MarketNation
MarketNation operates +Shop, a purpose-driven e-commerce marketplace that converts everyday purchases into charitable donations (5%-40% of sales) for schools, nonprofits, and creators by connecting consumer brands and distribution partners with cause-focused shoppers.
- Company typePrivate
- Founded2015
- HeadquartersCampbell, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What MarketNation does
MarketNation, Inc. operates +Shop (also stylized as PlusShop), a purpose-driven e-commerce marketplace that converts everyday consumer purchases into charitable donations. The platform connects consumer brands and their authorized distribution partners with schools, nonprofits, creators, and influencers. When shoppers buy through +Shop, 5% to 40% of the product sale is directed to a participating school, nonprofit, or cause selected by the shopper, with the charitable disbursement flowing through the affiliated Our Change Foundation. A companion consumer-facing destination, Shop With Purpose (shopwithpurpose.com), serves as the shopper experience layer, while organizations and creators self-activate their own +Shop storefronts at no charge.
The platform is structured as a three-sided marketplace with distinct modules: +Shop for Schools & Nonprofits (fundraising without door-to-door logistics), +Shop for Creators & Influencers (passive income from audience-driven purchases), and +Shop for Consumer Brands (access to purpose-driven shoppers and influencer marketing). Distribution partners include Good Deed, XBOX (Microsoft), Shark, Coleman, Skullcandy, Thermos, Nija, and Hewlett Packard. The product catalog is sourced directly from brands and their authorized distributors; a recent addition is Deanan Gourmet Popcorn (sold at $29.99 for a 9-bag box, generating approximately $10 per box for participating organizations).
The business model is a transaction-fee / marketplace-commission structure: brands and distribution partners list products, a percentage of each sale is donated to the shopper-selected cause, and MarketNation retains a portion from the merchant side of each transaction. The company is privately held, headquartered in Campbell, California, and led by founder, president, and CEO Steve Dueck. No venture capital, private equity, or institutional funding rounds have been disclosed, and revenue is not publicly reported.
MarketNation firmographics
Firmographics- Name
- MarketNation
- Legal name
- MarketNation, Inc.
- Website
- https://marketnation.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MarketNation operates +Shop, a purpose-driven e-commerce marketplace that converts everyday purchases into charitable donations (5%-40% of sales) for schools, nonprofits, and creators by connecting consumer brands and distribution partners with cause-focused shoppers.
- Ownership category
- akta.pro rank
MarketNation industry classification
Industry- Product category
- Charitable E-commerce Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Nonstore Retailers (5960), Services-Advertising (7310)
- akta.pro primary industry
- Vertical/Specialty Marketplaces (BPAMAGAB)
- akta.pro secondary industry
- Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)
Keywords
Where MarketNation is headquartered
LocationHeadquarters
- HQ city
- Campbell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MarketNation business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Marketplace Commission on Product Sales: MarketNation generates revenue through transaction fees on product sales facilitated through the +Shop platform. Brands and distribution partners sell products on the marketplace, with a portion of each sale directed to participating charitable organizations and the remainder covering platform operations and revenue.
- Platform Donation Processing: The platform facilitates donations ranging from 5% to 40% of product sales, which are directed to participating organizations via Our Change Foundation. Revenue is generated from the merchant portion of each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Deanan Gourmet Popcorn 9-bag box |
| Other | Pay-as-you-go | Organization +Shop Activation |
Go-to-market motion4 records
Distribution channels2 records
Marketing channels3 records
MarketNation product offering
Product offeringCore offering
MarketNation operates +Shop, a purpose-driven e-commerce marketplace that connects consumer brands and their distribution partners with schools, nonprofits, creators, and cause-focused shoppers. The platform enables participating organizations to earn 5% to 40% donations on everyday product purchases made by their supporters, replacing traditional door-to-door fundraising with continuous, passive charitable giving. Its mission is to "double the world's charitable giving through shopping" by routing a portion of each marketplace transaction to charitable causes via the Our Change Foundation.
Product overview
MarketNation operates +Shop, a purpose-driven e-commerce platform that functions as a charitable marketplace connecting schools, nonprofits, and creators with consumer brands. The core platform (+Shop) enables organizations to earn donations (5% to 40%) when their community shops through the marketplace. The platform includes specialized modules for Schools & Nonprofits (enabling fundraising without logistics) and for Creators & Influencers (allowing them to earn passive income by sharing brands with their followers). The companion consumer-facing experience at ShopWithPurpose.com allows shoppers to direct their purchases to support specific causes. Products are sourced directly from Brands and their authorized Distribution Partners.
Differentiator
Problem solved
Functional benefit
Brands
- Our Change Foundation: Charitable foundation through which +Shop donates 5% to 40% of product sales with participating brands.
Products and services
- +Shop Platform A purpose-driven e-commerce marketplace that connects consumer brands and their authorized distribution partners with schools, nonprofits, and creators, enabling shoppers to direct 5% to 40% of each purchase to charitable causes selected at checkout.
- Shop With Purpose A consumer-facing shopping experience where individual shoppers can browse and purchase products from brands that donate a portion of each sale to nonprofits and schools via the +Shop platform.
- Deanan Gourmet Popcorn on +Shop A fundraising-oriented gourmet popcorn product sold through the +Shop marketplace, with 20% to 40% of each sale donated to participating schools and nonprofits.
