Plecto
Plecto is a Danish SaaS company that provides real-time KPI dashboards with built-in gamification for sales, customer service, and contact center teams, integrating with 150+ CRMs, telephony, helpdesk, and data warehouse systems across 75+ countries.
- Company typePrivate
- Founded2012
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Plecto does
Plecto is a Danish SaaS company founded in 2012 and headquartered in Aarhus, Denmark, that builds a real-time KPI dashboard platform with integrated gamification for sales, customer service, and contact center teams. The core product architecture centers on a cloud-based dashboard engine that pulls live data from 150+ pre-built integrations across CRM (Salesforce, HubSpot, Pipedrive), telephony (Aircall, Ringover, Talkdesk), helpdesk (Zendesk, Freshdesk, Intercom), and SQL data warehouses (Snowflake, BigQuery, Redshift, Athena), supplemented by a REST API and a 2024-launched MCP (Model Context Protocol) integration that allows external AI agents to build dashboards and formulas via natural language. Around the dashboard core sit gamification modules (Contests, Achievements, Notifications, Reward Store, Spinning Wheel), individual Performance Agreements, automated PowerPoint/Excel reporting, and add-ons for Dynamic Dashboards, Coaching and Training, and Mobile/Apple Watch access.
The business operates on a tiered subscription model with annual billing: a Medium plan at $300/month (10 tracked licenses at $30 each), a Large plan at $465/month with a customer success manager and SQL integrations, and custom Enterprise pricing with on-site setup and volume discounts. Add-on modules such as Dynamic Dashboards are priced at 1,560 DKK/month. Distribution is hybrid: a product-led growth motion (14-day free trial, self-serve signup) feeds SMB and individual buyers, while a sales-assisted enterprise motion with dedicated US (+1 332 286 2314) and EU (+45 71 99 71 60) sales lines serves larger accounts. Marketing reaches 75+ countries through localized websites in English, German, Danish, and Spanish, plus content marketing, social media, and a partner/reseller program. The company is GDPR-compliant as an EU-headquartered entity, has a remote Polish office supplementing its Aarhus headquarters, and counts among its customers The Insurance Surgery, REMA 1000, Hairlust, Nets A/S, team.blue, Digital Pharmacist, Webstep, TGS, and Shaping New Tomorrow.
Plecto firmographics
Firmographics- Name
- Plecto
- Legal name
- Plecto ApS
- Website
- https://plecto.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plecto is a Danish SaaS company that provides real-time KPI dashboards with built-in gamification for sales, customer service, and contact center teams, integrating with 150+ CRMs, telephony, helpdesk, and data warehouse systems across 75+ countries.
- Ownership category
- akta.pro rank
Plecto industry classification
Industry- Product category
- Performance Management / Real-Time KPI Dashboard Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Plecto is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Plecto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Medium Plan: Tiered SaaS subscription at $300/month billed annually. Includes unlimited dashboards, unlimited data sources, desktop and mobile access, API access, Single Sign-On (SAML2), achievements, notifications, onboarding, and chat/email support. 10 tracked licenses at $30/license.
- Subscription - Large Plan: Tiered SaaS subscription at $465/month billed annually. Includes everything in Medium plus customer success manager, contests, spinning wheel, reward store, reports, SQL integrations, limited dashboard access, phone support, custom themes, IP restrictions, and custom permission profiles.
- Enterprise Custom Pricing: Custom pricing for Enterprise tier including on-site setup, volume discounts, custom integrations, and custom NDA & DPA. Contact sales for quotes.
- Add-on Modules: Dynamic Dashboards at 1,560 DKK per month and Coaching and Training package available as additional paid modules on top of base subscription.
- Per Tracked License: Medium plan includes 10 tracked licenses at $30 per license. Managers viewing dashboards without tracking do not require paid licenses. Part-time employees on separate days can share one license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Medium - $300/month annual billing |
| Subscription | Annual | Large - $465/month annual billing (Best Value) |
| Subscription | Multi-year contract | Enterprise - Custom pricing |
| Subscription | Monthly | Dynamic Dashboards Add-on - 1,560 DKK/month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Plecto product offering
Product offeringCore offering
Plecto sells a cloud-based SaaS platform that visualizes real-time KPIs from CRM, telephony, helpdesk, eCommerce, finance, and data-warehouse systems on TV, desktop, and mobile dashboards. The platform combines KPI dashboards with built-in gamification (contests, leaderboards, achievements, reward store, instant notifications), automated reporting, custom KPI formula building, performance agreements, and optional coaching/training modules. It is sold on tiered subscriptions (Medium $300/month, Large $465/month, Enterprise custom) with add-on modules and serves sales, customer service, and contact center teams.
