What Sauce does

Sauce is a private restaurant technology company founded in 2019 and headquartered in North Miami Beach, Florida (legal entity Sauce, Inc., Delaware; formerly Say2eat, Inc.). The company provides a white-label, commission-free direct online ordering and managed delivery platform aimed at independent restaurants, regional chains, fast casual brands, pizza concepts, and high-volume takeout operators in the United States. Its stated mission is to reduce restaurant dependence on third-party marketplaces such as DoorDash, Uber Eats, and Grubhub by combining a flat-fee delivery economics model with first-party customer data ownership.

The platform is built around two core products, Direct Online Ordering (an SEO-powered branded website ordering system) and Premium Delivery (a managed delivery service that orchestrates multiple delivery fleets via an AI-based courier selection algorithm). Adjacent modules include Live Order Support (a 24/7 delivery operations center), Delivery Operations (automated refunds, reconciliations, and reporting), Profitable Deliveries (flat-fee pricing up to 5 miles, 20 miles in select cities), and an AI-powered Marketing, Retention and Re-Ordering module launched in March 2025 that re-engages lapsed customers through personalized messaging and automated incentives. Sauce integrates with Toast and Square POS systems, connects to delivery fleets including DoorDash, Uber Eats, and Postmates, added Stripe payment processing, and in February 2026 integrated with Apple Business Connect for Apple Maps, Wallet, Siri, and Mail exposure.

The business model is primarily transaction-based: Sauce charges a small flat fixed fee per delivery order in lieu of the 15-30% commissions charged by third-party platforms, supplemented by subscription/recurring fees for branded online ordering, marketing automation, loyalty, and guest engagement capabilities. The go-to-market is product-led with self-serve onboarding plus a "Book a Free Demo" sales motion, and customer acquisition is supported by content marketing, SEO tools (savings calculator, SEO grader, delivery guide), and a 40% referral rate among new restaurant customers. Reported cumulative user savings exceed $20 million in fees since inception, with individual restaurants reporting $4,000-$30,000 per month in delivery cost savings.

Name

Sauce

Legal name

Sauce, Inc.

Website

https://getsauce.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Sauce provides a commission-free direct online ordering and managed delivery platform for independent restaurants and regional chains, replacing high-commission third-party marketplaces with flat-fee pricing, multi-fleet courier orchestration, POS integrations, and AI-powered customer retention.

Ownership category

akta.pro rank

Headquarters

HQ city

North Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flat-Fee Delivery Platform: Sauce charges a small flat fixed fee per delivery order that does not increase with order size or distance (up to five miles, and up to 20 miles in selected cities). This replaces traditional commission-based models (15-30%) charged by third-party platforms like DoorDash and Uber Eats.
2. Direct Online Ordering: Platform fee for branded online ordering, delivery, customer marketing, loyalty, and guest engagement capabilities under the restaurant's own brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sauce provides a white-label, commission-free online ordering and managed delivery platform for restaurants. It enables restaurants to take branded direct orders via SEO-powered websites, orchestrate delivery across multiple national and local courier fleets using an AI-based courier selection algorithm, retain customers through AI-driven email/SMS marketing, and integrate with leading POS systems (Toast, Square). The platform replaces 15–30% third-party marketplace commissions with a flat per-order fee and gives restaurants full ownership of customer data and relationships.

Product overview

Sauce is a first-party restaurant ordering and delivery platform that provides a unified white-label solution for commission-free online ordering and managed delivery. The core platform consists of Direct Online Ordering (SEO-powered website ordering) and Premium Delivery (managed delivery with multiple fleets). The offering is augmented by add-on modules including Live Order Support (24/7 support center), Delivery Operations (management software with automatic refunds/reconciliations), Profitable Deliveries (flat-fee pricing model), and Marketing, Retention and Re-Ordering (AI-powered customer retention). The platform integrates with Toast and Square POS systems and connects restaurants to multiple delivery fleets including DoorDash, Uber Eats, and Postmates. Sauce helps independent restaurants reduce third-party fees, own customer data, and increase direct online sales while providing a guest experience comparable to major third-party apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Online Ordering White-label, SEO-powered website ordering system for restaurants that enables them to take branded direct orders and avoid third-party delivery commissions; integrates with Google and Apple listings to drive traffic.
• Premium Delivery Managed delivery service that gives restaurants access to multiple delivery fleets and unlimited drivers, with an AI-based algorithm that selects the best-placed courier to optimize speed and accuracy.
• Live Order Support 24/7 delivery operation center providing live order tracking, support, and post-order feedback and follow-up to ensure a seamless restaurant and guest experience.
• Delivery Operations (Streamlined Operations) Restaurant delivery management software that automates refunds and reconciliations and provides reporting and analytics to save back-of-house staff hours.
• Profitable Deliveries Flat fixed-fee restaurant delivery platform that charges a small per-order fee (up to 5 miles, up to 20 miles in selected cities) regardless of order size or distance, eliminating percentage-based commissions.
• Marketing, Retention and Re-Ordering AI-powered retention system with automated email and SMS marketing that boosts reordering through personalized messaging, expert-managed engagement, and timely automated offers.

