
Virtual women's mental health clinic providing insurance-covered therapy, group support, and medication management for fertility, pregnancy, postpartum, loss, and menopause life stages, serving patients across 22+ US states primarily through a 1,500+ OB-GYN referral network.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Seven Starling does
Seven Starling (legal entity: JUTISO, Inc., Delaware C-corp; dba Seven Starling) is a virtual women's mental health clinic purpose-built for the perinatal and perimenopausal continuum — fertility, pregnancy, miscarriage and loss, postpartum, early parenthood, and menopause. Founded in 2019 and headquartered in New York with a Washington, DC corporate office, the company serves individual women predominantly referred by their OB-GYNs (1,500+ referring providers nationwide) and delivers care entirely via telehealth. Patients access the platform through the website and a mobile app that supports self-service onboarding, therapy quizzes, insurance verification, and free Care Coordinator consultations.
The core product architecture centers on the proprietary Seven Seasons Program, a seven-stage framework (Grounding, Awareness, Balance, Blooming, Connection, Nesting, Renewal) that integrates individual therapy with Masters-level clinicians, therapist-led group cohorts of ≤10 members segmented by life stage, and reflective tools (guided meditations, journaling prompts). The Four Pillars of Holistic Care layer in medical screening (thyroid, cardiovascular, vitamin, hormonal), therapy, lifestyle recommendations, and medication management delivered by psychiatric mental health nurse practitioners (PMHNPs). The technology stack is composed of best-in-class third-party infrastructure — Healthie for EHR, scheduling, and messaging, Healthie-Zoom for video, and Stripe for payments — wrapped in HIPAA-compliant data handling. A single AI-assisted NLP feature analyzes patient text communications within clinician-reviewed workflows; no proprietary model or AI core is disclosed.
The business model is insurance-billed recurring care rather than direct-pay SaaS: 98% of members have care covered by in-network commercial insurance (Aetna, Kaiser, Cigna, United Healthcare, Blue Cross Blue Shield, Tricare, Anthem and others) or Medicaid (in MD, NC, TX, VA, OH, DC), with typical member copays of $0–$30 and HSA/FSA also accepted. Wholly-owned Starling Medical Group PC entities in multiple states supply the clinical licensure shells required to scale nationally. As of late 2025 the company operates in 22+ states with a stated goal of 30+ by 2026 and has cumulatively served 6,000+ women with documented outcomes including a 5-point average PHQ-9 reduction and 90% of completers reporting improvement.
Seven Starling firmographics
Firmographics- Name
- Seven Starling
- Legal name
- JUTISO, Inc.
- Website
- https://sevenstarling.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Virtual women's mental health clinic providing insurance-covered therapy, group support, and medication management for fertility, pregnancy, postpartum, loss, and menopause life stages, serving patients across 22+ US states primarily through a 1,500+ OB-GYN referral network.
- Ownership category
- akta.pro rank
Seven Starling industry classification
Industry- Product category
- Women's Mental Health & Perinatal Telehealth Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Offices of Physicians (6211), Health Care and Social Assistance (62)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
- akta.pro secondary industries
- Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC), Virtual Specialty Care Programs (Payer-Sponsored) (HLALACAD)
Keywords
Where Seven Starling is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Seven Starling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance-covered therapy services: Primary revenue stream from providing mental health therapy and medical evaluation services covered by commercial insurance plans and Medicaid. 98% of members have care covered by insurance.
- Medicaid coverage: Revenue from Medicaid in covered states including Maryland, North Carolina, Texas, Virginia, Ohio, and Washington DC. Accepting Medicaid is part of expansion strategy.
- HSA/FSA payments: Members can use Health Savings Account or Flexible Spending Account debit cards to pay for subscription services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered care with typical $0-$30 copays |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Seven Starling product offering
Product offeringCore offering
Seven Starling is a virtual mental health clinic that delivers specialized therapy, group support, and psychiatric medical evaluations to women across fertility, pregnancy, miscarriage/loss, postpartum, early parenthood, and menopause stages. Care is delivered via telehealth (video, messaging, mobile app) and organized through the Seven Seasons Program, a structured 7-stage framework. Services are covered by insurance (98% of members), with typical copays of $0–$30, and the company is in-network with major commercial insurers and select Medicaid plans.