Product overview
Plecto is an all-in-one KPI dashboard and employee engagement platform designed for sales and customer service teams. The product architecture consists of a core Real-time Dashboards platform that serves as the central visualization layer, complemented by gamification modules (Contests, Achievements, Instant Notifications, Reward Store, Spinning Wheel) for team motivation, and Performance Agreements with Coaching and Training for individual development. Add-on modules include Dynamic Dashboards, Mobile Dashboards, Slideshow Manager, Single Sign-On, and Custom Themes. The platform integrates with 150+ systems including major CRMs (Salesforce, HubSpot, Pipedrive), telephony providers (Aircall, Zendesk), and supports SQL database connections for custom data sources. The platform operates on a tiered subscription model (Medium, Large, Enterprise) with optional add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Real-time Dashboards Real-time KPI visualization platform for sales, customer service, and contact center teams. Displays metrics from CRM, telephony, helpdesk, eCommerce, finance, and data-warehouse systems on office TVs, desktops, tablets, and mobile devices. Designed for managers and reps who need live visibility into team and individual performance.
- Real-time Reports Automated report generation that uses existing dashboard formulas and emails reports in PowerPoint or Excel on scheduled frequencies (daily, weekly, monthly). For sales managers, operations leads, and executives who need recurring board-ready reporting without manual work.
- Build Custom KPIs Custom KPI formula builder that lets users define metrics using Excel-like formulas, drag-and-drop visual elements, or direct SQL calculations, and reuse them across dashboards and reports. For sales ops, analysts, and managers who need tailored KPIs beyond pre-built fields.
- Contests Real-time team competitions with leaderboards, custom KPIs, and prize structures displayed on office TVs. For sales managers and team leads running team-based performance competitions.
- Achievements Badge and achievement system that recognizes team milestones and individual accomplishments with personalized notifications and visuals. For managers seeking lightweight, ongoing recognition for frontline staff.
- Instant Notifications Real-time alert delivery system that pushes KPI milestones, contest wins, and other events to TVs, Slack channels, mobile devices, and Philips Hue smart lighting, with support for personalized images, videos, and GIFs. For sales and support leaders running always-on, in-office performance communications.
- Performance Agreements Confidential individual goal-setting and tracking module where managers set private KPIs for employees with real-time progress monitoring. For managers conducting data-driven one-on-ones and confidential performance discussions.
- Coaching and Training Paid add-on module featuring structured one-on-ones and quizzes for employee development and performance tracking. For managers and L&D teams running ongoing coaching programs.
- Dynamic Dashboards Paid add-on module (1,560 DKK/month) that filters dashboards by employee so viewers can drill from team views down to individual contributions and performance. For managers who need per-rep visibility on shared dashboards.
- Mobile Dashboards iOS, Android, and Apple Watch mobile application for accessing KPIs, receiving notifications, and tracking performance outside the office. For distributed or field-based sales and support teams.
- Reward Store Prize and reward management system integrated with contests, used to distribute rewards to winning participants in performance competitions. For sales managers running incentive programs with tangible prizes.
- AI Dashboards with MCP Integration AI-powered dashboard authoring capability using the Model Context Protocol (MCP), enabling users to instruct AI agents to build dashboards, create KPI formulas, and add widgets through natural language without manual syntax. For non-technical users who want to accelerate dashboard creation.
Quantifiable outcome
- 50% more customers - The Insurance Surgery increased calls per rep from 150 to 213 daily using Plecto
- +4 more outcomes
Companies that use Plecto
Customer profileNamed customers9 records
Segments13 records
Ideal customer profiles3 records
Plecto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
AI capability4 records
Feature10 records
Plecto partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- HubSpotflagshipPlecto is a certified HubSpot app marketplace partner. Offers custom dashboards for HubSpot CRM data visualization. Listed in HubSpot's Top 10 New Certified Apps. Integration tier and CRM system for Plecto's own operations.
- SalesforceflagshipGold tier integration for Salesforce CRM data visualization in dashboards. Directory synchronization support. Popular integration for sales performance tracking.
- PipedriveflagshipGold tier integration. Pipedrive themselves use Plecto for KPI visualization. Hundreds of Pipedrive customers use Plecto dashboards.
- AircallcoreIntegration for call center and telephony data visualization. Fastest and most comprehensive dashboard integration for Aircall according to Plecto website.
- Zendesk SupportcoreCustomer service dashboard integration for Zendesk Support data including tickets, CSAT, and agent performance metrics.
- IntercomcoreCustomer support and messaging integration. Directory synchronization support for employee data.
- FreshdeskcoreSilver tier integration for Freshdesk support tickets, satisfaction ratings, and agent performance. Satisfaction ratings update every 5 minutes, tickets update every 5 minutes.
- Help ScoutcoreBronze tier integration for Help Scout support data visualization in dashboards.
- ClosecoreFirst-class integration for Close CRM sales activities, calls, leads, and pipeline data. Real-time updates with relational data support.
- ShopifycoreOne-click integration for eCommerce sales data including daily, weekly, monthly sales, order counts, average order value, and conversion rates.
