Enversed
Enversed operates a VR experience center in Eindhoven, Netherlands, offering freeroam multiplayer VR games, escape rooms, and corporate innovation programs. It serves consumer groups, children's parties, schools, and enterprise clients through its GameChangers division.
- Company typePrivate
- Founded2016
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Enversed does
Enversed Entertainment Eindhoven B.V. operates a virtual reality experience center headquartered in Eindhoven, Netherlands, founded in 2016. The company runs what it describes as the largest VR Freeroam Arena in the Netherlands, spanning 540 square meters and encompassing seven VR rooms. It serves a mixed customer base spanning consumer groups (friends, families, children's parties), schools and educational institutions, and enterprise clients seeking innovation and team-building events, with all revenue currently generated from a single physical location.
Core products include the VR Arena (freeroam multiplayer for up to 8 players), a library of 12+ VR Escape Room adventures, VR Zombie Adventure, VR Tournament, VR Party Bundle, and VR Discovery for group events of 55-200 people. On the B2B side, the GameChangers division delivers corporate hackathons and innovation programs, and VR Discovery Kids extends the offering into educational and younger-audience segments. The technology stack is differentiated through partnerships integrating haptic feedback (SenseGlove) and AR capabilities (Fectar), and AI is featured as part of the GameChangers curriculum via a partnership with Leer-Assistent.
The business model is a per-person experience pricing model (€15-€38.50) supplemented by catering (partnerships with Rabauw Brewpub and Stories), venue hire for larger groups, and corporate program fees. Go-to-market combines walk-in consumer traffic (aided by the location near Eindhoven Central Station), group-booking packages, seasonal promotional campaigns, and B2B outreach via GameChangers hackathons to named enterprise participants including EQUANS, Volvo Group, Dassault Systèmes, DP World, Bosch, and Vekoma.
Enversed firmographics
Firmographics- Name
- Enversed
- Legal name
- Enversed Entertainment Eindhoven B.V.
- Website
- https://enversed.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Enversed operates a VR experience center in Eindhoven, Netherlands, offering freeroam multiplayer VR games, escape rooms, and corporate innovation programs. It serves consumer groups, children's parties, schools, and enterprise clients through its GameChangers division.
- Ownership category
- akta.pro rank
Enversed industry classification
Industry- Product category
- Virtual Reality Experience Center
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (71312)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)
- akta.pro secondary industries
- Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Metaverse & Social Virtual Worlds (BPAMAKAF)
Keywords
Where Enversed is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Enversed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- VR Experience Bookings: Hourly/daily rental of VR experiences and rooms. Customers book time slots for VR Escape Rooms, VR Arena, VR Party Bundle, VR Tournament, and VR Discovery experiences. Pricing varies by experience type, duration, and group size.
- Catering & Hospitality: Food and beverage packages including all-in arrangements, lunch buffets, dinner options, and drinks packages. Partnerships with local venues Rabauw Brewpub and Stories for dinner services.
- Event Venue Hire: Private event bookings for large groups (70+ people) with full Experience Center availability, including VR & AI workshops or presentations.
- GameChangers Corporate Programs: Innovation consulting programs for enterprises including Discovery, Challenge, Masterclass, and Pop-Up Expo formats. Customized programs for digital transformation, AI adoption, and organizational change management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General VR experiences - starting price |
| Unit Pricing | Pay-as-you-go | Kids Birthday Parties |
| Unit Pricing | Pay-as-you-go | Group packages with food & drinks |
| Transaction based/ take rate | Multi-year contract | Corporate/Private Events |
| Unit Pricing | Pay-as-you-go | Educational Institutions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Enversed product offering
Product offeringCore offering
Enversed operates a VR Experience Center in Eindhoven offering immersive virtual reality experiences including a freeroam VR Arena for up to 8 players, 12+ themed VR Escape Rooms, party bundles, tournaments, and large-group Discovery experiences for up to 200 people. Beyond entertainment, the company runs the GameChangers program that combines VR, AI, and Serious Gaming to help enterprises with digital transformation, team building, and innovation workshops.