Quantifiable outcome
- Organizations earn 20% to 40% donations on each Deanan Gourmet Popcorn sale
- +2 more outcomes
Companies that use MarketNation
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
MarketNation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MarketNation partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Deanan Gourmet PopcorncoreDeanan Gourmet Popcorn launched on MarketNation's +Shop platform, bringing an established American fundraising product into a modern e-commerce experience. The partnership enables shoppers to support schools and nonprofits through gourmet popcorn purchases, generating 20%-40% donations per sale.
- Our Change FoundationcoreOur Change Foundation is the charitable vehicle through which +Shop donates 5% to 40% of product sales from major brands. The foundation enables the platform's core charitable giving mechanism.
- Good DeedminorGood Deed is a distribution partner on the +Shop platform, participating in the Shop With Purpose movement alongside other consumer brands.
- XBOX (Microsoft)minorXBOX is a distribution partner on the +Shop platform, contributing to the marketplace's portfolio of consumer brands.
- SharkminorShark (Ninja Brands) is a distribution partner on the +Shop platform, participating in the Shop With Purpose movement.
- ColemanminorColeman is a distribution partner on the +Shop platform, contributing outdoor and lifestyle products to the marketplace.
- SkullcandyminorSkullcandy is a distribution partner on the +Shop platform, participating in the charitable shopping ecosystem.
- ThermosminorThermos is a distribution partner on the +Shop platform, contributing to the marketplace's brand portfolio.
- NijaminorNija is a distribution partner on the +Shop platform, participating in the Shop With Purpose movement.
- Hewlett PackardminorHewlett Packard is a distribution partner on the +Shop platform, contributing technology products to the marketplace.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
MarketNation competitors and assessment
Company assessmentDirect peers
- Goodshop: Cause-shopping platform that donates a portion of online purchases to the shopper's chosen nonprofit or school. Operates in the same cause-driven marketplace niche as +Shop, although it has historically had broader shopper reach.
- FlipGive: Team-based fundraising platform that turns everyday online shopping into cashback for sports teams, schools, and groups. Mirrors MarketNation's creator/community-led shopping model and target customer base.
- ShopRaise: Direct competitor operating a school and nonprofit fundraising marketplace where a portion of online purchases at participating retailers is donated to the shopper's selected cause — same three-sided model (shopper/cause/retailer) as MarketNation's +Shop.
- GreaterGood: Network of cause-driven shopping sites that direct a portion of every purchase to charities and causes shoppers select. Directly comparable purpose-driven shopping model.
- Givebacks: All-in-one fundraising and member management platform for schools, teams, and nonprofits with shopping-linked giving features. Targets the same schools-and-nonprofits segment as MarketNation.
- RaiseRight: Gift card-based fundraising platform serving schools and nonprofits, enabling supporters to earn for their cause via everyday purchases. Closely comparable in both customer base (K-12/nonprofits) and shopping-triggered donation mechanic.
Emerging players
- Donorbox: Online donation platform serving nonprofits and schools with recurring giving, peer-to-peer, and donor management — addresses the same nonprofit customer base via a different (donation-first) revenue model.
- Classy: Fundraising platform for nonprofits with donation forms, peer-to-peer campaigns, and event fundraising — adjacent to MarketNation's nonprofit segment but focused on direct donations rather than shopping-linked giving.
Broad incumbents
- Amazon Smile (historical): Amazon's now-discontinued donation-on-purchase program that donated 0.5% of eligible purchases to shopper-selected nonprofits. Most relevant historical precedent and benchmark for the cause-shopping category at scale.
- Rakuten: Cashback marketplace that monetizes everyday shopping via affiliate commissions; comparable affiliate/marketplace business model and shopper behavior, though without the cause-donation overlay.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MarketNation financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketNation leadership team
Management profileNumber of profiles
Profiles1 record
MarketNation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketNation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketNation
What does MarketNation do?
MarketNation operates +Shop, a purpose-driven e-commerce marketplace that connects consumer brands and their distribution partners with schools, nonprofits, creators, and cause-focused shoppers. The platform enables participating organizations to earn 5% to 40% donations on everyday product purchases made by their supporters, replacing traditional door-to-door fundraising with continuous, passive charitable giving. Its mission is to "double the world's charitable giving through shopping" by routing a portion of each marketplace transaction to charitable causes via the Our Change Foundation.
Is MarketNation a public or private company?
MarketNation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarketNation founded?
MarketNation was founded in 2015. It employs 1 to 10 people.
Where is MarketNation based?
MarketNation is headquartered in Campbell, United States, in the North America region.
How does MarketNation make money?
Two revenue lines are on record. Marketplace Commission on Product Sales are the primary driver. The others are platform Donation Processing.
Who are MarketNation's main competitors?
Direct peers on record are Goodshop, FlipGive, ShopRaise, GreaterGood, Givebacks and RaiseRight. Emerging players are Donorbox and Classy. Broad incumbents are Amazon Smile (historical) and Rakuten.
Does MarketNation have an API?
No public API is recorded for MarketNation.
What industry is MarketNation in?
MarketNation's product category is Charitable E-commerce Marketplace. Its primary akta.pro industry code is BPAMAGAB, Vertical/Specialty Marketplaces, with a secondary code of BPAFAHAL, Live Commerce & Shoppable Creator Campaigns. Its NAICS code is 455 and its SIC code is 5960.