Quantifiable outcome

• Saved restaurants over $20 million in third-party fees
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Apple Business ConnectcoreTechnology or Integration · 1 February 2026Integration with Apple Business Connect, a free tool that allows businesses to customize how their information appears across Apple Maps, Wallet, Siri, Mail, and other apps, helping restaurants manage their presence across Apple platforms.
• ToastcoreTechnology or IntegrationPOS integration partnership enabling restaurants using Toast to extend Sauce's digital ordering, delivery, and customer engagement capabilities. The POS remains the restaurant's system of record while Sauce powers the guest-facing digital experience.
• SquarecoreTechnology or IntegrationPOS integration partnership enabling restaurants using Square to access Sauce's ordering and delivery platform capabilities.
• DoorDashcoreTechnology or IntegrationDelivery fleet partnership connecting restaurants to DoorDash's driver network as part of Sauce's multi-fleet delivery orchestration, allowing restaurants to avoid single-provider dependency.
• Uber EatscoreTechnology or IntegrationDelivery fleet partnership connecting restaurants to Uber Eats drivers as part of Sauce's multi-fleet delivery network for commission-free delivery.
• StripecoreTechnology or IntegrationPayment processing integration for secure transaction handling on the Sauce platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Cuboh: Cuboh is a restaurant delivery aggregator that consolidates orders from multiple third-party delivery platforms into a single tablet. It targets similar SMB restaurant pain points (multi-tabet complexity, commission management) as Sauce but focuses more on aggregator consolidation than direct ordering.
• Bbot: Bbot provides restaurants with online ordering, contactless menus, and delivery management tools, with a focus on direct ordering and reduced third-party fees. It is comparable to Sauce as a focused, emerging player in the commission-free restaurant ordering space.

Direct peers

• Chowbus: Chowbus offers a restaurant tech platform combining POS, online ordering, marketing, and delivery solutions—often targeting Asian-American and independent restaurants. It overlaps with Sauce in the restaurant direct-ordering and POS-integrated ordering space.
• Owner.com: Owner.com provides restaurants with branded websites, online ordering, and marketing automation designed to reduce third-party platform dependency. It is a direct competitor with a similar commission-free, direct-ordering value proposition targeting independent and small-chain restaurants.
• Deliverect: Deliverect is a global restaurant order management platform that integrates third-party delivery marketplaces with restaurant POS systems, plus offers direct ordering functionality. It competes directly with Sauce in the multi-channel ordering and delivery management layer for restaurants.
• Menufy: Menufy is an online ordering and website provider for restaurants that emphasizes commission-free direct ordering, similar to Sauce's value proposition. It serves independent restaurants seeking to reduce dependency on third-party delivery platforms.
• Otter: Otter is a restaurant order management and delivery management platform that consolidates orders from multiple delivery apps (DoorDash, Uber Eats, Grubhub) and offers direct ordering tools. It is a direct competitor to Sauce, targeting the same SMB restaurant segment with similar multi-channel ordering and operational efficiency use cases.
• Popmenu: Popmenu provides restaurants with branded websites, online ordering, marketing automation, and guest engagement tools. It is comparable to Sauce in combining direct ordering with retention/engagement features aimed at independent and small-chain operators.

Broad incumbents

• Toast (Online Ordering module): Toast offers native online ordering, delivery, and marketing capabilities as part of its broader POS platform for restaurants. As an existing Sauce integration partner and broad incumbent in restaurant tech, Toast represents both a distribution channel and a competitive threat if it bundles ordering more aggressively.
• Square Online (Block): Square Online (by Block) provides SMB restaurants with built-in online ordering, delivery, and website capabilities as part of the broader Square ecosystem. It is a broad incumbent in restaurant commerce that competes with Sauce's direct-ordering offering while also being a Sauce integration partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sauce-restaurantpickupdeli7401
• Facebookfacebook.com/getsaucedelivery
• LinkedInlinkedin.com/company/getsaucedelivery
• Instagraminstagram.com/getsaucedelivery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sauce