Product overview
Enversed is a VR Experience Center offering a comprehensive portfolio of virtual reality products and services. The core offering consists of VR Arena (freeroam multiplayer VR for up to 8 players), VR Escape Room (12+ puzzle adventures), VR Party Bundle (mini-games for groups), VR Tournament (competitive team events), VR Discovery (large-group experiences for 55-200 people), and VR Zombie Adventure (Arizona Sunshine). The company also operates GameChangers and GameChangers Kids! programs for AI/VR education in corporate and educational settings. Supporting services include Drinks & Bites catering, Meeting Facilities for business events, and Kids Parties. The products serve diverse segments including families, corporate teams, schools, and birthday parties.
Differentiator
Problem solved
Functional benefit
Products and services
- VR Arena
- VR Escape Room Virtual reality escape room adventures where players travel to exotic locations and solve puzzles. Features 12+ different adventures including Dream Hackers, Alice, Mission Sigma, The Prison, Escape The Worlds, and Save Notre Dame on Fire, suitable for beginners to experienced puzzle enthusiasts. 2-4 players per team, 60-minute sessions.
- VR Party Bundle Party-oriented VR experience featuring a variety of fun, challenging mini-games where players take turns in pairs while others watch from couches. Includes movement games, cooperative challenges, and competitive mini-games suitable for all ages. 4+ persons, 60-90 minute sessions.
- VR Tournament Competitive VR experience where groups are divided into teams competing across various VR games. Features challenges like Shooter Challenge, Zombie Challenge, Dance Challenge, Paraglide Challenge, and Racing Challenge with scores tracked and winners announced. Teams of approximately 6 people.
- VR Discovery Large-group VR experience designed for 55-200 people, allowing guests to freely move between different VR rooms and try various experiences. Can be customized for corporate focus or blended with leisure and business aspects.
- VR Zombie Adventure Single or co-op zombie apocalypse experience featuring Arizona Sunshine game. Players must survive treacherous terrain, use various weapons, and discover the truth behind the outbreak. Includes Season Pass option for full playthrough within 6 weeks.
- VR Discovery Kids! Interactive VR experience for students aged 8-14, featuring a 540 m² VR museum, VR simulators like paragliding and balloon flights, and educational mini-games focused on teamwork, problem-solving, and learning by doing. Includes AR content (Fectar) and haptic glove technology (SenseGlove) in workshops.
- GameChangers Business innovation program helping companies discover what AI, Serious Gaming, and Immersive experiences mean for their organization. Offers Discovery, Challenge, Masterclass, and Pop-Up Expo formats to help teams develop knowledge and mindset for digital transformation, including hackathons with corporate partners such as Volvo, Dassault Systèmes, and EQUANS.
- GameChangers Kids! Educational program introducing children to AI, Robotics, VR, and AR through interactive challenges. Children receive a challenge, explore innovative solutions, and pitch their ideas with prizes for the best concepts. Features the AI-powered learning assistant Leer-Assistent.
- Drinks & Bites Catering packages including All-in arrangements (chips, sweets, drinks), lunch buffet, dinner food bars (Asian, Mediterranean, American, Arabian, Mexican themes), and drinks packages. Provided through local partners including Rabauw Brewpub and Stories Restaurant.
- Meeting Facilities Flexible meeting and presentation rooms available for business events, with options for lectures, workshops, and presentations. Can be combined with VR activities for team-building events.
- Kids Parties Birthday party packages for children aged 10-14, featuring VR Kids Party (€15 per child), VR Kids Adventure, and VR Kids Arena options, with optional drinks, snacks, and birthday cake. Packages accommodate 6-12 kids, 90 minutes duration.
Companies that use Enversed
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Enversed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Enversed partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- EQUANScoreEQUANS participated as a challenge provider in the GameChangers Hackathon, contributing operational and logistics challenges for student teams to develop data-driven innovation solutions.
- Dassault SystèmescoreDassault Systèmes contributed logistics and operations challenges to the GameChangers hackathon event, working with student teams on innovation solutions.
- Volvo GroupcoreVolvo Trucks Nederland participated in GameChangers hackathon, providing real-world logistics challenges. Angie Breugelmans from Volvo emphasized need for young talent to help navigate the future.
- Vekoma B.V.minorVekoma provided operational challenges for the GameChangers hackathon focused on logistics and operations innovation.
- Bosch Transmission Technology B.V.minorBosch Transmission Technology contributed to the hackathon as a challenge provider for innovation in operations and logistics.
- DP WorldminorDP World participated as a challenge provider in the GameChangers hackathon, contributing supply chain and logistics challenges.