- Google AnalyticscoreMarketing analytics integration for website traffic, conversion tracking, and marketing KPI visualization.
- AWS (Athena, Redshift)coreSQL integrations for AWS Athena and Redshift data warehouses. Server-specific configuration process.
- ServiceTitancoreIntegration for home service companies using ServiceTitan for field service management and technician tracking.
- Amazon Web ServicescoreAWS integration for hosting cost visibility, server performance, and cloud infrastructure monitoring.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Plecto competitors and assessment
Company assessmentDirect peers
- Geckoboard: Geckoboard is a real-time KPI dashboard platform that visualizes metrics from CRMs, helpdesks, and other business systems. It is the closest direct competitor to Plecto in the SMB real-time dashboard category, with overlapping integration ecosystems and TV display use cases.
- Klipfolio: Klipfolio is a dashboard and KPI visualization platform for sales, marketing, and service teams. It competes directly with Plecto on real-time dashboards, custom KPI building, and integration breadth for SMB and mid-market customers.
- Databox: Databox is a business analytics and dashboarding platform that pulls data from CRM, marketing, and sales systems. It overlaps with Plecto on real-time KPI visualization for sales and customer service teams and competes on integration depth and affordability.
- Spinify: Spinify is a sales gamification and performance dashboard platform targeting contact centers and sales teams. It directly mirrors Plecto's gamification-led differentiator (leaderboards, contests, recognition) with comparable TV-display use cases.
- SalesScreen: SalesScreen is a sales gamification and performance management platform that visualizes rep and team KPIs with leaderboards, contests, and rewards. It competes head-to-head with Plecto in the sales-team motivation and KPI dashboard category.
- Ambition: Ambition is a sales performance management platform combining KPI dashboards, gamification, coaching, and accountability workflows. It targets the same sales and customer service buyer as Plecto and offers overlapping features like contests, leaderboards, and performance scorecards.
Broad incumbents
- Tableau: Tableau (Salesforce) is a leading business intelligence and data visualization platform used for KPI dashboards and analytics across enterprises. It is a broader incumbent competing with Plecto on dashboard functionality while serving much larger and more analytical use cases.
- Microsoft Power BI: Microsoft Power BI is a dominant BI and dashboarding platform tightly integrated with the Microsoft ecosystem. As a free/cheap add-on to Microsoft 365, it competes with Plecto on real-time KPI dashboards for SMB and enterprise customers.
- Looker: Looker (Google Cloud) is an enterprise BI and data platform for building dashboards and analytics applications. It is a broader incumbent that overlaps with Plecto on real-time KPI visualization but focuses on data modeling and embedded analytics for larger organizations.
- Domo: Domo is a cloud-based BI and analytics platform offering real-time dashboards, data integration, and app development for business users. It competes with Plecto on real-time KPI dashboards with significantly broader enterprise reach and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plecto social profiles
Digital presencePlecto compliance and trust
Trust signalCompliance2 records
Plecto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plecto leadership team
Management profileNumber of profiles
Profiles2 records
Plecto funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plecto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plecto
What does Plecto do?
Plecto sells a cloud-based SaaS platform that visualizes real-time KPIs from CRM, telephony, helpdesk, eCommerce, finance, and data-warehouse systems on TV, desktop, and mobile dashboards. The platform combines KPI dashboards with built-in gamification (contests, leaderboards, achievements, reward store, instant notifications), automated reporting, custom KPI formula building, performance agreements, and optional coaching/training modules. It is sold on tiered subscriptions (Medium $300/month, Large $465/month, Enterprise custom) with add-on modules and serves sales, customer service, and contact center teams.
Is Plecto a public or private company?
Plecto is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plecto founded?
Plecto was founded in 2012. It employs 11 to 50 people.
Where is Plecto based?
Plecto is headquartered in Aarhus, Denmark, in the Europe region.
How does Plecto make money?
Five revenue lines are on record. Subscription - Medium Plan is the primary driver. The others are subscription - Large Plan, enterprise Custom Pricing, add-on Modules and per Tracked License.
Who are Plecto's main competitors?
Direct peers on record are Geckoboard, Klipfolio, Databox, Spinify, SalesScreen and Ambition. Broad incumbents are Tableau, Microsoft Power BI, Looker and Domo.
Does Plecto have an API?
Yes. Plecto offers a REST API that allows developers to send business data to Plecto data sources. The API supports various data types including satisfaction ratings (updated every 5 minutes) and tickets (updated every 5 minutes). Documentation is available at docs.plecto.com/kb/en/api-developer-299244. The product also offers MCP (Model Context Protocol) integration, allowing AI agents to manage Plecto data using natural language to build dashboards, create formulas, and add widgets without manual syntax. Developer documentation is at docs.plecto.com/kb/en/api-developer-299244.
What industry is Plecto in?
Plecto's product category is Performance Management / Real-Time KPI Dashboard Software. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.