Product overview
Seven Starling is a virtual women's mental healthcare platform offering specialized services across fertility, pregnancy, miscarriage and loss, postpartum, early parenthood, and menopause. The platform combines individual therapy with Masters-level licensed clinicians, optional group therapy sessions (limited to 10 members per life stage), expert medical evaluations with psychiatric nurse practitioners for medication management, and reflective tools including guided meditations and journaling prompts accessible via their app. Services are organized through their Seven Seasons program—a structured 7-stage framework (Grounding, Awareness, Balance, Blooming, Connection, Nesting, Renewal) that personalizes care across different life transitions. All services are delivered via telehealth and covered by insurance, with 98% of members having care covered.
Differentiator
Problem solved
Functional benefit
Products and services
- Seven Seasons Program A structured therapeutic care program with seven stages (Grounding, Awareness, Balance, Blooming, Connection, Nesting, Renewal) that guides members through personalized therapy, group support, and reflective exercises connected to their care journey across reproductive and life transitions. Designed for women experiencing mental health challenges during fertility, pregnancy, postpartum, and menopause.
- Individual Therapy One-on-one therapy sessions with Masters-level licensed clinicians specializing in women's mental health across fertility, pregnancy, postpartum, early parenthood, and menopause transitions. 98% of members stay with their first therapist match. Covered by insurance with typical $0-$30 copays.
- Group Therapy Sessions Optional therapist-led small group sessions of 10 or fewer members, organized by life stage (fertility, pregnancy, postpartum, loss, menopause), providing peer support, educational content, and self-care tools.
- Medical Evaluations and Medication Management Comprehensive psychiatric evaluations and medication management provided by psychiatric mental health nurse practitioners (PMHNPs) specializing in women's mental health, including medical screening for contributing factors such as thyroid, cardiovascular, vitamin deficiencies, and hormonal imbalances.
- Reflective Tools (Mobile App) Mobile app providing guided meditations, journaling prompts, and reflective exercises for continuous support between therapy sessions. Includes video conferencing (via Healthie-Zoom), messaging, and access to care tools.
Quantifiable outcome
- 90% of members who complete the Seven Starling program feel better, with a 5-point average reduction on PHQ-9 (clinically significant improvement)
- +6 more outcomes
Companies that use Seven Starling
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Seven Starling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Seven Starling partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HealthiecoreProvider and group text conversations are facilitated utilizing the Healthie platform. Healthie provides the EHR/platform infrastructure for provider scheduling, chat, and health data storage. Healthie's privacy policy governs data handling.
- ZoomcoreVideo conference sessions for therapy appointments are provided using the Healthie-Zoom platform integration. Zoom's privacy policy applies to video communications.
- StripecorePayment processing for membership fees and subscription charges. Stripe handles secure credit card processing; Seven Starling does not retain or have direct access to full credit card information.
- Major commercial insurance providers (Aetna, Kaiser, Cigna, United Healthcare, Blue Cross Blue Shield, Tricare, Anthem, and others)coreIn-network provider relationships with major commercial insurers covering 98% of members. Accepts most commercial insurance plans as well as Medicaid in select states. Handles insurance billing directly.
Scale indicators12 records
Recent moves7 records
Expansion highlights7 records
Seven Starling competitors and assessment
Company assessmentDirect peers
- Maven Clinic: Maven Clinic is a virtual care platform for women's and family health, spanning fertility, pregnancy, postpartum, and parenting. It is the closest direct competitor to Seven Starling, sharing the women's reproductive life-stage lens and digital clinic model, with broader scope into OB-GYN, pediatrics, and care navigation.
- Two Chairs: Two Chairs is a tech-enabled in-person and virtual mental health practice matching clients to specialized therapists. It shares the matching-based, therapist-led model and outcome-tracking approach but operates in general mental health rather than women's perinatal specialty.