- CBBEcoreCBBE (hotel and leisure sector association) organized an event at Enversed Experience Center exploring the future of immersive technologies in hospitality. GameChangers delivered interactive demos on VR, AI, and gamification for guest experience enhancement.
- Rabauw BrewpubminorLocal brewery and restaurant partner located 3 minutes from Enversed. Offers beer tastings, brewery tours, dinner options, and beverage packages for VR event customers.
- Stories RestaurantminorPartner restaurant located 3 minutes from Enversed offering dinner options for VR event customers. Features relaxed atmosphere and Brabant hospitality.
- Local Catering PartnersminorVarious local partners providing lunch buffets, all-in packages, and themed food bars (Asian, Mediterranean, American, Arabian, Mexican) at Enversed venue.
- SoapboxminorPlatform for hosting hackathon events. Soapbox Hackathon brought together student teams and companies to solve logistical challenges using data-driven approaches.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Enversed competitors and assessment
Company assessmentDirect peers
- Sandbox VR: Global VR freeroam arena chain offering multiplayer VR experiences in physical venues. Directly comparable to Enversed on venue format, freeroam technology and group/corporate targeting.
- Zero Latency: Operator of free-roam VR arenas with multiplayer experiences, similar to Enversed's VR Arena. Comparable on technology model (untethered multiplayer), customer base and venue economics.
- Immotion Group: Provider of VR and immersive experience attractions in family entertainment centers and venues. Comparable to Enversed as a location-based VR experience operator serving consumer and corporate clients.
- Two Bit Circus: Operates micro-amusement parks featuring VR and immersive technology experiences. Comparable to Enversed's blend of physical venue, VR attractions, food/beverage and group events.
- VR World: Multi-room VR entertainment venue combining VR experiences, food/beverage and event hosting. Comparable to Enversed's combined VR + catering + event venue business model.
Emerging players
- Vertigo Games: Netherlands-based VR game developer and publisher. Comparable to Enversed's VR content ecosystem, though focuses on publishing rather than venue operation; both serve the Dutch VR market.
Regional players
- Prime VR: UK-based VR experience provider offering VR escape rooms, parties and corporate events. Directly comparable offerings to Enversed but operating in a different geography.
Broad incumbents
- HOLOGATE: Larger established provider of immersive VR attractions and hardware solutions used in FECs, arcades and entertainment venues worldwide. Comparable to Enversed on the operator side while also supplying the broader venue ecosystem.
Others
- Fectar: Dutch AR/VR content platform partner of Enversed for educational experiences. Adjacent technology provider rather than direct competitor, but shapes Enversed's education offering.
- SenseGlove: Dutch haptic glove technology partner featured in Enversed's educational workshops. Enabling technology supplier rather than competitor, but a key component of Enversed's experiential proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Enversed social profiles
Digital presenceEnversed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enversed leadership team
Management profileNumber of profiles
Profiles12 records
Enversed funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enversed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enversed
What does Enversed do?
Enversed operates a VR Experience Center in Eindhoven offering immersive virtual reality experiences including a freeroam VR Arena for up to 8 players, 12+ themed VR Escape Rooms, party bundles, tournaments, and large-group Discovery experiences for up to 200 people. Beyond entertainment, the company runs the GameChangers program that combines VR, AI, and Serious Gaming to help enterprises with digital transformation, team building, and innovation workshops.
Is Enversed a public or private company?
Enversed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Enversed founded?
Enversed was founded in 2016. It employs 11 to 50 people.
Where is Enversed based?
Enversed is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Enversed make money?
Four revenue lines are on record. VR Experience Bookings are the primary driver. The others are catering & Hospitality, event Venue Hire and gameChangers Corporate Programs.
Who are Enversed's main competitors?
Direct peers on record are Sandbox VR, Zero Latency, Immotion Group, Two Bit Circus and VR World. Vertigo Games is listed as an emerging player. Prime VR is listed as a regional player. HOLOGATE is listed as a broad incumbent. Others are Fectar and SenseGlove.
Does Enversed have an API?
No public API is recorded for Enversed.
What industry is Enversed in?
Enversed's product category is Virtual Reality Experience Center. Its primary akta.pro industry code is MPAFALAE, VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods), with a secondary code of EDAFAJAG, Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History). Its NAICS code is 7131 and its SIC code is 7990.