Broad incumbents
- Talkspace: Talkspace is a public direct-to-consumer and B2B online therapy platform offering text, audio, and video therapy across a wide range of conditions. It is a broad incumbent whose generalist model contrasts with Seven Starling's vertical specialization, but it competes for the same insurance-paid behavioral health dollar.
- Lyra Health: Lyra Health is an employer- and payer-sponsored mental health platform offering therapy, coaching, and medication management. It serves a similar end user (women in the workforce needing mental health support) but at broader scale and primarily through employer contracts rather than direct-to-consumer.
- Headspace Health: Headspace Health (the combined entity of Headspace and Ginger) offers employer-sponsored mental health coaching, therapy, and psychiatry. It is a broad incumbent in digital mental health with comparable insurance and employer channel dynamics, but lacks Seven Starling's life-stage specialization.
- BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, offering generalist therapy, couples therapy, and teen therapy. It competes for the same direct-to-consumer mental health audience as Seven Starling but with a generalist, non-specialized clinical model.
Emerging players
- Carrot Fertility: Carrot Fertility is a fertility benefits and care-navigation platform serving employers and individuals. It overlaps with Seven Starling's fertility segment and similar employer/patient acquisition motion but does not provide mental health clinical services.
- The Motherhood Center: The Motherhood Center is a specialized provider of perinatal and postpartum mental health treatment, offering both in-person and virtual services. It targets the same clinical use case (perinatal mood and anxiety disorders) but at a smaller scale and with a more clinically intensive model.
Others
- Postpartum Support International (PSI): PSI is a nonprofit organization providing perinatal mental health resources, provider directory, and support groups. It is the most recognized advocacy and resource brand in Seven Starling's core category and an indirect referral ecosystem participant.
- Alma: Alma is a provider network and software platform that enables independent therapists to accept insurance and run practices. It is a potential supply-side partner and indirect competitor for credentialed perinatal therapists in Seven Starling's market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Seven Starling social profiles
Digital presenceSeven Starling compliance and trust
Trust signalCompliance1 record
Seven Starling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seven Starling leadership team
Management profileNumber of profiles
Profiles6 records
Seven Starling subsidiaries and ownership
Company hierarchySubsidiaries3 records
Seven Starling funding detail
Funding detailFunding overview
Funding rounds5 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seven Starling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seven Starling
What does Seven Starling do?
Seven Starling is a virtual mental health clinic that delivers specialized therapy, group support, and psychiatric medical evaluations to women across fertility, pregnancy, miscarriage/loss, postpartum, early parenthood, and menopause stages. Care is delivered via telehealth (video, messaging, mobile app) and organized through the Seven Seasons Program, a structured 7-stage framework. Services are covered by insurance (98% of members), with typical copays of $0–$30, and the company is in-network with major commercial insurers and select Medicaid plans.
Is Seven Starling a public or private company?
Seven Starling is a private company. It is classified as venture growth investor backed and is currently operating.
When was Seven Starling founded?
Seven Starling was founded in 2019. It employs 11 to 50 people.
Where is Seven Starling based?
Seven Starling is headquartered in New York, United States, in the North America region.
How does Seven Starling make money?
Three revenue lines are on record. Insurance-covered therapy services are the primary driver. The others are medicaid coverage and HSA/FSA payments.
Who are Seven Starling's main competitors?
Direct peers on record are Maven Clinic and Two Chairs. Broad incumbents are Talkspace, Lyra Health, Headspace Health and BetterHelp. Emerging players are Carrot Fertility and The Motherhood Center. Others are Postpartum Support International (PSI) and Alma.
Does Seven Starling have an API?
No public API is recorded for Seven Starling.
What industry is Seven Starling in?
Seven Starling's product category is Women's Mental Health & Perinatal Telehealth Services. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care, with a secondary code of HLALACAC, Behavioral Health & Psychiatry Virtual Care (Payer Network). Its NAICS code is 621112 and its SIC code is 8000.